Tech News
IT services spend in MENA set to reach up to 28% of total IT budgets as services-led transformation accelerates
The Middle East and North Africa (MENA) is entering a decisive, services-led growth phase in its IT sector, as enterprises and governments accelerate large-scale digital transformation initiatives. Investments in cloud computing, artificial intelligence (AI), data centres, and cybersecurity are reshaping technology priorities, with implementation, integration, and managed services gaining prominence over traditional software-led models.
Industry analysis by Grand View Research (GVR) reveals that IT services currently account for around 21–22% of total IT spending across MENA, a share expected to rise to between 26 and 28% by the end of the decade. The region’s professional IT services market, valued at USD 33.9 billion (Dh124.5 billion) in 2024, is forecast to grow to nearly USD 58.3 billion (Dh214 billion) by 2030, registering a compound annual growth rate (CAGR) of approximately 9.5%.
Sourav Bhanja, Middle East Head of GVR, said: “Many B2B IT services firms in the region continue to underinvest in digital engagement. Professional platforms such as LinkedIn remain underutilised, while company websites often lack strong case studies, sector-specific storytelling, and clear positioning.”
Government-led digitalisation programmes, sovereign cloud deployments, smart city initiatives, and national data strategies, coupled with rising enterprise adoption across sectors such as banking and financial services, healthcare, energy, logistics, and public infrastructure, are driving this shift. As hyperscalers and global technology firms expand their regional footprint, demand for localised integration, migration, and managed services continues to accelerate.
Bhanja also emphasised the importance of leadership visibility in the region’s competitive IT market: “Technical capability alone is no longer enough. Firms that combine deep technical expertise with consistent marketing, strong leadership visibility, and clear communication of value are the ones most likely to succeed in the MENA market.”
The analysis highlights that with growing competition among IT services providers, market visibility and differentiation have emerged as critical growth drivers. Integrated, always-on digital marketing strategies are increasingly vital, as many B2B IT services firms underutilise channels such as LinkedIn, websites, thought leadership content, newsletters, blogs, infographics, and short-form video to engage decision-makers.
Market data also indicates a broader shift towards digital-first engagement. Digital advertising spend in the Middle East, estimated at USD 32 billion (Dh117 billion) in 2024, is projected to rise sharply to USD 81.4 billion (Dh298.9 billion) by 2030, growing at a CAGR of 16.7%. In contrast, the regional events and conferences market is expected to expand at a more modest 7.1% CAGR, reflecting changing enterprise marketing priorities.
Grand View Research concluded that IT services firms combining technical depth with strong market communication, data-driven marketing, and visible leadership will be best positioned to capture the next phase of growth across MENA.
Tech News
BOLT EXPANDS INTO THE UAE CAPITAL
Dubai Taxi Company PJSC (“DTC”), the leading provider of mobility services in Dubai, and its strategic partner Bolt today announced the entry of Bolt’s ride-hailing services in Abu Dhabi, marking a significant step in the partnership’s expansion across the UAE.
The expansion builds on strong e-hailing momentum across the DTC–Bolt strategic partnership. In 2025, DTC reported a 24% year-on-year increase in e-hailing activity across its taxi and limousine segments, supported by continued fleet expansion and growing customer adoption of digital booking channels.
Bolt will initially launch limousine services where customers in Abu Dhabi will be able to access ride-hailing services backed by a huge network of fleet owners, drivers, and vehicles. This will be followed by taxi services in weeks to follow.
Vasilis Hadjiaslanis, General Manager of Bolt UAE, said: “Abu Dhabi is a natural next step for Bolt in the UAE. We have seen exceptional demand for reliable, app-based mobility, and this milestone gives residents and visitors in the capital access to a service that is fast, convenient, and built around their needs. We are proud to be on this journey alongside our partners at DTC, and we look forward to continuing to grow our presence across the UAE.”
That momentum carried into Q1 2026, with e-hailing activity rising a further 9% year-on-year, reflecting the continued resilience of app-based mobility and the long-term growth potential of digital transport services in the UAE.
The expansion also relies on the partnership’s growth in Dubai, where Q1 2026 saw the integration of 1,823 National Taxi vehicles into the Bolt platform. Broadening Bolt’s UAE footprint and strengthens its role in supporting the country’s evolving ecosystem, shaping how residents, visitors, and businesses move across cities.
Driven by this high demand, Bolt expansion into Abu Dhabi reinforces DTC’s commitment to delivering more accessible mobility solutions for residents, visitors, and businesses nationwide, and support the UAE’s wider shift toward smart mobility.
Tech News
London Business School Hosts MENA Leaders to Discuss AI, Investment, and the Digital Economy
London Business School (LBS) hosted its 23rd Annual MENA Conference at its London campus, bringing together policymakers, investors, entrepreneurs, academics, and industry leaders to discuss the forces reshaping the Middle East and North Africa’s economic future.
Over the years, the conference has evolved into one of the region’s most recognised platforms for discussions around innovation, entrepreneurship, investment, and economic transformation. This year’s edition focused heavily on the intersection of technology, capital, sustainability, and policy, reflecting the region’s growing role within the global digital economy.
“This year’s MENA Conference highlights how the region is positioning itself at the intersection of capital, innovation, and global economic transformation,” said Florin Vasvari, Executive Dean of Executive Education, Middle East, at London Business School.
The agenda explored themes including global capital flows, fintech, climate resilience, artificial intelligence, and the financing landscape surrounding the region’s technology ecosystem. Discussions also examined how regional markets are evolving to support stronger startup ecosystems, deeper capital markets, and long-term economic competitiveness.
Artificial intelligence emerged as one of the defining themes of the conference, with speakers discussing how regional organisations can build sustainable AI capabilities through investments in infrastructure, talent, data, and capital. Conversations also explored how fintech is reshaping financial infrastructure and improving access to digital financial services across the region.
Throughout the event, senior executives, policymakers, founders, and investors shared perspectives on the MENA region’s evolving role within global markets, as governments and businesses increasingly position technology and innovation at the centre of long-term economic diversification strategies.
The conference also highlighted London Business School’s growing regional engagement, following the opening of its executive office in Riyadh alongside its longstanding Dubai campus, strengthening its support for leadership development and executive education across the GCC.
Tech News
HOLCIM LAUNCHES UAE’S LOWEST-CARBON CEMENT, CRAFTED FROM LOCALLY SOURCED MATERIALS

Holcim, the leading partner for sustainable construction, has launched its latest ECOPlanet low-carbon cement in the UAE, produced from locally sourced materials and designed to support the country’s drive toward stronger, more self-reliant industrial growth.
The launch reflects the UAE’s continued focus on building a more resilient manufacturing base and minimizing dependence on imported construction inputs. By using materials sourced within the country and produced locally, ECOPlanet helps strengthen in-country value while supporting the construction sector’s transition to lower-carbon building practices.
Holcim’s new product achieves a 30% reduction in carbon footprint compared to traditional cement and offers developers, contractors, architects and engineers a locally made solution that aligns with both sustainability targets and national industrial priorities. ECOPlanet is engineered to deliver reduced carbon emissions without compromising performance, offering the same strength, durability, and consistency required for large-scale infrastructure and commercial developments. Its formulation enables ready-mix producers and contractors to integrate low-carbon solutions into existing construction workflows with ease.
In the UAE, ready-mix concrete producer Conmix is already using ECOPlanet in an active project, demonstrating the material’s real-world applicability and readiness for immediate deployment at scale. This marks an important step in translating low-carbon construction materials from production into on-ground execution.
As the UAE continues to lead regional growth across the built environment, ECOPlanet establishes the new benchmark for high-performance, low-carbon construction, delivering the scalable foundations required for projects ranging from critical infrastructure and industrial hubs to the icons of the future.
“ECOPlanet reflects our commitment to delivering real, measurable progress in sustainable construction. It is made in the UAE, from UAE materials, and designed to help reduce emissions while strengthening the country’s industrial ecosystem.” said Ali Said, CEO of Holcim UAE and Oman. Holcim is showcasing ECOPlanet at Make it in the Emirates 2026, highlighting how material innovation and local production are helping shape the future of construction in the UAE. The presence reflects the company’s broader role in supporting industrial development, while early adoption by partners such as Conmix demonstrates growing momentum for low-carbon building solutions across active projects in the country.
ECOPlanet is part of Holcim’s global portfolio of low-carbon building materials and solutions designed to deliver high performance while supporting the transition to more sustainable construction practices, building progress for people and the planet.
-
News11 years ago
SENDQUICK (TALARIAX) INTRODUCES SQOOPE – THE BREAKTHROUGH IN MOBILE MESSAGING
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
Trending7 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
VAR1 year agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Tech Interviews2 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
Tech News10 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


