Hospitality
Designing destinations – How STORY Hospitality Weaves Culture, Comfort, and Convenience into its Sublime Spaces
By Victor Abou-Ghanem, CEO, STORY Hospitality
More than just places to stay, STORY Hospitality’s hotels are immersive experiences. By blending cultural authenticity with contemporary luxury, the brand creates spaces that inspire, delight, and stand the test of time.
Great hospitality design transcends aesthetics. It’s about creating spaces that shape experiences. Whether it’s an awe-inspiring lobby, a room that tells a story with every detail, or a restaurant that transports guests, the best hotels masterfully blend beauty with belonging.
A challenging balance to strike, yet STORY Hospitality does it exquisitely.
With a luxury hotel portfolio that spans the Middle East, North Africa, and the Indian Ocean, the Abu Dhabi-based brand (the hospitality arm of Abu Dhabi Capital Group) takes a deeply considered approach to design. Each property is a poetic reflection of its surroundings and heritage, making way for cultural authenticity to flow throughout the guest experience.
And while the vision is robust, the challenge lies in execution, often bringing larger-than-life concepts to realisation while ensuring it all remains functional, timeless, and sustainable.
Striking the right balance between form and function
Luxury and comfort are central to STORY Hospitality’s approach, but designing a hotel is never just about looks. Each design decision must also serve the overall guest journey.
“Functionality is critical,” says CEO Victor Abou-Ghanem.
“Guests should feel at ease in our spaces. But we also understand the impact of aesthetics – sometimes, bending practical rules to captivate the eyes and heart is worth it.”
That means prioritising practicality where it matters most – ergonomic seating, intuitive room layouts, and seamless workspace integration – while allowing for creative expression to tell a broader story. Statement pieces that become social media moments are encouraged, while high-touch surfaces, like corridor walls, are designed with durability in mind.
A story in every space
What sets STORY Hospitality apart is its ability to craft a distinct narrative for each property. Instead of rolling out a standardised design template, the brand takes inspiration from the local culture and history of each destination.
One standout example is STORY Rabat, designed by the renowned Studio MHNA. The hotel pays tribute to Zyriab, the 9th-century visionary who redefined art, music, and culture.
The design blends Moroccan soul with European sophistication, featuring intricate hand-carved details, majestic courtyards, and the warm and inviting glow of traditional lanterns. In the guest rooms, Sabra (vegetable silk derived from aloe vera cacti), a shimmering fibre used in Moroccan garments, adds a rich textural layer to the décor.
This is just one of several examples, where STORY Hospitality delves into the details of local culture and proudly shines a spotlight on them through each property’s design.
Turning concept into creation
A strong concept is only the beginning. Turning a design vision into a functioning hotel, on time and within budget, is one of the loftiest challenges in the industry.
“Execution is always the hardest part,” CEO Victor admits.
“Hospitality projects involve multiple stakeholders, and time is always a factor. Delays cost money, so we have to deliver quality without compromising deadlines.”
Sustainability is another indispensable consideration. All STORY properties hold Green Key certification, an internationally recognised mark of eco-conscious hospitality. From energy-efficient lighting and smart building systems to low-flow water fixtures and locally sourced materials, sustainability is woven into each property’s design philosophy.
Balancing trends with timeless design
Hotels must remain relevant for years, even decades, after they open.
STORY Hospitality approaches this challenge by ensuring that core design elements are timeless, while allowing for flexibility in how spaces are activated. “Sometimes, it’s not about changing the physical space but about how you curate it,” Victor notes. “A conference corridor can feel entirely different depending on how a coffee break is set up. Lighting can completely transform a spa – or any space’s – ambience. These details keep a space feeling fresh.”
Going beyond a place to stay
STORY Hospitality believes that hotels go beyond just places to stay, they’re part of a journey. Whether a guest is travelling for business, relaxation, or adventure, the hotel experience should complement and enhance their trip, shaping their memories along the way.
“We’re in the business of crafting experiences. Travellers don’t just want a bed for the night, they want a connection to the destination. Our role is to be part of that story.”, Victor concludes.
What does the future of hospitality design look like?
As the industry evolves, STORY Hospitality is keeping an eye on emerging trends that align with its brand values. Smart and contactless technology, AI-enabled personalisation, and carbon-neutral hotel initiatives are all on the horizon.
By embracing innovation while staying true to its commitment to cultural authenticity, guest comfort, and sustainability, STORY Hospitality is proving that great design isn’t just about how a hotel looks – it’s about how it makes people feel.
Hospitality
voco Bonnington Dubai Targets UAE Staycation Seekers with Flexible 36-Hour Hotel Experience

No Plans, No Problem: voco Bonnington Dubai Makes the Last-Minute Escape Easy
Voco Bonnington Dubai is proving that a proper break doesn’t need weeks of planning, a packed itinerary or even a flight. Tucked into Jumeirah Lake Towers, the hotel is positioning itself as the escape that’s ready whenever guests are, whether that’s a spur-of-the-moment staycation or an easy Friday night out.
At the centre of the offer is a new 36-hour staycation, designed for anyone who wants more than a rushed overnight stay without the effort of organising one. Guests check in from 9am and check out at 9pm the following day, unlocking a full day and a half at the hotel for the price of one night, with breakfast included on both mornings and children staying free with complimentary kids’ menu meals throughout. It’s a format built for whatever the moment calls for: a long lie-in, an afternoon by the pool, or simply a comfortable space to work from before heading back into the city. The offer is bookable for stays until 6 September 2026, part of a wider IHG Hotels & Resorts initiative across more than 190 properties in the Middle East, Africa, India and South Asia.

For guests looking for something shorter and closer to home, Author’s Lounge offers its own no-planning-required escape with Friday Plot Twist, a weekly evening offer running every Friday from 6pm to 10pm. For AED 99, guests can enjoy three drinks and their choice of bites in the lounge’s stylish surroundings, an easy way to unwind after the week without needing to book ahead or go far.
Location adds to the ease. voco Bonnington Dubai sits minutes from DMCC Metro, Dubai Marina and JBR, giving guests quick access to the beach, marina walk and the city’s business districts, while the hotel itself, complete with pool, gym and food and beverage outlets, offers enough to make staying in just as tempting. Whether it’s a full staycation or a Friday evening out, the hotel is there to be dropped into, no advance planning necessary.
Hospitality
A Waterfront Retreat Shaped by Abu Dhabi
by Twinkle Aswani
In a destination defined by a distinctive blend of heritage, modernity and waterfront living, Al Raha Beach Resort & Spa presents a resort experience built around space, leisure and a strong sense of place. Located along the Abu Dhabi coastline, the property brings together accommodation, dining, wellness and recreation within an expansive setting designed for both relaxation and discovery.

The resort’s connection to the waterfront is central to its character. The sea has long been an integral part of Abu Dhabi’s identity, shaping the emirate’s communities, trade and cultural heritage, and the coastal setting at Al Raha provides a contemporary interpretation of that relationship. Open spaces, landscaped surroundings and views towards the water create an environment that contrasts naturally with the pace of the city.


Accommodation is designed to complement this resort setting, with a range of suites offering generous proportions, comfortable interiors and spaces suited to longer, more relaxed stays. The Gulf Junior Suite is among the options, combining additional space with a residential sense of comfort while maintaining the connection to the wider resort environment. Across the accommodation offering, the emphasis remains on privacy, convenience and creating a comfortable base between time spent exploring the property’s leisure and dining facilities.

Dining forms an important part of the resort’s offering, with different restaurants providing distinct culinary experiences. Sevilla Restaurant operates as the all-day dining destination, offering an extensive selection across breakfast, lunch and dinner. Its varied approach allows the restaurant to accommodate different tastes and dining occasions, while its relaxed atmosphere complements the resort’s informal daytime character.


Their restaurants are diverse such as Azur Restaurant provides a contrasting culinary setting, introducing a more intimate and refined dining experience. The distinction between Sevilla and Azur gives the resort’s dining programme greater variety, allowing guests to move between an expansive all-day dining concept and a more focused restaurant experience.
Together, the culinary venues reflect the broader evolution of Abu Dhabi’s hospitality landscape, where international dining concepts increasingly coexist with the flavours, traditions and hospitality values of the Emirates. The result is a dining offering that caters to an international resort audience while remaining part of the destination’s wider culinary identity.
Wellness adds another dimension to the property. The spa provides a dedicated environment for relaxation and rejuvenation, incorporating treatments that draw on established wellness traditions. Their spa such as Moroccan Bath particularly rooted in ritual, bringing together Moroccan black soap, steam, traditional exfoliation, purifying clay and nourishing hair treatments within one treatment sequence. The experience reflects the enduring appeal of traditional bathing rituals, where cleansing, warmth and relaxation form part of a wider approach to wellbeing. Complemented by a tranquil setting and considered finishing touches, including Peach Beauty White Tea and dates served beside the pool, extending the sense of calm beyond the treatment room.
Leisure remains central to the resort concept. Swimming pools, beachfront spaces and the waterfront environment provide multiple settings for relaxation, while the property’s scale allows different experiences to coexist without feeling confined to a single area. The combination creates a resort environment suited to families, couples and travellers seeking a more leisurely Abu Dhabi escape.
There is also a clear connection between the property’s hospitality approach and the broader traditions of Emirati welcome. Generosity, comfort and an emphasis on making guests feel at ease remain important characteristics of hospitality across the region, and these values are reflected through the resort’s combination of spacious surroundings, varied facilities and attentive service.

What distinguishes Al Raha Beach Resort & Spa is ultimately the breadth of the experience. Accommodation, dining, wellness, pools, beach and waterfront surroundings come together within one property, allowing the resort to function as a destination in itself rather than simply a base for exploring Abu Dhabi.
It represents a form of contemporary resort hospitality that balances international expectations with the character of its location, offering the comforts and variety of a modern luxury resort while remaining closely connected to Abu Dhabi’s coastal setting and cultural identity.
In a city celebrated for its remarkable pace of development, Al Raha Beach Resort & Spa offers a different perspective on Abu Dhabi, one shaped by the water, defined by space and centred on the enduring luxury of slowing down.
Hospitality
Celebrating Indonesia’s Independence Through Flavour, Identity and Tradition
Sylvana Sari, Co- Founder and Managing Partner of Bobi Bowl
Where they want to know how Indonesian Independence Day is celebrated?
Independence Day for us is a celebration of being Indonesian. Food is one of the easiest ways to bring that feeling with you, wherever you are.
At Bobi Bowl, we don’t create a special Independence Day menu, because we celebrate Indonesian food every day. Every dish we serve is already a celebration of Indonesia — from our rendang and empal gepuk to nasi goreng, satay and soto. These are dishes that carry memories, culture and a sense of home.
On Independence Day, we simply wanted to share that celebration with everyone. So instead of creating a special menu, we’re giving our guests Klepon Merah Putih as a small gesture of sharing, which is such an important part of Indonesian culture.

What Independence Means for Indonesia’s Hospitality Industry?
I think independence in Indonesian hospitality industry is about having the confidence to say:
This is who we are, this is what we eat, this is what we celebrate, this is our culture — and we proudly share it to the world. How Indonesia’s hospitality sector has evolved from being destination-led to becoming a globally competitive, locally rooted industry?
Indonesia is no longer just the place people travel to for hospitality experiences; Indonesian identity itself is becoming something that can be exported.
Indonesian cuisine, design, wellness, craftsmanship and service culture are increasingly travelling beyond the country’s borders. Restaurants, chefs, hotels and lifestyle brands are introducing Indonesian experiences to international audiences.


How Indonesian hospitality brands are gaining international recognition?
International recognition doesn’t mean making Indonesian hospitality look international. It means making Indonesian hospitality understandable internationally. One of the simplest sign that we have been geining international recognition is when people who are not Indonesian actively choose Indonesian food and hospitality.
For us at Bobi Bowl, we see that every day in Dubai. Our customers aren’t only Indonesians looking for a taste of home. We have people from different nationalities who come in, discover Indonesian food, come back with their friends, recommend dishes to others, and gradually become familiar with flavours they may never have experienced before.


The importance of Indonesian identity in luxury hospitality?
I think we sometimes define luxury too much by price. Luxury hospitality doesn’t mean that it has to be expensive or in a 5-star hotel. For me, luxury is also about rarity, authenticity and emotional value. Something that is ordinary in Indonesia can become a luxury when you experience it abroad. For Indonesians living abroad, having food that genuinely tastes like home can feel like a luxury. At the same time, for someone who has never experienced Indonesian food, that same dish can be their first introduction to our culture.
How local talent, suppliers and operators are shaping the industry?
We don’t expect people to already understand Indonesian food. Part of our role is to make it approachable — while still keeping the Indonesian character of the food.
Local talent and operators are important because they are the ones who actually bring Indonesian hospitality to life. Indonesian hospitality is not just about the food itself. It is about the people who understand the food, the culture and the way we want people to experience it.
At Bobi Bowl, for example, Chef Bobby brings his knowledge of Indonesian cooking, but operating in Dubai means we also have to work with what is available here. We source locally where we can, find ways to get the ingredients we need, and sometimes adapt without compromising the character of the dish.


What “Made in Indonesia” means in modern hospitality?
“Made in Indonesia” doesn’t necessarily mean physically produced in Indonesia. Sometimes it means carrying something Indonesian with you and sharing it wherever you are. We are Indonesian. We live and work abroad. We bring a little bit of Indonesia with us, and we share it.
Culture naturally evolves when it travels. We can modernise a dish, present it differently or introduce it to a new audience while keeping its Indonesian character, that is what we are doing at Bobi Bowl.
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