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Home Box

Exclusive interview with the CEO of Home Box, Mr. Ajay Antal, on space-smart living, home-proud, and value that lasts in the modern Middle East.

Home Box has rapidly expanded across the GCC market to become 3rd largest home retailer. What core principles have driven this growth, and how do you maintain consistency across diverse markets?

What truly makes a house feel like home? In my opinion, the answer was never just furniture or decor. It was — and remains — about freedom, function, and the emotional fabric of living well. “Our journey is rooted in one profound belief: that every home, no matter the budget, deserves to be a sanctuary of beauty, functionality, and personal pride.” Home Box has been built on the foundation of stylish, smart, value-driven living for all. Yes, we are a go-to for modern apartments, but we’re equally relevant for families upgrading to larger villas, professionals curating home offices, or entrepreneurs setting up Airbnb spaces.

From space-saving essentials to expansive collections for living rooms, bedrooms, kitchens, bathrooms, and even gardens, our assortment is curated to inspire. Whether you’re looking for a minimalist Scandinavian vibe, a modern Majlis-inspired sofa, or smart storage solutions, Home Box provides aspirational style at honest prices. Our regional consistency comes from listening deeply to each market — adapting assortments, price ladders, and instore experiences, while keeping our brand promise universal: affordable style, without promotional gimmicks, 365 days a year.

Your leadership has been crucial in positioning Home Box as a go-to destination for affordable home solutions. How do you balance cost-effectiveness with design innovation and material quality?

We start by throwing away the trade-off. In traditional retail, there’s this outdated assumption: you can either have good design, or a good price. We don’t believe in “either-or.” We ask – why not both? 70% of our collections are designed in-house or in exclusive collaboration with trusted global partners. This gives us control over design, materials, and — importantly — costs. But we never cut corners where it matters. We are in the value segment, yes, but value doesn’t mean compromise. It means clarity. Our storage-rich bedroom sets, genuine marble and sintered stone dining ranges, and water-resistant collections reflect thoughtful value engineering. Products come with warranties of 2 to 10 years, ensuring customers feel secure in their choices.

For short-term rentals or Airbnb hosts, we offer on-trend, high-utility furniture at multiple price points, making Home Box the go-to destination for setting up stylish spaces efficiently. Home Box offers a wide range of mattresses designed to suit different body types and sleep preferences, all backed by warranties ranging from 5 to 15 years. It’s part of our commitment to customers. Better Sleep-Smarter Prices

“We believe in intelligent designs: furniture that bends, flexes, and works harder, like a hydraulic lift-up storage bed or a compact sofa that transforms your living room without overwhelming it.

Ultimately, design isn’t about luxury labels — it’s about life-enhancing solutions. That’s where affordability and aspiration meet.”

Space is fast becoming the new luxury. How is Home Box redefining the concept of ‘smart living spaces’ to meet the demands of modern, space-constrained urban homes?

This is a subject close to my heart, because I’ve lived it. When I moved to Dubai years ago, I remember struggling to fit dreams into rented square feet. I had a foldable dining table, a shoe rack that doubled up as a side table, and cushions that worked harder than furniture. That experience never left me.

Today, as cities grow taller and lives get busier, we are seeing a generational shift. Our customer doesn’t want more—they want meaningful. And that’s exactly where Home Box steps in. Today, many of our customers face similar realities. Urban homes are shrinking, but aspirations aren’t.

That’s why we’ve championed the ‘Compact Living’ movement — offering everything from foldable dining tables, stackable chairs, hidden storage sofas, to kitchen and garden organisers.

In select stores, we’ve created experience zones that simulate 25 sqm apartments — inspiring customers to live large in small spaces. We’re also seeing rising demand for multi-functional homeware — modular shelving, decorative yet practical storage, and space-saving kitchenware. For us, it’s not about selling products. “It’s about selling possibilities of decluttered, meaningful, and joyful living.”

Home Box’s rapid growth in e-commerce, including becoming the highest searched home brand on marketplace, marks significant milestones. How do these developments reflect the brand’s commitment to changing customer behaviour and growth?

Digital has always been part of our DNA — but today, it’s at the heart of how our customers discover, engage, and decide. Becoming UAE’s most-searched home brand on the marketplace reflects two things:

  1. Our agility in meeting modern shopping habits — convenience, speed, and seamless omnichannel experiences.
  2. The trust customers place in us for delivering style and value online.

But it’s not just about transactions — it’s about trust. We’ve invested in rich content, express deliveries, flexible payments, world-class after-sales service and prominent digital-first launches. For compact-home dwellers, busy families, and younger audiences, we’re often their first stop — virtually. That’s why we continue to enhance mobile-first experiences, digital partnerships, and hyper-personalised recommendations. Our strategy is simple: be where the customer is. Whether you shop online or offline, Home Box ensures a cohesive, intuitive, and inspiring journey — blending technology with human warmth.

What excites you most about Home Box’s future in shaping intuitive, space-smart living, and what lasting impact do you hope it leaves on how people emotionally connect with their homes, wellness and work?

The future of Home Box is about empowering people to be ‘Home Proud’ — without breaking the bank. We envision homes that are not only stylish and functional but also emotionally uplifting. Homes that adapt to life’s changes — whether you’re setting up your first home, expanding to accommodate a family, or optimising a rental space.

Our focus is threefold:

  • Expanding curated collections built around modern living & conscious materials.
  • Leveraging AI for smarter product curation & personalised customer journeys.
  • Reimagining store experiences that blend inspiration with practicality.

But more than products, it’s the emotional connection we foster — helping customers feel seen, valued, and empowered in their home-making journey. If Home Box leaves behind a legacy, it will be this: We made the idea of a beautiful, intelligent home not a dream, but a reality, for millions across the region. We proved that affordability and aspiration are not opposites — they’re partners. We want ‘Home’ to feel like more than a place. “We want it to feel like a win for their heart, for their life, and for their wallet.”

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STAKEPREDICT BY STAKE REVEALS INVESTORS SEE NO SLOWDOWN AHEAD: 69% EXPECT DUBAI PROPERTY PRICES TO KEEP RISING

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Investor confidence in Dubai’s real estate market remains strong despite a challenging few months, according to the inaugural results from StakePredict, the Middle East’s first real estate prediction market launched by Stake, the MENA region’s leading digital real estate investment platform.

Following a record-breaking first quarter for Dubai real estate, which set one of the highest benchmarks ever for market performance, StakePredict captured the views of more than 5,000 participants to understand whether investors believed momentum could continue in the months ahead.

The findings reveal continued optimism across key market indicators, with 69% of respondents expecting Dubai property prices to rise. Almost half (49%) believe transaction volumes could increase compared to Q1 levels, highlighting the resilience of investor sentiment even as the market enters its next phase following exceptional growth.

Dubai’s luxury property sector also continues to inspire confidence, with 61% of participants expecting transaction activity to remain at or above Q1 levels. The findings reinforce continued investor confidence in Dubai’s position as a leading global real estate destination, while demonstrating the value of tracking sentiment alongside actual market performance.

Rami Tabbara, Co-Founder and Co-CEO of Stake, said: “What makes these first StakePredict results particularly interesting is the timing. Dubai real estate entered 2026 with an exceptionally strong first quarter, setting a high benchmark for the rest of the year. Despite this, and despite broader global uncertainty, investors continue to show confidence in the strength and resilience of the market.

“StakePredict was created to capture exactly these moments, not only where the market is today, but how investors believe it will evolve. By measuring expectations and comparing them with verified market outcomes, we are creating a new layer of transparency around investor confidence and behaviour.”

Launched in June, StakePredict gives participants the opportunity to forecast future trends across Dubai’s property market and compare their views against verified market data. As the Middle East’s first real estate prediction market, it offers a new way to capture investor sentiment and understands how expectations evolve alongside market performance.

Following the success of its inaugural edition, StakePredict will return in mid-August, inviting investors to forecast the key trends shaping Q3. Participants can share their outlook, track how sentiment shifts and see how their predictions compare with real results.

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HBA PARTNER RAHUL SHANKHWALKER EXPANDS ROLE TO DUBAI MENA , STRENGTHENING HBA’S MIDDLE EAST LEADERSHIP TEAM

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HBA (Hirsch Bedner Associates), the world’s leading hospitality design firm, has announced that Rahul Shankhwalker, Partner, will expand his role to Dubai as part of the firm’s continued investment in the Middle East. The move strengthens HBA’s senior regional leadership team and reinforces the firm’s long-term commitment to the region’s rapidly evolving hospitality, residential and lifestyle sectors.

Rahul will work closely with Andrew Moore, Partner & President, Middle East & KSA, and Vincent Tiberghien, Partner and Vice President of Development, adding senior design leadership and cross-disciplinary expertise as HBA enters its next phase of regional growth.

Rahul Shankhwalker Partner, HBA Dubai | Photography credit: Sayher Heffernan

“Rahul is a valued HBA partner and brings  his creativity  and design excellence to the studio.  With a strong record in design leadership across Asia-Pacific and internationally,” said Andrew Moore, Partner & President, Middle East & KSA. “His move to Dubai adds further depth to our regional leadership team at an important moment for the Middle East. I look forward to working closely with Rahul and Vincent as we continue to build on HBA’s long-standing relationships, integrated expertise and commitment to the region.”

With more than 25 years of international experience spanning hospitality, residential and mixed-use design, Rahul joins Dubai from HBA Singapore, where he has led architecture and interior design projects across Asia-Pacific and beyond. His global perspective, multidisciplinary design experience and long-standing partnership with HBA will further strengthen the Dubai studio’s ability to deliver experience-driven projects that evoke emotion, foster human connection and create long-term value for clients.

Central to Rahul’s expanded role will be supporting HBA’s One HBA approach, a collaborative model that brings together the multidisciplinary expertise already established within HBA Dubai, including Hospitality, Architecture, Residential, Lighting, Art, F&B, Digital, Landscape, Graphic Design and Strategy. Guided by the principles of integrated design, collective excellence and exceptional delivery, One HBA enables HBA to draw on specialist talent from around the world to deliver seamless, end-to-end design solutions for clients globally.

Rahul’s move to Dubai also reflects HBA’s strategic focus on the continued growth of Studio HBA across the region, expanding the firm’s ability to deliver thoughtful, commercially intelligent design solutions across a broader spectrum of hospitality, residential and lifestyle projects.

Commenting on his appointment, Rahul Shankhwalker said: “For me, design is more than creating buildings or beautiful spaces. It is about shaping environments where people connect and feel encouraged to create lasting memories. The places that stay with us are rarely remembered because they had the best design, but because of how they made us feel. As I expand my role into Dubai, I’m excited to work alongside Andrew, Vincent and the wider regional team to bring together architecture, interiors and multidisciplinary thinking in support of HBA’s continued growth across the Middle East. The opportunity is to shape destinations that are culturally relevant, commercially intelligent and deeply embedded in the experiences and memories people create.”

As hospitality and tourism investment across the GCC continues to remain robust, HBA Dubai is well positioned to support the next generation of destination creation, designing spaces that go beyond aesthetics to shape identity, elevate guest experience and deliver long-term commercial and cultural value. This approach is reflected in a portfolio of landmark projects, including the Residences at Jumeirah Marsa Al Arab, Waldorf Astoria Residences, JW Marriott Hotel and Residences  RAK , SHA Wellness Resort along with many, residences & Villas.

Notable current and recent projects from Rahul’s international portfolio include Hilton Maldives Amingiri Resort & Spa, Taj Resort Puri in India, Grand Park City Hall in Singapore, and selected Middle East projects.

Rahul Shankhwalker is available for interviews, expert commentary and thought leadership opportunities on hospitality design, business transformation, multidisciplinary design innovation, and the future of luxury development in the Middle East.

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OO LA LAB SHARES ITS GUIDE TO SUMMER SCENTING IN THE UAE

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As summer temperatures rise across the UAE, award-winning fragrance design and sensory innovation studio Oo La Lab is spotlighting how heat and humidity can change the way scent develops and lasts on the skin, while sharing expert guidance around layering, fragrance selection and more intentional summer scent rituals.

Located in Dubai Design District, Oo La Lab was founded in 2017 with the aim of making perfumery more accessible, expressive and community-driven through immersive fragrance workshops and sensory experiences. Today, the studio invites guests to create custom scents inspired by their own personalities, emotions and memories, while exploring the connection between fragrance, creativity and self-expression.

According to Oo La Lab, warmer climates such as the UAE can significantly affect the way scent behaves, often causing certain notes to project more intensely or fade faster compared to cooler environments. As a result, the studio is encouraging consumers to take a more intentional approach to fragrance during the summer months, from lighter daytime layering to scents better suited to evenings, travel and warmer weather routines.

Dan Terry Jacobson, Founder of Oo La Lab said: “In warmer climates like the UAE, scent becomes far more reactive to both skin and environment. Heat, humidity and changing summer routines can completely alter how a fragrance develops and behaves throughout the day. During summer, fragrance should feel like part of the atmosphere around you, not something competing with the heat. We’re seeing more people become intentional about choosing scents that suit different moments, whether that’s daytime wear, travel, summer evenings or staycations, while also exploring fragrance as part of a wider wellbeing and self-expression ritual.”

Oo La Lab recommends taking a more adaptable approach to scent during summer, particularly in climates such as the UAE where fragrance can behave differently depending on heat, humidity and environment. The studio recommends:

Applying fragrance onto hydrated skin and allowing scent to dry naturally after application, as moisture levels and skin preparation can influence how scent settles throughout the day.

Exploring lighter and more transparent scents during daytime hours, such as fresher, cleaner profiles, for example, Citrus and Neroli, Mint blended with herbal aromatics, White Florals and transparent woods, or even Fig with salty marine notes.

Heat amplifies projection, so in warmer climates like Dubai, fragrance behaves very differently on the skin. Lighter layering and applying strategically to clothing, hair or cooler pulse points for longevity without overwhelming the senses.

There is also growing interest in fragrances that create a sense of emotional reset while travelling, scents that feel grounding, restorative or quietly energising rather than overly sweet or intense. Oo La Lab offers a workshop to create your own essential oil blend, which can be easily applied to pulse points, a format that may be well worth considering for the summer travel months.

One of the biggest misconceptions is that a stronger fragrance will automatically perform better in summer weather. In reality, heat magnifies scent dramatically, so heavy ouds, gourmand or overly sweet fragrances can quickly become overpowering. We recommend to pair back your scent choice to one that sits closer to the skin and evolves naturally through the day.

Alongside fragrance creation, Oo La Lab is also continuing to explore the growing connection between scent and wellbeing through experiences such as their new Fragrance, Frequency and Scent and Wellbeing workshops. Designed around mindfulness, emotion and sensory exploration, these sessions encourage guests to engage with fragrance more intentionally while exploring how scent can influence mood, routine and everyday rituals.

As residents increasingly look for more thoughtful indoor experiences, creative workshops and wellness-led activities during the summer months, Oo La Lab’s Dubai Design District studio offers a space to explore fragrance through creativity, personalisation and sensory connection, whether for date nights, solo experiences, gifting or something different to do this summer. Alongside fragrance mixology workshops, the studio also offers custom fragrance design services, gift vouchers and online options. Oo La Lab is currently offering 20% off selected signature workshop sessions and fragrance experiences for a limited time.

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