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Chevrolet and GMC Truck Mania launches, celebrating record sales performance and shifting customer demand

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A front-angle shot of GMC truck driven on the road.

General Motors is spotlighting the evolving face of truck ownership in the Middle East as it celebrates a growing market share among its Chevrolet and GMC pickup lineup with a sales rise of 18% yoy, unveiling an emerging demographic amongst youth and women as it marks the launch of Chevrolet and GMC Truck Mania.

With hot offers on the popular Chevrolet Silverado, GMC Sierra, GMC Canyon, and all-electric GMC HUMMER SUT*, Truck Mania will be live across showrooms in the UAE, KSA, Kuwait, Oman, and Qatar from 13 August to 13 September, with immersive product experiences. During Truck Mania, customers can expect tailored test drives for road and all-terrain, personalized consultations, and seasonal value offers designed to get them behind the wheel in time for the region’s most active months outdoors.

GM’s truck portfolio continues to resonate deeply among GCC nationals—particularly from Saudi Arabia and the UAE. Among younger Emiratis aged 20–29, the GMC Sierra has emerged as a top choice for first-time buyers, reflecting a generational shift in preferences. Meanwhile, the Chevrolet Silverado sees robust repeat purchases from Saudi owners aged 30–50, underscoring its enduring appeal and reliability.

Furrukh Jawaid, Chief Marketing Officer at General Motors Africa and Middle East, said: “Off-roading in the Gulf is a rite of passage as youth begin to adopt the lifestyles of their parents, the desert becomes more than terrain and an adrenaline rush. It becomes a tradition. This is evident in the trends we are seeing of youth reaching 20 to 35% of our customer base in the last few years. Therefore, Truck Mania is bringing GM’s most capable trucks to the forefront with compelling offers and experiences that reflect the evolving expectations of today’s customers.”

A side-angle shot of a GMC truck parked in the desert.

Arab youth and women growing pickup loyalty

While male ownership remains dominant, female ownership is steadily rising signaling a broader cultural embrace of the segment. Over the past three years, female interest and ownership in full-size pickups has more than doubled, driven by increasing demand for safety features, elevated driving positions, flexible utility, and bold design.

In 2024 alone, women accounted for 9% of all GM truck buyers in the GCC, a notable increase from previous years. Kuwait leads the region with 13% of all female truck owners in GM’s portfolio, followed by the UAE at 9%, and Qatar at 7%. A third of GMC Sierra owners in the UAE are middle-aged Emirati women (ages 30–49), and there has been a 50% year-over-year increase in ownership among Emirati women aged 20–29. For Chevrolet Silverado, 19% of repeat female customers are over 30, with the majority in the middle-aged Kuwaiti segment.

Rohan Fernandes, Managing Director of Commercial Operations at General Motors Africa and Middle East, added,The growing demand for our world-class pickups from Chevrolet and GMC are visible as we witnessed a surging market share in the first half of 2025 of over 46% as we continue to empower more customers across the Gulf to take up off-roading, road-tripping adventures, reconnecting with the outdoors or making use of its capabilities for day-to-day needs. Pickups have grown beyond their traditional role as workhorses to become expressions of style, performance and heritage. Even off-roading has shifted from a practical skill to a deeply-rooted pastime.”

A side-angle shot of a Chevy Silverado parked in the desert.
Chevrolet Silverado “Chafar” Edition

The 2025 Chevrolet Silverado**

Built for strength, adventure and personalization, the Silverado offers a wide range of trims to suit different drivers and terrains — from the everyday capability of the LT to the sporty RST, the off-road-ready Trail Boss, and the performance-driven ZR2. Each trim is designed to meet a specific need while delivering signature Silverado power and confidence.

The 2025 GMC Sierra

GMC is also celebrating its own high-performance milestones during Truck Mania. The GMC Sierra — a truck built to deliver professional-grade capability without compromising comfort — continues to resonate with customers who want premium features, advanced tech, and trail-tested strength. Models like the Sierra Denali and AT4 lead this charge, combining power with refinement, and proving that capability and craftsmanship can go hand in hand.

The 2025 GMC Canyon AT4X

Truck Mania also showcases the Canyon, GMC’s midsize truck designed for control, agility and adventure. Built for drivers who demand capability without compromise, the Canyon is ideal for tackling both urban and off-road environments.

a front-three-quarter shot of the Hummer EV SUT driven off-road

The 2025 GMC HUMMER EV SUT**

For those seeking the cutting edge of electric performance, the HUMMER EV pickup offers up to 1,000 horsepower, zero tailpipe emissions, and segment-defining features like CrabWalk and Watts to Freedom — now available in connected markets across the UAE, KSA, Kuwait, and Bahrain.

Whether you’re towing gear into the mountains, heading off-road into the desert, or simply upgrading your daily drive, Truck Mania offers a once-a-year opportunity to experience the power and possibilities of GM trucks across both Chevrolet and GMC.

Automotive

NIO Inc. Provides December, Fourth Quarter and Full Year 2025 Delivery Update: Achieving a New Record-High Monthly and Quarterly Deliveries

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Side view of a dark gray NIO electric SUV parked on a paved driveway in front of a modern house with large glass doors and warm interior lighting.

In December 2025, NIO Inc. delivered 48,135 vehicles globally, marking a new monthly record and representing a year-on-year increase of 54.6%. The NIO brand delivered 31,897 vehicles, achieving a historic high with 54.8% year-on-year growth, and recording five consecutive months of growth. The ONVO brand delivered 9,154 vehicles in December. The firefly brand delivered 7,084 vehicles, reaching a new monthly record, with a month-on-month increase of 16.4%, and attaining five consecutive months of growth.

In the fourth quarter of 2025, NIO Inc. achieved record-high quarterly deliveries of 124,807 vehicles, representing a 71.7% year-over-year increase. Deliveries of the NIO brand reached 67,433 vehicles, marking an all-time high and a 27.8% year-over-year growth. The ONVO brand delivered 38,290 vehicles in the fourth quarter, posting a 92.1% year-over-year increase. Deliveries of the firefly brand totaled 19,084 in the fourth quarter, achieving a record high and representing a 52.8% quarter-over-quarter increase.

In 2025, NIO Inc. delivered a total of 326,028 vehicles, representing a new annual record and a year-on-year increase of 46.9%. Total deliveries of the NIO brand reached 178,806. The ONVO brand delivered 107,808 in 2025, hitting a record high. The firefly brand delivered 39,414 vehicles for the year.

As of today, NIO Inc. has cumulatively delivered 997,592 vehicles. Cumulative deliveries of the NIO, ONVO, and firefly brands reached 829,609, 128,569, and 39,414 vehicles respectively.

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Goodyear continues support for Team De Rooy in the 2025 Dakar Rally

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Goodyear continues its partnership with Team De Rooy for the upcoming Dakar Rally 2025. As the official tire supplier, Goodyear will equip the Dutch team with its high-performance Goodyear OFFROAD tires and advanced Tire Pressure Monitoring System (TPMS), helping to ensure reliable performance throughout the rally’s demanding stages. This collaboration highlights Goodyear’s dedication to truck motorsport, combining innovation with proven durability on some of the world’s toughest terrains.

Dakar 2025: new challenges await

The 2025 Dakar Rally, running from January 3 to January 17, will cover nearly 8,000 kilometers, including over 5,000 kilometers of competitive stages, starting in Bisha and finishing in Shubaytah. This edition ramps up the difficulty, featuring an early 48-hour chrono stage that flows into the marathon stage, setting a challenging pace from the outset. In the second week, competitors will tackle the demanding dunes of the Empty Quarter, with over 45% of the course on separate tracks for different vehicle classes, enhancing safety while complicating navigation.

Goodyear OFFROAD tires and TPMS: performance in challenging conditions

Team De Rooy relies on Goodyear OFFROAD tires for their durability and reliable traction across different conditions. Designed to handle heat and challenging surfaces, these tires help reduce heat buildup at high speeds and provide consistent performance on sand, rocks, and steep slopes.

Goodyear’s TPMS offers real-time monitoring of tire pressure and temperature, helping the team make quick adjustments and avoid potential issues. This advanced system helps to minimize downtime and supports better strategic decisions—crucial for maintaining momentum during the rally.

A Legacy of motorsport excellence

Goodyear’s continued support of Team De Rooy highlights its long-standing commitment to truck motorsport. As the title sponsor of the Goodyear FIA European Truck Racing Championship (ETRC), Goodyear uses motorsport as a proving ground for tire technology advancements. The partnership with Team De Rooy reflects this commitment, driving innovation and performance in demanding environments.

Maciej Szymański, Marketing Director Commercial EMEA at Goodyear, commented:

“Our continued collaboration with Team De Rooy for Dakar 2025 underscores our commitment to supporting motorsport teams in extreme conditions. With Goodyear OFFROAD tires and TPMS, we aim to provide the reliability needed to tackle the rally’s challenges. We wish Team De Rooy all the best and look forward to another exciting competition at this iconic rally”.

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Elite Group Holding and Jetour Ignite Liwa Festival 2026 with a Powerful Brand Showcase Across the Desert

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A white Jetour T2 off-road vehicle kicks up a large cloud of sand as it drives across the desert during the day. The vehicle is modified with a black hood decal and a roof rack. The background shows the hazy outlines of desert structures and festival signage under a sunset sky.

Jetour, in exclusive partnership with Elite Group Holding in the UAE, has officially kicked off the Liwa International Festival 2026 with a dynamic brand presence designed to celebrate adventure, culture, and community. As the festival opens its doors for a 23-day celebration in the Al Dhafra region, Jetour stands front and centre, welcoming visitors with interactive displays, premium experiences, and thrilling off-road moments that embody the spirit of Travel+.

Five Jetour T2 SUVs in different colors (grey, black, yellow, blue, and teal) are parked in a row on the sand at the base of a massive dune. The teal and yellow vehicles prominently feature "600 HP" graphics on their side doors. The scene is bathed in the warm, soft light of late afternoon.

Recognised as one of the UAE’s most anticipated annual events, the Liwa International Festival welcomes thousands of visitors for an unforgettable celebration of heritage, motorsport, and entertainment. Set against the dramatic backdrop of Al Dhafra’s golden dunes, the festival features an extraordinary line-up of cultural showcases, high-energy competitions, nightly performances, and family-friendly attractions, all paying homage to the UAE’s deep connection to its desert traditions.

For the 2026 edition, Jetour will elevate the festival experience with a comprehensive presence across multiple zones, showcasing the brand’s innovation, exploration, and community engagement. Attendees can enjoy interactive test drives alongside lifestyle-driven hospitality experiences, with Jetour’s showcase crafted to highlight the versatility, capability, and premium comfort of its SUV line-up.

A wide night shot at the Liwa Festival featuring two men in traditional white Emirati kanduras watching a fireworks display. To the right, a black Jetour T2 i-DM is parked next to a large illuminated digital screen displaying technical specifications. The desert ground is sandy, and strings of warm decorative lights are visible in the background.

At the heart of the activation was the Jetour VIP Camp. During the first week, from December 12th to 14th, guests experienced a range of immersive cultural activities, including Arabic Tanoora performances, oud sessions, falconry, henna artistry, and traditional Dalla service. Additional weekends bring a world-music DJ fusion with international drummers and performers from December 19th to 21st, followed by an Eastern-inspired programme from December 26th to 28th featuring a Dragon show, Chinese calligraphy, Bian Lian performances, tea tasting, and more. Throughout the entire festival, the VIP Camp will boast a Majlis, outdoor cinema, refreshments, giant board games, neon installations, volleyball, and a photobooth, creating an elevated retreat for families and adventure-seekers.

A daytime view of a desert exhibition featuring massive, standalone yellow and white letters spelling out "JETOUR" against a backdrop of a towering orange sand dune. Several Jetour SUVs in various colors—white, black, and silver—are parked in front of and between the letters. The sky is bright blue with scattered white clouds.

In the Corporate Area, Jetour presents a fully branded showroom-style display active from December 12th to January 3rd, featuring flagship SUVs including the G700, T2 i-DM 4WD, T2 Luxury Plus, T1, and Dashing. As the festival reaches its peak, Jetour will also command attention at Tal Moreeb from December 31st to January 3rd, where the imposing G700 takes centre stage beside the grandstand culminating with a spectacular New Year’s Eve show and fireworks.

“Our participation at this year’s Liwa Festival reflects Jetour’s passion for connecting with communities through truly immersive experiences,” said Haroon Hayat, Group CFO of Elite Group Holding. “Moments like this remind us that personal achievements are only possible when backed by the dedication of an exceptional team. We are proud to bring Jetour’s adventurous DNA to one of the UAE’s most celebrated cultural gatherings.”

A large yellow spherical monument with the "JETOUR - Drive Your Future" logo sits atop a tall metal structure in the desert. Below it, a white walkway leads toward a small building. Several black and grey Jetour T2 i-DM SUVs are parked on the surrounding sand, with a massive sand dune and white festival tents in the background.

Jetour, under the exclusive distributorship of Elite Group Holding, continues to redefine the UAE’s SUV landscape with its Travel+ philosophy, delivering innovation, intelligent design, and powerful performance tailored for modern lifestyles. With a growing presence across the Emirates, Jetour’s premium SUV line-up is crafted for drivers who value capability, comfort, and discovery across both city roads and rugged terrain.

As Liwa International Festival 2026 begins its annual celebration of heritage and adventure, Jetour is ready to take attendees on a journey of excitement and discovery that captures the true essence of Travel+.

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