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Ascendas Developers Unveil Maison Nami at Jumeirah Golf Estates, Driving AED 500 Million Pipeline of Luxury Villas

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Modern minimalist living room with beige sectional sofa, marble coffee table, and floor-to-ceiling windows overlooking green landscape

Ascendas Developers, a rising force in Dubai’s luxury property renovation market, has unveiled Maison Nami, its latest bespoke residence at Sundials, Jumeirah Golf Estates, valued at AED 46 million. Unlike conventional developers who replicate identical homes, Ascendas takes a meticulous, design-first approach curating fully furnished, one-of-a-kind villas where no two residences are ever alike.

Maison Nami, the developer’s latest creation in Dubai, tells a story where tranquility meets vibrant living. Overlooking the full expanse of the Earth Course, the villa spans close to 10,000 square feet, seamlessly blending natural tones, fluid interiors, and globally sourced finishes. By day, it offers serene landscaped gardens, a temperature-controlled pool, and shaded terraces for quiet reflection. By evening, it comes alive with its exclusive Private Den—a sophisticated retreat designed for entertaining and unwinding. With Italian marble, Spanish tiles, bespoke fittings, and expansive living areas, Maison Nami reflects individuality, craftsmanship, and a lifestyle tailored for discerning global buyers.

“In a city celebrated for its scale and spectacle, our vision was to create something far more personal—spaces defined by individuality,” said Rohit Vig, Co-founder & Partner, Ascendas Developers. “At Ascendas, we don’t just build homes, we curate experiences. Each villa is designed as a distinct expression of lifestyle, shaped around the aspirations of its residents. This philosophy allows us to continually push the boundaries of design to showcase what true luxury living means in a city like Dubai which is famed for its global appeal of vibrancy, elegance, and cosmopolitan flair.”

Ascendas Developers has established its name in the realm of unique villa offerings with residences priced between AED 45 million and AED 150 million. Ascendas caters to ultra-high-net-worth individuals who value exclusivity, craftsmanship, and lifestyle appeal that linger over time. Over the next 12 months, the developer plans to deliver AED 500 million worth of bespoke villas, with eight completions scheduled between October 2025 and March 2026. Maison Kai, the company’s largest upcoming villa in Al Barari will be valued at AED 120 million in Al Barari, set for completion in February 2026.

Ascendas has built its reputation in the global luxury villa market by rejecting mass-produced concepts and instead creating singular residences that embrace global design sensibilities, premium materials, and contextual architecture. Each property is carefully hand-selected in established neighborhoods such as Jumeirah Golf Estates, Al Barari, and Jumeirah Islands, then transformed into a masterpiece tailored to its location and the lifestyle of international and local families in Dubai. Every project benefits from Ascendas’ in-house team of engineers, project managers, and designers. They meticulously scope out each project from inception to completion, collaborating with over 20 ultra specialized and highly focused contractors who are leaders in their respective fields. To name a few, tiles are sourced from Italy and Spain through Casa-Mia, sanitaryware by GESSI and Kohler, bespoke fit-to-size kitchens by Snaidero, and the finest marble from Glaze, UAE’s number one name in natural stone. Together, these partnerships ensure that every home reflects a standard of craftsmanship and luxury that is truly unparalleled.

“Dubai has no shortage of luxury developments, but when luxury becomes mass-produced, it loses its essence,” said Kavin Gupta, Co-founder & Partner, Ascendas Developers. “Our approach is rooted in meticulous planning and project management, ensuring that every detail aligns with our vision of bespoke living. This niche, experience-driven segment is where true value lies—it not only delivers an irreplaceable lifestyle for residents but also represents a highly lucrative opportunity in a market that increasingly rewards individuality and precision.”

With an AED 500 million delivery pipeline planned in the next three quarters, Ascendas Developers is reinforcing its commitment to shaping Dubai’s prime real estate landscape. This latest launch underscores the company’s focus on creating niche, premium communities that stand apart in a market often defined by scale.

By combining global expertise, best-in-class partners, and a precise project management approach, Ascendas continues to deliver not just homes, but curated lifestyles that embody the future of luxury living in Dubai.

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A SEASON OF RADIANT HOSPITALITY: NATUZZI ITALIA CELEBRATES MOTHER’S DAY AND THE SPIRIT OF EID WITH MASTERPIECES OF ITALIAN COMFORT

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As the UAE prepares for a season of profound celebration, Natuzzi Italia, the world’s most recognized luxury furniture brand, is proud to unveil a captivating collection curated to honor both Mother’s Day and the upcoming Eid al-Fitr festivities. This year, the brand invites clients to redefine the art of gifting and hosting by blending the soul of Italian craftsmanship with the warmth of regional traditions.

Whether seeking to elevate the home for festive Eid hospitality or searching for a heartfelt tribute for Mother’s Day, Natuzzi Italia presents a collection that captures the essence of both occasions. This curated selection ranges from the sculptural elegance of the Fiore armchair to a suite of lighting and art objects designed to embody the spirit of the season.

The Fiore Armchair: A Symphony of Nature

Designed by the acclaimed Marcantonio, the Fiore armchair is a masterpiece that blurs the boundary between functional furniture and fine sculpture. Inspired by the delicate strength of petals and the organic flow of nature, Fiore envelops the body in fluid, sinuous lines. Reflecting Natuzzi’s Apulian heritage through a poetic fusion of artisanal precision and emotional design, the piece invites the softness and growth of the natural world into the heart of the home.

Illuminating Elegance by adding a layer of radiant artistry to the interior:

The TEA Floor Lamp: Designed by Danelo de Rossi, this piece stands with the grace of a floral bouquet. Three stems rise from the base in a harmonious interplay of heights, culminating in satinated blown glass spheres that diffuse a soft, encompassing glow.

The MUNETTA Table Lamp: Designed by Danilo De Rossi, Munetta embodies the charm of a moment frozen in time. This cordless, dimmable lamp features precious blown glass and a touch sensor, casting a delicate, moonlight-inspired glow that brings a sense of magic and timeless elegance to any setting.

Artisanal Accents: SkLO

The seasonal transformation is completed by sophisticated accessories that function as contemporary art:

LAVA Bookends: A striking sculptural accessory composed of nearly solid glass, creating captivating visual depth. Ground and polished to perfection, they serve as both practical anchors and sophisticated decorative statements.

BLOOM Wallpiece: An organic sculptural composition meticulously crafted by layering individually blown glass pod-shapes. Each multi-dimensional form is precision-cut and polished, offering a sophisticated, nature-inspired focal point for any interior surface.

Celebrate the extraordinary women in your life and the joy of Eid with pieces that resonate with timeless beauty. Explore the ideal fusion of form and functionality at Natuzzi Italia showrooms or online.

•        Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai

•        Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai

•        Natuzzi, The Galleria, Abu Dhabi

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CASA MILANO EXPANDS UAE FOOTPRINT WITH 7TH SHOWROOM LAUNCH IN AL AIN AMID MARKET UNCERTAINTY

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At a time when global and regional markets continue to face uncertainty, Casa Milano announced the opening of its 7th showroom in the UAE, marking a significant milestone in the brand’s growth journey and reinforcing its confidence in the country’s long-term outlook.

The new showroom in Al Ain reflects Casa Milano’s continued expansion strategy despite wider conversations across industries around slowdowns, caution, and consolidation.

Speaking on the occasion, Azhar Sajan, Founder of Casa Milano, said, “Today is a very special and proud moment for all of us at Casa Milano. In the middle of a difficult and uncertain time, when many choose to pause, we choose to move forward with courage and belief. I am happy to have launched this during Ramadan. I feel the Al Ain market is buzzing, and this is the right time to enter it.”

The launch sends a strong signal about the resilience of the UAE market, with Casa Milano underscoring its belief that the country’s strong fundamentals continue to create opportunities for sustainable growth.

The Al Ain showroom is set to bring Casa Milano’s range of premium improvement solutions closer to homeowners, designers, architects, and developers in the city and surrounding regions. The brand has built its reputation on design-led offerings across sanitaryware, tiles, kitchens, wardrobes, and complete home concepts, serving both residential and hospitality projects.

Sajan added that the opening represents more than physical expansion, “This milestone is not just about opening another showroom. It represents the dedication, passion, and hard work of every member of the Casa Milano family. This success belongs to all of us.”

He further noted, “Challenges test our strength, but they also create opportunities. Today, we have shown that even in tough situations, with unity and determination, growth is always possible.”

With the launch of its Al Ain location, Casa Milano is expected to further strengthen its presence in the UAE and support rising demand for high-quality, luxury home improvement solutions in the market. Concluding his remarks, Sajan said, “I would like to sincerely congratulate the entire Casa Milano team for this achievement. Let this be another step toward an even brighter future.”

As businesses navigate an evolving market environment, Casa Milano’s latest expansion highlights its confidence in the UAE’s vision, the resilience of its economy, and the strength of continued forward momentum.

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GORENJE ELEVATES MIDDLE EASTERN HOMES WITH PREMIUM EUROPEAN APPLIANCE EXPERIENCE

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Gorenje, one of Europe’s leading home appliance brands operating under Hisense Group, continues to strengthen its long-standing commitment to the Middle East by bringing its premium European appliance experience closer to modern households across the region. As families prepare for Ramadan, a time centered around togetherness, hospitality, and shared moments at home, Gorenje highlights a curated selection of appliances designed to simplify daily routines while enhancing comfort, efficiency, and contemporary living.

With more than seven decades of heritage rooted in European craftsmanship and innovation, Gorenje has built a reputation for combining advanced technology with refined aesthetics. The brand’s philosophy focuses on creating appliances that seamlessly integrate into everyday life, delivering intuitive functionality while elevating the overall home experience.

Responding to the growing demand for modern, design-led living spaces across the Middle East, Gorenje continues to emphasize its built-in appliance solutions, developed to complement contemporary architecture and open-plan homes. Designed around the concept of “Life Simplified,” Gorenje’s built-in range blends minimalist European design with intelligent functionality, allowing appliances to integrate naturally into kitchen environments while maintaining clean lines and visual harmony.

During the Ramadan period, Gorenje is spotlighting selected appliances across its key categories, offering consumers an opportunity to upgrade their homes with thoughtfully designed European solutions that combine performance, energy efficiency, and timeless aesthetics. The seasonal selection reflects the brand’s commitment to supporting families as homes become central spaces for connection, cooking, and shared experiences throughout the holy month.

“Gorenje has a strong and established presence in the Middle East, and we continue to see growing demand for appliances that combine design, innovation, and everyday practicality,” said Ismail Al Horani, Vice President for Middle East & Africa at Hisense. “Ramadan represents a meaningful time when homes bring people together, and our goal is to provide solutions that simplify daily living while enhancing the overall home experience through European design and innovation.”

Gorenje’s comprehensive portfolio spans cooking solutions, refrigeration, dishwashing, and laundry appliances, supporting every stage of home living. From advanced ovens designed to simplify meal preparation during busy Ramadan gatherings to refrigeration solutions that preserve freshness and optimize food storage, the brand delivers practical innovations tailored to modern lifestyles.

As lifestyles evolve and modern homes increasingly prioritize both functionality and aesthetics, Gorenje remains focused on delivering appliances that balance technology, design excellence, and user simplicity. By combining European heritage with innovation-driven development, the brand continues to support households across the region with solutions designed for contemporary living.

Gorenje appliances are available across leading retailers and project partners throughout the Middle East.

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