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Elevate & Ennismore Partner to Bring $500 Million Mondrian Beachfront Residence to Al Marjan Island

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Elevate & Ennismore Partner to Bring $500 Million Mondrian Beachfront Residence to Al Marjan Island

ELEVATE, the visionary lifestyle real estate brand launched in the UAE by global development firm One Group and Ennismore, the fastest-growing lifestyle and leisure hospitality company, has signed an agreement to introduce the region’s first-ever beachfront Mondrian residences in the UAE. The landmark $500 million project will be situated on the rapidly growing Al Marjan Island, marking a pivotal moment in the evolution of branded living experiences on the island and in the region. The grand opening is anticipated to be in Q4 2028.

The signing took place between Zeeshan Shah, Founder & Chairman, ELEVATE and Louis Abboud, Regional Head of Lifestyle Collective IMEAT, Ennismore, in the presence of Arch. Abdulla Al Abdouli, CEO of Marjan.

This partnership unites the strengths of two globally respected leaders, collaborating to champion bold design, authentic community experiences, and purposeful living. ELEVATE is setting new benchmarks for intentional and design-forward living, rooted in the UAE with a deep understanding of the region’s evolving cultural and lifestyle ambitions. It offers the perfect counterpart: local insight, real estate expertise, and a vision for redefining modern luxury. Ennismore is a powerhouse in luxury lifestyle hospitality, comprising a collective of 16 globally celebrated brands and two F&B groups—including Delano, SLS, 25hours Hotels, SO/, and Rikas—as well as over 500 restaurants and bars. Together, the two are set to create transformative destinations that resonate far beyond the traditional hospitality model.

Commenting on the signing, Arch. Abdulla Al Abdouli, CEO of Marjan said: “We are delighted to welcome the Mondrian Residences to Al Marjan Island as part of our ongoing commitment to elevating Marjan’s global stature, which is increasingly being famed as a lifestyle-led development. This collaboration between ELEVATE and Ennismore adds a new layer of depth and creativity to our growing portfolio of branded residences on the island. We are proud to welcome Mondrian Beach Residences to Al Marjan Island, which is slated to mark a global expansion for the hospitality giant, showcasing the draw and relevance of Marjan today”.  

With this landmark project, ELEVATE reaffirms its long-term commitment to the UAE, supported by a $1 billion development pipeline scheduled for the next 12 months. As the newly launched lifestyle real estate brand from One Group, ELEVATE is setting out to redefine luxury living with its philosophy of living centered around five core pillars of Health, Wellness, Tribe, Purpose and Flowthat resonate with both modern residents and global investors.

Speaking on the collaboration, Zeeshaan Shah, Chairman of One Group and Founder & CEO of ELEVATE, shared his enthusiasm: “We’re very proud to be bringing the first-ever beachfront Mondrian residences to the UAE in collaboration with Ennismore. We carefully selected Mondrian for this location as the brand is the epitome of what Marjan Island is becoming. Renowned for being at the forefront of lifestyle, art and culture, Mondrian’s are icon’s in every city they’re in whether it’s Los Angeles, Cannes or Ibiza and this will undoubtedly be the icon of Marjan Island”.

The Mondrian Al Marjan Island Beach Residences will deliver a five star hospitality-infused residential experience, featuring private beach access, signature design elements, wellness-centric amenities, and curated cultural programming. Residents can expect hotel-grade services with the privacy and ownership benefits of a home, making it a compelling investment for both lifestyle buyers and discerning investors.

Known for its avant-garde design and cultural relevance, Mondrian is one of Ennismore’s most iconic brands, celebrated for its progressive edge in art, fashion, and urban living. With flagship properties in cities such as Los Angeles, Mexico, Ibiza, Doha, Singapore, and Seoul, Mondrian’s branded residential arrival in the UAE signals a new era for luxury beachfront living.

Louis Abboud, Regional Head of Lifestyle Collective IMEAT at Ennismore, said, “We are excited to introduce this new and exciting Mondrian residential project to the UAE in collaboration with ELEVATE. Mondrian is a symbol of creative expression, and Al Marjan Island provides the perfect canvas. This development will bring our signature energy to a thriving new destination and redefine what modern beachfront living can feel like.”

To ensure every detail of the project reflects its exceptional vision, a world-class team of consultants has been carefully curated. Leading the architectural narrative is Gensler – the world’s largest architecture and design firm, headquartered in San Francisco – bringing global expertise and innovative design-thinking to the forefront. Complementing this is the acclaimed London-based Bergman Interiors, celebrated for their award-winning work across luxury hospitality, branded residences, and superyachts, adding a layer of bespoke sophistication to the interiors. Together, they infuse the development with a level of design excellence rarely seen in the region.

Backed by a global real estate transaction record exceeding $2.5 billion, One Group’s expansion into the UAE via ELEVATE is not just strategic – it’s personal. Shah, who began his career in the UAE nearly two decades ago, sees the country as a natural extension of the Group’s lifestyle-driven ethos. For ELEVATE, this launch is only the beginning of the UAE chapter. With several projects in the pipeline across the UAE, the brand is poised to redefine success and luxury, not by excess, but through purposeful design, community, and well-being.

Concluding, Shah said, “This partnership marks our development debut in the region, and we are proud to start by setting a new benchmark in branded beachfront living. I’m deeply grateful to the trusted partners and supporters who stood by this vision from the start – your belief and commitment have been paramount in bringing it to life.”

Ennismore’s branded residential properties, including Mondrian Al Marjan Island Beach Residences, are supported by Accor One Living, an industry-first 360º platform focused on developing, designing, and operating mixed-use projects and branded homeowner communities. Through Accor One Living, homeowners, guests, and partners are connected to Accor’s diverse ecosystem of brands, expertise, and solutions, creating a constant flow of new opportunities to live, work, and play.

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CASAGRAND SHOWCASES HERMINA AT IPS CONGRESS 2026

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Casagrand, one of India’s leading real estate developers, is participating in IPS Congress 2026, where it is showcasing its Flagship project HERMINA, at Dubai Islands, while highlighting its plans to develop more than 6 million sq. ft. of premium residential and mixed-use developments in Dubai over the next three years.

The developer’s UAE expansion builds on the strong market response to Casagrand HERMINA, its residential development in Dubai Islands, which has achieved 60% sales since its launch. The performance marks an encouraging first milestone for Casagrand as it expands its presence in one of the region’s most dynamic real estate markets.

“Our first year in the Dubai real estate market has been incredibly rewarding and has reinforced our confidence in the opportunities ahead,” said Luthfullah K, Director – Dubai, Casagrand. “With plans to develop more than 6 million sq. ft. of premium residential and mixed-use space over the next three years, we are focused on building a strong and diverse development pipeline in Dubai. We see significant potential across both established communities and emerging growth corridors, and our approach will continue to be guided by the evolving needs of the market.”

“The response to Casagrand HERMINA has further strengthened our confidence, with the project already achieving 60% sales. As we look ahead, we are excited to introduce more projects to Dubai and build on Casagrand’s 22-year track record of development in India. Our ambition is to establish Casagrand as a trusted and respected developer in the UAE, with a growing portfolio that delivers quality and long-term value to residents and investors,” added Luthfullah.

Since the opening of IPS Congress 2026, more than 500 visitors have already walked into the Casagrand stand, reflecting strong interest in HERMINA and the developer’s expanding portfolio in Dubai. Visitors can explore the project and learn more about Casagrand’s upcoming developments and plans for the UAE market.

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Rentify Reimagines Rental Renewals with AI-Powered Command Center

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Exclsuive interview with Rajneel Kumar, Co- Founder of Rentify

What gap in today’s rental renewal journey led Rentify to develop the Renewal Command Center andwhat does it aim to fundamentally change for property managers and tenants?

Renewals are one of the most valuable recurring events in a residential portfolio, yet they are often managed far too late.

Close to 80% of residential tenants renew each year. That means the renewal book is not an administrative workflow. It is a recurring revenue pipeline. Yet in many portfolios, the process still begins weeks before expiry, with teams working across spreadsheets, emails and disconnected systems.

We built the Renewal Command Center to change that.

The process starts months earlier, with the tenancy history, payment behaviour and relevant portfolio information already structured before the conversation begins.

For property managers, that creates greater visibility over future revenue and gives teams time to make better commercial decisions. For tenants, it means earlier clarity, more transparent terms and greater flexibility around how rent is paid.

The bigger shift is simple: treat retention with the same discipline traditionally reserved for acquisition.

Rentify is positioning Earn AI as an operating system with a specialised AI workforce. What does this mean in practical terms for property managers managing increasingly complex portfolios?

Property management has historically scaled by adding people. We believe the next generation will scale by giving those people significantly more operating capacity.

That is what we mean by an AI workforce.

Earn AI has specialised agents responsible for different parts of the rental lifecycle. Intelligence structures and understands the portfolio. Collections works across outstanding rent. The Renewal Command Center manages the renewal workflow. Each agent has a specific mandate, while important commercial decisions remain subject to human approval.

The difference becomes more significant as portfolios grow. Whether a manager is responsible for 200 units or 8,000, every unit should receive the same level of attention.

Our objective is not to replace the property manager. It is to remove the relationship between portfolio growth and administrative workload.

And importantly, this does not require companies to replace their existing systems. Earn AI is designed to work alongside the ERP, PMS or spreadsheet they already use.

How does the Renewal Command Center bring together tenant intelligence, lease generation, insurance, Open Banking and payments to create a more seamless rental renewal experience?

The problem with renewals is rarely that one individual step is particularly difficult. It is that five or six different steps are handled separately.

Our approach is to turn them into one connected journey.

The Command Center can bring together the tenant’s payment and tenancy history, the commercial renewal decision, lease generation, insurance, affordability information and ultimately payment into the same workflow.

For example, Open Banking through Spare can provide consented financial information that helps support affordability decisions. Insurance through YallaCompare can be introduced at the relevant point in the journey rather than as a disconnected afterthought. Payment and direct-debit capabilities can then complete the process.

For the tenant, the experience becomes much simpler: one journey from renewal offer to signed lease and payment.

For a property manager, the benefit is equally important. Fewer handoffs, less manual coordination and much better visibility over exactly where every renewal sits.

AI adoption often raises questions around trust, judgement and human oversight. How is Rentify ensuring that automation supports decision-making while still keeping the human element at the heart of property management?

There is a very clear line we have drawn at Rentify. The system can prepare and recommend; people remain accountable for the decision.

A property manager understands a landlord relationship, a tenant circumstance or the commercial context of a building in ways that cannot simply be reduced to an algorithm.

What AI can do extremely well is make sure that person has the right information at the right time.

It can surface the renewal early, assemble the tenancy history, identify relevant signals, prepare the workflow and ensure actions do not disappear because someone was busy that afternoon.

And importantly, those actions should be visible and auditable. A manager should be able to understand what happened, why it happened and what information was used.

That is the model we believe in.

The AI carries the repetitive operational load. The property manager retains the judgement, accountability and relationship. At portfolio scale, that distinction becomes incredibly powerful.

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Memory Boosters: Cognitive Exercises to Elevate Your Brain Performance

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By Dr Eleni Margioti, Neuropsychology Lead – The Brain & Performance Centre, A DP World Company

Memory lapses and slower recall are often accepted as an inevitable part of ageing, but a growing body of research tells a more encouraging story. Cognitive decline is not a fixed timeline; it is heavily influenced by daily habits, and some of the most effective of those are also the simplest. The brain responds to how we use it, at every age.

The principle behind this is neuroplasticity – the brain’s ability to form new connections and reorganise itself in response to new demands, well into later life. Just as muscles respond to resistance training, the brain responds to being challenged in ways that are unfamiliar or slightly challenging. The key word is “slightly”. Exercises that feel effortless stop offering much benefit once they become routine, which is why variety matters as much as consistency.

Start with working memory

Working memory is the ability to hold information in mind while actively using or manipulating it. We rely on it throughout the day, for example, keeping track of a conversation while formulating a response, holding a PIN in mind long enough to enter it, or mentally reorganising information we have just heard.

Simple daily challenges can exercise this system: repeat a short sequence of numbers backwards, count backwards from 100 in sevens, or hear a short list of items and then recall them in reverse order. As these tasks become easier, gradually increase the difficulty to keep your working memory challenged.

These exercises take only a few minutes and place demands not only on working memory, but also on attention and executive control. The aim is not simply to get better at a particular exercise, but to regularly challenge the brain to hold, manipulate, and work with information.

Make cognitive exercise challenging

Not all cognitive activities challenge the brain in the same way. Sudoku, card games and strategy games can be particularly engaging because each game presents a different problem to solve, requiring attention, planning, working memory and flexible thinking. Playing cards with others can add another layer of challenge through social interaction, decision-making and adapting to another person’s moves.

Puzzles can also provide useful cognitive stimulation, but repeatedly completing the same type of familiar task may become less demanding with practice. The key is variety and progressive challenge: choose activities that remain engaging, change from one attempt to the next, and require you to think, adapt and develop new strategies.

Learn something with no practical use

There is a strong case for taking up a skill purely because it is unfamiliar – a new language, a musical instrument, even learning to draw. These activities activate multiple brain regions at once: memory, coordination, auditory or visual processing, and sustained attention. The learning curve is uncomfortable at first, and that discomfort is largely the point. It is the mental effort of building a new skill, rather than eventual mastery of it, that appears to matter most for neuroplasticity and cognitive reserve.

Do not separate the mind from the body

Cognitive exercises work best alongside physical movement, not instead of it. Activities that combine the two, dancing, tai chi, or even walking while doing simple mental arithmetic, ask the brain to coordinate movement and thought at the same time, which is a more demanding and more effective form of stimulation than either done alone. Aerobic exercise also increases cerebral blood flow and supports the release of neurotrophic factors involved in forming new neural connections.

Make it social

Conversation is one of the most complete cognitive workouts available. It draws on memory, language, attention and emotional interpretation, often within a single sentence. Group activities like a book club, a card game, volunteering, combine social engagement with mental challenge, and social isolation has been consistently linked with an increased risk of future cognitive decline.

Protect the sleep that consolidates it

Mental exercise only pays off if the brain has the opportunity to consolidate what it has practised. Memory consolidation takes place largely during deep sleep, alongside the clearance of metabolic waste products. Maintaining a consistent sleep schedule and good-quality sleep is an important part of cognitive health. Cognitive training provides the challenge; sleep helps the brain consolidate and retain what it has learned.

Consistency over intensity

The most common mistake is treating cognitive exercise as an occasional activity rather than a habit. An hour of puzzles once a week does far less than ten- or fifteen-minutes woven into daily life. Pairing a new mental exercise with an existing routine over morning coffee, during a commute, or before bed, tends to be what makes it stick.

None of these strategies can guarantee the prevention of cognitive decline, and persistent or concerning memory changes should always be discussed with a healthcare professional. However, the brain remains remarkably adaptable throughout life. The most effective approaches do not need to be complicated; they simply encourage the brain to keep doing what it does best: learning, adapting, and responding to new challenges.

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