Tech News
IT services spend in MENA set to reach up to 28% of total IT budgets as services-led transformation accelerates
The Middle East and North Africa (MENA) is entering a decisive, services-led growth phase in its IT sector, as enterprises and governments accelerate large-scale digital transformation initiatives. Investments in cloud computing, artificial intelligence (AI), data centres, and cybersecurity are reshaping technology priorities, with implementation, integration, and managed services gaining prominence over traditional software-led models.
Industry analysis by Grand View Research (GVR) reveals that IT services currently account for around 21–22% of total IT spending across MENA, a share expected to rise to between 26 and 28% by the end of the decade. The region’s professional IT services market, valued at USD 33.9 billion (Dh124.5 billion) in 2024, is forecast to grow to nearly USD 58.3 billion (Dh214 billion) by 2030, registering a compound annual growth rate (CAGR) of approximately 9.5%.
Sourav Bhanja, Middle East Head of GVR, said: “Many B2B IT services firms in the region continue to underinvest in digital engagement. Professional platforms such as LinkedIn remain underutilised, while company websites often lack strong case studies, sector-specific storytelling, and clear positioning.”
Government-led digitalisation programmes, sovereign cloud deployments, smart city initiatives, and national data strategies, coupled with rising enterprise adoption across sectors such as banking and financial services, healthcare, energy, logistics, and public infrastructure, are driving this shift. As hyperscalers and global technology firms expand their regional footprint, demand for localised integration, migration, and managed services continues to accelerate.
Bhanja also emphasised the importance of leadership visibility in the region’s competitive IT market: “Technical capability alone is no longer enough. Firms that combine deep technical expertise with consistent marketing, strong leadership visibility, and clear communication of value are the ones most likely to succeed in the MENA market.”
The analysis highlights that with growing competition among IT services providers, market visibility and differentiation have emerged as critical growth drivers. Integrated, always-on digital marketing strategies are increasingly vital, as many B2B IT services firms underutilise channels such as LinkedIn, websites, thought leadership content, newsletters, blogs, infographics, and short-form video to engage decision-makers.
Market data also indicates a broader shift towards digital-first engagement. Digital advertising spend in the Middle East, estimated at USD 32 billion (Dh117 billion) in 2024, is projected to rise sharply to USD 81.4 billion (Dh298.9 billion) by 2030, growing at a CAGR of 16.7%. In contrast, the regional events and conferences market is expected to expand at a more modest 7.1% CAGR, reflecting changing enterprise marketing priorities.
Grand View Research concluded that IT services firms combining technical depth with strong market communication, data-driven marketing, and visible leadership will be best positioned to capture the next phase of growth across MENA.
Tech News
Datadobi Adds Data Access Governance to StorageMAP, Enabling Enterprises to Answer the Critical Question: “Who Has Access to What?”
Datadobi, a leader in the Data Storage Management Services space, today announced the general availability of Data Access Governance (DAG) within StorageMAP. The new capability gives organizations visibility into who has access to their unstructured data and whether that access aligns with corporate policy. It extends Datadobi’s ability to help enterprises discover, align, and operationalize data across fragmented environments as their intelligence and orchestration layer.
As AI initiatives, cyber threats, and rising data complexity expose the limits of traditional approaches, DAG addresses a critical gap: organizations cannot govern, protect, or extract value from data they cannot see or control. As AI initiatives, cyber threats, and rising data complexity expose the limits of traditional approaches, DAG addresses a critical gap: organizations cannot govern, protect, or extract value from data they cannot see or control.
StorageMAP’s DAG capability gives administrators comprehensive visibility into access permissions across fragmented unstructured data environments. By surfacing who has access to what data, and whether that access aligns with business and security policy. Organizations can detect misaligned permissions, reduce cyber exposure, and enforce governance at scale. This visibility is the essential first stage of the broader DSMS discipline — visibility, understanding, decision, execution — that determines whether organizations can act on their data with confidence.
The introduction of DAG extends StorageMAP’s existing capabilities across data discovery, classification, risk assessment, lifecycle management and AI Data Readiness. Together, these capabilities help organizations to discover what data they have, align it with business value and risk requirements, and operationalize policy-driven action across their environments. The result is unstructured data that supports AI initiatives, strengthens cyber resilience, reduces cost, and drives long-term business value rather than holding it back.
DAG, which was trialed by a number of beta customers, supports a range of enterprise use cases, from protecting sensitive data and reducing breach impact, to maintaining records compliance and managing risk through mergers, acquisitions, and divestitures. Early access customers identified a gap in their understanding of which critical datasets were exposed and who could access them, often relying on manual investigation to respond to audits and security incidents.
With Datadobi’s DAG capabilities, these organizations quickly identify overexposed data and validate access controls to proactively strengthen their security posture. For organizations investing in AI, it provides the governance foundation that trusted, well-governed data requires. And for those subject to data protection regulations (such as GDPR, HIPAA, or PCI DSS), it delivers the visibility needed to demonstrate that access controls are in place, operating as intended, and aligned with business policy.

“Unstructured data is at the center of every major enterprise challenge right now including AI readiness, cyber resilience, cost management, and regulatory compliance,” said Michael Jack, Co-founder and Chief Revenue Officer for Datadobi. “But organizations cannot address any of those challenges with data they cannot see or control. Data Access Governance gives teams the visibility to understand who has access to what, identify where risk exists, and take action to bring their unstructured data under control. It is a foundational step in turning unstructured data from a source of risk and complexity into a driver of business value.”
Tech News
Cloudera and Muroon Announce Strategic MoU

In a strategic move to advance enterprise digital enablement and support the technological ambitions of Saudi Vision 2030, Cloudera, the only true hybrid platform for data, analytics, and AI, has agreed to a Memorandum of Understanding (MoU) with MuroonI the technology and digital enablement subsidiary of Tawuniya.
The proposed collaboration aims to evaluate opportunities to help organizations across the region modernize their technology capabilities, accelerate digital transformation, and unlock long-term business value. By leveraging Cloudera’s products and services, the engagement will explore how Cloudera’s hybrid data platforms and AI-driven analytics can help to boost Muroon’s expanding IT and digital enablement objectives.
Under the proposed partnership, Muroon and Cloudera will aim to collaborate on delivering secure data exchange and modern cloud architecture. Integrating Cloudera Anywhere Cloud™ principles, the proposed collaboration will explore ways to deliver a consistent cloud experience, enabling organizations to deploy AI and analytics workloads across private data centers and cloud environments with unified governance and security.
The proposed alliance creates complementary roles for both organizations. Muroon will leverage its delivery capabilities, consulting expertise, implementation services, across the Tawuniya ecosystem and the wider region. Cloudera will look to provide technology leadership, platform expertise, solution architecture, and technical enablement.
Ahmad Shakora, General Vice President of META, Cloudera, said:
“Our proposed collaboration with Muroon represents an important milestone in empowering regional organizations with modern hybrid data and AI architectures. Through Cloudera’s ability to bring AI and analytics to data anywhere it resides, combined with Muroon’s deep digital enablement and implementation capabilities, we aim to accelerate innovation, ensure secure data management, and actively contribute to the digital economy goals of Saudi Vision 2030.”
Faisal Bakhsh, Vice President of Business Development and Services Delivery at Muroon, added:
“As the technology arm of Tawuniya Group, Muroon is dedicated to delivering cutting-edge digital solutions that drive operational efficiency and business growth. Exploring this partnership with Cloudera allows us to harness world-class hybrid data and AI platforms to expand our service capabilities, facilitate secure data exchange, and deliver transformative value to our ecosystem and clients across Saudi Arabia.”
Tech News
Cloudera and Muroon Announce Strategic MoU
In a strategic move to advance enterprise digital enablement and support the technological ambitions of Saudi Vision 2030, Cloudera, the only true hybrid platform for data, analytics, and AI, has agreed to a Memorandum of Understanding (MoU) with MuroonI the technology and digital enablement subsidiary of Tawuniya.
The proposed collaboration aims to evaluate opportunities to help organizations across the region modernize their technology capabilities, accelerate digital transformation, and unlock long-term business value. By leveraging Cloudera’s products and services, the engagement will explore how Cloudera’s hybrid data platforms and AI-driven analytics can help to boost Muroon’s expanding IT and digital enablement objectives.
Under the proposed partnership, Muroon and Cloudera will aim to collaborate on delivering secure data exchange and modern cloud architecture. Integrating Cloudera Anywhere Cloud™ principles, the proposed collaboration will explore ways to deliver a consistent cloud experience, enabling organizations to deploy AI and analytics workloads across private data centers and cloud environments with unified governance and security.
The proposed alliance creates complementary roles for both organizations. Muroon will leverage its delivery capabilities, consulting expertise, implementation services, across the Tawuniya ecosystem and the wider region. Cloudera will look to provide technology leadership, platform expertise, solution architecture, and technical enablement.
Ahmad Shakora, General Vice President of META, Cloudera, said:
“Our proposed collaboration with Muroon represents an important milestone in empowering regional organizations with modern hybrid data and AI architectures. Through Cloudera’s ability to bring AI and analytics to data anywhere it resides, combined with Muroon’s deep digital enablement and implementation capabilities, we aim to accelerate innovation, ensure secure data management, and actively contribute to the digital economy goals of Saudi Vision 2030.”
Faisal Bakhsh, Vice President of Business Development and Services Delivery at Muroon, added:
“As the technology arm of Tawuniya Group, Muroon is dedicated to delivering cutting-edge digital solutions that drive operational efficiency and business growth. Exploring this partnership with Cloudera allows us to harness world-class hybrid data and AI platforms to expand our service capabilities, facilitate secure data exchange, and deliver transformative value to our ecosystem and clients across Saudi Arabia.”
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