Hospitality

It’s Never Just About the Food

Published

7 months ago

May 29, 2025

Exclusive interview with Chef Daniela Sfara, Ciao Bella at Media One Hotel

I like to share that, the more intuitively we cook – that is to understand how to connect with our ingredients and polishing the know-how of sensory cooking without the rigidity of measurements – we learn to make better decisions in our lives as this method transcends the kitchen. Cook slowly, connect and truly enjoy the process – very much as we would building a business, and spending time with our loved ones.

How does it feel to return to Ciao Bella and Larte for another round of your soulful supper clubs?

I feel deeply moved truly. For me, it’s not just an invitation, it’s a recognition of the connection that was created the first time. It feels like returning to a place that understands the essence of what I bring. Being here again, surrounded by guests who value the depth, the history, the emotion behind every dish—it’s a quiet affirmation that what I’m doing matters. It’s never just about the food; it’s about the conviviality and carrying forward of legacies – shared moments, the stories, the beauty of culture passed from one heart (and kitchen) to another.

You bring a beautiful blend of heart and heritage to your cooking. Can you share a bit about your journey into the culinary world and how your Italian-Canadian background influences your style?

I’ve been cooking since I was a child. I wasn’t even three years old yet when I began learning from my mother, and I had the influence of my mother, my grandmother, aunts, uncles and the many young-at-heart men and women across Italy from whom I’ve been invited into their kitchens—to learn from, to be shared stories of tradition, culinary culture, and excellence with. And to me, quite literally, it’s just how I live. Now, representing the Italian diaspora, it’s become even more layered—because it’s not just about technique or taste in my cooking style, it’s about memory, legacy, and an instinctive knowing. It’s how I connect what I do today with past generations: the knowing of ingredients, the land they come from, the rhythm of cultivation, the reverence of harvest. That deep relationship with the earth and its offerings shows up in everything I create and share with those at my table. And at the heart of it all is authenticity—not in the performative sense, but in the honest simplicity of the dishes themselves. After all, it is the humblest dishes we carry in our hearts the longest.

Your supper clubs are described as intimate, nostalgic, and full of “amore.” What makes this dining experience so special for you — and for the guests?

Absolutely, amore. For me, it’s a natural connection to people—that’s how we live. Our door was always open and now in my adulthood, it’s still open at my own home. People knock once, say ‘permesso’ (may I come in?) and they’re in—espresso brewing, stories flowing, time slowing down. That spirit is the heartbeat of my supper clubs. It’s more than just dinner—it’s about creating a space where people feel like they’ve been taken to Italy for the evening – whether in their nonna’s or mamma’s kitchen, or to discover the beauty Italy offers. They feel the warmth, the ease, the unspoken understanding that food is just the beginning. It’s the catalyst for laughter, conversation, and real connection. When everyone’s gathered at one table, something shifts. I often step back and watch—not just the clinking of glasses, but the emotion, the sparkle in people’s eyes, the strangers who suddenly feel like long-lost friends. That’s the magic. That’s why it’s so special.

The menus take guests on a journey across Italy — from the seafood of Sicilia to comforting classics of Emilia-Romagna. What inspired the curation of this year’s menu?

Well, you know, it’s difficult for me to focus on just one region—every part of Italy has its own soul, its own ingredients, its own stories rooted in the people, the place, the land, the terroir. Each region speaks a different dialect through its food, and I love that. So, for me, curating this year’s menu was about taking people on that journey—north to south, coast to countryside. I get to share these places, share stories they may have never heard, and bring them into corners of Italy they might not even know exist. They’re tasting not just the flavors, but the feeling of being in a home in Sicilia, or at a family table in Emilia-Romagna. It’s intimate, it’s real, and it’s the closest thing to traveling with me through the country.

The wine pairings are a big part of the supper club evenings. How do you go about selecting the perfect pairings to match the emotional tone of each dish?

Very much like food, wine has its own identity tied to place. There’s a natural rhythm between what grows in the soil and what is shared on a plate or in a glass. When you pair a dish from a region with a wine from the same place, there’s an unspoken harmony—because they’ve grown up together, side by side, shaped by the same climate, the same land, the same hands. It’s not just about what’s in the glass—it’s about the nuance, the history, the balance, the way the wine lifts the dish and vice versa. The grapes, the ingredients, the cultivation—they’re all part of the same environment. So, pairing becomes intuitive. It’s a natural marriage between the flavors, the textures, even the emotional tone of the dish. And of course, we work with what’s available, but even then, we stay aligned with that deeper sense of connection between place and palate.

Hospitality

AARK MARKETING STRENGTHENS PRESENCE IN UAE PERFECTING THE TITLE OF DIGITAL & INFLUENCER MARKETING & PR RECIPE FOR SUCCESS

Published

1 day ago

December 30, 2025

Integrator Web-Editor

Collage showcasing Aark Marketing services: strategy with digital interface graphics, content production with professional photography setup, social media represented by a close-up of a textured circular object, PR and media featuring a person viewing multiple digital screens, events and launches highlighted by illuminated cityscape with building projections, and influencers depicted with a branded backdrop and smartphone recording.

Aark Marketing, a reputed boutique integrated marketing and communications agency, continues to strengthen its position within the UAE’s competitive brand landscape through culturally attuned, insight-led campaigns. Marking a milestone year in its growth journey, the agency’s 2025 performance reflects strategic clarity and creative precision, translating brand narratives into measurable impact across sectors. Beyond F&B and hospitality, Aark serves diverse industries including retail, manufacturing, and construction, offering end-to-end expertise across media planning, social and digital campaigns, and influencer marketing to deliver ROI-driven outcomes.

Founded in 2020, Aark has led several high-impact campaigns for reputed F&B brands, including Kashkan, which generated 2.4 million views and 20,000+ followers in three months. Its hospitality portfolio includes Pincode by Chef Kunal Kapur, Silk Lantern, Lavang, Aminia, and The Permit Room, while work with Emirates Airlines – Dnata and Dubai Islamic Bank demonstrates its capability beyond F&B.

Under visionary leadership, Aark celebrates its fifth anniversary in 2025, marked by key achievements including Pincode winning the Time Out Restaurant Awards 2025 and Lavang being named Filmfare Middle East Favourite Debutant Restaurant 2025; demonstrating the agency’s ability to align strategic brand positioning with meaningful audience engagement.

The agency earned multiple industry honours this year: the Middle East National Business Awards for A Marketing & PR Recipe for Success, and accolades from the Global Business & Finance Magazine Awards: Best Integrated Marketing Agency UAE, Best PR & Media Agency of the Year UAE, and Excellence in Brand Communications UAE. Inclusion in the Caterer Middle East F&B Power PR List further reinforced its regional credibility.

Emphasising on Aark’s client-first approach, Kkusum Rawat, Founder and Marketing Director at Aark Marketing, said, “Today, brands are looking beyond traditional marketing for partners who truly understand their objectives and the regional nuances that shape consumer behaviour. Our focus has always been on delivering customised solutions that build visibility through relevance, not volume. With a clear emphasis on Return on Investment, we leverage innovation and technology to create impactful campaigns that connect meaningfully with audiences and deliver measurable outcomes. The consistency we achieved in 2025, across thinking, execution, and results, reflects the strength of our team and the trust our clients place in us to build lasting brand impact.”

From a performance standpoint, Aark Marketing delivered sustained digital growth across its portfolio, achieving over 5 million in reach and 3 million video views. Multiple F&B brands recorded 20 to 40% month-on-month engagement growth, while festive campaigns drove 2x to 4x visibility spikes, improved cost efficiencies, and increased footfall, online orders, and inquiries.

Across influencer and communications channels, Aark Marketing strengthened brand recall and authority. A flagship Al Nabooda campaign generated over 1 million video views, while strategic PR efforts secured 500+ media articles across top-tier regional publications, driving consistent editorial visibility, stronger brand credibility, and increased inbound discovery across AI-powered search platforms. Revolutionizing the ever-growing digital marketing sector, Aark Marketing stays committed to providing creative campaigns and excel in client delivery. The key achievements collectively signal a year defined by credibility, collaboration, and carefully measured growth, positioning the agency firmly within the region’s evolving marketing and communications landscape

Hospitality

HOUSE OF HYPE DUBAI JUST FLIPPED THE HOLIDAYS, UNVEILS THE WINTER WONDERVERSE

Published

1 day ago

December 30, 2025

Integrator Web-Editor

This festive season, House of Hype, Dubai Mall’s most spectacular immersive mega-experience, turns the holidays upside down with The Winter Wonderverse, a surreal festive universe that only Dubai could dream up.

Running from December 13 till January 4, 2026, The Winter Wonderverse @ House of Hype delivers a larger-than-life remix of holiday classics across the park’s 25 immersive worlds. Expect glowing snow, dancing lights, spontaneous performances, mischievous elf photobooths, chaotic parades, and snacks almost too cute to eat — all crafted to surprise, delight, and spark unforgettable shared moments.

But this isn’t nostalgia, and it’s definitely not the winter village you’ve visited five times before. This is House of Hype in Dubai! Where everything is bigger, wilder, brighter, and far more fun.

A Holiday Universe, One Wild World at a Time

From the moment you step inside, you’re not entering a venue, you’re crossing into a surreal festive season multiverse. One minute you’re inside a shimmering snow globe where neon snow falls around you, the next, you’re being pulled into an elf transformation photobooth where the “elves” are a little too enthusiastic and definitely up to mischief.

Turn a corner and suddenly a world-hopping parade bursts through the space, sweeping you into a swirl of bold characters, dancers, glitchy holiday creatures, and spontaneous performances that feel like they jumped out of a fever dream.

Blending humor, fantasy, nostalgia, and hypersaturated design, The Winter Wonderverse @ House of Hype is for people who want their holidays to feel anything but ordinary, families, friends, creators, travelers, and anyone chasing a festive escape with a twist.

Festive Highlights:

Inspired by House of Hype’s signature mega-experience DNA, here’s what guests can expect:

Glowing Snow & Dancing Lights: A surreal holiday landscape perfect for unforgettable photo and video moments.
Elf Transformation Photobooths: Snap, record, and instantly drop into the Winter Wonderverse storyline with playful, social-ready content.
World-Hopping Parades & Outrageous Performances: A spontaneous cast brings the universe to life through bold interactions and unexpected spectacle.
A Surprise Treat Awaits Anyone in Ugly Sweaters: Show up to Dubai’s most chaotic holiday showdown, loud, fun, and delightfully unhinged.
Cute Holiday Snacks & Limited-Edition Treats: Delicious, highly Instagrammable snacks curated by Michelin-starred culinary talent.

House of Hype invites guests on a 60–90 minute adventure through Dubai Mall’s full-scale City of Dreams, a joyful mega-experience built from the brightest corners of digital pop culture. Across 25 surreal, interactive zones, visitors drift through neon Tokyo nights, K-Pop stages, shimmering Bollywood energy, robotic light shows, projection domes, hidden pathways, exclusive shopping, and limited-edition global snacks. With live performances, AI-powered photo moments, and unexpected worlds opening at every turn, every visit becomes a journey to dream big, live loud, and have fun.

Hospitality

PIZZAEXPRESS UNVEILS FESTIVE MENUS FOR THE HOLIDAY SEASON

Published

6 days ago

December 25, 2025

Integrator Web-Editor

Festive PizzaExpress holiday spread featuring sparkling wine, mashed potatoes with turkey, creamy sauce, signature Dough Balls with dip, Christmas-themed decorations, and a pizza topped with cherry tomatoes and basil, alongside pasta dishes on a marble table.

PizzaExpress invites guests to celebrate the festive season with specially curated Christmas and New Year dining experiences, combining seasonal flavours, signature dishes, and a lively social atmosphere. Available throughout December and culminating in a vibrant New Year celebration, the festive menus have been designed to bring people together over food, music, and celebration.

“As the festive season approaches, we wanted to create menus that feel celebratory, comforting, and perfect for sharing,” said Nitin Makhijani, General Manager, PizzaExpress. “Our Christmas and New Year offerings bring together seasonal ingredients, familiar favourites, and a vibrant atmosphere, making PizzaExpress a welcoming place for guests to celebrate with friends and family.”

For Christmas, guests can enjoy a festive set menu, offering a selection of seasonal starters, mains, and desserts inspired by classic holiday flavours. Highlights include creamy Cranberry Brussels Sprouts, Turkey Truffle Dough Balls, festive pizzas such as the Christmas Feast and Brussels & Porcini Truffle, and indulgent desserts including Speculoos Gingerbread Tiramisu and KitKat Stuffed Dough Balls

A selection of festive beverages and cocktails are also available to complement the dining experience.

The celebrations continue into New Year’s Eve, where guests can look forward to an extended festive menu featuring unlimited starters, seasonal pizzas, delicious pastas, fresh salads, and indulgent desserts, paired with a wide selection of beverages

From savoury dishes like Barbecue Burnt Ends pizza and creamy Cajun Chicken pizza to festive desserts and signature cocktails, the New Year menu is designed for relaxed, social dining as guests countdown to midnight.

Blending festive flavours with its signature dining experience, PizzaExpress offers a relaxed yet energetic setting for both Christmas gatherings and New Year celebrations, making it a popular choice for groups looking to enjoy great food and a lively atmosphere during the holiday season.