Automotive
GM Middle East brings industry’s broadest range of EVs
Marking a pivotal year in its transformation, General Motors (GM) Middle East is charging ahead toward the future of mobility as it brings to the region the widest range of electric vehicles and activates its personal autonomous future across various propulsions with GM’s award-winning advanced driver assistance system (ADAS), Super Cruise enabled by OnStar, spanning Chevrolet, GMC and Cadillac.
From attainable stylish utility models, capable off-roaders to bespoke ultra-luxury coupes, GM is committed to offering an EV for every wallet and redefining what customers can expect from their vehicles today and into the future. The diverse lineup offers industry-leading driving range and is powered by advanced software and connectivity through OnStar. GM will also introduce Super Cruise to the region, paving the way towards autonomous driving, and available across the majority of GM’s EV and internal combustion engines (ICE) portfolio.
With customers at the center of its strategy and recognizing that EV adoption and connectivity will vary across markets, GM’s portfolio will be a mix of electric vehicles alongside its internal combustion engine (ICE) vehicles to ensure greater flexibility to meet diverse customer preferences. The key additions to GM’s EV portfolio include the Chevrolet Spark EUV, Chevrolet Equinox EV, Cadillac’s first compact SUV electric vehicle in the region OPTIQ, which will be followed by LYRIQ, VISTIQ, ESCALADE IQ and ESCALADE IQL. With the youthful and fun Chevrolet Spark EUV being the entry-level EV to GM’s vast lineup, the manufacturer is also offering several mid-range options, such as the Chevrolet Equinox EV to drive mass adoption.
Moreover, many of GM’s next-gen EVs will be equipped with a turnkey home solution charging unit and intelligent battery technology that gives customers real-time data through their vehicle mobile apps Once activated this includes EV target charge level, stop-charge commands, and a smarter, more intuitive location experience to find electric charging stations seamlessly.
Through a smart mobility lens, GM is introducing the first true hands-free driving technology for the highway – Super Cruise, a foundational technology for GM’s personal autonomous future, in the Gulf Cooperation Council (GCC), powered by OnStar. OnStar is GM’s pioneering in-vehicle connectivity technology and is offered across gas-powered and all-electric vehicles in connected markets. Connectivity is essential for Super Cruise, ensuring that drivers have access to real-time communication and assistance that enable the safest hands-free driving experience ever. Super Cruise is also the first and only hands-free ADAS to offer hands-free trailering, a common practice across the Gulf by many adventurous customers.
Super Cruise requires a combination of cameras, radars, GPS and high-definition LiDAR maps to keep the vehicle centered in the lane while providing a hands-free driving experience. Therefore, GM is the first to obtain the licenses required to commence digital LiDAR mapping across the region to ready Middle Eastern roads for GM’s 2026 range of models equipped with Super Cruise.
Jack Uppal, President and Managing Director, GM Africa and Middle East said: “This year, we are delivering on our promise and vision of Zero Crashes, Zero Emissions, Zero Congestion with software at the heart of our future. We’re accelerating our electric vehicle rollout with new models arriving at an impressive pace empowered by innovative battery platforms that enable an unparalleled customer experience when coupled with connected services. This is our goal toward zero tailpipe emissions as well as zero crashes as we bring technologies that reduce human error, thereby, preventing road accidents. Together, with our industry-first true hands-free Super Cruise technology, we are envisioning a future where our roads and vehicles are much safer, and cities are less congested to give customers back precious time. In the meantime, our ICE and electric vehicles will coexist, because our customers will ultimately define the pace of the transition. Now more than ever, we are committed to building and bringing world-class products our customers love, honoring our 99 years legacy in this region.”
Luis De La Cruz, Managing Director of OnStar and Digital Services, GM Africa & Middle East, added, “With the introduction of Super Cruise, we are marking a significant step toward personally autonomous vehicle (PAV) driving. General Motors is working closely with governments and regulatory frameworks to bring these enhanced safety features to support a future with Zero Crashes and Zero Congestion. GM has already completed Super Cruise mapping in Kuwait, Oman and Bahrain, and is actively expanding this technology across additional connected countries, further strengthening GM’s portfolio in the Middle East.”
As part of its ongoing commitment to educate the community on what the future of mobility will look like, GM Africa and Middle East is launching the #ZeroLimits campaign, a bold regional initiative that engages and empowers the public with knowledge, while reinforcing GM’s commitment to an accessible, inspiring future of mobility. Featuring expert insights, local voices, and real-world tools, the campaign fosters meaningful dialogue and connects innovation to everyday life.
Vehicles are just one part of the equation. Infrastructure development is a critical pillar in the Middle East’s transition to sustainable transportation. GM is actively collaborating with governments and industry stakeholders to advance national electrification and smart mobility goals. Through turnkey charging solutions, GM will accelerate EV adoption across the region, while also shaping regulatory frameworks and policies that foster innovation.
Automotive
Arabian Automobiles Introduces Choice-Led Nissan Ramadan Offers Reflecting the Spirit of the Holy Month
Arabian Automobiles Company (AAC), the flagship automotive company of AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, has launched its Nissan Ramadan offers across selected models. Aligned with the spirit of generosity associated with the Holy Month, the campaign is structured around flexibility and choice.
Customers can select one of three ownership options based on their priorities, whether that is added reassurance through complimentary insurance and service, greater ease in monthly planning with 0% interest rate over three to five years, or a savings option across selected models. Businesses, fleet owners and logistics operators can also benefit from these Ramadan offers, with value-led advantages such as 5-year warranty, 5-year service, and 5-year roadside assistance extending the same spirit of flexibility to commercial needs.

This approach reflects AAC’s considered interpretation of value, recognising that customer needs and circumstances differ, and that choice plays a central role in how value is defined during Ramadan.
The offers span a broad lineup, including Altima, Kicks, Magnite, Pathfinder, Patrol, X-TERRA, and X-TRAIL, with savings ranging from AED 6,000 up to AED 25,000. For those seeking a more performance-led experience, the Nissan Z is also included, also with savings of up to AED 50,000.

That same spirit of care continues beyond the showroom, with seasonal after-sales advantages. Customers coming in for an interval service or a free inspection will be eligible for a one-year, 24/7 roadside assistance membership covering Dubai, Sharjah, and the Northern Emirates.
Keeping convenience in mind, Arabian Automobiles is offering a buy-four-get-one promotion on maintenance contracts to make long-term upkeep more manageable, alongside up to 65% off parts for additional repairs. Flexible payment options are available through Tabby and selected credit card plans, and a gift is included with any Nissan accessory purchase. Customers are invited to explore the Ramadan campaign at their nearest Nissan of Arabian Automobiles showroom.
Automotive
UDRIVE PARTNERS WITH AGMC TO INTRODUCE MINI VEHICLES TO ITS CAR-SHARING FLEET IN THE UAE
Udrive, the UAE’s leading car-sharing platform, has signed a strategic partnership with AGMC, the official importer of MINI in Dubai, Sharjah and the Northern Emirates, to introduce MINI vehicles to Udrive’s shared mobility fleet in the UAE. The collaboration was formalised through a Memorandum of Understanding (MoU) between Udrive and AGMC and brings the MINI brand — the iconic British-heritage premium automotive brand within the BMW Group, renowned for its distinctive design and engaging driving experience — into the car-sharing space, supporting a shared ambition to expand access to premium urban mobility solutions across the country.
The partnership will see a total of 100 MINI vehicles progressively introduced to the Udrive platform, with an initial fleet already available to customers across the UAE. The lineup will include MINI Convertibles, bringing the experience of open-top driving into the car-sharing space, alongside other MINI models well-suited to urban mobility and everyday city use. Through the Udrive platform, customers benefit from an all-inclusive car-sharing experience, with fuel and parking covered as part of the service.
By expanding flexible access to premium mobility, the partnership supports the UAE’s broader ambitions for smarter, more connected cities, in line with the vision outlined in the Dubai Master Urban Plan 2040. The collaboration reflects a growing shift toward agile, shared and experience-led mobility solutions, complementing evolving urban lifestyles and mobility needs.

Hasib Khan, Founder and CEO of Udrive, said: “At Udrive, innovation is about giving customers real choice and flexibility. Our platform is designed to adapt to how people live, whether that means enjoying a convertible over the weekend or choosing a practical vehicle during the week. Partnering with AGMC MINI allows us to bring distinctive premium vehicles to more customers and support the UAE’s vision for flexible and efficient urban mobility.”
Ziad Boghdady, Head of AGMC MINI, said: “Our collaboration with Udrive introduces a new way for customers to experience the MINI brand. Integrating MINI models into a car-sharing platform reflects changing preferences in the UAE, where access and flexibility are increasingly valued alongside design and performance, complementing MINI’s distinctive design and engaging driving experience. The partnership demonstrates AGMC MINI’s commitment to supporting modern mobility solutions that fit the needs of today’s urban lifestyles.”
Through the MoU, users will gain access to a range of MINI models via the Udrive platform, including Cooper S and John Cooper Works variants, as well as MINI Convertibles. Introducing convertibles into the car-sharing space expands the scope of shared mobility experiences, offering customers the opportunity to enjoy open-top driving on a flexible, on-demand basis.
Udrive enables customers to locate, book, and unlock vehicles through its mobile app, with flexible by-the-minute or by-the-day rentals. The service includes free fuel, free parking, and no deposit, removing common barriers associated with traditional car rentals. Udrive now operates a fleet of 2,000+ cars and has completed over three million rentals to date. In 2025 alone, the platform recorded over 554,000 trips and more than 45 million kilometres driven, reflecting growing demand for flexible mobility across the UAE.
Udrive continues to differentiate itself through exclusive partnerships, first-to-market initiatives, and value-led offerings that expand customer choice. Promoting car sharing as an alternative to private car ownership helps optimise vehicle usage, reduce congestion, and lower the overall environmental footprint by encouraging shared access over individual ownership.
Automotive
BALANCING TRADITION AND TECHNOLOGY: THE NEXT GENERATION TRANSFORMING AUTOMOTIVE WORKSHOPS
PETRONAS Lubricants International (PLI) today unveils new research exploring how independent automotive workshops and service businesses across EMEA are navigating the balance between tradition and technology. Based on insights from 800 workshop owners in Benelux, France, Germany, Poland, Turkey, Italy, the UAE, and Iberia, the findings reveal the sector is at a pivotal moment.
Nearly all workshop owners believe that protecting their reputation and values, as part of a family or community tradition, is paramount. This sense of legacy is particularly strong in Turkey (96%), the UAE (96%), and Iberia (95%.) The findings reveal a deep emotional connection among the next generation and new mechanics entering the industry, who are committed to preserving the skills and standards of their predecessors. Whilst at the same time, demonstrating the powerful blend of tradition and innovation which drives the sector.
The research, commissioned by PLI, reveals that owners are also acutely aware of the need to stay up to date with today’s technological advancements. This is where the energy and talent of younger generations become truly invaluable. Their passion for innovation and natural fluency with digital tools can transform what might seem like a challenge into an exciting new chapter for the industry. By actively investing in young talent and embracing their fresh perspectives, workshops can become vibrant hubs of progress, bridging digital and technological gaps, and leading the way in both the digital and green transitions shaping the automotive sector.
Nearly three in five (59%) owners report their workshop is seen as a trusted service provider locally but tradition alone isn’t enough to secure the future. With the industry changing fast, almost half (49%) of workshop owners say their biggest challenge is keeping up with new technologies. From electric and hybrid vehicles to digital systems and advanced diagnostics, the pressure to modernize is real. It’s also compounded by the struggle to find and train skilled staff, an issue flagged by nearly half of respondents (40%). For younger professionals entering the industry, this gap represents an opportunity to carve out a future in a sector hungry for fresh talent and innovation. Embracing the tech savviness and adaptability of younger workshop owners not only bridges existing gaps but also opens doors for further training and job opportunities, empowering workshops to evolve, driving a better future for all.
Despite the challenges of staffing, there’s a strong sense of optimism in the sector. Owners are determined to blend the best of the past with the demands of the future. More than a third (35%) say that putting the customer first remains their top priority, even as they navigate new territory. They’re finding ways to balance tradition with innovation, ensuring their workshops stay relevant and resilient.
“Independent workshops are the backbone of the automotive industry, and their ability to evolve by bringing in younger generations is inspiring. The research that PLI has commissioned shows that while heritage and trust remain at the heart of these businesses, owners are embracing innovation, from electric vehicles to digital tools and sustainable practices. At PLI, we’re committed to supporting this transformation by providing solutions that help workshops stay competitive, relevant, and true to their values.” said Giuseppe Pedretti, Regional Managing Director EMEA, PETRONAS Lubricants International
Sustainability is a defining theme for the sector, with nearly nine in ten (88%) workshop owners considering it essential in daily operations and customer communications. As consumers become more environmentally conscious, integrating sustainable practices is crucial for long-term growth, reputation, and alignment with global goals. Accelerating this transition requires investing in younger workshop owners, who bring fresh perspectives, digital expertise, and enthusiasm for innovation, supported by targeted training.
Empowering the next generation goes beyond adapting to change; it ignites a shared passion for the future and ensures workshops remain central to a dynamic, evolving industry. As the automotive landscape transforms, PLI stands as a trusted partner, offering solutions that reflect the values and ambitions of both established owners and emerging talent, driving real-world success.
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