Hospitality
Wellness That Outlives the Stay
By Christian Kiefer CEO and Founder, Spa Wellness Project Management
Looking back at your journey, what inspired you to dedicate your career to redefining wellness in hospitality?
My journey into wellness began almost by chance, though in hindsight, it feels like it was always meant to be.
What inspired me to dedicate my career to wellness in hospitality was the realization that wellness could be more than a treatment or a spa session. It could be a philosophy woven into the very fabric of how we live, travel, and experience the world. When I transitioned to land-based hospitality and later moved to the Middle East in 2010, I saw that while this region was booming with luxury hotels and breathtaking resorts, wellness was often treated as an afterthought. My vision became clear: to redefine wellness not as an amenity, but as an essential pillar of hospitality.
Redefining wellness meant making it accessible, ethical, and deeply integrated into hotel operations—so that guests didn’t just leave with beautiful memories of their stay but with a renewed sense of health, balance, and connection to themselves. That has been my inspiration ever since.
What core philosophy drives Spa Wellness Project Management, and how do you ensure that your projects deliver both commercial value for hotels and genuine wellness for guests?
The core philosophy of Spa Wellness Project Management is rooted in three words: accessibility, authenticity, and sustainability. I founded the company because I saw the gap between what hotels were offering and what guests were truly seeking. Too often, wellness was packaged as luxury but lacked depth, or it was operationally unsustainable and therefore short-lived.
For me, delivering value means creating win-win solutions: hotels must see measurable returns, and guests must experience genuine transformation. That balance is non-negotiable. From the commercial perspective, I focus on building spas and wellness brands that are revenue centers, not cost centers. That involves smart design, efficient operations, rigorous training for therapists, and programs that appeal to both hotel guests and the local community.
On the guest side, authenticity is everything. Guests can immediately sense when wellness is superficial. We design experiences that are rooted in true healing philosophies—whether it’s holistic therapies, sustainable product sourcing, or integrating local cultural practices into treatments. At the same time, we ensure consistency and quality across all locations.
This dual focus on commercial viability and authentic wellness is what has allowed Rayya Wellness and Wellbeings Holistic Healing to thrive.
Rayya Wellness and Wellbeings Holistic Healing have seen impressive growth across the UAE. What do you believe has been the key factor behind their success?
The success of Rayya Wellness and Wellbeings Holistic Healing lies in their adaptability and clarity of purpose. Both brands were created with a strong identity. The key factor, though, has been the consistency of execution. Growth does not come from a glossy brochure or a clever marketing campaign alone. It comes from every guest walking away with the feeling that they have been cared for, that their needs have been understood, and that they’ve experienced something real.
Another crucial element is the long-term partnerships we’ve built with hotels. Operators trust us because we don’t just bring a brand—we bring a strategy, a training framework, a strong operational backbone, and a proven track record of profitability. That trust has fueled our expansion.
How are hotels in the region evolving in their approach to wellness, and what role do you see wellness playing in driving occupancy and guest loyalty?
Hotels in this region are undergoing a fundamental shift. Ten years ago, a spa was often just a line item in a hotel’s brochure, a beautiful space, yes, but not necessarily a strategic driver. Today, wellness is no longer optional. Guests, whether they are millennials, Gen Z, or baby boomers, are prioritizing health and well-being as a core part of their travel experience.
We’re seeing hotels move beyond the traditional spa model into wellness-integrated stays. This means wellness is present not only in treatments but also in dining concepts, fitness facilities, room design, and even meeting packages. Wellness is becoming experiential and holistic, shaping the entire guest journey.
As for occupancy and loyalty, wellness has become a differentiator. In a competitive market like the UAE, a hotel can no longer rely on luxury rooms or prime locations alone. Guests want experiences that enrich them. A strong wellness offering can influence booking decisions and keep guests returning. I believe wellness will increasingly become a key revenue driver and a brand loyalty anchor for hotels.
Sustainability is a growing focus in hospitality. What practical steps can spas and wellness brands take to reduce their environmental footprint while maintaining luxury standards?
Sustainability and luxury are not opposites—they can, and must, coexist. For spas and wellness brands, this begins with choosing partners and products that prioritize ethical sourcing, recyclable packaging, and natural ingredients, ensuring that every treatment reflects care for both the guest and the planet. Operational efficiencies also play a major role; from reducing single-use plastics to implementing water-saving fixtures and energy-efficient lighting, even small adjustments can significantly reduce environmental impact. Another important step is local sourcing—whether that’s using regionally made teas, oils, or wellness products—which not only supports the community but also reduces the carbon footprint tied to global shipping. Just as important is educating guests and inviting them into the sustainability journey by making eco-conscious initiatives visible and meaningful, whether through refillable amenities or wellness programs designed with environmental awareness in mind. The key is to integrate these measures seamlessly so that guests never feel that sustainability is a compromise; instead, it becomes part of a more thoughtful, elevated expression of luxury.
Your career began on luxury cruise liners and has since taken you to some of the most prestigious hotel groups. What lessons from your early career still guide you today?
Working on cruise liners taught me two invaluable lessons: the importance of adaptability and the power of human connection. Onboard, you deal with hundreds of guests every week, each with different expectations, needs, and cultural backgrounds. To succeed, you had to be agile—ready to pivot in an instant while still delivering excellence. That adaptability has stayed with me, especially in a dynamic market like the Middle East.
The second lesson is about people. No matter how luxurious the facility, it is the human touch that makes or breaks a guest experience. I learned early on that genuine hospitality comes from empathy—understanding what a guest needs even before they voice it. This belief continues to guide every training session we deliver and every brand we build.
Looking five years ahead, how do you see the intersection of hospitality and wellness evolving in this region—and what role do you want Spa Wellness Project Management to play in shaping that future?
I see the future of hospitality and wellness in this region as one of deep integration. Wellness will no longer be a “department” within a hotel—it will be the essence of the entire experience. Guests will expect wellness to influence everything: the way rooms are designed to promote sleep, the way food is curated for health, the way activities are built around mindfulness and movement.
Technology will play a role too, with personalized wellness journeys supported by data-driven insights and AI. But the heart of it will remain human—the need for authentic, healing, face-to-face experiences.
My goal for Spa Wellness Project Management is to be at the forefront of this transformation. I want us to continue pioneering accessible, ethical, and commercially viable wellness solutions for hotels. More importantly, I want us to shape a wellness culture that is not just about luxury treatments, but about helping people live healthier, more balanced lives—even after they check out.
In five years, I envision a region where every major hotel view wellness not as an amenity, but as a core promise. And I want our team to be the trusted partner making that vision a reality.
Hospitality
VELAA PRIVATE ISLAND LAUNCHES KIDS WEEK WITH SHARKY + GEORGE AND FREESTYLE FOOTBALL CHAMPION TOBIAS BECS
Velaa Private Island in the Maldives will host Kids Week from 3rd – 9th August, a week-long family programme delivered in partnership with international children’s entertainment specialists Sharky + George. The programme is designed to help children unlock individual “superpowers,” including curiosity, creativity, focus, energy, rhythm and strategy, through island-inspired games, outdoor adventures and collaborative challenges.
A highlight of the week is a series of interactive football sessions led by Tobias Becs, a world champion freestyle footballer, built around confidence, teamwork and creativity. The week concludes with a grand finale featuring obstacle courses and team challenges celebrating teamwork, confidence and achievement.

Kids Week sits within Lha Velaa Kids Club, one of the Maldives’ most comprehensive children’s facilities, giving parents a genuine reason to bring the whole family. The Club spans an energy studio for active play, sensory spaces, cooking and experiment classes, indoor climbing and quiet reading nooks, alongside outdoor water play, island quests and treasure hunts. Regular additions, from Maldivian baseball on the sand to a talent show under the stars, are led by the Club’s mascot, Tokey the Turtle, so no two visits look the same.
Validated by Worldwide Kids and the Luxury Childcare Association, the Club’s team pairs professional childcare standards with imaginative, hands-on care – reinforcing Velaa’s position as a leading destination for multi-generational luxury travel.
Details Below:
What: Velaa Kids Week
When: 3rd – 9th August
Where: Lha Velaa Kids Club, Velaa Private Island
Hospitality
Preserving Heritage Through Modern Hospitality
Exclusive interview with Chef Peter Chaine, Executive Chef at The Club Abu Dhabi
You first arrived in Abu Dhabi in 1987, expecting what you described as a short chapter in your career, yet nearly four decades later, The Club remains an integral part of your journey. What has made this place so special that it continues to feel like home?
I took up an appointment in December 1987 to join The Club in the capacity of Sous Chef and moved on to the reins of Executive Chef in August 1990. I have received the full support of the Committee, Management, Staff and Members to achieve what it is today. The path was never easy, but with the thought “The Club is the second home to its Members,” always at the back of my mind, my team and I are challenged to deliver consistency at all times. I drive myself to take full responsibility for any food on a plate produced at The Club. Sourcing the highest quality ingredients that our Members can enjoy at the most competitive price is predominantly a reason for our success. The regular changes of outlet menus and special dishes or nights offered in various outlets and areas within the property make it a unique experience for the diners. The appreciation from our membership is seen by their decisions to avail themselves of these events. This success has seen our staff retention levels, in comparison to industry competitors, be the lowest.
Having witnessed Abu Dhabi’s remarkable transformation over nearly four decades, how have you seen The Club evolve while preserving the sense of community and belonging that has defined it for generations?
I have always felt that The Club forms a major part of the expatriate community due to the offerings in place. Hosting various events with local dishes for the wide repertoire of membership has driven us to always focus on “under promising and over delivering”.
Today’s diners seek more than exceptional food, they value authenticity, storytelling and memorable experiences. How has your culinary approach evolved to meet these changing expectations while remaining true to The Club’s heritage? And, you’ve witnessed Abu Dhabi transform from a quiet coastal city into a global destination. If food could tell the story of that journey, what would it say?
As much as I have seen Abu Dhabi grow in the past decades, I say the same of The Club, too. We are proud to think that we are a heritage site offering modern food of the highest standard within the industry in the region. The varying nationalities of membership have grown considerably and helped us to be more of a globally recognised organisation. Staples that have been Fish and Chips have now moved over to Chicken Tikka Masala, Thai Green Curry or a Beef Nashif.
The Port, hosting storage facilities, has been cleared and transformed into an International Cruise Terminal, while the rear end of The Club has facilitated the new 4- to 5-lane main highway.
Having mentored generations of chefs and helped establish the Emirates Culinary Guild, what responsibility do experienced culinary leaders have in nurturing the next generation of talent, and what qualities do you believe young chefs should cultivate to succeed in today’s industry?
I have earned my present position of Vice President in The Emirates Culinary Guild, as I was always interested in innovation and modernisation of dishes. I competed amongst some of the best and helped gain recognition for The Club within the fraternity of hospitality establishments in the UAE. Being there to offer assistance to colleagues when they collected many accolades for individuals and for the club is an achievement itself. We believe in nurturing the youth by way of offering regular on the job trainings where we can then look to maintain the standards while sustaining the level of enthusiasm for business growth.
Rapid Fire questions:
What does success mean to you today?
Success to me today is that we meet all expectations and deliver to the highest standards consistently.
A signature dish everyone should try at The Club?
My signature dish is none, as I expect the diners to be adventurous and place all trust in the hands of the chef’s creations and interpretation of a dish, and try all we have to offer.
A young chef every aspiring professional should learn from?
The industry I came into almost 4 decades ago has evolved; thus, we cannot expect the staff to work the long hours we worked, give up weekends or parties for work. However, the need to offer 8 honest and productive hours to the establishment should be the vision. The work and lifestyle balance is very important for the youth of tomorrow. They need to be aware that good mental health is vital for success in achieving a happy family. I would also like to see a future that brings a positive attitude as being most important. Whatever you do is never going to be enjoyed if you are not in that frame of mind. Training can be provided, but a positive attitude has to be instilled from the initial education.
Hospitality
Headline: BLENDING EXECUTIVE WORK HOURS WITH ELEGANT EVENING EXPERIENCES
Exclusive interview with Ashish Agrawal, Founder of Bondz
After spending almost two decades in banking, what inspired you to make the leap into hospitality?
I’ve always believed that entrepreneurship was where I ultimately wanted to be. Banking gave me an incredible foundation—it taught me discipline, financial acumen and, most importantly, how relationships are built on trust. But throughout those years, I found myself increasingly drawn to hospitality because it’s one of the few industries where you have the opportunity to create memorable experiences every single day.

After nearly two decades in banking, I felt it was time to challenge myself and build something of my own. I wanted to create a brand that reflected my personality and values—where people could connect, celebrate milestones, build relationships and feel genuinely welcomed. Bondz is the result of that vision. It’s more than a hospitality business; it’s about creating spaces where meaningful conversations and lasting connections happen naturally.

Entrepreneurship often comes with uncertainty. Looking back, what has been your biggest learning curve since making the transition?
The biggest lesson has been understanding that no amount of planning can prepare you for every challenge. When you’re building a business from scratch, you’re constantly making decisions with incomplete information, taking calculated risks and adapting to situations you never anticipated.

I’ve learned that resilience is one of an entrepreneur’s greatest strengths. There will always be setbacks, but each challenge teaches you something valuable—whether it’s about your business, your team or yourself. Hospitality, in particular, is an industry that evolves every day, so staying flexible, listening to your customers and continuously improving are essential. Every obstacle has helped shape Bondz into what it is today.
Bondz is a distinctive name. What does it represent beyond simply bringing people together?
The name Bondz carries multiple meanings, and that’s exactly what we wanted. At its heart, it’s about the bonds people create over food, drinks and shared experiences. Some of the most meaningful conversations, partnerships and friendships begin around a table.
At the same time, because we’re located in DIFC—one of the world’s leading financial districts—we liked the subtle connection to the financial term “bonds.” It reflects our roots while also reinforcing our vision of creating a place where business and social life intersect naturally.
Ultimately, Bondz represents connection in every sense of the word. Whether you’re meeting a client, reconnecting with friends or celebrating a milestone, we want every visit to leave you with a memorable bond.

DIFC attracts professionals from across industries. How has that influenced the concept?
DIFC is one of the most dynamic business communities in the region, bringing together professionals, entrepreneurs and global executives from every corner of the world. That diversity played a significant role in shaping Bondz.
We wanted to create a space that adapts to different needs throughout the day. During business hours, it’s a sophisticated setting for meetings, networking, coffee catch-ups and executive lunches. As the day transitions into evening, the atmosphere evolves into an elegant lounge where guests can unwind over handcrafted cocktails, curated entertainment and exceptional dining.
Our menu, design and service philosophy have all been created with an international audience in mind, ensuring guests from different cultures and industries feel equally at home.

You often speak about creating experiences rather than simply serving food. What does memorable hospitality look like to you?
Great food and exceptional drinks are important, but they’re only one part of the experience. What guests remember long after they’ve left is how they were made to feel.
For me, memorable hospitality is built on genuine service. It’s about anticipating a guest’s needs, paying attention to the smallest details and creating an atmosphere where people feel comfortable, valued and recognised.
Guests may not always remember every dish they ordered, but they’ll always remember how your team treated them. That’s why we’ve invested heavily in building a culture where service is warm, attentive and authentic. It’s this emotional connection that transforms first-time visitors into regular guests.
How closely did you work with Executive Chef Brando Del Mundo in shaping the menu?
It was a highly collaborative process. I had a clear vision of the kind of dining experience I wanted Bondz to offer—globally inspired cuisine that complements both business lunches and relaxed evening dining.
Chef Brando brought that vision to life with his creativity, technical expertise and deep understanding of international flavours. Together, we focused on creating a menu that’s approachable yet refined, offering dishes that are memorable without being overly complicated. The result is a menu that reflects Bondz’s personality—contemporary, versatile and designed to bring people together.
From co-working and networking during the day to cocktails and conversations in the evening, Bondz embraces two very different personalities. How do you ensure each experience feels authentic without compromising the other?

That balance was intentional from day one. We never wanted Bondz to feel like two separate concepts operating under one roof. Instead, we designed it as a venue that naturally evolves with the rhythm of the day.
Our recently introduced Executive Work Hours reflect this philosophy perfectly. During the day, Bondz offers professionals a refined alternative to noisy cafés or hotel lobbies, providing a comfortable setting for meetings, focused work and networking over quality food and coffee. As the evening unfolds, the space seamlessly transforms into an intimate speakeasy-inspired lounge with curated music, handcrafted cocktails and vibrant social energy.
We’re fortunate to have Nitesh Manghnani of Knite Events, who brings more than two decades of experience in curating nightlife experiences, alongside an experienced hospitality team that understands how to manage this transition effortlessly. Most importantly, we continuously listen to our guests. Their feedback plays a vital role in shaping our offerings, ensuring Bondz remains relevant, welcoming and authentic throughout every hour of the day.
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