Home Integrator
Ascendas Developers Unveil Maison Nami at Jumeirah Golf Estates, Driving AED 500 Million Pipeline of Luxury Villas
Ascendas Developers, a rising force in Dubai’s luxury property renovation market, has unveiled Maison Nami, its latest bespoke residence at Sundials, Jumeirah Golf Estates, valued at AED 46 million. Unlike conventional developers who replicate identical homes, Ascendas takes a meticulous, design-first approach curating fully furnished, one-of-a-kind villas where no two residences are ever alike.
Maison Nami, the developer’s latest creation in Dubai, tells a story where tranquility meets vibrant living. Overlooking the full expanse of the Earth Course, the villa spans close to 10,000 square feet, seamlessly blending natural tones, fluid interiors, and globally sourced finishes. By day, it offers serene landscaped gardens, a temperature-controlled pool, and shaded terraces for quiet reflection. By evening, it comes alive with its exclusive Private Den—a sophisticated retreat designed for entertaining and unwinding. With Italian marble, Spanish tiles, bespoke fittings, and expansive living areas, Maison Nami reflects individuality, craftsmanship, and a lifestyle tailored for discerning global buyers.
“In a city celebrated for its scale and spectacle, our vision was to create something far more personal—spaces defined by individuality,” said Rohit Vig, Co-founder & Partner, Ascendas Developers. “At Ascendas, we don’t just build homes, we curate experiences. Each villa is designed as a distinct expression of lifestyle, shaped around the aspirations of its residents. This philosophy allows us to continually push the boundaries of design to showcase what true luxury living means in a city like Dubai which is famed for its global appeal of vibrancy, elegance, and cosmopolitan flair.”
Ascendas Developers has established its name in the realm of unique villa offerings with residences priced between AED 45 million and AED 150 million. Ascendas caters to ultra-high-net-worth individuals who value exclusivity, craftsmanship, and lifestyle appeal that linger over time. Over the next 12 months, the developer plans to deliver AED 500 million worth of bespoke villas, with eight completions scheduled between October 2025 and March 2026. Maison Kai, the company’s largest upcoming villa in Al Barari will be valued at AED 120 million in Al Barari, set for completion in February 2026.
Ascendas has built its reputation in the global luxury villa market by rejecting mass-produced concepts and instead creating singular residences that embrace global design sensibilities, premium materials, and contextual architecture. Each property is carefully hand-selected in established neighborhoods such as Jumeirah Golf Estates, Al Barari, and Jumeirah Islands, then transformed into a masterpiece tailored to its location and the lifestyle of international and local families in Dubai. Every project benefits from Ascendas’ in-house team of engineers, project managers, and designers. They meticulously scope out each project from inception to completion, collaborating with over 20 ultra specialized and highly focused contractors who are leaders in their respective fields. To name a few, tiles are sourced from Italy and Spain through Casa-Mia, sanitaryware by GESSI and Kohler, bespoke fit-to-size kitchens by Snaidero, and the finest marble from Glaze, UAE’s number one name in natural stone. Together, these partnerships ensure that every home reflects a standard of craftsmanship and luxury that is truly unparalleled.
“Dubai has no shortage of luxury developments, but when luxury becomes mass-produced, it loses its essence,” said Kavin Gupta, Co-founder & Partner, Ascendas Developers. “Our approach is rooted in meticulous planning and project management, ensuring that every detail aligns with our vision of bespoke living. This niche, experience-driven segment is where true value lies—it not only delivers an irreplaceable lifestyle for residents but also represents a highly lucrative opportunity in a market that increasingly rewards individuality and precision.”
With an AED 500 million delivery pipeline planned in the next three quarters, Ascendas Developers is reinforcing its commitment to shaping Dubai’s prime real estate landscape. This latest launch underscores the company’s focus on creating niche, premium communities that stand apart in a market often defined by scale.
By combining global expertise, best-in-class partners, and a precise project management approach, Ascendas continues to deliver not just homes, but curated lifestyles that embody the future of luxury living in Dubai.
Home Integrator
JASHANMAL UNVEILS “THIS RAMADAN, CELEBRATE WITH US”, A SEASON ROOTED IN TOGETHERNESS
As the holy month of Ramadan approaches, Jashanmal Group reaffirms its position as a trusted destination for families preparing to celebrate a season rooted in togetherness, generosity and meaningful moments. With over a century of retail heritage, Jashanmal continues to curate thoughtful solutions that support the way people host, gift, and gather during Ramadan and Eid.
Across its department stores, customers can discover a wide selection of home and lifestyle essentials designed to enhance Ramadan living, from cookware, serveware, dinnerware, and home décor ideal for iftar and suhoor gatherings, to travel essentials, handbags, luggage and refined gifting options for Eid. Each collection is carefully curated to blend functionality, quality and understated elegance, reflecting the spirit of the season.
This Ramadan, Jashanmal introduces its seasonal initiative, “This Ramadan, Celebrate with Us,” available across all Jashanmal Department Stores in the UAE. Customers who shop in-store for AED 1,000 or more can win from a total prize pool of AED 100,000 in Jashanmal gift cards, with 10 winners each receiving AED 10,000. Terms and conditions apply.
Speaking on the occasion, Shuja Jashanmal, CEO of Jashanmal Group, said: “Ramadan is a time when families and communities come together around shared moments, generosity and reflection. At Jashanmal, we believe our role goes beyond retail. Through our curated collections, we aim to make Ramadan and Eid preparations seamless and special for every household.”
Featured Collections:
Rosso Nobile Candle – Dr. Vranjes Firenze
Rosso Nobile is one of the most distinctive fragrances in the world, capturing the true essence of Tuscany. Encased in an elegant tourmaline-coloured glass vase, the Dr. Vranjes Firenze candle perfumes and enhances interiors with heart notes of plum, strawberry, and wild berries, creating a refined and atmospheric presence.

De’Longhi Rivelia
Rivelia invites coffee lovers to explore a world of flavour through its innovative Bean Switch System, allowing seamless discovery of different bean varieties. The experience is enhanced by a 3.5-inch full-touch colour display with rich animations and personalised coffee routines, while LatteCrema Hot Technology delivers fine, rich foam for milk-based beverages, all within a compact and contemporary design.
Bialetti Dolce & Gabbana – Moka Express
Celebrating Italian coffee culture, the iconic Bialetti Moka Express, created in 1933 by Alfonso Bialetti, is reimagined in collaboration with Dolce & Gabbana. Inspired by Sicily’s vibrant artistry, landscapes, and colours, this special edition features motifs from the traditional Sicilian cart. Designed to elevate the daily coffee ritual, it turns every brew into a distinctly Italian experience.

Pantazelos – Antique Finish Arabic Coffee Set
This luxurious Arabic coffee set features a silver-plated dallah thermos paired with a matching plain tray, finished with an elegant antique look. Crafted by Pantazelos in Greece, the set brings together traditional Arabic coffee heritage and refined craftsmanship, making it suitable for home gatherings, majlis, celebrations, gifting, or elegant display.Le Creuset – Round French Oven
A true culinary classic, the Le Creuset Round French Oven has been loved by cooks around the world for nearly a century. Designed for stews, roasts, soups, casseroles, and baking, this iconic piece serves as a versatile kitchen essential for preparing flavourful, memorable meals

Fissler – Essential Chef’s Knife Collection
Fissler Essential offers a comprehensive lineup of knives designed for precision and ease of use. From chef’s and bread knives to santoku knives and cleavers, the collection ensures smooth, effortless slicing and dicing with reliable performance.
Stechcol – Majestic Dinner Set
The Majestic 86-piece dinner set combines elegance, durability, and timeless design. Crafted with attention to detail, it is suitable for both everyday dining and special occasions, adding a refined touch to the table.
Dankotuwa – Polina Green Dinner Set
Made from high-quality porcelain for long-lasting use, the Dankotuwa 98-piece Polina Green dinner set features intricate decorative patterns accented with gold and teal tones, offering a refined and decorative table setting.
Stechcol – Dinner Set Collection
Designed with refined detailing and lasting quality, the Stechcol dinner set enhances both everyday meals and special gatherings, bringing elegance and consistency to the dining experience.
Kenwood – Chef XL Stand Mixer
the Kenwood HomeBake Stand Mixer KHH01.000SI Silver 5L, designed with functionality and style in mind, features a sleek, modern design with a compact footprint and easy-to-clean construction. Suitable for home bakers of all skill levels, it offers practicality and versatility as an essential kitchen tool.
Customers are invited to explore the seasonal collections, discover gifting ideas, find inspiration for hosting and enjoy a shopping experience designed around ease, quality and celebration.
Home Integrator
RICHMIND ANNOUNCED OYSTRA PHASE 1 SELL-OUT, LAUNCHES PHASE 2 AS GLOBAL BUYER DEMAND ACCELERATES
Richmind, a premium developer specialising in ultra-luxury real estate projects and a flagship business vertical of Richmind Holding has announced the complete sell-out of Phase 1 of its flagship development, Oystra, located on Al Marjan Island. Following an unprecedented response from buyers and investors, the developer has launched Phase 2, which is now open for sale.
Designed by the visionary Zaha Hadid Architects (ZHA), marking the firm’s first residential development on Al Marjan Island, Oystra by Richmind has witnessed exceptional demand from overseas markets. Data from Phase 1 reveals that over 50% of buyers hail from Europe, underscoring the project’s appeal to sophisticated global investors. Significant interest was also recorded from key markets including the USA, Canada, China, Australia and Turkey. As part of Phase 2, Richmind also teased the upcoming release of limited edition ultra-luxury penthouses. Expected to list for around AED 75 Million, these exclusive residences will set a new benchmark for pricing and exclusivity on Al Marjan Island.
To celebrate this milestone, Richmind hosted a spectacular Phase 2 launch event on January 27th at Ain Dubai. The evening was headlined by world-renowned DJ Shimza, who curated an immersive sonic experience for a select guest list of investors, dignitaries, and industry elites, mirroring the avant-garde spirit of the Oystra development.
Mohammad Rafiee, CEO of Richmind, commented, “The sell-out of Phase 1 is a resounding validation of our vision to bring art into living. Oystra has resonated deeply with the international community, particularly those in Europe who value the fusion of iconic Zaha Hadid architecture with functional luxury – at an evergrowing lifestyle destination like Al Marjan Island. Our Phase 2 launch will see even more exclusivity, premium offerings and limited edition homes, setting this new standard of UAE living to the world. The interest from global investors to buy property in the UAE is a trend we will continue to cater to. Our recent expansion into China with a sales office in Shanghai and our collaboration with Harrods in London in February are strategic steps to be closer to our global clientele.”
Responding to this global appetite, Richmind has expanded its presence in key global markets, with the recent opening of a sales office in Shanghai, to serve Far Eastern investors. Furthermore, Richmind is bringing Oystra directly to European investors through a series of high-profile roadshows scheduled for February, including stops in Manchester, Hamburg, and an exclusive showcase at Harrods in London.
The stunning development offers residents access to over 50 world-class amenities, including a 150-metre crystal-clear lagoon, a branded Luxe European spa, dedicated yoga pavilions, and a state-of-the-art golf simulator, collectively designed to elevate the living experience. Richmind will also be announcing a collaboration with a luxury hospitality brand this year, bringing curated serviced residences and exclusive high-end F&B offerings to the community.
The crown jewel of the development’s leisure offerings is Ras Al Khaimah’s first and only 360° infinity pool, offering some of the most dramatic views on Al Marjan Island. This is complemented by a world-renowned Beach Club and a dedicated 24-hour, 5-star concierge service, ensuring a hotel-standard lifestyle for all residents.
Christos Passas, Director of Design at Zaha Hadid Architects, added, “With Phase 2, we continue the narrative of fluid elegance. The architecture of Oystra is designed to engage with the elements,the sea, the wind, and the light. We are thrilled to see how well the design has been received globally. It confirms that there is a universal language for beauty and innovation, and we look forward to seeing this second phase come to life, offering residents a spatial experience that is both grounding and limitless.”
During the launch event, Richmind also took the opportunity to recognize its top-performing partners, presenting awards to key brokers who played a pivotal role in the success of Phase 1.
As construction progresses toward the 2029 handover, Oystra continues to embody Richmind’s vision for design-led, artful living that enhances the UAE’s coastal landscape while delivering lasting value for residents and investors. Operating across the UK, Germany, China, and the UAE, Richmind Holding is well positioned for continued international growth in the year ahead.
Home Integrator
CASAGRAND HERMINA BREAKS GROUND AT DUBAI ISLANDS
One of India’s leading real estate developers, Casagrand, has officially broken ground on Casagrand HERMINA, a premium residential development that marks Casagrand’s eagerly awaited expansion into the Middle East.
Located on the rapidly transforming Dubai Islands and valued at AED 420M, Casagrand HERMINA blends coastal serenity with city living. A place where the calm of the sea meets the dynamism of Dubai, Casagrand HERMINA provides residents a lifestyle that balances retreat, tranquility, and connection. Dubai Islands is one of the fastest-growing areas in Dubai, recording a 156 per cent increase in transaction volumes in 2025, reflecting strong and rising demand for premium residential properties.
Casagrand HERMINA comprises 131 residences, with prices starting from AED 1.92 million and a 60/40 payment plan. Designed by Casagrand’s in-house architectural team, with experience delivering homes for over 55,000 families, the development brings together efficient layouts, practical design and a community-led ethos, offering considered living in one of Dubai’s most promising waterfront destinations. The project is also ideally positioned for buyers seeking a second home in Dubai, offering a premium lifestyle, long-term residency options, and attractive investment potential in a growing market.
Arun Mn, Founder and Managing Director, Casagrand, said: “The groundbreaking of Casagrand HERMINA marks a defining moment for us and the first milestone of our journey in the UAE. This expansion reflects not only our growth strategy, but our confidence in bringing a level of design, quality and delivery that exceeds global benchmarks.
“Casagrand HERMINA represents what we stand for: thoughtful planning, liveable design and trust built over time. For over two decades, families have entrusted us with one of the most important decisions of their lives and we look forward to carrying that responsibility forward for generations to come in the UAE.”
Designed to reflect a forward-looking approach to seaside living, the project features open-water views and sweeping vistas across the Dubai and Sharjah skylines. Signature double-height balconies frame panoramic views of the waterfront, Burj Khalifa and the Creek, bringing light, openness and a seamless connection between city and sea.
Luthfullah K, Director, Dubai, Casagrand, said: “Casagrand HERMINA reflects our long-term commitment to the UAE and our confidence in its evolving residential landscape. Located in a destination that mirrors both our ambition and values, this development builds on our global experience and sets the foundation for what we plan to deliver in the market. With construction now underway and completion on track for Q2 2028, Casagrand HERMINA is only the beginning.”
Founded in 2003, Casagrand brings over 22 years of excellence and a portfolio of 160+ residential ongoing & completed projects across India to the UAE. Renowned for its disciplined approach to planning, execution and delivery, the developer enters the Dubai market with a proven track record that distinguishes it from new and emerging players.
Casagrand remains focused on long-term growth in the UAE and is actively evaluating land parcels across major masterplans and emerging communities. Over the next three years, the developer plans to deliver more than 6 million sq. ft. of premium residential and mixed-use developments that continue to showcase Casagrand’s design intelligence, build quality and modern, lifestyle-led approach to urban living.
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