Luxury British wardrobe specialist Neatsmith proudly announces the opening of its first international showroom in Dubai, UAE, marking a major milestone in the brand’s global expansion. Renowned across the UK for its handmade, fully bespoke fitted furniture, Neatsmith is celebrated for its uncompromising craftsmanship, timeless design, and white-glove service from concept through to installation.

The new Dubai showroom offers a one-of-a-kind destination for discerning clients seeking tailored wardrobe and living solutions that combine functionality with refined elegance. Designed to reflect the brand’s London heritage while embracing Dubai’s modern luxury aesthetic, the space showcases Neatsmith’s most sought-after collections – including the Decorative Glass and Castille ranges, both debuting for the first time in the region.

Each piece is designed and manufactured entirely in-house in Neatsmith’s factories in the UK, ensuring exceptional precision and quality control at every stage. Unlike other brands, Neatsmith does not subcontract the fitting of its product or employ freelance sales teams, thus being able to offer clients a seamless and personalised experience throughout their journey.

“Dubai is a natural next step in Neatsmith’s expansion, a city that shares our passion for innovation, craftsmanship and luxury living. Our new showroom reflects everything Neatsmith stands for: meticulous detail, timeless style and a truly personal service. We look forward to creating spaces that embody our clients’ individuality while upholding the quality and service that define Neatsmith,” says Philipp Nagel, CEO of Neatsmith.

Affectionately referred to by clients as “The Bentley of Wardrobes,” Neatsmith has become the brand of choice for those who value understated luxury and enduring design – including a host of notable public figures and design aficionados who trust Neatsmith to craft their most personal spaces. The brand’s craftsmanship has attracted an impressive clientele, having created bespoke wardrobes for actors, musicians, footballers and even Royalty.

With this international debut, Neatsmith continues to redefine luxury living through handmade craftsmanship, bespoke design and exceptional service – bringing over two decades of expertise to one of the world’s most design-forward cities.

MAAM Group, a prominent Abu Dhabi-based property developer, together with Metropolitan Capital Real Estate (MCRE), part of the Metropolitan Group, officially launched Leaf Tower, a 56-story residential landmark on Al Reem Island. The launch event, held within the iconic building, marks the tower’s full transformation into a 100% residential, move-in-ready development in one of Abu Dhabi’s most desirable neighborhoods.

This collaboration combines MAAM Group’s dedication to innovative, sustainable development with MCRE’s extensive market expertise and expansive network, fueling a focused sales effort for the completed and partially occupied tower.

Leaf Tower stands out with its nature-inspired architecture and focus on contemporary, sustainable design. As part of the repositioning, the project now features between 32 and 56 floors, presenting buyers with fresh, modern living options in a well-established location. The tower features fully furnished one-, two-, and three-bedroom units showcasing clean, modern interiors and expansive windows with stunning city and sea views. Spacious layouts create a bright and welcoming environment, with each residence including built-in wardrobes, high-quality finishes, elegant bathrooms, and fully equipped kitchens designed for comfort, functionality, and timeless style. Prices start from AED 2.07 million, offering exceptional value in this prime Al Reem Island address.

The official launch confirms that sales are now underway, following strong early interest, with close to 40% of units already under expression of interest.

Residents at Leaf Tower will benefit from a suite of world-class amenities catering to all ages, including a swimming pool, entertainment spaces, tennis court, fitness center, children’s play area, prayer rooms, landscaped gardens, and lounge areas. These features complement the tower’s serene, natural design, enhancing the overall lifestyle experience.

Abdulhadi Rajab Alalouch, Head of Master Agency Division at Metropolitan Capital Real Estate, commented, “Leaf Tower offers immediate occupancy, breathtaking views, superior amenities, and a prime location — all key factors driving buyer decisions today. We are confident that our strategic sales approach will effectively capture the remaining market interest for this fully residential, luxurious development.”

Since its establishment in 2005, MAAM Group has developed a strong track record with a diversified portfolio across Abu Dhabi’s capital. The company has invested in over 10 projects at various stages, including residential towers, retail spaces, offices, and serviced apartments. Noteworthy developments in MAAM Group’s portfolio include Zakher MAAM Residence, Pearl Maam Residence, Meera Maam Residence, and Al Jowhara Tower all strategically located in prime central Abu Dhabi areas. The group is recognized for strong sales performance and a commitment to delivering top-tier services across its developments.

Adel Al Hosani, Owner of Leaf Tower and Chairman of MAAM Group, added, “This launch is a significant milestone for MAAM Group. By dedicating the entire building to residential living and introducing between 32 to 56 floors, we are delivering a value-driven product aligned with Abu Dhabi’s long-term urban vision. We look forward to unlocking the full potential of this landmark in partnership with Metropolitan Capital Real Estate.”

The Leaf Tower launch event will include an exclusive showcase of the new apartments and a full walkthrough of the amenities, providing brokers and partners with an early look at the project’s compelling investment appeal.

During Dubai Design Week 2025, the region’s most important design festival in its eleventh edition, Natuzzi Italia presented its new Rooted in Harmony collection within an unprecedented immersive installation at Downtown Design, the flagship event of the festival which took place from November 5 to 9 in the heart of Dubai Design District (d3).

“Dubai Design Week embodies the city’s pioneering vision in design and innovation,” said Pasquale Junior Natuzzi, Natuzzi Project & Contract Chief Officer. “We are proud of our continued participation and achieving outstanding results during VIP Day.”

The event, a key reference for architecture, interior, product, and experience design, confirms its role as a creative crossroads of cultures, languages, and innovation, offering a strategic platform to connect with architects, international studios, developers, and decision makers from over 100 countries.

One year after the inauguration of the Natuzzi Harmony Residences in Dubai—the first residential project entirely conceived and realized by a design brand—Natuzzi Italia returned to the event with a space that goes beyond the traditional exhibition stand: a living, multisensory residential environment designed by the architecture, interior, and collectible design studio Etereo, founded by Mirko Sala Tenna and Stefania Di Gregorio, two of the most influential names in the art scene of the United Arab Emirates.

This inhabitable sculpture was conceived to welcome, move, and narrate the Natuzzi Italia lifestyle. The design concept is based on sinuous minimalism without right angles, where every surface expresses softness and every material interacts with light, sound, and texture. The walls are clad in textured plaster, antiqued mirrors, bespoke wallpapers, and bronze details, while a spectacular backdrop recalls the root—symbol of Natuzzi Italia’s identity and its deep connection to Puglia, the land of origin where the company began 66 years ago. The root acts as a guiding thread throughout a journey that celebrates the constant search for timeless beauty and harmony, inspiring every stage of the creative process: from the design of new models to the artisanal craftsmanship of the Natuzzi Atelier, and the selection of materials and finishes curated by the Style Center according to the Codes of Harmony defined by Pasquale Natuzzi’s creative direction.

This symbol traversed the booth, creating a fluid and rhythmic movement that guides visitors through continually evolving visual and sensory areas.

At the heart of space lay the Amama project, designed by Andrea Steidl. Following the successes achieved in 2024 with the first project created for Natuzzi Italia, Mirai, winner of prestigious design awards such as the European Product Design Award, Good Design Award, Elle Deco China Best of Year, Archiproducts Design Award, Red Dot Design Award, and Muse Design Award, Andrea Steidl now presents Amama for the Natuzzi Italia brand.

Amama is a compositional project that redefines conviviality and versatility. It is a modular island sofa designed to shape space, offering the possibility of double-sided configurations for a modern and unusual living experience. Reflecting on architecture and ways of living, the armrest or backrest can become functional elements such as a shelf, table, or even a container.

It is a dynamic project where multiple elements of different textures and materials coexist in a play of overlaps and geometries, opening up to multi-directionality and multifunctionality, combining comfort with freedom of composition and use. It represents a new approach to living that balances aesthetics, flexibility, and functionality, extended by living and dining elements of the same collection.

The soft textures and shapes of Amama harmonize with Verde Antigua marble displays, while furnishings and decorative objects engage in a palette inspired by earth and sea. The result is an immersive experience designed to engage all the senses and convey the idea of a harmonious and welcoming home.

With over 22,000 visitors and the presence of international brands, Downtown Design confirms itself as an authoritative platform for contemporary design in the region. Natuzzi Italia’s participation, in special collaboration with Studio Etereo, reinforces the brand’s global positioning and reaffirms its design vocation, ranging from ready-to-choose solutions to full bespoke projects, and branded residential concepts aimed at meeting the needs of contemporary living on an international scale.