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Eurofragance Appoints New General Manager for the Middle East

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portrait of Antoine de Riedmatten & Oumayma Tabet

Spanish fragrance house Eurofragance announces a strategic leadership change in the Middle East in the running of the Gulf region, a key market for the business, with the appointment of Oumayma Tabet as the new General Manager for the region, effective January 2026.

Antoine de Riedmatten, who has held this role for over a decade, will step down from operational duties while remaining actively involved with the company as a member of the Middle East and India Regional Board. The leadership of the region will now be structured under two distinct geographical areas: India, led by General Manager Mayur Kapse, and Middle East, under the leadership of Oumayma Tabet.

“This step allows us to consolidate a new phase in our regionalization strategy with solid foundations and a renewed approach. I am proud to remain linked to this extraordinary region from a new perspective, and to accompany Oumayma, whose talent, vision, and knowledge of the market are unquestionable,” says Antoine de Riedmatten. Since his arrival at Eurofragance in 2014, Antoine has been a key figure in the professionalization and internationalization of the company. His career highlights include the creation and establishment of Eurofragance’s Creative Center and regional headquarters in Dubai.

This leadership transition coincides with the recent inauguration of the company’s expanded manufacturing site in Spain. A €10 million investment has allowed Eurofragance to triple its production capacity, enhancing its ability to respond to increasing demand from the Middle East with greater agility, efficiency, and customization.

“Expanding our capacity in Spain directly supports our commitment to the Middle East, a region that continues to inspire us and drive our innovation,” said Clara Mena, Chief Operations Officer at Eurofragance. “The site now represents half of our global production and is designed to respond to the scale and sophistication of market needs.”

The upgraded plant integrates advanced robotics engineering, automating 80% of production processes and includes sustainability features such as solar panels supplying over one-third of its energy consumption. It also offers improved ergonomics and workspaces for enhanced employee well-being.

These changes are part of the process of strengthening Eurofragance’s business in the Middle East, which experienced extraordinary growth in 2024.

In response to this favorable, but also highly competitive and fast-evolving environment, the company has restructured its regional board. This organizational shift is designed to support the company’s sustained growth alongside clients and to implement Eurofragance’s global strategies with relevance and agility.

A strategic vision with a customer-first focus

The appointment of Oumayma Tabet as the new head of the Middle East marks a new chapter for Eurofragance, reinforcing its commitment to internal talent, strategic continuity and client-centered leadership. With over 21 years of experience in the fragrance sector, Tabet brings a blend of technical expertise, market knowledge and creative sensitivity.

Over her career she has worked in international companies such as Quest International and Mane, to name just a few. During the past two years, she has led Eurofragance’s Creative Center in Dubai, establishing the team as a regional benchmark for innovation and teamwork. Under her leadership, the company has strengthened key partnerships and fostered a high-performance culture rooted in excellence, diversity and close client engagement.

“I embrace this new challenge with great excitement and responsibility. I believe in the power of people and the strength of shared ideas. My commitment is to drive growth in the region and build solid partnerships with our clients. The key ingredients for this are innovation, sustainability and our passion for fragrance, so we can continue to make a meaningful difference,” says Tabet.

With this reorganization, Eurofragance bolsters its global growth strategy and moves forward with stronger structures and leadership fully equipped to meet the evolving demands of the industry.

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AWARD-WINNING RISING DEVELOPER AUM UNVEILS MULTI-PROJECT GROWTH PORTFOLIO IN DUBAI’S HIGH-DEMAND COMMUNITIES

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Business executives at groundbreaking ceremony holding silver shovels in front of VXP and AUM Development branded backdrop

AUM Developments, recipient of the Rising Star Developer of the Year award at the Smart Built Environment Awards (SBEA), has recently announced significant plans to expansion across Dubai’s residential landscape with three projects now under construction and a fourth development set to launch in Warsan.

The developer has officially broken ground on two residential projects – Veda in Jumeirah Village Circle and Ryze in Warsan, as well as a commercial project, Vertex Pointe, in Arjan. A fourth project is also coming up in Arjan, offering commercial spaces in the heart of the thriving community, further solidifying AUM’s presence across Dubai’s most sought-after emerging communities.

The combined GDV across the current portfolio stands at approximately AED 400 million, demonstrating AUM’s commitment to delivering quality residential developments that reshape urban living standards in Dubai.

“This year reflects the momentum we’ve built around our development strategy by advancing three projects in the first three quarters of the year, while planning our fourth,” said Deepak Batra, Managing Director of AUM Development. “We pay keen attention to selecting locations that genuinely support how people want to live in Dubai, prioritising connectivity, vibrant communities, and access to emerging neighbourhoods. Being recognised as a Rising Star Developer is an encouraging endorsement of our commitment, and we are honoured to continue delivering thoughtfully designed, well-crafted homes on time,” he added.

AUM’s recent recognition at the Smart Built Environment Awards acknowledges the company’s outstanding contribution to Dubai’s urban landscape, particularly its ability to achieve completion times 30% faster than industry standards while maintaining rigorous quality benchmarks. The developer has also been nominated for World Realty Congress for Best Affordable Project of the Year – Off Plan and Best Upcoming Developer of the Year, further cementing its reputation as an innovator in Dubai’s competitive real estate sector.

Under the leadership of Deepak Batra, a Dubai Land Department promotional trustee with over 21 years of UAE real estate experience, AUM operates on a 100% equity-funded model with vertical integration ensuring complete overview across all development phases. This structure has enabled the company to build a strong reputation for early project handovers and exceptional customer satisfaction.

Batra added: “Our growth is built on trust and consistency. We’ve demonstrated that quality and speed need not be mutually exclusive. As we expand our footprint across Dubai, our focus remains on creating communities where design, wellness, and value converge to enhance how people experience everyday life.”

To give buyers a closer look at these offerings, AUM has now opened its sales gallery on Sheikh Zayed Road, welcoming visitors to explore the projects firsthand.

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Dubai Welcomes Adhara Star: Acube’s First Project Officially Handed Over

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Acube Developments has marked a major milestone in its journey as one of Dubai’s fastest-emerging real estate developers with the official handover of Adhara Star, its debut project in Arjan. Completed in under two years since the company’s inception, the development reflects Acube’s rapid rise in Dubai’s competitive property landscape and its ability to deliver on promises of quality, lifestyle, and innovation. With the project fully sold out 3 months after launch. Adhara Star signals strong investor confidence and sets the tone for Acube’s ambitious pipeline of future launches.

The freehold mixed-use project brings together 113 residential units across 13 floors alongside ground-level retail and podium parking. Designed for modern urban living, Adhara Star offers a curated mix of one, 1, 1.5-, 2.5- and 3.5-bedroom apartments, complete with laundry rooms, branded European appliances, and luxury finishes. The project combines affordable luxury with a community-focused lifestyle, appealing to Dubai’s growing base of families and young professionals seeking both connectivity and comfort.

Residents of Adhara Star will benefit from a host of premium amenities, including a rooftop pool, Japanese Zen Garden, male and female health clubs with jacuzzi, sauna and steam rooms, Indoor Gym, a basketball court, padel court, outdoor yoga, and an open-air fitness zone. The development is also a certified Green Building, highlighting Acube’s commitment to sustainable construction and resource-efficient design.

Engr. Imad Eddin Khalil GM_Partner New System Engineering LLC,
Mrs. Archana Iyer Creative Director Acube Real Estate Development,
Mr. Ramjee Iyer CEO & Founder Acube Real Estate Development, Engr.(Left to right)

Commenting on the handover, Ramjee Iyer, Chairman & CEO of Acube Group, said: “The handover of Adhara Star is not only a landmark achievement for Acube Developments but also a reflection of Dubai’s dynamic property market, where speed, precision, and quality make all the difference. By completing our first project in less than two years, we have demonstrated the strength of our fully integrated approach, which allows us to maintain world-class standards. We are proud to deliver Adhara Star as a symbol of luxury, lifestyle, and sustainability, and look forward to continuing this journey with our upcoming projects.

As Acube’s debut project, Adhara Star represents more than just a building, it embodies the company’s philosophy of creating developments that serve as guiding stars for the communities they shape. With its brand promise, “Live on a Star,” Acube is poised to continue delivering projects that combine aspirational living with enduring value.

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AVIAAN BRINGS NEW YORK–BASED ARTHOUSE TO DUBAI IN COLLABORATION WITH CLÉDOR AS DEVELOPMENT PARTNER

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Two business executives signing partnership agreement at press conference with Aviaan, Clé d'Or, and Arthouse Hotel branding

Investor-focused real estate developer AVIAAN today announced the launch of AED 185 million Arthouse Residences project in Meydan. This is the first development under the New York-based Arthouse branded residences portfolio in Dubai and the second in the UAE, following the recent launch of Arthouse Beach Residences in Ras Al Khaimah.

The project strengthens AVIAAN’s strategic partnership with Clédor, which has been appointed as the development management partner for Arthouse Residences in Meydan. Founded by industry veteran Omar Gull, the company leverages decades of experience from leading firms such as Dubai Holding, Emaar Properties, DAMAC Properties, and JLL. Clédor brings extensive experience in project management and construction quality, ensuring that Arthouse Residences will meet the highest standards of development.

Located in the heart of Meydan, one of Dubai’s most desirable residential locations, Arthouse Residences will offer premium residential units designed with AVIAAN’s signature design-first philosophy. The project will provide an elevated living experience with cutting-edge architecture and an exceptional location.

Gaurav Aidasani, Founder & CEO of AVIAAN said: “We are incredibly proud to launch AVIAAN’s first project in Dubai with a globally respected concept like Arthouse. This marks not just a milestone for our company, but a commitment to delivering curated living experiences that speak to the sophistication and ambition of this vibrant city. Our continued partnership with Cledor ensures that we uphold world-class standards in every aspect of development and delivery.”

Omar Gull, Founder of Clédor, added: “Our partnership with AVIAAN is about creating synergy—combining a shared belief in investor-focused development and a commitment to creating lasting value for the market. Arthouse Residences in Meydan is the culmination of this collaboration, reflecting our unified approach to creating exceptional, high-quality living spaces. Being entrusted with the Arthouse brand in regional markets is both an honour and a responsibility. We are excited to build on the success of Arthouse’s launch in Marjan and bring this unique, distinctive concept to the vibrant Dubai market.”

The AVIAAN-Cledor partnership leverages complementary expertise in project management, design excellence, and construction quality. Cledor brings robust development management capabilities, supported by 55+ years of combined management experience and a network of over 20,000 agents across 700+ agencies.

Founded by Gaurav Aidasani, a renowned industry veteran with a billion-dollar track record in sales and over 18 years of experience, AVIAAN is set to deliver an exceptional portfolio of projects valued at AED 1.7 billion across multiple strategic locations in Dubai.

AVIAAN’s entry into the competitive UAE market marks a natural progression for Aidasani, who is widely known for his role in building Union Square House into one of the top five performing brokerages in the UAE. With a transition from brokerage to development, Gaurav brings a wealth of market insight, strong investor trust, and a robust network of industry relationships.

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