Hospitality
Designing destinations – How STORY Hospitality Weaves Culture, Comfort, and Convenience into its Sublime Spaces
By Victor Abou-Ghanem, CEO, STORY Hospitality
More than just places to stay, STORY Hospitality’s hotels are immersive experiences. By blending cultural authenticity with contemporary luxury, the brand creates spaces that inspire, delight, and stand the test of time.
Great hospitality design transcends aesthetics. It’s about creating spaces that shape experiences. Whether it’s an awe-inspiring lobby, a room that tells a story with every detail, or a restaurant that transports guests, the best hotels masterfully blend beauty with belonging.
A challenging balance to strike, yet STORY Hospitality does it exquisitely.
With a luxury hotel portfolio that spans the Middle East, North Africa, and the Indian Ocean, the Abu Dhabi-based brand (the hospitality arm of Abu Dhabi Capital Group) takes a deeply considered approach to design. Each property is a poetic reflection of its surroundings and heritage, making way for cultural authenticity to flow throughout the guest experience.
And while the vision is robust, the challenge lies in execution, often bringing larger-than-life concepts to realisation while ensuring it all remains functional, timeless, and sustainable.
Striking the right balance between form and function
Luxury and comfort are central to STORY Hospitality’s approach, but designing a hotel is never just about looks. Each design decision must also serve the overall guest journey.
“Functionality is critical,” says CEO Victor Abou-Ghanem.
“Guests should feel at ease in our spaces. But we also understand the impact of aesthetics – sometimes, bending practical rules to captivate the eyes and heart is worth it.”
That means prioritising practicality where it matters most – ergonomic seating, intuitive room layouts, and seamless workspace integration – while allowing for creative expression to tell a broader story. Statement pieces that become social media moments are encouraged, while high-touch surfaces, like corridor walls, are designed with durability in mind.
A story in every space
What sets STORY Hospitality apart is its ability to craft a distinct narrative for each property. Instead of rolling out a standardised design template, the brand takes inspiration from the local culture and history of each destination.
One standout example is STORY Rabat, designed by the renowned Studio MHNA. The hotel pays tribute to Zyriab, the 9th-century visionary who redefined art, music, and culture.
The design blends Moroccan soul with European sophistication, featuring intricate hand-carved details, majestic courtyards, and the warm and inviting glow of traditional lanterns. In the guest rooms, Sabra (vegetable silk derived from aloe vera cacti), a shimmering fibre used in Moroccan garments, adds a rich textural layer to the décor.
This is just one of several examples, where STORY Hospitality delves into the details of local culture and proudly shines a spotlight on them through each property’s design.
Turning concept into creation
A strong concept is only the beginning. Turning a design vision into a functioning hotel, on time and within budget, is one of the loftiest challenges in the industry.
“Execution is always the hardest part,” CEO Victor admits.
“Hospitality projects involve multiple stakeholders, and time is always a factor. Delays cost money, so we have to deliver quality without compromising deadlines.”
Sustainability is another indispensable consideration. All STORY properties hold Green Key certification, an internationally recognised mark of eco-conscious hospitality. From energy-efficient lighting and smart building systems to low-flow water fixtures and locally sourced materials, sustainability is woven into each property’s design philosophy.
Balancing trends with timeless design
Hotels must remain relevant for years, even decades, after they open.
STORY Hospitality approaches this challenge by ensuring that core design elements are timeless, while allowing for flexibility in how spaces are activated. “Sometimes, it’s not about changing the physical space but about how you curate it,” Victor notes. “A conference corridor can feel entirely different depending on how a coffee break is set up. Lighting can completely transform a spa – or any space’s – ambience. These details keep a space feeling fresh.”
Going beyond a place to stay
STORY Hospitality believes that hotels go beyond just places to stay, they’re part of a journey. Whether a guest is travelling for business, relaxation, or adventure, the hotel experience should complement and enhance their trip, shaping their memories along the way.
“We’re in the business of crafting experiences. Travellers don’t just want a bed for the night, they want a connection to the destination. Our role is to be part of that story.”, Victor concludes.
What does the future of hospitality design look like?
As the industry evolves, STORY Hospitality is keeping an eye on emerging trends that align with its brand values. Smart and contactless technology, AI-enabled personalisation, and carbon-neutral hotel initiatives are all on the horizon.
By embracing innovation while staying true to its commitment to cultural authenticity, guest comfort, and sustainability, STORY Hospitality is proving that great design isn’t just about how a hotel looks – it’s about how it makes people feel.
Hospitality
World Chocolate Day: Celebrating Chocolate Through Wellness, Balance and Meaningful Indulgence
World Chocolate Day is a celebration of one of the world’s most cherished ingredients—one that transcends cultures, generations, and traditions. While chocolate is often associated with indulgence, it is increasingly being appreciated as part of a balanced lifestyle, where quality, mindful enjoyment, and craftsmanship take precedence over excess.
By Twinkle Aswani

Dark chocolate, particularly varieties with a high cocoa content, contains naturally occurring antioxidants known as flavonoids, which have been associated with supporting heart health and overall wellbeing when enjoyed in moderation as part of a healthy diet. As consumers become more conscious about what they eat, there is a growing appreciation for premium chocolate made with quality ingredients, thoughtful sourcing, and authentic craftsmanship.
For chefs, chocolate represents far more than sweetness. It is an ingredient that tells stories, evokes memories, and creates emotional connections through food. Whether paired with fruits, nuts, spices, or floral notes, chocolate continues to evolve as a versatile ingredient that bridges tradition with innovation.
“A World of Chocolate: Exploring the Stories Behind Every Bite”
Chef Thirumalai Murugan, Cluster Executive Chef, Mövenpick Hotel JLT & Riva Beach Club
Reflecting on chocolate’s cultural significance and timeless appeal he shares to us that chocolate to him has always felt like a universal language, in every country I have cooked in, and every kitchen I have worked in, chocolate carries a different story.
In Switzerland, where Mövenpick’s heritage began, it is precision and craft, generations of chocolatiers perfecting the art of conching to create that unmistakable smoothness. In India, where I grew up, it is often layered into celebrations, folded into sweets during festivals or given as a gesture of warmth between families.
In the Middle East, I have seen it paired with dates, pistachios and rosewater, a beautiful meeting point between two very different culinary worlds.
What draws me to chocolate as a chef is that it is never just an ingredient. It is a memory. A single bite can carry someone back to a childhood kitchen, a festival table, or a gift shared between family. That is the magic of it. Chocolate holds onto emotion the way few other ingredients can.
At Rohini, our approach to dessert follows the same philosophy that shapes the rest of our menu, honouring Indian heritage while leaving room for creativity and surprise. Chocolate gives us a wonderful canvas for that, a familiar ingredient that can still hold onto the flavours and memories closest to home.
Our Rasmalai with rose and white chocolate cream is nostalgic with a European touch, our Warm Chocolate Brownie with Kulfi pairs nutty chocolate with hazelnut kulfi and chocolate sauce, and our Chocolate Coated Pistachio Kulfi with a dash of rose rounds it off, three small stories about where chocolate can take you.
For Chocolate Day, my hope is that people slow down and taste with curiosity. Ask where the cacao came from, how it was made, who it might have passed through before reaching the plate. Every bar and every bonbon carries a journey, farmers, roasters, chocolatiers, chefs, each adding their own chapter.
That, to me, is the real joy of chocolate. It connects people across cultures and generations, one bite at a time.”
This World Chocolate Day, the celebration is not about giving up indulgence—it is about redefining it. Choosing quality over quantity, appreciating the journey from cacao bean to dessert, and savouring each bite mindfully allows chocolate to become part of a more balanced and wellness-focused lifestyle.
After all, the healthiest indulgence is often one that is enjoyed slowly, shared with others, and remembered long after the last bite!
Hospitality
CELEBRATING WORLD CHOCOLATE DAY WITH A HEALTHIER CHOCOLATE SNACK

World Chocolate Day, celebrated globally on 7th July, commemorates the introduction of chocolate to Europe in 1550 and shines a spotlight on the world’s enduring love affair with chocolate. As consumers increasingly seek healthier ways to enjoy chocolate, UAE-founded healthy snack brand Rashtions is highlighting a more nutritious way to enjoy the occasion with its 100% Cocoa Truffle, a protein-rich snack that combines the rich taste of 100% cocoa with the natural goodness of dates and camel milk.
Founded by Emirati entrepreneur Rashid Gargash and proudly made in the UAE, Rashtions is redefining modern nutrition by transforming locally inspired ingredients into convenient, clean-label snacks designed for today’s lifestyles.
The 100% Cocoa Truffle offers a rich chocolate flavour without relying on added sugar, artificial sweeteners or preservatives. Crafted using a simple blend of dates, camel milk, ghee and 100% cocoa, it delivers natural energy, healthy fats and up to 20 grams of protein per serving, making it a satisfying alternative to conventional chocolate snacks.
As consumers increasingly seek better-for-you treats that do not compromise on taste, Rashtions’ 100% Cocoa Truffle demonstrates how indulgence and nutrition can go hand in hand. Whether enjoyed as a mid-day pick-me-up, post-workout snack or healthier chocolate fix, it provides a convenient option for health-conscious consumers celebrating World Chocolate Day.
Alongside the 100% Cocoa Truffle, Rashtions is also available in Date Truffle, Brazilian Coffee Truffle and Date Original varieties, offering a range of flavours inspired by the UAE’s heritage and modern nutritional needs.
Available across the UAE through ADNOC and Emarat service stations, Union Coop, Deliveroo, Noon and via the brand’s website, Rashtions makes it easy for consumers to discover a homegrown alternative to traditional snack options.
Hospitality
SKYLINE DRAW AT LEVEL 43 SKY LOUNGE
Level 43 Sky Lounge introduces Skyline Draw, a new weekly social media-driven promotion offering guests with a selected surname a complimentary first drink and 30% off their total bill. The winning surname will be announced every Monday at 12:00 PM via the venue’s Instagram Stories.
The selected surname will be determined based on a random selection of guest surnames from those who dined at Level 43 in the previous week.
Guests who share the chosen surname can enjoy the exclusive offer, adding an interactive and engaging element to their dining and social experience at the venue.
Details:
• Offer: Complimentary first drink and 30% off the total bill for guests with the selected surname
• Announcement: Every Monday at 12:00 PM via Instagram Stories
• Location: Level 43 Sky Lounge, Four Points by Sheraton Sheikh Zayed Road, Dubai
• For reservations: +971 56 414 2213
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