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One Group Announces Billion-Dollar Entry into UAE Real Estate Market with Launch of ELEVATE 

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ELEVATE

One Group has officially entered the UAE development market with the launch of ELEVATE, a visionary new brand dedicated to lifestyle-centric real estate development that reflects a complete philosophy of luxury living. 

ELEVATE’s journey in the UAE will begin with a flagship branded beachfront development. While full details remain under wraps, the highly anticipated project is set to be revealed in the coming weeks and is expected to set a new benchmark for luxury living in the region. 

Commenting on the launch, Zeeshaan Shah, Chairman of One Group, said: “I’m thrilled to officially begin our development journey in the UAE. I started my career in this extraordinary country 18 years ago, and witnessing its incredible transformation has been deeply inspiring. Today, the UAE stands as a global benchmark for lifestyle, ambition, and opportunity—a true reflection of the vision and dedication of its great leadership.” 

With a 15-year track record and a presence across three continents, One Group has facilitated more than $2.5 billion in global real estate transactions, with a portfolio of over 3,000 units completed and under development. The launch of ELEVATE marks the Group’s most ambitious regional expansion to date, with a development pipeline exceeding $1 billion scheduled to roll out over the next 12 months. 

Shah added: “In every market we enter, we forge our own path—not by following trends, but by introducing a distinct, lifestyle-led approach to design and development. At its core, great real estate isn’t just about space—it’s about creating a way of life. Our focus is on crafting environments that elevate everyday living by integrating community, connection, wellness, and meaningful experiences.” 

ELEVATE envisions success as something that transcends material wealth, offering a holistic lifestyle rooted in timeless design, intentional living, and emotional well-being. Its developments are thoughtfully conceived to promote balance and vitality, allowing residents to experience each day with effortless grace and purpose. 

Every ELEVATE destination will be strategically located to both inspire and energize, attracting a community of individuals who value refinement, authenticity, and meaningful experiences as the true hallmarks of success. The brand is already in advanced discussions with globally renowned hospitality and lifestyle names to co-create branded residences—an increasingly sought-after segment that merges luxury living with elevated service and investment value. 

Designed to outperform traditional luxury assets, ELEVATE residences will offer hotel-grade amenities with the privacy and exclusivity of home. This unique positioning appeals to both 

end-users and sophisticated investors seeking long-term appreciation and high-yield potential in the region’s booming real estate market. 

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OBJECT 1 MARKS ABU DHABI ENTRY WITH LAUNCH OF A1LA RESIDENCE ON AL REEM ISLAND

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Object 1 has officially announced its first residential development in Abu Dhabi, A1LA Residence, marking a major milestone in the company’s expansion into the capital. The launch positions Object 1 as a long-term participant in Abu Dhabi’s property market, entering with a project shaped by end-user relevance, investment credibility, and a clear commitment to building for the Emirate’s future.

Located on Al Reem Island, A1LA Residence will comprise 171 units, including one-, two-, and three-bedroom apartments, as well as a limited collection of two- and three-bedroom duplexes across 17 residential floors. The project spans approximately 247,022 sq ft of built-up area, with handover scheduled for Q4 2028. The development is designed around three levels of world-class amenities, including a sky pool on the 17th floor, cinema, clubhouse, gym, yoga and pilates room, BBQ area, games room, kids’ play areas, outdoor sports zones, and landscaped social spaces, creating a more layered offering for modern urban living.

The launch forms part of Object 1’s wider Abu Dhabi strategy, following the developer’s acquisition of four waterfront plots on Al Reem Island spanning more than 2 million sq ft, with a combined project value of AED 4.5 billion. This reflects a long-term view of Abu Dhabi as a market defined by institutional strength, sustainable growth, and rising demand for well-positioned residential communities.

A1LA Residence is positioned on Al Reem Island, one of Abu Dhabi’s most established investment and residential districts, in close proximity to Abu Dhabi Global Market (ADGM), the emirate’s leading financial free zone. The area has consistently ranked among Abu Dhabi’s top three districts for return on investment, recording the strongest annual price growth in 2025 at 45%, while sales volume more than tripled year on year. Al Reem Island’s rental yields are also widely tracked in the 6 to 8% range, reinforcing its appeal to both end-users and income-focused investors. It offers efficient access to Downtown Abu Dhabi and close connectivity to Saadiyat Island’s cultural and leisure destinations.

This launch comes as Abu Dhabi’s real estate market continues to strengthen in both performance and regulation. The Emirate recorded AED 142 billion in real estate transactions across 42,800+ deals in 2025, up 44% in value and 52% in volume year on year. Recent regulatory changes have further strengthened governance, transparency, and investor protections across the sector, providing the market with a clearer, more secure framework for continued growth.

Tatiana Tonu, CEO of Object 1, said: “Our decision to enter Abu Dhabi is based on long-term conviction. We are not approaching the Emirate as an opportunistic market cycle play, but as a developer committed to building residential projects that hold their value over time, serve real communities, and reflect the standards of a capital that is planning decades ahead. A1LA Residence brings together a proven location, clear market fundamentals, and a development strategy grounded in reliability, quality, and long-term relevance. As Abu Dhabi advances under Economic Vision 2030, we see strong alignment between the emirate’s direction and the kind of projects we want to deliver.”

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ELEVATE AWARDS AED 50 MILLION CONTRACT FOR MONDRIAN AL MARJAN ISLAND BEACH RESIDENCES

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ELEVATE has officially awarded an AED 50 million contract to Pinnacle Piling for the piling and foundation works package at Mondrian Al Marjan Island Beach Residences, marking another major construction milestone for the landmark beachfront development in Ras Al Khaimah.

The appointment reflects continued momentum on site, with shoring works already completed and the project progressing ahead of its construction programme. The award signals ELEVATE’s continued confidence in both the long-term fundamentals of the UAE real estate market and the exceptional growth trajectory of Al Marjan Island as one of the region’s most important emerging leisure and luxury destinations.

Zeeshaan Shah, Founder & Chairman of ELEVATE, said, “We were the fastest-selling project on the island and now we are setting the pace in construction too. That is exactly how we want to be judged – the strength of both our vision and our execution.”

“We remain as confident as ever in the UAE, in Ras Al Khaimah, and in the long-term future of Al Marjan Island. We are deeply grateful to the UAE’s leadership for continuing to create an environment that inspires confidence, enables ambition and allows long-term visions to be realised.”

“Our focus is simple: keep leading, keep building and continue delivering on the trust the market has placed in us.”

Pinnacle Piling brings more than 35 years of specialist geotechnical and foundation expertise to the project, having delivered some of the region’s most technically demanding developments.

Sai Kumar, Chairman and Owner of Pinnacle Piling, said, “We are proud to continue our partnership with ELEVATE on Mondrian Al Marjan Island Beach Residences and to play a key role in delivering this landmark development. The project has progressed strongly on site, with the shoring phase now successfully completed and our teams fully mobilised.”

“ELEVATE has moved with impressive speed and clarity, and we are committed to maintaining that momentum while delivering to the highest standards of safety, quality and execution.”

The project continues to attract strong market demand following the successful sell-out of Phase 1 and robust interest in Phase 2. Set on the shores of Al Marjan Island, the AED 1.8 billion Mondrian-branded beachfront development forms part of ELEVATE’s broader vision to deliver design-led, hospitality-driven living experiences in some of the region’s most compelling growth destinations.

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NATUZZI ITALIA HONORS THE MEDITERRANEAN SOUL THROUGH SUSTAINABLE ITALIAN DESIGN THIS EARTH DAY

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Harmonizing Italian Luxury and Sustainability for Earth Day 2026

Dubai, UAE — April 2026 – This Earth Day, Natuzzi Italia, the world’s most renowned Italian lifestyle brand, reaffirms its deep-rooted connection to the Mediterranean landscape by showcasing a collection defined by Eco-innovation, Bio-materials, and Circular Design.

For Natuzzi Italia sustainability is a pursuit of harmony—meeting the needs of the present without compromising the beauty of the future. This year’s Earth Day highlights feature collaborations with visionary designers to bring earth-conscious living to the forefront of luxury interiors.

Sustainable Innovation & Collaborative Design

The Wash Less Project by Fabio Novembre: A pioneering collaboration with Whirlpool, this project reinterprets the traditional valet stand into a harmonious, circular design. Built with a sturdy painted steel structure and upholstered in Ecoplen fabric produced entirely from recycled materials—this piece encourages sustainability by keeping clothes fresh and reducing unnecessary water consumption through its innovative “wash less” philosophy.

Ombra Dining Table by Claudio Bellini: A sculptural masterpiece that merges industrial strength with organic ethics. The asymmetrical legs are hand-troweled using Bio-mortar (Bio Malta), an eco-sustainable and bio-compatible finish crafted from natural elements including quartz, terracotta dust, marble, and mother of pearl. This concrete-effect innovation proves that monumental design can be achieved through earth-friendly chemistry.

Colle Sofa by Bjarke Ingels Group (BIG): Inspired by the soft, hospitable silhouettes of early Natuzzi models, Colle captures the effortless relaxation of Mediterranean life. Beyond its visual comfort, it features Eco-friendly padding made from microcellular polyurethane foam derived from renewable plant-based raw materials, ensuring your comfort is grounded in nature.

Artisanal Craftsmanship & Natural Fibers

Papel Rug by Ar-o Studio: A collection of loom-woven rugs crafted from FSC and PEFC-certified paper yarns. This natural, sustainable material is treated with an industrial dirt-repellent film that prevents absorption, ensuring longevity and ease of care without the use of harsh chemicals. Each rug is a testament to the beauty of handmade, biodegradable fibers.

Silo Vases by Marcel Wanders: These hand-made terracotta urns are crafted by master ceramists in the Salento area, honoring ancient Italian traditions. Featuring glazed interiors and rustic rope handles, the Silo collection celebrates the raw, earthen beauty of clay—a material that is as timeless as it is sustainable.

Pumo Lukky by Lorenza Bozzoli: A reinvention of the traditional Apulian good luck charm. Bozzoli dresses the wooden-framed Pumo in vibrant viscose cords and brass details, blending fashion-forward textures with a structural commitment to natural materials.

Explore the Earth Day collections at Natuzzi Italia showrooms on Sheikh Zayed Road and beyond, where every piece tells a story of respect for the environment.

Natuzzi Italia showrooms or online.

•        Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai

•        Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai

•        Natuzzi, The Galleria, Abu Dhabi

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