Home Integrator
Al-Futtaim IKEA Concludes Earth Weeks Campaign with Bold Sustainability Commitments
Al-Futtaim IKEA announced its new sustainability initiatives and targets for 2025 during an event at its Yas Mall store in Abu Dhabi, where it also celebrated the success of its recent “Earth Weeks” campaign.
The event, attended by Francois Brice, Fuel & Commercial Executive Director at EWEC, and members of the Department of Community Development, Department of Energy and EWEC. The event featured presentations by Pooja Dhingra, Regional Sustainability Manager of Al-Futtaim IKEA, and Ouateil Sgheir, Market Manager of Abu Dhabi, who discussed both the brand’s global ambitions and local impact.
From Awareness to Action: Earth Weeks Campaign
The event also spotlighted Al-Futtaim IKEA’s successful initiatives and campaigns during “Earth Weeks”—the brand’s six-week, sustainability-focused period from mid-March to the end of April. Engaging customers and colleagues in climate-conscious practices under the theme of “Start at Home,” the campaign promoted practical, everyday actions, like energy saving, reducing food waste, recycling, and reusing, as the building blocks of sustainable living. Reflecting the positive impact of these efforts, sales of sustainable products doubled during this period—demonstrating that sustainability is not only achievable but also accessible and affordable.

One of the campaign’s most creative activations, the “Switch-Off Trade Off”, reimagined Earth Hour by having Al-Futtaim IKEA employees turn off lights in the offices and showrooms on behalf of community members who were tied up with essential tasks. Another highlight, “Wait for the Drop,” introduced a unique online playlist with tracks mimicking the sound of running water, promoting mindful water use in bathrooms.
Additional moments included celebrating Mother’s Day by honouring mothers as the original sustainability heroes, recognising their everyday efforts in nurturing both family and the planet.
Clean Energy Milestones
Al-Futtaim IKEA also announced three stores, located in Fujairah, Al Ain, and Dalma Mall in Abu Dhabi, have achieved LEED Gold certification. This recognition highlights the implementation of eco-friendly practices across the locations, including 10% lower energy consumption, 55% water savings, improved indoor air quality, and significant progress in waste reduction and recycling.
On May 2, 2025, Al-Futtaim IKEA reiterated its long-term sustainability commitment by announcing a strategic partnership with the Emirates Water and Electricity Company. Through the agreement, EWEC will provide IKEA UAE with Clean Energy Certificates (CECs) to cover 100 per cent of the electricity consumed across its four stores in the Emirate of Abu Dhabi. Issued by the Abu Dhabi Department of Energy (DoE), CECs are the only accredited instruments in Abu Dhabi that certify electricity consumption is sourced from renewable and clean energy generation. This milestone marks a significant step forward in IKEA UAE’s efforts to reduce scope 2 emissions and operate in a more environmentally responsible manner.
Vinod Jayan, Managing Director of Al-Futtaim IKEA UAE, Egypt, Oman and Qatar, commented: “At Al-Futtaim IKEA, sustainability is central to how we operate, innovate, and serve our communities. We believe that sustainable living should be simple, affordable, and accessible to all. Our Earth Weeks campaign reflects our responsibility to lead by example in the region, protect the planet’s most vital resources, and empower the many people to be part of this journey. Change starts at home—but its impact extends far beyond.”

He continued: “This commitment to long-term change is demonstrated by the actions we’re taking across our operations to reduce environmental impact. Over the past year, our fleet of electric trucks has helped us avoid 29 tonnes of carbon emissions annually, equivalent to the emissions of seven passenger cars driven for a year. We’re also making significant progress in food waste reduction. By using anaerobic digesters in two of our stores, we divert 160 tonnes of food waste from landfills each year, saving CO₂ emissions equivalent to the energy required to power 98 homes for an entire year. As a business proudly rooted in the UAE’s success, we’re fully aligned with the country’s Environment Vision 2030.”
Empowering Future Sustainability Leaders
On Earth Day, Al-Futtaim IKEA welcomed members of Masdar’s Youth 4 Sustainability (Y4S) community for the first in a series of collaborative sessions focused on practical sustainability. Hosted in partnership with the Al-Futtaim Youth Council and Sustainability Team, the first session at IKEA Yas Island, Abu Dhabi explored circular economy and sustainable living, featuring an interactive store tour, a waste-sorting workshop, and a blind tasting experience.
These sessions form part of a broader knowledge exchange initiative between Al-Futtaim IKEA and Y4S, designed to empower the next generation of sustainability leaders through real-world insights and collaborative dialogue.
Strengthening Biodiversity and Water Commitments
Al-Futtaim IKEA’s sustainability targets are aligned with Inter IKEA’s global ambitions, focusing on reducing environmental impact across the value chain, strengthening ecosystems, and driving positive societal change in collaboration with customers, partners, and policymakers.
Inter IKEA is also advancing its sustainability agenda with a strong focus on water stewardship, working to reduce freshwater use, improving water quality, and ensuring access to clean water in high-risk areas across its value chain, efforts that will enhance water resilience for both ecosystems and communities.
Looking Ahead
Building on the Earth Weeks campaign, Al-Futtaim IKEA is entering a new chapter of sustainability, rooted in action, accountability, and collaboration. The company remains committed to creating a positive impact not only within its stores and supply chain, but also across the wider community, making sustainable living a reality for the many.
Home Integrator
DESIGNING EXPERIENCES, NOT JUST SPACES: STUDIO WYZE’S STORY-DRIVEN PRACTICE
Exclusive Interview with Christina Arbenz and Chris Sayce, Co-founders and Principals of Studio WYZE
Studio WYZE works across hospitality, residential and product design. When you approach a space, what elements of your process stay constant—no matter the typology?
We always start with the layout, as it often opens the pathway for the concept to unfold. Layout is vital for all parties: operations rely on it to function efficiently; owners need it to achieve a desired number of covers and guests need to feel comfortable and immersed in the experience. The storytelling then comes into play, anchoring the guest journey in narrative. We approach the design of spaces as a series of framed views, with transitions between them unfolding like cinematic shots, guiding people slowly and deliberately through the space.
Many interior studios today lean heavily into aesthetics-first storytelling. How do you ensure that emotional resonance and functionality hold equal weight in your projects?
The emotional resonance of a space comes from how the storytelling unfolds. When the narrative is clear and carried through every step of the design, the guest’s experience becomes part of that story. We think about how someone will sit in a space, how they will interact with the furniture around them, what they will touch, the textures they will feel—and how each of these moments makes them feel. Functionality comes alive in the details. We focus intensely on the refinement and coordination of every elements, so the space not only looks beautiful, but works seamlessly for the team using it day-to-day, and feels effortless and comfortable for the guest.
Hospitality design often demands drama and immersion. How does that sensibility influence the way you approach high-end residential interiors?
Hospitality and residential design both aim to create environments that feel comfortable for the individual using them. In F&B, the experience is often tied to a brand narrative — its cuisine, culture and inevitably a bit of a theme. In hotel design, the storytelling comes from the sense of place, the local context and the type of guest the brand is aimed at. In high-end residential, the goal is similar: to tell a story, but one that belongs to the resident. We look to their tastes, hobbies, travels and meaningful memories, and bring these together to create a space that reflects who they are.
With studios in London and Zurich and projects across global markets, how do you adapt your design language without losing Studio WYZE’s signature identity?
Our identity comes through our process, rather than a signature aesthetic. We approach each project as a unique, individual space. We begin with the building itself—its location, history and purpose—and from there weave in the brand or resident identity, uncovering the story the space is meant to tell. We immerse ourselves in the process, designing bespoke furniture and lighting that give each space its own character. We collaborate with local craftsmen, artisans and manufacturers, and we’re always traveling and exploring to discover new methods, ideas and approaches that bring fresh energy and perspective to our work.
TATTU Dubai unfolds as a multi-level journey inspired by mythology. How early did storytelling become the anchor for this project?
The foundations of TATTU as a brand stem from the history of Asian Tattoos, whereby the inked spirits would endow the owner with protective and strengthening properties. Previous TATTU venues have grounded themselves in four core ‘spirit animals’; the Dragon, the Carp, the Phoenix and the Tiger. The brief was to interpret this core brand narrative into three unique concepts, developing on the design touchpoint to create a more holistic and narrative-driven design.
From the beginning, we felt the most authentic way to unfold the brand and its mythology across the three levels was to develop individual realms for three of these core characters. Our chosen three were The Dragon, featuring at Level 74 as part of the main TATTU Restaurant and Bar; The Carp, featuring at Level 76 as part of the Pool Deck and Sushi Lounge concept; and The Phoenix, feature at Level 81 as part of the Cocktail Bar and Lounge concept. The key was to maintain the storytelling of each of these spirits through materiality, detailing, colour palette and accessories.
From Shou-Sugi-Ban timber to onyx and amethyst glass, the palette is bold yet controlled. How do you decide when a material should lead versus support the space?
We play with contrasts in texture and finish—smooth versus rough, dark versus light, metallic versus natural, gloss versus matte. Every material has a purpose, even if some are more visually dominant. The secondary materials are almost always interesting in their own right, adding depth and nuance to the space. For example, in our main restaurant, the gold leaf slats immediately draw the eye, but behind them, the black plaster finish has its own subtle movement. The hand-applied texture and selective polishing create variations in gloss and shadow, giving the surface life and detail, even when the focus is on the gold above. It’s this layering and dialogue between materials that allows a space to feel rich and purposeful, whether a material is leading or supporting.
Designing the world’s highest infinity pool is no small feat. How did you approach creating a space that feels relaxed yet elevated—literally and conceptually?
On the pool deck, the design is restrained, giving the breathtaking views and architecture the space to speak for themselves. We approached the pool deck with a soft, fresh and airy palette, favouring natural tones that evoke calm. The light aqua hue references both the tranquil colours of water and the legend of the Carp, adding a subtle layer of narrative. The timbers were treated to feel lighter and sun-bleached, as if naturally weathered over time, while the fabrics, though simple, are tactile and inviting, adding a quiet richness to the experience. The goal was to create a space where guests could relax among the foliage and fully appreciate the spectacular views beyond.
Home Integrator
ANIME AND POP CULTURE ICONS TO DRIVE UAE TOY MARKET GROWTH IN 2026
From teens to seasoned collectors, the momentum built in 2025 continues to drive demand for anime and pop-culture collectibles across the UAE and global markets, positioning the toy sector for strong growth in 2026. Once seen as a childhood hobby, collectibles have evolved into a cultural phenomenon driven by social trends.
“A growing appreciation for storytelling, personal engagement, and fear of missing out on emerging trends has fuelled the rapid expansion of the collectibles market in the UAE,” said Hassan Tamimi, CEO of The Little Things.

Articulated and poseable figures have gained strong traction among collectors. “In 2025, brands such as SH Figuarts, Hot Toys, and ZD Toys recorded strong sales in the UAE, reflecting surging demand for figures that allow customization, scene recreation, and creative play,” noted Tamimi.
Commenting on exclusivity, which continues to be a key driver in the market, he said, “Limited-edition figures, blind-box formats and character-led merchandise emerged as key growth drivers, showcasing how collectibles are viewed as a statement rather than just children’s toys. Moreover, these collectibles are also finding appeal as distinctive gift items.”
“The shift is also evident among Gen Z, with the rising demand for plush keychains and trinkets from brands such as Sanrio, Pokémon, and Monchhichi, portable and personal accessories that double as an expression of individuality through playful, nostalgic, and customizable designs,” added Tamimi.
Brands like Funko continue to drive demand, with fans pre-ordering releases, lining up in stores, and attending events to secure their favorites.
Notably, among the pop-culture collectibles, LABUBU stood out as the most popular in the UAE and globally in 2025. Created by Hong Kong-born, Netherlands-raised illustrator Kasing Lung, the character gained significant popularity among the collectors. POP MART, known for its wide range of collectible figures, has also seen strong growth and fan engagement in the region. Other intellectual properties like CRYBABY, SKULLPANDA, HIRONO, and DIMOO have emerged as fan favorites in recent months.
“Nostalgia plays a significant role in today’s collectible market,” Tamimi said, “Many fans who grew up collecting toys and watching pop-culture classics now have adult purchasing power to buy the items they once wished to own, creating a market where nostalgia meets aspiration.”
Looking ahead to 2026 toy market in the UAE, Tamimi shared toy companies are expected to push creative boundaries further matching the evolving expectations of fans. “Collectible brands will likely explore more interactive, customizable and limited-edition releases in 2026,” he added.
Commenting on the growing pop-culture collectibles community in the UAE, Tamimi added that the UAE hosts several pop-culture and toy festivals throughout the year including the annual Middle East Film & Comic Con (MEFCC), which continues to fuel fan engagement and growth. Another key event happening in February this year ‘Animenia’- five days of anime, live music, and Japanese pop culture attracting fans and collectors’ enthusiasts from across the region.
Home Integrator
SOURCE OF FATE COMMENCES CONSTRUCTION ON MIRAGGIO, CONTRIBUTING TO AL MARJAN ISLAND’S DEVELOPMENT MOMENTUM
Source of Fate (SOF), the high-end luxury real estate developer under the Wheel of Fate Group, has commenced construction on Miraggio, its flagship luxury waterfront development on Al Marjan Island, marking a major milestone for the company and the Emirate’s fast-growing real estate sector.
The start of construction follows the successful completion of key design milestones, including Concept Design (CD) approval and the completion of Schematic and Preliminary Design (SD & PD). The project has already recorded sales exceeding 1 billion, with 50 per cent of units secured through off-plan bookings ahead of construction, underscoring robust buyer confidence and sustained demand for premium waterfront living in Ras Al Khaimah.
This higher demand is underpinned by Ras Al Khaimah’s strong real estate performance in 2025. According to recent market data, residential capital values recorded robust growth, with overall prices rising 14.9 per cent year-on-year. Apartments saw increases of 15.5 per cent year-on-year, while villa values grew by 13.8 per cent. Al Marjan Island has led this upward trajectory, with its capital values climbing 16.8 per cent year-on-year, reinforcing its position as one of the Emirate’s most sought-after waterfront residential destinations.
Commenting on the milestone, Dr. Majid Jack Hsiung, General Manager at Source of Fate, said: “Reaching 50 per cent off-plan bookings ahead of construction underscores a fundamental shift in buyer expectations. Homeowners and investors today are seeking more than premium finishes. They are seeking environments that support wellbeing, balance, and a meaningful connection with nature. Miraggio was conceived with this philosophy at its core, and as construction commences, our focus is to deliver that vision through uncompromising quality, disciplined timelines, and operational excellence at every stage.”
Reflecting its commitment to excellence, Source of Fate has appointed a consortium of world-class partners to deliver Miraggio to the highest levels of quality, safety, and performance. VX Studio leads as Project Consultant, bringing award-winning architectural expertise, while HQS Cost Management Consultant oversees cost planning and financial governance. NEXT Engineering Consultant, with more than three decades of experience, is responsible for ensuring sustainable, efficient, and technically robust construction practices.
Construction of Miraggio will adhere to UAE construction standards and international best practices, including the UAE Fire and Life Safety Code, Energy Efficiency Standards, Accessibility Code, Seismic Design Code, and Environmental Building Standards. Global benchmarks such as IBC, IFC, ASHRAE, NFPA, and ASTM will further guide the project, ensuring the highest levels of safety, sustainability, and innovation.
Sustainability is embedded throughout the development, with measures including solar-ready infrastructure, greywater irrigation, and a central water filtration system designed to reduce plastic use by up to 90 per cent, seamlessly integrating responsible living into everyday life.
The project is fully funded, with investments to date supporting key pre-construction and early works. Upcoming milestones include the completion of enabling works, commencement of main construction, and a structured timeline of progressive handovers.
Set to redefine luxury living in Ras Al Khaimah, Miraggio reflects Source of Fate’s vision of creating human-centric, environmentally responsible, and meticulously crafted communities, reinforcing Al Marjan Island’s status as one of the UAE’s most sought-after waterfront destinations.
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