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Al-Futtaim IKEA Concludes Earth Weeks Campaign with Bold Sustainability Commitments
Al-Futtaim IKEA announced its new sustainability initiatives and targets for 2025 during an event at its Yas Mall store in Abu Dhabi, where it also celebrated the success of its recent “Earth Weeks” campaign.
The event, attended by Francois Brice, Fuel & Commercial Executive Director at EWEC, and members of the Department of Community Development, Department of Energy and EWEC. The event featured presentations by Pooja Dhingra, Regional Sustainability Manager of Al-Futtaim IKEA, and Ouateil Sgheir, Market Manager of Abu Dhabi, who discussed both the brand’s global ambitions and local impact.
From Awareness to Action: Earth Weeks Campaign
The event also spotlighted Al-Futtaim IKEA’s successful initiatives and campaigns during “Earth Weeks”—the brand’s six-week, sustainability-focused period from mid-March to the end of April. Engaging customers and colleagues in climate-conscious practices under the theme of “Start at Home,” the campaign promoted practical, everyday actions, like energy saving, reducing food waste, recycling, and reusing, as the building blocks of sustainable living. Reflecting the positive impact of these efforts, sales of sustainable products doubled during this period—demonstrating that sustainability is not only achievable but also accessible and affordable.

One of the campaign’s most creative activations, the “Switch-Off Trade Off”, reimagined Earth Hour by having Al-Futtaim IKEA employees turn off lights in the offices and showrooms on behalf of community members who were tied up with essential tasks. Another highlight, “Wait for the Drop,” introduced a unique online playlist with tracks mimicking the sound of running water, promoting mindful water use in bathrooms.
Additional moments included celebrating Mother’s Day by honouring mothers as the original sustainability heroes, recognising their everyday efforts in nurturing both family and the planet.
Clean Energy Milestones
Al-Futtaim IKEA also announced three stores, located in Fujairah, Al Ain, and Dalma Mall in Abu Dhabi, have achieved LEED Gold certification. This recognition highlights the implementation of eco-friendly practices across the locations, including 10% lower energy consumption, 55% water savings, improved indoor air quality, and significant progress in waste reduction and recycling.
On May 2, 2025, Al-Futtaim IKEA reiterated its long-term sustainability commitment by announcing a strategic partnership with the Emirates Water and Electricity Company. Through the agreement, EWEC will provide IKEA UAE with Clean Energy Certificates (CECs) to cover 100 per cent of the electricity consumed across its four stores in the Emirate of Abu Dhabi. Issued by the Abu Dhabi Department of Energy (DoE), CECs are the only accredited instruments in Abu Dhabi that certify electricity consumption is sourced from renewable and clean energy generation. This milestone marks a significant step forward in IKEA UAE’s efforts to reduce scope 2 emissions and operate in a more environmentally responsible manner.
Vinod Jayan, Managing Director of Al-Futtaim IKEA UAE, Egypt, Oman and Qatar, commented: “At Al-Futtaim IKEA, sustainability is central to how we operate, innovate, and serve our communities. We believe that sustainable living should be simple, affordable, and accessible to all. Our Earth Weeks campaign reflects our responsibility to lead by example in the region, protect the planet’s most vital resources, and empower the many people to be part of this journey. Change starts at home—but its impact extends far beyond.”

He continued: “This commitment to long-term change is demonstrated by the actions we’re taking across our operations to reduce environmental impact. Over the past year, our fleet of electric trucks has helped us avoid 29 tonnes of carbon emissions annually, equivalent to the emissions of seven passenger cars driven for a year. We’re also making significant progress in food waste reduction. By using anaerobic digesters in two of our stores, we divert 160 tonnes of food waste from landfills each year, saving CO₂ emissions equivalent to the energy required to power 98 homes for an entire year. As a business proudly rooted in the UAE’s success, we’re fully aligned with the country’s Environment Vision 2030.”
Empowering Future Sustainability Leaders
On Earth Day, Al-Futtaim IKEA welcomed members of Masdar’s Youth 4 Sustainability (Y4S) community for the first in a series of collaborative sessions focused on practical sustainability. Hosted in partnership with the Al-Futtaim Youth Council and Sustainability Team, the first session at IKEA Yas Island, Abu Dhabi explored circular economy and sustainable living, featuring an interactive store tour, a waste-sorting workshop, and a blind tasting experience.
These sessions form part of a broader knowledge exchange initiative between Al-Futtaim IKEA and Y4S, designed to empower the next generation of sustainability leaders through real-world insights and collaborative dialogue.
Strengthening Biodiversity and Water Commitments
Al-Futtaim IKEA’s sustainability targets are aligned with Inter IKEA’s global ambitions, focusing on reducing environmental impact across the value chain, strengthening ecosystems, and driving positive societal change in collaboration with customers, partners, and policymakers.
Inter IKEA is also advancing its sustainability agenda with a strong focus on water stewardship, working to reduce freshwater use, improving water quality, and ensuring access to clean water in high-risk areas across its value chain, efforts that will enhance water resilience for both ecosystems and communities.
Looking Ahead
Building on the Earth Weeks campaign, Al-Futtaim IKEA is entering a new chapter of sustainability, rooted in action, accountability, and collaboration. The company remains committed to creating a positive impact not only within its stores and supply chain, but also across the wider community, making sustainable living a reality for the many.
Home Feature
6 CONSTRUCTION CHOICES THAT CAN MAKE BUILDINGS MORE HEAT-RESILIENT
As the summer months approach, heat resilience is becoming a key priority for the UAE’s built environment. In the region, cooling can account for up to 80% of a building’s total electricity consumption, making design and construction choices critical not only for comfort, but also for long-term efficiency and sustainability. At the same time, the UAE Energy Strategy 2050 targets a 40% reduction in energy demand across key sectors. This means buildings can no longer depend only on mechanical cooling after completion. The decisions made during planning, design, material selection, and construction directly influence how liveable a building will be for future residents and tenants.
For Access Consult, years of experience across the UAE’s built environment have shown that designing for this region requires a clear understanding of climate, local regulations, cultural context, user comfort, and operational performance. Drawing on this experience, Access Consult outlines six construction choices that can help make buildings in the UAE more heat-resilient.
- Choosing the right building orientation
One of the most effective ways to reduce heat gain is to study how the building sits on its plot. Orientation affects how much direct sunlight a building receives during the hottest parts of the day. Research in the UAE shows that north-facing windows consume 36% less annual cooling energy compared to windows facing other directions.
Consultants can help developers assess sun paths, neighbouring buildings, wind direction, and views before finalising massing and layout. By reducing unnecessary exposure on the most heat-sensitive façades, buildings can perform better before any mechanical cooling system is even switched on.

- Designing façades that work with the climate
The façade is one of the most important elements in heat-resilient construction. It is the building’s first line of defence against solar radiation, heat transfer, glare, and outdoor temperature extremes.
High-performance glazing, shading devices, insulated panels, balcony projections, façade fins, and carefully selected cladding systems can all help reduce heat gain. The aim is to design a building envelope that supports comfort and energy efficiency. In the GCC, façade design must balance daylight, views, aesthetics, durability, and thermal performance.
- Using materials with better thermal performance
Some materials absorb and retain heat quickly, while others help regulate internal temperatures more effectively. Choosing appropriate insulation, wall systems, roofing materials, and external finishes can significantly improve a building’s performance during summer.
Light-coloured external materials can help reflect sunlight, while insulated walls and roofs reduce heat transfer into the building. In large developments, these choices can make a noticeable difference to indoor comfort and operational costs over time. Good material selection also supports durability, which is critical in environments exposed to intense sun, humidity, and temperature fluctuations.
- Strengthening wall insulation and airflow
In hot climates, double-wall construction, cavity walls, and insulated blocks can help reduce the amount of heat entering a building and support more stable indoor temperatures. While these options may slightly increase initial construction costs, they contribute to long-term comfort and efficiency.
Cross ventilation should also be planned early. Windows on opposite walls, open layouts, and ventilation shafts can support natural air movement through the building. When airflow is properly considered, interiors feel less stagnant and cooling systems do not have to work as hard.
- Planning roofs and outdoor areas carefully
Roofs are among the most exposed parts of a building, making them a major source of heat gain. Standard dark bitumen roofs in the UAE absorb up to 90% of solar radiation, reaching punishing surface temperatures of 70°C to 80°C in the summer.
Strong roof insulation, reflective finishes, shaded service areas, and, where suitable, green or landscaped roof zones can improve performance. Outdoor spaces should also include shaded walkways, covered parking, pergolas, heat-appropriate paving, and shaded communal areas to make developments more usable during warmer months.
- Coordinating efficient HVAC systems early
Even with strong passive design, buildings in the UAE still require mechanical cooling. This makes HVAC efficiency critical. Consultants should coordinate cooling systems early with architectural, structural, and MEP teams to ensure cooling loads are calculated accurately, ducts are properly routed, and systems remain accessible for maintenance.
Energy-efficient HVAC choices include high-SEER units, smart or programmable thermostats, regular maintenance planning, clean filters and ducts, and properly sealed and insulated air ducts.
Home Feature
THE NEW LUXURY STANDARD IN UAE HOMES IS SILENCE
By Noor Al Muhaideb, Founding Partner – Opaal Interiors
There is a moment, walking through a beautifully finished apartment, when something feels slightly off. The marble is flawless, the joinery bespoke, the lighting calibrated to do exactly what it should at exactly the right hour, and yet the space refuses to settle. Somewhere beneath the surface finish, the city persists. A low thrum, a neighbouring conversation. The sound of a lift motor somewhere in the core. A home can be gorgeous and not feel like a sanctuary.
This is the problem that the UAE’s most discerning residential clients are beginning to name, and it is quietly changing how the region’s top design practices approach a brief. For years, luxury here has been defined by what you can see: the calibre of stone, the provenance of fixtures, the intricacy of a ceiling detail. Those things still carry weight, but the conversation in design studios from DIFC to Abu Dhabi’s waterfront has shifted toward something that doesn’t photograph, the quality of silence a home can actually hold.
This shift is supported by a wider understanding of how design affects wellbeing. A 2026 review reinforced how the physical environment influences mental well-being, including the way people respond to sensory comfort. Sound plays a major role in that experience, shaping concentration, sleep, privacy, and the ability to unwind. Poor acoustic planning can make a home feel busy even when it is empty, while thoughtful design creates a quieter rhythm for daily life.
What clients are actually asking for
Designers working at the top of the market describe a shift in how clients come to the table. The mood board still arrives, but it is increasingly accompanied by something more specific: a set of conditions the home needs to meet. A study that genuinely separates from the rest of the house. A bedroom that earns its keep as a place of actual rest. Living spaces that can hold the noise of a full household without letting it spill everywhere at once.
This is partly a post-pandemic recalibration. When the home became the workplace, the gym, the school, and the social hub simultaneously, its acoustic shortcomings became impossible to ignore. But in the UAE, there is an additional driver that might surprise you. Roughly one in three younger buyers and renters are now evaluating properties based on their suitability for content creation, recording, and professional video calls. The home office is no longer a corner with a desk for a growing cohort of entrepreneurs, digital nomads, and consultants, it is a broadcast environment. To them, acoustic quality is therefore infrastructure.
The design language of quiet
The best executed examples of acoustic design are invisible in the most literal sense. You experience the result without registering the mechanism. Upholstered wall panels absorb without looking clinical. Layered curtains manage reverberation while reading as pure textile luxury. Double-height ceilings with acoustic treatment become a canvas for lighting design rather than a utilitarian fix. A home designed with sound in mind tends to feel more composed and more genuinely calm, which is exactly what luxury clients are reaching for, even when they cannot quite articulate why.
Leading design practices in the UAE are already positioning acoustic engineering alongside circadian lighting systems, biophilic planning, and wellness rooms as part of a coherent philosophy of residential wellbeing. This is the right instinct. Silence is not a niche feature, it is a quality-of-life proposition, and in a market projected to be worth an estimated $70 billion by 2030, home to some 86,000 millionaires in Dubai alone, the clients commissioning these homes expect their designers to understand that.
Sound as part of spatial luxury
The most memorable spaces, the ones that stay with you long after a walk-through, tend to have something in common: they feel curated all the way down. Not just in the choices you notice immediately, but in the ones you absorb without knowing it. Acoustic design is precisely that kind of detail. It does not photograph and does not make a mood board. But it is what separates a home that looks exceptional from one that actually lives that way. In a region that has always known how to do beautiful, learning to do quiet is the next frontier.
Home Feature
BEYOND VALUE ENGINEERING: BUILDING EFFICIENCY THROUGH SMARTER DESIGN
By Amir H Greiss Founder & CEO, SharpMinds Consulting Engineers
A Region Building at Scale
Across the Middle East, construction is advancing at a pace that reflects both the scale of regional ambition and the complexity of delivering it. The project pipeline has grown to over $4 trillion, with Saudi Arabia alone accounting for a $1.5 trillion backlog of unawarded work, according to real estate consultancy JLL. The appetite for development is clear. Translating that into consistent delivery performance, however, remains a work in progress.
A 2025 PwC survey of capital projects and infrastructure professionals found that 81% of respondents experienced cost overruns in the past year. Separate research by Alvarez & Marsal puts the figure even higher, with 85% of projects in the MENA region running over budget, averaging 28% above initial estimates. Timelines present a similar picture: on average, regional projects take 83% longer than planned, compared to a 68% overrun globally. These are patterns that point to structural challenges within the delivery process, not isolated incidents.
Smarter Design Delivers More Efficient Buildings
Efficiency in construction is not primarily a procurement issue, it happens during design phase. A building that proves expensive to construct was typically costly from its earliest concept as it simply takes a quantity survey and several months to surface that reality.
Engineers and architects who consistently deliver within budget tend to achieve this through considered decisions at concept stage: a sound understanding of structural logic, selection of systems that perform over time, and early stress-testing of assumptions before they are embedded in working drawings.
Dubai’s January 2024 mandate requiring Building Information Modelling (BIM) for certain building permit applications reflects a growing regulatory recognition of this principle. BIM integrates coordination and clash detection into the design process rather than leaving those issues to be resolved on-site, where corrections carry significantly higher costs. The underlying logic holds beyond software: investing analytical effort early in a project is consistently more economical than addressing challenges during construction.
Understanding Client Priorities at Design Stage Pays Off
Client alignment is equally important and, at present, not always given sufficient attention. Cost overruns in the region are frequently linked to owner-imposed variations. PwC’s 2025 survey identified these as the fourth most common driver of overruns, cited by 35% of respondents changes requested mid-construction by clients who were not fully engaged during the design phase.
This is not solely a client challenge. It also reflects an industry dynamic in which the brief is sometimes treated as an administrative step rather than a genuine discovery process. When a client’s core priorities operational flexibility, tenant experience, future adaptability are understood and embedded in the design from the outset, late-stage changes become less frequent and considerably less costly when they do arise.
The Long-Term Return on Investment Case
Lifecycle value is another dimension that warrants greater attention in regional project conversations. The growing emphasis on sustainability certifications from LEED to Estidama is beginning to orient some projects toward longer-term thinking. The UAE alone hosts the highest concentration of LEED-certified buildings globally, with over 2,100 green-certified structures.
Smarter design does not mean more expensive design. It means design where complexity is purposeful where every material choice, structural system, and mechanical specification has been evaluated against performance criteria and long-term operational reality.
Addressing the Challenges at the Right Stage
The factors constraining project performance in the region are broadly understood: insufficient early-stage coordination, limited client engagement during design, and decisions that are not adequately tested against long-term operational needs. The greater opportunity lies in addressing these consistently at the stage where it is most effective before construction begins, rather than during it.
With the regional construction market projected to reach over $712 billion by 2033, the demands placed on project teams will continue to grow. Meeting those demands means establishing stronger processes around design quality, client alignment, and lifecycle performance not as aspirational targets, but as standard practice. The evidence for why this matters already exists. The next step is applying it with greater consistency across the industry.
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