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Ascendas Developers Unveil Maison Nami at Jumeirah Golf Estates, Driving AED 500 Million Pipeline of Luxury Villas

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Modern minimalist living room with beige sectional sofa, marble coffee table, and floor-to-ceiling windows overlooking green landscape

Ascendas Developers, a rising force in Dubai’s luxury property renovation market, has unveiled Maison Nami, its latest bespoke residence at Sundials, Jumeirah Golf Estates, valued at AED 46 million. Unlike conventional developers who replicate identical homes, Ascendas takes a meticulous, design-first approach curating fully furnished, one-of-a-kind villas where no two residences are ever alike.

Maison Nami, the developer’s latest creation in Dubai, tells a story where tranquility meets vibrant living. Overlooking the full expanse of the Earth Course, the villa spans close to 10,000 square feet, seamlessly blending natural tones, fluid interiors, and globally sourced finishes. By day, it offers serene landscaped gardens, a temperature-controlled pool, and shaded terraces for quiet reflection. By evening, it comes alive with its exclusive Private Den—a sophisticated retreat designed for entertaining and unwinding. With Italian marble, Spanish tiles, bespoke fittings, and expansive living areas, Maison Nami reflects individuality, craftsmanship, and a lifestyle tailored for discerning global buyers.

“In a city celebrated for its scale and spectacle, our vision was to create something far more personal—spaces defined by individuality,” said Rohit Vig, Co-founder & Partner, Ascendas Developers. “At Ascendas, we don’t just build homes, we curate experiences. Each villa is designed as a distinct expression of lifestyle, shaped around the aspirations of its residents. This philosophy allows us to continually push the boundaries of design to showcase what true luxury living means in a city like Dubai which is famed for its global appeal of vibrancy, elegance, and cosmopolitan flair.”

Ascendas Developers has established its name in the realm of unique villa offerings with residences priced between AED 45 million and AED 150 million. Ascendas caters to ultra-high-net-worth individuals who value exclusivity, craftsmanship, and lifestyle appeal that linger over time. Over the next 12 months, the developer plans to deliver AED 500 million worth of bespoke villas, with eight completions scheduled between October 2025 and March 2026. Maison Kai, the company’s largest upcoming villa in Al Barari will be valued at AED 120 million in Al Barari, set for completion in February 2026.

Ascendas has built its reputation in the global luxury villa market by rejecting mass-produced concepts and instead creating singular residences that embrace global design sensibilities, premium materials, and contextual architecture. Each property is carefully hand-selected in established neighborhoods such as Jumeirah Golf Estates, Al Barari, and Jumeirah Islands, then transformed into a masterpiece tailored to its location and the lifestyle of international and local families in Dubai. Every project benefits from Ascendas’ in-house team of engineers, project managers, and designers. They meticulously scope out each project from inception to completion, collaborating with over 20 ultra specialized and highly focused contractors who are leaders in their respective fields. To name a few, tiles are sourced from Italy and Spain through Casa-Mia, sanitaryware by GESSI and Kohler, bespoke fit-to-size kitchens by Snaidero, and the finest marble from Glaze, UAE’s number one name in natural stone. Together, these partnerships ensure that every home reflects a standard of craftsmanship and luxury that is truly unparalleled.

“Dubai has no shortage of luxury developments, but when luxury becomes mass-produced, it loses its essence,” said Kavin Gupta, Co-founder & Partner, Ascendas Developers. “Our approach is rooted in meticulous planning and project management, ensuring that every detail aligns with our vision of bespoke living. This niche, experience-driven segment is where true value lies—it not only delivers an irreplaceable lifestyle for residents but also represents a highly lucrative opportunity in a market that increasingly rewards individuality and precision.”

With an AED 500 million delivery pipeline planned in the next three quarters, Ascendas Developers is reinforcing its commitment to shaping Dubai’s prime real estate landscape. This latest launch underscores the company’s focus on creating niche, premium communities that stand apart in a market often defined by scale.

By combining global expertise, best-in-class partners, and a precise project management approach, Ascendas continues to deliver not just homes, but curated lifestyles that embody the future of luxury living in Dubai.

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WHY DEVELOPERS SHOULD ADOPT AN INVESTOR MINDSET IN EVOLVING REAL ESTATE MARKET

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Professional portrait of Francis Alfred, Managing Director of Sobha Realty, wearing traditional white kandura and ghutra in formal business setting

By Eng. Amer Khansaheb, Chief Executive Officer and Board Member of Union Properties PJSC

In today’s buoyant UAE Real Estate landscape, conventional metrics like unit sales volumes are becoming obsolete. Instead, genuine success increasingly lies in value measured through long-term rental income, growth, asset quality, and capital appreciation. Developers who adopt an investor-led mindset, prioritising yield, durability, and premium standards, are effectively shaping the future of the sector in the UAE.

From Selling Today to Earning Tomorrow

To achieve this shift, developers must transcend the traditional focus on one-time sales. Developers must embrace business models that generate sustainable rental income, ensuring a predictable stream of cash flow even during market fluctuations. Future-focused project planning must integrate rental viability, anchoring developments in steady long-term returns rather than immediate, speculative gains. This investor-first approach positions developers for long-term growth.

Rental Market Momentum: Major Growth Engine

The UAE’s residential leases market is projected to reach USD 27.98 billion in 2025 and USD 33.10 billion by 2029 at a compound annual growth rate (CAGR) of 4.3 per cent. Developers who prioritise rental-ready, high-quality units will be best placed to capture this expanding market, appealing both to residents seeking premium housing and to investors seeking reliable returns. This demonstrates the enormous potential that rental-centric development strategies hold.

Supply Growth and Still Solid Returns

Despite expectations of 180,000 new residential units by 2026, rental yields remain strong at 7.4 per cent. This reveals persistent demand, indicating prime opportunities for value-added investments. Developers can capitalise this by offering thoughtfully designed projects with integrated amenities and sustainability features on strategic locations, elements that elevate rental income and investor appeal.

Attracting Global Capital through Investment-First Mindset

The UAE’s progressive policies such as long-term visas, free zones for Real Estate, and investor-friendly reforms, continue to magnetise international and institutional capital. By adopting an investor-first mindset, developers can meet this evolving demand by offering investment-grade opportunities and high-quality, income-generating assets that appeal to discerning global investors.

Differentiating Through Quality

To differentiate in this present market increasingly defined by long-term value rather than rapid turnover, excellence in design, exceptional finishes and long-term value are keys. Developers who invest in durability, sustainability, and strategic positioning, beyond sheer scale, will attract tenant loyalty and investor confidence. This differentiation fosters both brand equity and financial resilience.

Aligning with Future: Investor Mindset as Strategy

As the UAE Real Estate landscape evolves, we can safely state that those developers that think like investors will certainly emerge as leaders. By aligning projects with long-term income generation, adhering to global investment standards, and offering quality-driven, sustainable developments, they lay the groundwork for enduring success.

This dynamic Real Estate environment is not merely a passing trend but a blueprint for sustainable, value-based growth in the UAE market. Developers who embrace this investor-led vision, integrating rental yield, design excellence, and global standards, will not only thrive but also redefine the future of the sector.

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OMNIYAT LUMENA ALTA Celebrates 20 Years of Design Excellence

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Architectural rendering of Object 1 premium high-rise residential development featuring distinctive curved metallic facade and sky terraces with Burj Khalifa visible in background during blue hour in Dubai

Dubai’s tallest commercial tower honors’ two decades of architectural innovation

OMNIYAT, Dubai’s visionary ultra-luxury developer, has officially launched LUMENA ALTA, a 380-metre landmark redefining the city’s skyline. Upon completion in 2030, it will become Business Bay’s tallest commercial tower.

The launch also celebrates OMNIYAT’s 20th anniversary, symbolizing two decades of design, craftsmanship, and creativity. Moreover, with a Gross Development Value above AED 5 billion, LUMENA ALTA continues the success of LUMENA and ENARA, reaffirming OMNIYAT’s position as a leader in luxury real estate.


A Vision Elevated

From its name, LUMENA ALTA captures light and ambition. “Lumena,” derived from the Latin lumen, evokes brilliance and creativity, while “Alta,” meaning elevated, conveys height and aspiration. Together, they express OMNIYAT’s guiding principle – The Art of Elevation.

Furthermore, the tower’s spiraling glass façade reflects sunlight by day and glows softly by night. Its fluid design embodies motion and progress, mirroring Dubai’s rise as a global capital of innovation.


Workspaces That Inspire

Designed for global visionaries, LUMENA ALTA blends performance, wellbeing, and prestige in one vertical destination. Triple-height sky lobbies, panoramic terraces, and bright atria bring openness and balance to every floor. In addition, landscaped sky gardens and private terraces connect work with nature, creating calm within energy.

Strategically located on Sheikh Zayed Road, the tower provides direct access to Downtown Dubai, DIFC, and the future Dubai Metro Gold Line. Together with its twin, LUMENA, it forms a luminous gateway to Business Bay – a landmark of connectivity, commerce, and culture.


A World Above Expectation

Crowning the structure, a five-star lifestyle hotel merges hospitality with architectural artistry. Its Sky Pool, suspended 335 metres above the city, will be the world’s highest infinity pool.

At the summit, the Sky Restaurant will deliver panoramic 360° views of Dubai’s skyline and coastline. Each evening will blend gastronomy, design, and spectacle – a sensory experience above the clouds.

Moreover, wellbeing defines the tower’s rhythm. Private fitness suites, hydrotherapy zones, vitality pools, and spa sanctuaries offer renewal throughout the day. A 25-metre indoor lap pool completes a lifestyle that balances achievement and serenity.


Service Beyond Space

As with all OMNIYAT masterpieces, LUMENA ALTA offers service that matches its design. A dedicated concierge team manages reception, meetings, and lifestyle coordination. Furthermore, residents and guests can access tailored experiences – from wellness scheduling and luxury travel to event planning and personal shopping.

Drawing inspiration from The Opus, One at Palm Jumeirah, and The Lana, OMNIYAT turns architecture into living art, ensuring every interaction feels seamless and refined.


Smart, Sustainable and Future-Ready

LUMENA ALTA is engineered to achieve LEED Platinum, Platinum WELL, Platinum WiredScore, and SmartScore Certifications. These standards emphasise sustainability, technology, and human wellbeing. Consequently, the tower establishes a new benchmark for intelligent, future-focused commercial spaces.


A Legacy of Ambition and Artistry

Reflecting on the milestone, Mahdi Amjad, Founder and Executive Chairman of OMNIYAT, said:

“Dubai attracts global enterprises that value excellence and creativity. As demand for premium space grows, OMNIYAT will keep reshaping the skyline with bold, intelligent designs that inspire progress.”

Over the past two decades, OMNIYAT has evolved from a developer into a curator of architectural art. With LUMENA ALTA, the company begins a new chapter – one where art, architecture, and ambition converge to define Dubai’s next horizon.

check this out Sobha Realty Sells 50% Downtown UAQ Within First Week

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Downtown UAQ | Sobha Realty Sells Over 50% of Launch Inventory Within First Week

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Downtown UAQ Sobha Realty waterfront master development rendering showing residential towers and circular landmark building at sunset

Sobha Realty has announced strong initial sales at its flagship Downtown UAQ | Sobha Realty master development, reinforcing rising investor confidence in Umm Al Quwain as the UAE’s next coastal growth hub.

Within just one week of its launch, the developer confirmed that over 50% of units in the first three residential towers were sold, setting a new benchmark for sales velocity in the northern emirates.

The 25-million-square-foot master development, located along Umm Al Quwain’s natural waterfront, is envisioned as the Coastal Skyline of the Future. The project integrates premium residences, commercial hubs, hospitality offerings, and lifestyle amenities to create an exceptional living experience. It is designed to balance modern living with environmental stewardship, with more than half of the total land area dedicated to open and green spaces.

The master plan spans 11 kilometers of pristine waterfront and includes over 7 kilometers of uninterrupted natural beach, two marinas, landscaped boulevards, and future-ready mobility solutions such as water taxis. It will also feature the UAQ Trade Centre, premium office space, and leisure attractions to strengthen its position as a mixed-use destination.

The first residential cluster, Sobha Aquamont, was unveiled earlier this year and comprises three towers of one-, two-, and three-bedroom waterfront apartments. The towers are designed to maximize natural light and coastal views, in line with Sobha Realty’s emphasis on luxury, craftsmanship, and sustainability.

“Umm Al Quwain is emerging as a highly attractive destination for residents and investors seeking world-class coastal living in a natural environment,” said Francis Alfred, Managing Director of Sobha Realty. “The strong sales response at Downtown UAQ reflects both the confidence in Sobha Realty’s vision and the growing appeal of Umm Al Quwain as a market poised for long-term growth.”

Adding to Sobha Realty’s expanding UAE portfolio of luxury communities, Downtown UAQ | Sobha Realty reinforces the company’s reputation for engineering excellence and sustainable urban design. It also highlights the growing momentum of mixed-use coastal projects in the UAE, which are attracting increasing interest from both domestic buyers and international investors.

By setting a new sales benchmark in its opening week, Downtown UAQ | Sobha Realty has established itself as one of the region’s most ambitious and promising waterfront destinations.

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