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Al-Futtaim IKEA Concludes Earth Weeks Campaign with Bold Sustainability Commitments

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IKEA

Al-Futtaim IKEA announced its new sustainability initiatives and targets for 2025 during an event at its Yas Mall store in Abu Dhabi, where it also celebrated the success of its recent “Earth Weeks” campaign.

The event, attended by Francois Brice, Fuel & Commercial Executive Director at EWEC, and members of the Department of Community Development, Department of Energy and EWEC. The event featured presentations by Pooja Dhingra, Regional Sustainability Manager of Al-Futtaim IKEA, and Ouateil Sgheir, Market Manager of Abu Dhabi, who discussed both the brand’s global ambitions and local impact.

From Awareness to Action: Earth Weeks Campaign

The event also spotlighted Al-Futtaim IKEA’s successful initiatives and campaigns during “Earth Weeks”—the brand’s six-week, sustainability-focused period from mid-March to the end of April. Engaging customers and colleagues in climate-conscious practices under the theme of “Start at Home,” the campaign promoted practical, everyday actions, like energy saving, reducing food waste, recycling, and reusing, as the building blocks of sustainable living. Reflecting the positive impact of these efforts, sales of sustainable products doubled during this period—demonstrating that sustainability is not only achievable but also accessible and affordable.

One of the campaign’s most creative activations, the “Switch-Off Trade Off”, reimagined Earth Hour by having Al-Futtaim IKEA employees turn off lights in the offices and showrooms on behalf of community members who were tied up with essential tasks. Another highlight, “Wait for the Drop,” introduced a unique online playlist with tracks mimicking the sound of running water, promoting mindful water use in bathrooms.

Additional moments included celebrating Mother’s Day by honouring mothers as the original sustainability heroes, recognising their everyday efforts in nurturing both family and the planet.

Clean Energy Milestones

Al-Futtaim IKEA also announced three stores, located in Fujairah, Al Ain, and Dalma Mall in Abu Dhabi, have achieved LEED Gold certification. This recognition highlights the implementation of eco-friendly practices across the locations, including 10% lower energy consumption, 55% water savings, improved indoor air quality, and significant progress in waste reduction and recycling.

 On May 2, 2025, Al-Futtaim IKEA reiterated its long-term sustainability commitment by announcing a strategic partnership with the Emirates Water and Electricity Company. Through the agreement, EWEC will provide IKEA UAE with Clean Energy Certificates (CECs) to cover 100 per cent of the electricity consumed across its four stores in the Emirate of Abu Dhabi. Issued by the Abu Dhabi Department of Energy (DoE), CECs are the only accredited instruments in Abu Dhabi that certify electricity consumption is sourced from renewable and clean energy generation. This milestone marks a significant step forward in IKEA UAE’s efforts to reduce scope 2 emissions and operate in a more environmentally responsible manner.

Vinod Jayan, Managing Director of Al-Futtaim IKEA UAE, Egypt, Oman and Qatar, commented: “At Al-Futtaim IKEA, sustainability is central to how we operate, innovate, and serve our communities. We believe that sustainable living should be simple, affordable, and accessible to all. Our Earth Weeks campaign reflects our responsibility to lead by example in the region, protect the planet’s most vital resources, and empower the many people to be part of this journey. Change starts at home—but its impact extends far beyond.”

He continued: “This commitment to long-term change is demonstrated by the actions we’re taking across our operations to reduce environmental impact. Over the past year, our fleet of electric trucks has helped us avoid 29 tonnes of carbon emissions annually, equivalent to the emissions of seven passenger cars driven for a year. We’re also making significant progress in food waste reduction. By using anaerobic digesters in two of our stores, we divert 160 tonnes of food waste from landfills each year, saving CO₂ emissions equivalent to the energy required to power 98 homes for an entire year. As a business proudly rooted in the UAE’s success, we’re fully aligned with the country’s Environment Vision 2030.”

Empowering Future Sustainability Leaders

On Earth Day, Al-Futtaim IKEA welcomed members of Masdar’s Youth 4 Sustainability (Y4S) community for the first in a series of collaborative sessions focused on practical sustainability. Hosted in partnership with the Al-Futtaim Youth Council and Sustainability Team, the first session at IKEA Yas Island, Abu Dhabi explored circular economy and sustainable living, featuring an interactive store tour, a waste-sorting workshop, and a blind tasting experience.

These sessions form part of a broader knowledge exchange initiative between Al-Futtaim IKEA and Y4S, designed to empower the next generation of sustainability leaders through real-world insights and collaborative dialogue.

Strengthening Biodiversity and Water Commitments

Al-Futtaim IKEA’s sustainability targets are aligned with Inter IKEA’s global ambitions, focusing on reducing environmental impact across the value chain, strengthening ecosystems, and driving positive societal change in collaboration with customers, partners, and policymakers.

Inter IKEA is also advancing its sustainability agenda with a strong focus on water stewardship, working to reduce freshwater use, improving water quality, and ensuring access to clean water in high-risk areas across its value chain, efforts that will enhance water resilience for both ecosystems and communities.

Looking Ahead

Building on the Earth Weeks campaign, Al-Futtaim IKEA is entering a new chapter of sustainability, rooted in action, accountability, and collaboration. The company remains committed to creating a positive impact not only within its stores and supply chain, but also across the wider community, making sustainable living a reality for the many.

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Anthropologie Celebrates the Season with a New Festive Homeware Collection

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Whimsical glass Christmas ornaments with miniature winter scenes hanging from red and white striped ribbons

As the season turns and the air fills with the promise of celebration, Anthropologie brings its signature charm to the art of festive living. This year’s homeware collection captures everything we love about the holidays – a little nostalgia, a touch of whimsy and plenty of warmth.

Think mugs that feel as indulgent as the drinks they hold, delicately embossed with lace-like detail, topped with clouds of cream and a hint of cinnamon. They are the kind of pieces that turn a quiet winter morning into a small ritual of comfort.

Elsewhere, ornaments glimmer with storybook allure. Tiny glass globes reveal miniature worlds with soft trees, golden light and festive scenes frozen in time. Hung from candy-striped ribbons, they bring a sense of playfulness to the tree, a reminder that beauty lies in the details.

For those who love to personalise their holiday decor, pearl-dotted letters tied with satin ribbons offer a timeless touch. Whether adorning a place setting, gift wrap, or the branches of a tree, they lend an understated luxury with equal parts thoughtful and chic.

Finally, no Anthropologie celebration would be complete without a little wordplay. Stacked mugs spelling JOY set the tone for the season: classic, cheerful and beautifully made.

This is festive living, the Anthropologie way – where craftsmanship meets creativity and every cup, ornament and ribboned letter turns the everyday into something worth savouring.

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KIMA IZAKAYA JOINS THE ALFRESCO CLUB

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Kima Izakaya outdoor terrace table at sunset with JLT Dubai skyline view in background

Kima Izakaya is answering the call of Dubai’s winter with the official opening of its outdoor terrace. The intimate izakaya that has quietly captured hearts in Jumeirah Lake Towers now extends its warmth beyond four walls, creating an alfresco haven where Japan’s backstreet energy thrives under Dubai’s perfect evening skies.

More than an outdoor seating area, this terrace is where Kima’s soul extends beyond four walls. Low seating, soft lighting, and those vintage touches from inside, now under the stars. And here’s the thing: the communal tables are designed to spark conversation and build that neighbourhood vibe Kima’s all about. Sharing is caring, after all.

The menu? Still the same. Tataki that melts on the tongue, crispy kara-age, delicate sashimi, steaming gyoza, and yakisoba that hits every comfort note. Chef Pawel brings the same heart and precision to every dish, using premium Japanese ingredients without the pretension or the typical Dubai price tag.

Fair prices, real vibes, honest hospitality. Whether diners are Dubai veterans or just discovering the city, Kima feels like home. The terrace is open, the weather’s perfect, and the izakaya spirit is alive.

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FAKHRUDDIN PROPERTIES TO DELIVER NEXT-GENERATION WELLNESS TO DUBAI ISLANDS WITH LAUNCH OF TREPPAN SERENIQUE RESIDENCES

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Treppan Serenique Residences exterior view showing modern dual tower design with curved balconies and waterfront location at sunset

Leading sustainability and low carbon footprint lifestyle developer Fakhruddin Properties officially launched its flagship Dubai Islands project – Treppan Serenique Residences – at a gala VIP event held at Mandarin Oriental Jumeira, Dubai on 13th November.

The dual tower Treppan Living branded project will occupy prime waterfront real estate on Island A of the sought-after five-island  community and offers a premium resort lifestyle with a curated collection of 164 exquisite two- and three-bedroom apartments, ranging from 980 to 1,902 square feet, and offering panoramic sea, golf course, or island views.

A total of 12 residential floors and two podium floors will be complemented by over 50 specially selected amenities, including an oxygen-rich bamboo park and biohacking lab featuring a hyperbaric oxygen chamber, cryotherapy, red light therapy, and sensory deprivation pods. Residents also have access to a rooftop infinity pool, indoor and outdoor gyms, rock climbing walk, state-of-the-art meditation pods, koi pond, dedicated kids’ leisure facilities, and are a mere 90 seconds walk from the island’s white sand beaches.

Commenting on the launch, Yousuf Fakhruddin, CEO and Managing Partner of Fakhruddin Properties, said: “Treppan Serenique Residences is an exclusive wellness-forward sanctuary where luxury resort inspiration is fused with pioneering smart home and AI technologies, underpinned by our proven track record of sustainability-driven residential real estate design, development and delivery.

“Treppan Serenique Residences will be the first – and only – premium residential destination to provide complimentary biohacking amenities as standard. In a June 2025 report, the Global Wellness Institute noted that real estate has long been the fastest-growing sector in the wellness economy, with an estimated FY 2024 market value of US$548.4 billion. This represents approximately 3.3% of global annual construction output, with a CAGR of 19.5% for the period 2019-2024, and the market is forecasted to grow exponentially, to hit US$1,114 billion by 2029.”

“Residents will be able to seamlessly integrate transformative clinically proven therapies into their daily routine with treatments designed to enhance recovery, boost energy, and improve sleep quality.Together, with the full raft of complementary on-property amenities, this is the resort lifestyle experience elevated to a standard not seen before in the UAE,” he added.

Fakhruddin Properties continues to lead the market in groundbreaking sustainability initiatives, with its latest Treppan Living project delivering on multiple fronts, including waste management, with 90% of all property waste recycled using the company’s proprietary waste segregation system.

In addition, Treppan Serenique residents will have hydrogenated, ionised, organically mineralised alkaline drinking water on tap, which removes the need for plastic bottled water,  drastically reducing plastic waste and emissions tied to bottled water logistics as part of the group’s commitment to eliminating single-use plastics. The residences will also house a Refill Station where everyday household products such as detergents, hand wash, and body wash will be available at a subsidised cost.

Meanwhile, NASA-grade technology will deliver clean air via an Airocide air purifier, supported by Smart Air Handling Unit (SAHU) technology that guarantees the purest indoor air quality while consuming less energy.

As in all Fakhruddin projects, energy efficiency is a key focus with a targeted 30% reduction in energy consumption achievable thanks to AI-enabled smart home technology, energy efficient electronic applications, and SAHU implementation, which reduces the load on the overall HVAC system by cutting humidity and dust congestion in the ducts.

Community residents will also be able to meet, relax and socialise in the Greenhouse Café, a radiant cooling system-controlled dining destination that will be home to an on-site hydroponics system ensuring a supply of fresh leafy greens. The radiant cooling system is designed to regulate room temperature while simultaneously reducing energy consumption by 10-15% and supporting opportunity for efficient water recycling.

“Treppan Living is a lifestyle infrastructure ecosystem that anchors Fakhruddin Properties’ growing portfolio of high-profile, sustainable, wellness-focused lifestyle projects. Since inception in 2023, Treppan Living has been integral to our commitment to create low carbon communities that meet the increasingly exacting demands of a global client base of health and eco-conscious investors. Treppan Serenique Residences marks our second Dubai Islands community, with other projects located in Jumeirah Village Circle and Jumeirah Village Triangle. Our first Dubai Islands project, Hatimi Residences by Treppan Living has seen a per-square-foot price appreciation of approximately 103% since its launch three years ago,” said CEO, Yousuf Fakhruddin.

To encourage community-wide engagement, residents are invited to join the Treppan Living rewards programme – asimple, practical points-based initiative that rewards sustainable involvement, whether it’s recycling of household waste and other items, using the refill stations, or signing up for eco-friendly services, as well as addressing personal wellness by taking yoga classes, using hydroponics-produced vegetables, attending community events, etc.

Points are translated into tier status, which allow priority access to certain amenities, community recognition, and other value-led benefits. Treppan Coins, meanwhile, can be earned and redeemed for various community, health and sustainability benefits via the Treppan Living app.

A highly decorated pioneer in the sustainability development space in the UAE, with 11 awards recognising eco-friendly innovations implemented across various projects, and a total of 18 accolades spanning sustainability, innovation, technology, brand, leadership and design, Fakhruddin Properties continues to ‘walk the talk’ for each new project – from drawing board to physical reality – with the delivery of liveable, environmentally-conscious developments that align with Dubai and the UAE Government’s long-term sustainability vision.

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