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ASUS Techsphere Forum: Empowering Business Leaders Through Next-Gen Hardware Innovation

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ASUS Techsphere Forum - Group Photo


The line on the opening slide— “Every company will be an AI company”—wasn’t tossed out as a provocation. At the ASUS Techsphere Forum 2025 in Dubai, it landed as an operating instruction. The message across keynotes, the Intel segment, and two candid panels was strikingly consistent: AI stops being theatre the moment you standardize three things—the workspace (where people actually work), the runtime (so models are portable), and the portfolio (so you manage dozens of use cases like a product backlog, not a parade of proofs-of-concept).

Analysed By:
Subrato Basu, Managing Partner
, Executive Board
Crafted By:
Srijith KN,
Senior Editor
,
Integrator Media

A quick reality check on market size so we’re not drinking our own Kool-Aid: the global AI market in 2025 is roughly $300–$400B, depending on scope (software vs. software + services + hardware). Reasonable consensus ranges put 2030 at ~$0.8–$1.6T. In other words, still early—but already too big to treat as a side project.

A wide-angle shot of the ASUS Techsphere Forum

ASUS: PUT AI ON THE ENDPOINT—AND MAKE IT GOVERNABLE

ASUS’s enterprise stance is disarmingly practical. As Mohit Bector, Commercial Head (UAE & GCC) at ASUS Business, framed it, the fastest way to make AI useful is to put it where the work happens (the endpoint) and to make it governable. Concretely, that means:

  • NPUs for on-device inference (privacy, latency, battery life).
  • Manageability (fleet policy, remote control, security posture you can actually audit).
  • Longevity (multi-year BIOS/driver support) so IT can set an AI-ready baseline and keep it stable.

ASUS thinks about the modern workplace as an Enter → Analyse → Decide loop, this is where the workday actually speeds up—quietly, relentlessly, at the endpoint:

  • Enter: the device captures signals—voice, docs, screens, forms, sensors.
  • Analyse: retrieval-augmented reasoning + analytics produce options, risks, and rationales.
  • Decide: humans choose; agents act—raise tickets, update ERP/CRM—with audit trails.

It isn’t about one blockbuster use case. It’s about standardizing the canvas, so small wins compound every week.

ASUS Techsphere Forum 2025 - Panel 1
Panel 1 – From Data to Decisions: Leveraging AI Across Industries

INTEL: FROM SLOGAN TO STACK (AND WHY THE AI PC MATTERS)

Intel’s deck made the “every company will be an AI company” claim implementable. Four slide-level words—Open, Innovative, Efficient, Secure—double as a buyer checklist:

  • Open: less cost, no lock-in. The same models should move across CPU/GPU/NPU and PC → Edge → Datacentre/Cloud without rewrites.
  • Innovation: treat AI PCs with NPUs, edge systems, and cloud clusters as one continuum.
  • Efficient: lead on performance per dollar and per watt; energy and cost are first-class design goals.
  • Secure: your data and your models are IP; run locally when you should, govern tightly when you don’t.

A “Power of Intel Inside” platform slide stitched this together:

  • AI software & services: OpenVINO as the portability layer to convert/optimize/run models across heterogeneous silicon.
  • AI PC: always-on, private inference for day-to-day assistants.
  • Edge AI: near-machine intelligence for vision and time-series use cases.
  • Datacentre & cloud AI: scale-out training/heavy inference (fraud graphs, multimodal analytics, enterprise RAG).
  • AI networking: the fabric that keeps it all moving—securely.

Why the fuss about the AI PC? Because it’s the next enterprise inflection after Windows and Wi-Fi. Slides mapped tangible outcomes:

  • Productivity: faster info-find, auto-drafts, note-taking.
  • Communication: translation, live captioning, dictation, transcription.
  • Collaboration: smart framing, background removal, eye tracking, noise suppression—without pegging the CPU.
  • IT operations: endpoint anomaly detection, VDI super-resolution, remote screen/data removal.
  • Security: client-side deepfake detection, anti-phishing, ransomware flags.

Under the hood, Intel’s definition is a division of labour: CPU for responsiveness and orchestration, GPU for high-throughput math/creation, NPU for low-power sustained inference—the always-on stuff that makes assistants truly useful. Add vPro + Core Ultra and you get the fleet controls and long-term stability IT actually needs.

One more practical bit I liked: Intel AI Assistant Builder—a portal to stand up local assistants/agents (with RAG) that can run on the PC fleet first, shrinking time-to-value from months to days/weeks and letting you prove the full E-A-D loop before you scale heavier jobs to edge/cloud.

When the “100M AI PCs by 2026” slide hit the screen, heads tilted from curiosity to calculation. The figures—bullish vendor projections (~100M by 2026; ~80% AI-capable by 2028)—invite a haircut, but the signal is unmistakable: endpoint AI is becoming the default.

ASUS Techsphere Forum 2025 - Panel 2
Panel 2 – AI-Powered Workspaces and the Future of Work

WHAT THE PANELLISTS REALLY TAUGHT US

RAKEZ (Free Trade Zone)

Posture: Execution-first. Make AI practical on the shop floor and trustworthy in the back office—governed from day one.

What they drive:

  • Diagnostics (OEE baselines, defect maps) + data-readiness scans (MES/ERP) so pilots don’t stall.
  • Reference lines/sandboxes where vendors prove accuracy, safety, throughput before purchase.
  • Template playbooks: CV-QC, predictive maintenance, warehouse vision, invoice extraction/3-way match—each with SOPs, KPIs, integration steps.
  • Curated vendors + shared services (labelling, model hosting/monitoring, SOC for AI) to reduce MSME cost/complexity.

MSMEs: “Bookkeeping-in-a-box” to clean ledgers and free cash; pre-negotiated PoC packs (fixed price/timeline, acceptance metrics); compliance starter kit (consent, retention, safety, escalation).

Enterprises: Multi-site rollout playbooks, edge + cloud reference architectures (identity-aware RAG, policy-constrained agents), and assurance artifacts (model cards, change control, audit trails).

Outcome lens: OEE ↑, FPY ↑/DPMO ↓, MTBF ↑/MTTR ↓, faster close cycles, fewer incidents—AI that moves the P&L and passes audit.

Note – FPY — First Pass Yield; OEE — Overall Equipment Effectiveness; DPMO — Defects Per Million Opportunities; MTBF — Mean Time Between Failures (repairable systems); MTTR — Mean Time To Repair

Oracle (Consulting / Applications cloud)

Posture: AI belongs inside the workflows where finance, HR, supply chain, and service teams live. Expect talk tracks like: ground answers in your own records (RAG with policy), instrument before/after outcomes, and treat AI features as part of ERP/HCM/CX—not a sidecar chatbot. The ask from buyers: prove the Enter → Analyse → Decide gains in real workflows (FP&A forecasting lift, supplier risk scoring, HR talent match quality).

Zurich Insurance (BFSI)
Posture: AI as a force for good, scaled with governance. Think hundreds of use cases: claims triage, fraud/anomaly detection, internal knowledge bots—human-in-the-loop where stakes are high, and IoT-style prevention to reward good behaviour. The key is measurement: fewer false positives, shorter cycle times, clearer audit trails—and elevated roles, not replaced ones.

Group-IB (Cyber / Threat Intel)

Posture: AI to defend—and defend against AI. SOC copilots that summarize and enrich alerts, deepfake/phishing detection, behaviour analytics across identities and endpoints, and the emerging discipline of security of AI (prompt-injection defences, LLM gatewaying, data loss controls for AI apps). If you’re rolling out agents, involve your security team early.

Dhruva Consultants (Tax Tech Transformation)

Posture: RegTech + AI to reduce compliance cost and risk. Document AI to normalize invoices/contracts, anomaly detection for mismatches and fraud flags, and a pragmatic “bookkeeping-in-a-box” on-ramp for MSMEs. Non-negotiables: auditability, versioning, segregation of duties for anything that touches filings.

Prime Group (Labs/Certification)

Posture: Risk-scored processes—every lab step tagged with expected outputs, data access, and fallbacks. Near-term wins: smarter scheduling and test selection; long-term horizon: a Mars-ready lab by 2050 aligned with the UAE’s space ambitions. It’s operational excellence today, exploration mindset tomorrow.

Education (Heriot-Watt University, Dubai)

Posture: candid and useful: human-led pedagogy; AI-assisted admin and decision support. HWU brings talent pipelines (AI/Data Science programs), translational research, and applied robotics capacity (think Robotarium-style ecosystems). This is the repeatable talent + research engine enterprises can plug into—capstones, CPD, joint R&D—that shortens the path from idea to pilot.

WHY UAE HAS A STRUCTURAL ADVANTAGE: RAKEZ × HWU

Local context matters. RAKEZ (Ras Al Khaimah Economic Zone) is more than a location; it’s an adoption on-ramp aligned with MoIAT’s Industry 4.0 programs (ITTI/Transform 4.0). Translation: factories—especially MSMEs—get real help to deploy vision-led quality, OEE analytics, and worker-safety use cases, with policy scaffolding and incentives attached.

Pair that with Heriot-Watt University as a talent/research flywheel and you have a short, well-lit path from concept to production: execution zone + skills engine. That’s a genuine regional edge.

SUMMARY

Techsphere’s most important contribution wasn’t a prediction; it was a design pattern. ASUS gives you the enterprise substrate (AI-ready endpoints you can actually govern). Intel gives you the principles and plumbing (OpenVINO portability; CPU/GPU/NPU continuum; PC → Edge → Cloud). The panellists supplied proof patterns across industries. And the UAE context—RAKEZ for execution, HWU for talent/research—shortens the distance from idea to impact.

If “every company will be an AI company,” the winners won’t be the first to demo—they’ll be the first to standardize. Start at the endpoint, insist on portability, manage a portfolio, and make the Enter → Analyse → Decide loop measurable. That’s how the slide turns into the balance sheet.

_________________________________________________________

  • Glossary of Technical Acronyms
  • OEE — Overall Equipment Effectiveness (measures manufacturing productivity: availability × performance × quality).
  • FPY — First Pass Yield (percentage of units passing production without rework).
  • DPMO — Defects Per Million Opportunities (defect rate in Six Sigma terms).
  • MTBF — Mean Time Between Failures (average time between breakdowns of a repairable system).
  • MTTR — Mean Time To Repair (average time to repair a failed component/system).
  • AI / IT Terms
  • NPU — Neural Processing Unit (specialized chip for AI inference, optimized for low-power sustained workloads).
  • CPU — Central Processing Unit (general-purpose processor for orchestration, responsiveness).
  • GPU — Graphics Processing Unit (parallel processor for high-throughput math and AI training/inference).
  • RAG — Retrieval-Augmented Generation (technique where AI models query external knowledge bases before generating answers).
  • ERP — Enterprise Resource Planning (integrated system for core business processes like finance, supply chain, manufacturing).
  • MES — Manufacturing Execution System (software for monitoring and controlling production).
  • VDI — Virtual Desktop Infrastructure (running desktop environments on centralized servers).
  • SOC — Security Operations Center (hub for cybersecurity monitoring and response).
  • IP — Intellectual Property (protected data, models, or designs).
  • Industry & Enterprise Acronyms
  • BFSI — Banking, Financial Services, and Insurance (industry vertical).
  • FP&A — Financial Planning & Analysis (finance function for budgeting, forecasting, performance analysis).
  • HCM — Human Capital Management (HR technology and processes).
  • CX — Customer Experience (customer-facing processes and software).
  • ITTI — Industrial Technology Transformation Index (UAE Ministry of Industry and Advanced Technology initiative under Industry 4.0).

The ASUS Techsphere Forum, organized by Integrator Media, brought together C-suite leaders from diverse industry verticals to explore how evolving hardware standards are shaping the future of work. The event highlighted the growing role of AI-enabled PCs, showing how advancements in endpoint hardware can directly support business needs. By balancing industry-specific requirements with insights on hardware innovation, the forum offered executives a clear view of how these technologies can enhance productivity and deliver measurable value across the wider business community.

Tech Features

FROM AI EXPERIMENTS TO EVERYDAY IMPACT: FIXING THE LAST-MILE PROBLEM 

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Person wearing a beige suit jacket over a red collared shirt, standing against a plain light-colored background.

By Aashay Tattu, Senior AI Automation Engineer, IT Max Global

Over the last quarter, we’ve heard a version of the same question in nearly every client check-in: “Which AI use cases have actually made it into day-to-day operations?”

We’ve built strong pilots, including copilots in CRM and automations in the contact centre, but the hard part is making them survive change control, monitoring, access rules, and Monday morning volume.

The ‘last mile’ problem: why POCs don’t become products

The pattern is familiar: we pilot something promising, a few teams try it, and then everyone quietly slides back to the old workflow because the pilot never becomes the default.

Example 1:

We recently rolled out a pilot of an AI knowledge bot in Teams for a global client’s support organisation. During the demo, it answered policy questions and ‘how-to’ queries in seconds, pulling from SharePoint and internal wikis. In the first few months of limited production use, some teams adopted it enthusiastically and saw fewer repetitive tickets, but we quickly hit the realities of scale: no clear ownership for keeping content current, inconsistent access permissions across sites, and a compliance team that wanted tighter control over which sources the bot could search. The bot is now a trusted helper for a subset of curated content, yet the dream of a single, always-up-to-date ‘brain’ for the whole organisation remains just out of reach.

Example 2: 

For a consumer brand, we built a web-based customer avatar that could greet visitors, answer FAQs, and guide them through product selection. Marketing loved the early prototypes because the avatar matched the brand perfectly and was demonstrated beautifully at the launch event. It now runs live on selected campaign pages and handles simple pre-purchase questions. However, moving it beyond a campaign means connecting to live stock and product data, keeping product answers in sync with the latest fact sheets, and baking consent into the journey (not bolting it on after). For now, the avatar is a real, working touchpoint, but still more of a branded experience than the always-on front line for customer service that the original deck imagined.

This is the ‘last mile’ problem of AI: the hard part isn’t intelligence – it’s operations. Identity and permissions, integration, content ownership, and the discipline to run the thing under a service-level agreement (SLA) are what decide whether a pilot becomes normal work. Real impact only happens when we deliberately weave AI into how we already deliver infrastructure, platforms and business apps.

That means:

  • Embed AI where work happens, such as in ticketing, CRM, or Teams, and not in experimental side portals. This includes inside the tools that engineers, agents and salespeople use every day.
  • Govern the sources of truth. Decide which data counts as the source of truth, who maintains it, and how we manage permissions across wikis, CRM and telemetry.
  • Operate it like a core platform. It should be subject to the same expectations, such as security review, monitoring, resilience, and SLA, as core platforms.
  • Close the loop by defining what engineers, service desk agents or salespeople do with AI outputs, how they override them, and how to capture feedback into our processes.

This less glamorous work is where the real value lies: turning a great demo into a dependable part of a project. It becomes a cross-functional effort, not an isolated AI project. That’s the shift we need to make; from “let’s try something cool with AI” to “let’s design and run a better end-to-end service, with AI as one of the components.”

From demos to dependable services

A simple sanity check for any AI idea is: would it survive a Monday morning? This means a full queue, escalations flying, permissions not lining up, and the business demanding an answer now. That’s the gap the stories above keep pointing to. AI usually doesn’t fall over because the model is ‘bad’. It falls over because it never becomes normal work, or in other words, something we can run at 2am, support under an SLA, and stand behind in an audit.

If we want AI work to become dependable (and billable), we should treat it like any other production service from day one: name an owner, lock the sources, define the fallback, and agree how we’ll measure success.

  • Start with a real service problem, not a cool feature. Tie it to an SLA, a workflow step, or a customer journey moment.
  • Design the last mile early. Where will it live? Is it in ticketing, CRM, Teams, or a portal? What data is it allowed to touch? What’s the fallback when it’s wrong?
  • Make ownership explicit. Who owns the content, the integrations, and the change control after the pilot glow wears off?
  • Build it with the people who’ll run it. Managed services, infra/PaaS, CRM/Power Platform, and security in the same conversation early – because production is where all the hidden requirements show up.

When we do these consistently, AI ideas stop living as side demos and start showing up as quiet improvements inside the services people already rely on – reliable, supportable, and actually used.

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WHY LEADERSHIP MUST EVOLVE TO THRIVE IN AN AI DRIVEN WORLD

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Person wearing a dark blue formal suit with a white shirt, standing indoors with arms crossed. The background features two framed paintings on a light-colored wall.

By Sanjay Raghunath, Chairman and Managing Director of Centena Group

Leadership today is being reshaped not by technology alone, but by the pace at which the world around us is changing. Conventional leadership models built on rigid hierarchies, authority, and control are no longer sufficient in an era defined by artificial intelligence, automation, and constant disruption. What organisations need now is a more human-centric model, adaptive, and grounded form of leadership.

As digital transformation accelerates, the role of a leader has fundamentally shifted from imposing authority. Leadership is no longer about issuing directions from the top; it is about guiding organisations and people through uncertainty with clarity and confidence. In an AI-driven world, effectiveness does not come from being the most technical person in the room, but from understanding how technology reshapes industries and how to integrate it responsibly to create long-term value.

The economic impact of AI is already undeniable. Reports suggest that AI could contribute up to USD 320 billion to the Middle East’s GDP by 2030, with the UAE alone expected to see an impact of nearly 14 per cent of GDPby that time. Globally,PwC estimates that AI adoption could increase global GDP by up to 15 per cent by 2035. These numbers signal more than opportunity, they signal inevitability. Leaders who cling to static models and resist change risk being overtaken as industries evolve around them.

One of the most persistent challenges in leadership today is resistance to change. When leaders rely on outdated hierarchies and familiar ways of working, organisations struggle to respond to volatility. What worked yesterday may no longer work tomorrow. Flexibility, once considered a desirable trait, has become a necessity for survival. Ignoring change is no longer an option.

At the same time, expectations of our colleagues have shifted significantly. People today seek more than compensation or career progression. They are looking for purpose, belonging, and leaders who communicate with transparency rather than authority. This shift is reinforced by the 2025 Employee Experience Trends Report, which draws on feedback from 169,000 employees. The findings show that belonging and purpose are now among the strongest drivers of engagement, while AI-related anxiety and change fatigue are growing concerns within the workforce.

These factors highlight the role of authentic human connection in leadership. One of the critical elements in this regard is emotional intelligence (EQ), which enables leaders to build trust, inspire confidence and form meaningful relationships with their teams. While data, analytics, and AI can inform better decisions, it is empathy that sustains relationships and credibility. Leaders who lack emotional awareness often appear distant, making trust difficult to establish and sustain.

In an era of advanced technologies such as AI, automation and chatbots, there is a prevailing fear about technology overtaking the human role. It is the leadership’s responsibility to instil confidence in people that technologies are designed to enhance human capability, not to diminish it. Technology must be positioned as an enabler. Even though the pace of this transformation can be exhausting, leaders must navigate this challenge with renewed energy and a clear strategy to guide their organisations.

Today, leadership that is adaptable, collaborative, and emotionally aware is proving far more effective than traditional command-and-control models. The transition is from exercising authority to creating genuine connections. Strong leaders integrate change into their strategies while keeping people at the centre of their organisations, while viewing technological innovations as a partner rather than a threat.

Investing in people is not optional, as roles continue to evolve and skill requirements change.  Our colleagues must feel valued and supported, as recognition and empathy contribute to boosting engagement and innovation. Empathic leadership helps bridge the gap between market demands and individual needs. Listening with intent, understanding context and responding with genuine concern are no longer additional qualities, they are essential leadership competencies.

The future belongs to leaders who blend clear thinking with empathy, who remain grounded in the present while envisioning bold possibilities and driving innovation forward without eroding trust. In this AI-driven age, success depends on how leaders balance innovation with trust. Leadership is neither about resisting change nor surrendering to it entirely. It is the ability to guide people through uncertainty with emotional depth and stability, recognising that true authority is not earned through control, but through the strength of human connection.

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PLAUD Note Pro: This Tiny AI Recorder Might Be the Smartest Life Upgrade You Make!

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By Srijith KN

I’ve been using the Plaud Note Pro for over three months now, and this is a device that has quietly earned a permanent place in my daily life now. Let me walk you through what it does—and why I say that so?

Well at first I thought this wasn’t going to do much with my life, and by the looks of it Plaud Note Pro looks like a tiny, card-sized gadget—minimal, unobtrusive to carry it around.

With a single press of the top button, it starts recording meetings, classes, interviews, or discussions. Once you end your session, the audio is seamlessly transferred to the Plaud app on your phone, where it’s transformed into structured outputs—summaries, action lists, mind maps, and more.

In essence, it’s a capture device that takes care of one part of your work so you can concentrate on the bigger game.

Design-wise, the device feels premium, it features a small display that shows battery level, recording status, and transfer progress—just enough information without distraction. The ripple-textured finish looks elegant and feels solid, paired with a clean, responsive button. It also comes with a magnetic case that snaps securely onto the back of your phone, sitting flush and tight, making it easy to carry around without thinking twice.

Battery life is another standout. On a full charge, the Plaud Note Pro can last up to 60 days, even with frequent, long recording sessions. Charging anxiety simply doesn’t exist here.

Well, my impressions about the device changed once I had an audio captured. I tested this in a busy press conference setting—eight to ten journalists around me, multiple voices, ambient noise—and the recording came out sharp and clear. Thanks to its four-microphone array, it captures voices clearly from up to four to five meters away, isolating speech with precision and keeping voices naturally forward. This directly translates into cleaner transcripts. It supports 120 languages, and yes, I even tested transcription into Malayalam—it worked remarkably well, condensed the entire convo-interview that I had during an automotive racing show that I was into.

Real meetings or interviews are rarely happens in a neat environment, and that’s where I found the Plaud Note Pro working for me. It captures nuances and details I often miss in the moment. As a journalist, that’s invaluable. The app also allows you to add photos during recordings, enriching your notes with context and visuals.

I tested transferring files over 20 minutes long, and the process was smooth and quick. Accessing the recordings on my PC via the browser was equally intuitive—everything is easy to navigate and well laid out.

Now to what is inside this tiny recorder. Well, the core of the experience is Plaud Intelligence, the AI engine powering all Plaud note-takers. It dynamically routes tasks across OpenAI, Anthropic, and Google’s latest LLMs to deliver professional-grade results. With over 3,000 templates, AI Suggestions, and features like Ask Plaud, the system turns raw conversations into organized, searchable, and actionable insights. These capabilities are available across the Plaud App (iOS and Android) and Plaud Web.

Privacy is what I happen to see them look at seriously. All data is protected under strict compliance standards, including SOC 2, HIPAA, GDPR, and EN18031, ensuring enterprise-grade security.

What makes the AI experience truly effective is the quality of input. Unlike a phone recorder—where notifications, distractions, and inconsistent mic pickup interfere—the Plaud Note Pro does one job and does it exceptionally well. It records cleanly, consistently, and without interruption, delivering what is easily one of the smoothest recording and transcription experiences I’ve used so far.

I’m genuinely curious to see how Plaud evolves this product further. If this is where they are today, the next version should be very interesting indeed.



“The Plaud Note Pro isn’t just a recorder; it’s a pocket-sized thinking partner that captures the details so you can think bigger, clearer, and faster.”

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