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Al-Futtaim IKEA Concludes Earth Weeks Campaign with Bold Sustainability Commitments

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Al-Futtaim IKEA announced its new sustainability initiatives and targets for 2025 during an event at its Yas Mall store in Abu Dhabi, where it also celebrated the success of its recent “Earth Weeks” campaign.

The event, attended by Francois Brice, Fuel & Commercial Executive Director at EWEC, and members of the Department of Community Development, Department of Energy and EWEC. The event featured presentations by Pooja Dhingra, Regional Sustainability Manager of Al-Futtaim IKEA, and Ouateil Sgheir, Market Manager of Abu Dhabi, who discussed both the brand’s global ambitions and local impact.

From Awareness to Action: Earth Weeks Campaign

The event also spotlighted Al-Futtaim IKEA’s successful initiatives and campaigns during “Earth Weeks”—the brand’s six-week, sustainability-focused period from mid-March to the end of April. Engaging customers and colleagues in climate-conscious practices under the theme of “Start at Home,” the campaign promoted practical, everyday actions, like energy saving, reducing food waste, recycling, and reusing, as the building blocks of sustainable living. Reflecting the positive impact of these efforts, sales of sustainable products doubled during this period—demonstrating that sustainability is not only achievable but also accessible and affordable.

One of the campaign’s most creative activations, the “Switch-Off Trade Off”, reimagined Earth Hour by having Al-Futtaim IKEA employees turn off lights in the offices and showrooms on behalf of community members who were tied up with essential tasks. Another highlight, “Wait for the Drop,” introduced a unique online playlist with tracks mimicking the sound of running water, promoting mindful water use in bathrooms.

Additional moments included celebrating Mother’s Day by honouring mothers as the original sustainability heroes, recognising their everyday efforts in nurturing both family and the planet.

Clean Energy Milestones

Al-Futtaim IKEA also announced three stores, located in Fujairah, Al Ain, and Dalma Mall in Abu Dhabi, have achieved LEED Gold certification. This recognition highlights the implementation of eco-friendly practices across the locations, including 10% lower energy consumption, 55% water savings, improved indoor air quality, and significant progress in waste reduction and recycling.

 On May 2, 2025, Al-Futtaim IKEA reiterated its long-term sustainability commitment by announcing a strategic partnership with the Emirates Water and Electricity Company. Through the agreement, EWEC will provide IKEA UAE with Clean Energy Certificates (CECs) to cover 100 per cent of the electricity consumed across its four stores in the Emirate of Abu Dhabi. Issued by the Abu Dhabi Department of Energy (DoE), CECs are the only accredited instruments in Abu Dhabi that certify electricity consumption is sourced from renewable and clean energy generation. This milestone marks a significant step forward in IKEA UAE’s efforts to reduce scope 2 emissions and operate in a more environmentally responsible manner.

Vinod Jayan, Managing Director of Al-Futtaim IKEA UAE, Egypt, Oman and Qatar, commented: “At Al-Futtaim IKEA, sustainability is central to how we operate, innovate, and serve our communities. We believe that sustainable living should be simple, affordable, and accessible to all. Our Earth Weeks campaign reflects our responsibility to lead by example in the region, protect the planet’s most vital resources, and empower the many people to be part of this journey. Change starts at home—but its impact extends far beyond.”

He continued: “This commitment to long-term change is demonstrated by the actions we’re taking across our operations to reduce environmental impact. Over the past year, our fleet of electric trucks has helped us avoid 29 tonnes of carbon emissions annually, equivalent to the emissions of seven passenger cars driven for a year. We’re also making significant progress in food waste reduction. By using anaerobic digesters in two of our stores, we divert 160 tonnes of food waste from landfills each year, saving CO₂ emissions equivalent to the energy required to power 98 homes for an entire year. As a business proudly rooted in the UAE’s success, we’re fully aligned with the country’s Environment Vision 2030.”

Empowering Future Sustainability Leaders

On Earth Day, Al-Futtaim IKEA welcomed members of Masdar’s Youth 4 Sustainability (Y4S) community for the first in a series of collaborative sessions focused on practical sustainability. Hosted in partnership with the Al-Futtaim Youth Council and Sustainability Team, the first session at IKEA Yas Island, Abu Dhabi explored circular economy and sustainable living, featuring an interactive store tour, a waste-sorting workshop, and a blind tasting experience.

These sessions form part of a broader knowledge exchange initiative between Al-Futtaim IKEA and Y4S, designed to empower the next generation of sustainability leaders through real-world insights and collaborative dialogue.

Strengthening Biodiversity and Water Commitments

Al-Futtaim IKEA’s sustainability targets are aligned with Inter IKEA’s global ambitions, focusing on reducing environmental impact across the value chain, strengthening ecosystems, and driving positive societal change in collaboration with customers, partners, and policymakers.

Inter IKEA is also advancing its sustainability agenda with a strong focus on water stewardship, working to reduce freshwater use, improving water quality, and ensuring access to clean water in high-risk areas across its value chain, efforts that will enhance water resilience for both ecosystems and communities.

Looking Ahead

Building on the Earth Weeks campaign, Al-Futtaim IKEA is entering a new chapter of sustainability, rooted in action, accountability, and collaboration. The company remains committed to creating a positive impact not only within its stores and supply chain, but also across the wider community, making sustainable living a reality for the many.

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CONSTRUCTION OF SOBHA ELWOOD WILL USE BREAKTHROUGH RENEWABLE ENERGY SYSTEMS FROM POSITIVE ZERO

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Aerial view of Sobha Realty’s luxury villa community showing the central clubhouse overlooking a landscaped lagoon with fountains, people walking along pathways, sun loungers by the water, palm trees, and modern villas arranged in the background.

Sobha Realty’s luxury villa community development – Sobha Elwood, will deploy innovative clean energy systems from Positive Zero, including the first-of-its-kind mobile battery energy storage system (mBESS) in the region.

The fume-free, noise-free mobile battery units deliver electricity where it’s needed on the construction site, replacing traditional diesel generators and fossil fuel dependency. Over the duration of the two-year agreement, Positive Zero’s HYPR system will replace the equivalent of more than 30,000 gallons of diesel – enough to power more than 25 million smartphones.

Mr. Ravi Menon, Chairman of Sobha Group said: At Sobha Realty, sustainability is a fundamental pillar of how we build and how we envision the future of our communities. Our partnership with Positive Zero for Sobha Elwood marks another decisive step in integrating clean, renewable energy solutions across our developments. In alignment with the UAE Green Agenda 2030 and the Dubai 2040 Urban Master Plan, this initiative reinforces our commitment to shaping communities that are world-class, future-ready, and environmentally resilient.”

Each mobile battery system is charged using clean, renewable solar power which is highly efficient compared to diesel equivalents. Positive Zero swaps batteries in and out, as required, to ensure a constant supply of reliable on-site electricity. It is estimated that 219 MWh of electricity will be delivered through the systems per year.

“We are delighted to support Sobha Realty in its pioneering new approach to real estate development, powering more sustainable construction and lowering carbon emissions. Sobha Realty is setting a clear benchmark for developers and demonstrating that clean energy can make a transformative difference to the sustainable development of cities,”  said Mr. David Auriau, Chief Executive Officer, Positive Zero.

It is the second project that Sobha Realty has signed with Positive Zero. Following the successful implementation of Positive Zero’s HYPR clean energy systems at Sobha One as the first project, Sobha Elwood now becomes the second development to adopt these innovative renewable energy solutions, as the real estate leader continues to support Dubai’s strategic initiative to reduce carbon emissions by 50% by 2030.

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IKEA WELCOMES BACK POPULAR IFTAR OFFERINGS AND LIMITED-EDITION HOME COLLECTION THIS RAMADAN

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IKEA staff member presenting an Iftar offering in a modern kitchen showroom with warm lighting and Ramadan décor.

IKEA UAE, operated by Al-Futtaim, has unveiled its Ramadan 2026 programme, reaffirming its commitment to being part of customers’ everyday lives and celebrations during the holy month. Through thoughtfully designed home furnishing solutions, seasonal savings, and Iftar offerings – IKEA is helping families create a welcoming space for what matters most this Ramadan: connection, generosity, and togetherness.

As homes across the UAE come together in celebration of Ramadan, IKEA continues to be a part of the small, meaningful moments that build stronger relationships — from family conversations after Iftar to shared Suhour gatherings with loved ones. With cosy décor that creates the perfect atmosphere for gatherings, stylish tableware for the Iftar table, and much more – IKEA helps customers design welcoming spaces that encourage reflection, care, and the spirit of coming together that Ramadan is all about.

GOKVÄLLÅ Collection

This year’s GOKVÄLLÅ collection for Ramadan brings a warm, celebratory touch to interiors, featuring joyful decorations, ornamented textiles, glowing lanterns, brass-finish tableware, and soft furnishings designed to create an inviting Ramadan atmosphere throughout the month.

Ramadan Iftar Buffet

Complementing its home-furnishing offering, IKEA will once again host its much-loved Ramadan Iftar Buffet. Launching on the first day of the Holy Month, the buffet will be available daily from 6:00 pm to 9:00 pm, offering a generous spread of over 30 dishes inspired by Middle Eastern, Indian, and international flavours, as well as a selection of beverages.

What’s more, every Ramadan buffet guest will receive an AED 20 voucher to be redeemed at any IKEA store in the UAE.

Iftar Boxes

In the true spirit of Ramadan, IKEA is making it easy for customers to give back and invites all visitors to extend a heartfelt gesture with its Iftar Meal Box. Starting from the first day of the Holy Month, customers can choose between two options, priced at AED 10 and AED 15, with each box packed with essential items for breaking fast, making a difference for many. Customers can support the community by pre-ordering a minimum of 10 boxes, 24 hours in advance via phone call, visiting the store, or online. The boxes can either be distributed directly by customers, or with the help of IKEA.

Ramadan delicacies in the comfort of your home

This Ramadan, IKEA helps families enjoy a memorable Iftar together, from the comfort of their homes.

Order a delicious four-kilo lamb leg takeaway for AED 229, or AED 199 for IKEA Family members. All orders must be placed at least 24 hours in advance via phone call, visiting the store, or online, with takeaway available only. Compliment the meal with a variety of ready-to-cook Arabic mezze from the IKEA Swedish Food Market to take home, including cheese samosas, meat kibbeh, and more, priced at only AED 25 each.

Bringing more moments of joy to this special time with IKEA’s special Ramadan Advent Calendar, available across the UAE. Priced at AED 69, or AED 59 for IKEA Family members, the calendar offers a simple and thoughtful way to mark each day of the holy month..

Ramadan sale on IKEA favourites

Customers can also enjoy discounts of up to 75% both online and in-store across over 2,000 items, including tableware, cushions, textiles, lighting, and decorative accents.

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SIX DESIGN TRENDS SHAPING THE GCC IN 2026

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Double-height modern lobby interior by Opaal Interiors featuring floor-to-ceiling windows, sculptural blue suspended ceiling installation, built-in shelving, lounge seating, and city views beyond.

Across the region, interior design and architecture are entering a more deliberate, value-driven phase. Rapid urban expansion continues, but the focus has shifted from visual impact alone to how spaces perform, age, and support modern lifestyles.

Studies show that the global home décor and interior market is projected to grow from $747.75 billion in 2024 to $1.09 trillion by 2032, driven largely by demand from fast-growing urban regions such as the Middle East.

Within the GCC, government-led development, Vision 2030 programmes, and large-scale mixed-use projects are reshaping how residential, hospitality, and commercial interiors are being conceived. Based on Opāal Interiors’s research, regional market analysis, and on-ground project experience across residential, commercial, and mixed-use developments, 2026 will be defined by a new generation of interiors—refined, functional, and deeply intentional.

According to the research, six interior design trends are shaping the region in 2026.

1. Material-led design is replacing decorative excess

Opaal research found a decisive shift away from surface-level ornamentation toward interiors defined by material quality, craftsmanship, and longevity. Natural stones, engineered wood, textured metals, and bespoke joinery are increasingly favoured over trend-driven finishes.

Premium developments across the GCC are prioritising “timeless material palettes” to protect long-term asset value and reduce refurbishment cycles. Design is becoming quieter, but execution is more exacting, placing greater emphasis on detailing, proportions, and material transitions.

2. Sustainability is now embedded into interior specifications

Sustainability has moved beyond architectural shells and into interior fit-outs. Developers and asset owners are increasingly prioritising long-lasting, timeless, and durable material selections, alongside locally sourced products that help reduce carbon impact over the project lifecycle.

The UAE alone ranks among the top global markets for green-certified buildings, with over 800 LEED-certified projects. Regulatory pressure and ESG reporting requirements are accelerating this shift across the GCC. As a result, interior design decisions are now evaluated through both environmental and lifecycle performance lenses.

3. Residential interiors are becoming hospitality-inspired

As branded residences, serviced apartments, and lifestyle-led communities grow across Saudi Arabia and the UAE, residential interiors are borrowing heavily from hospitality design language.

Branded residences in the Middle East are expected to grow by more than 60% by 2030, driving demand for hotel-grade finishes, elevated material palettes, and refined spatial planning within private homes. Research also shows that end-users increasingly expect residential interiors to deliver the same sense of arrival, comfort, and material richness traditionally associated with high-end hotels.

4. Design clarity is becoming central to large-scale developments

With compressed project timelines and increasing construction complexity, developers are placing greater value on strong design leadership and structured oversight throughout project delivery. Clear design development, coordination, and quality control have become essential to minimising risk, avoiding rework, and maintaining consistency from concept through completion.

This approach is particularly critical in large-scale mixed-use and hospitality projects, where alignment between architecture, interiors, and building systems directly influences performance, cost predictability, and overall project success.

5. Commercial spaces are designed for adaptability, not permanence

Office and retail interiors across the GCC are being reimagined as flexible environments that can evolve with changing tenant needs. Modular layouts, reconfigurable partitions, and durable finishes are now prioritised over fixed design schemes.

The UAE flexible office space market size is projected to reach $1.81 billion by 2030, influencing how commercial interiors are planned and delivered. With this increase, adaptability is now a core design requirement, not a secondary consideration.

6. Design value is measured by longevity, not trend relevance

Perhaps the most defining trend of 2026 is a recalibration of how “good design” is measured. Rather than visual novelty, clients are assessing interiors based on durability, maintenance efficiency, and how well spaces age over time.

Long-term asset optimisation is becoming a priority across real estate and hospitality investments in the GCC. For interior specialists, this places renewed importance on precision, material intelligence, and execution quality, areas where experience and process matter as much as creative vision.

As the GCC’s built environment matures, interior design and architecture are becoming less about visual impact alone and more about performance, resilience, and long-term value. Opaal’s research underscores a clear direction for 2026: spaces that are thoughtfully designed, meticulously executed, and built to endure.

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