Connect with us

Home Integrator

ANAX Developments Unveils ELLE Residences Dubai Islands at Grand Launch Event Marking a new Era of Luxury Branded Residences

Published

on

Ravi Bhirani, Managing Director of ANAX Developments, speaking at ELLE Residences Dubai Islands launch event in formal blue tuxedo at podium.

ANAX Developments, one of Dubai’s most dynamic luxury developers, has unveiled ELLE Residences, its latest landmark project redefining branded living in the region. Slated for completion by Q3 2027, this stunning project marks a new era of branded residences in the heart of Dubai Islands. Following the success of its first residential tower in Miami, ELLE, owned by the Lagardère Group, has partnered with ANAX Developments to create its branded residences portfolio in the Middle East, for the very first time. This landmark collaboration combines ELLE’s global lifestyle ethos with ANAX’s deep understanding of Dubai’s evolving luxury market, creating a new flagship project that is set to become a cultural and architectural icon for the region.

The launch event delivered an unforgettable evening of world-class entertainment and glamour, featuring international celebrities and show-stopping performances. Renowned fashion designer Manish Malhotra unveiled his latest collection in a dazzling runway showcase. The star-studded evening included music icons Nancy Ajram, Nora Fatehi, Sidharth Malhotra and others, captivating guests late into the night.

Satish Sanpal, Founder and Chairman of ANAX Holding, commented: “Dubai is a city that thrives on creativity, ambition, and global appeal and this is exactly what ELLE Residences Dubai Islands represents. This partnership is about so much more than introducing an international icon to the region. It is about creating a development that reflects the essence of Dubai. We want to create homes that speak to the rhythm of life here – bold, connected and always evolving. ELLE is a celebrated brand that embodies individuality and style. We are building a destination that captures the same joy and possibility that defines Dubai. This project reflects a lifestyle that resonates with the city’s spirit; contemporary, vibrant and full of opportunity.”

Developed under a licensing agreement with Lagardère News (an entity of the Lagardère Group), ELLE Residences Dubai Islands will embody the brand’s forward-looking approach to lifestyle living. The project is designed around ELLE’s unique signature; a blend of contemporary style, self-expression and cultural sophistication, rooted in everyday style.

Constance Benqué, CEO of ELLE International and Lagardère News, commented:
“ELLE stands for innovation, style and cultural relevance. ELLE’s expansion into Dubai showcases the city’s position as one of the most exciting destinations for branded residences in the world. Dubai has become a global capital for luxury living and ELLE Residences Dubai Islands will set a new benchmark for what branded residences can deliver. This launch is a milestone in ELLE’s journey, and we are proud to bring ELLE lifestyle vision to such a dynamic and globally influential market. The goal is to create a destination that celebrates joy, individuality and the contemporary spirit that has always defined ELLE.”

“At ANAX Developments, we are proud to bring this landmark project to life on Dubai Islands, the city’s most coveted and ambitious new waterfront destination,” said Ravi Bhirani, Managing Director of ANAX Developments. “Our residences offer direct beachfront access, sweeping sea views, and unmatched proximity to retail, cultural, and world-class leisure amenities. We believe this project will redefine Dubai’s new era, where fashion, lifestyle, and real estate converge to create something truly extraordinary.”

Featuring a collection of 91 beautiful apartments and 7 stunning townhouses, each thoughtfully designed to combine privacy, space and spectacular views, the project will be an investor’s delight and a homeowner’s pride. Priced between AED 3,200 and AED 3,600 per square feet, the project will offer a range of intimate one-bedroom residences to expansive four-bedroom townhouses spanning up to 4,592 sq ft. Every home has been created to frame the sea and skyline through floor-to-ceiling glazing and wraparound terraces. Whether a seasonal retreat or a year-round address, the layouts balance open-plan living with private escapes – a rarity in Dubai’s luxury residential market.

The apartments and townhouses are being brought to life by internationally acclaimed design firms, The One Atelier and ARQUINAUT, the creative studio acting as a consultant for ELLE Residences concept.

Interiors draw on ELLE’s five pillars of fashion, beauty, culture, lifestyle and society to create spaces that feel curated and completely unique. Expect sculptural fireplaces, bespoke wallpapers, bronze accents and marble alongside soft, layered lighting and art that pays homage to the city’s vibrant and contemporary scene. ELLE Residences Dubai Islands is designed as a wellness-driven community where rooftop pools and sunlit terraces capture panoramic Gulf views and curated spaces. From private spas and yoga decks to landscaped gardens and social lounges offering sanctuary and connection. A 24-hour concierge, valet and security ensure seamless service, while the amenities are tailored for balance, beauty and belonging.

Living at ELLE Residences Dubai Islands is about embracing a lifestyle as iconic as the brand itself. It’s a world where every detail is designed to inspire confidence, connection and joy. It’s an invitation to live your own cover story. The result is a collection of homes that feel as though they belong on the pages of a magazine.

With sales officially opening 26 September 2025, ELLE Residences Dubai Islands signals the start of a bold new chapter in the region’s property market: a project that is dynamic, culturally attuned and distinctly Dubai.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Home Integrator

Nolte Küchen to Invest AED 25 Million as Part of Middle East Growth Strategy

Published

on

Nolte Kuchen to Invest AED 25 Million as Part of Middle East Growth Strategy

Nolte Küchen, Germany’s leading premium kitchen brand, is strengthening its presence in the Middle East as part of a renewed global growth strategy rooted in German design excellence and craftsmanship. Having been present in the UAE market since 2007 with Universal Trading Company (UTC), in a mutually agreed step to further ensure market development and expansion. The brand will now transition to a direct-to-consumer model under its new mainland entity, Nolte UAE.

As part of this expansion, Nolte Küchen will invest over AED 25 million in the coming years. This includes the launch of a flagship showroom on Sheikh Zayed Road by early 2026, and the establishment of a dedicated team of engineers, designers, and architects offering end-to-end kitchen solutions defined by German precision and quality standards. The move underscores Nolte Küchen’s confidence in the UAE’s role as a regional hub for design and innovation, as well as a key market in the company’s international expansion. It strengthens its direct relationships with both B2B and B2C customers through greater brand consistency, service excellence, and competitive pricing.

The UAE’s premium kitchen market has nearly doubled since 2020 and is projected to reach US$200 million by 2030, reflecting sustained demand for high-quality European design. The brand’s continued expansion aligns with this growth, positioning Nolte Küchen to meet evolving customer expectations through faster delivery timelines, improved service, and an expanded product range that includes Nolte Küchen, Nolte Neo, Express Kitchen, and Living & Spa. The brand’s mission remains to bring “Made in Germany” quality, design excellence, and innovation to every home, while catering to diverse market segments across both private and professional customers.

Nolte Kuchen to Invest AED 25 Million as Part of Middle East Growth Strategy

Selva Kumar Rajulu, Managing Director of Nolte UAE, said: “Since establishing Nolte FZE in the region in 2011, we have built a strong legacy rooted in innovation and trust. This new phase, as Nolte UAE, enables us to engage more closely with customers and partners, ensuring every project reflects German design excellence. The UAE has always been central to our journey, and this expansion reinforces our commitment to the market and its role in driving our global presence across high-growth international markets.”

In the Middle East, Nolte Küchen’s presence is anchored by its regional competence centre in Dubai, which oversees markets across 30 countries and have managed to deliver more than 80,000 project kitchens and 35,000 retail kitchens in the last years. Supported by over 75 branded showrooms across the Middle East, Asia, and Africa, the Dubai hub delivers landmark developments such as Tilal Al Ghaf and Harmony Villas in Dubai, MERED’s Iconic Residences design by Pininfarina in the UAE, Rafal Residence in Riyadh, and Al Mouj in Muscat, along with large-scale residential and hospitality projects in Qatar, Jordan, and Kuwait. This regional infrastructure enables the brand to serve both developers and homeowners with scale, precision, and local expertise.

Beyond aesthetics, Nolte Küchen has earned the title of Germany’s most popular kitchen brand, recognised for its superior product quality, design innovation, and customer satisfaction by the German Institute for Service Quality over several years. The company offers one of the world’s widest range of finishes, materials, and configurations, with customisation options that set a global benchmark of personalisation in kitchen design. It also holds the distinction of being the world’s most sustainable kitchen brand, maintaining a 100% production base in Germany and the industry’s first independent sustainability report.

The UAE’s Net Zero by 2050 strategy and Estidama Pearl Building Rating System encourage developers and manufacturers to adopt more sustainable construction and design practices. Nolte Küchen is the only German kitchen brand with both FSC and PEFC certifications, reflecting its commitment to long-term environmental responsibility. The brand also releases annual sustainability reports, highlighting its continued investment in responsible production and transparency.

Continue Reading

Home Integrator

Introducing Sobha AquaCrest, the Second Cluster in Its Landmark $20 Billion Downtown UAQ | Sobha Realty Masterplan

Published

on

Waterfront skyline with modern high-rise towers and circular architectural centerpiece reflected in calm water at sunset

Sobha Realty has announced the launch of Sobha AquaCrest, the second residential cluster within its landmark Downtown UAQ | Sobha Realty masterplan; a transformative USD 20 billion coastal destination that is redefining the urban and architectural landscape of Umm Al Quwain.

Spanning 25 million square feet, Downtown UAQ | Sobha Realty stands among the most ambitious coastal masterplans in the Northern Emirates, featuring seven kilometers of uninterrupted beachfront and a total coastline of eleven kilometers. Upon completion, it will accommodate over 150,000 residents and offer a blend of luxury residences, marinas, retail boulevards, offices, hospitality, and leisure zones, all designed to elevate beachfront living through sustainable urban design and timeless craftsmanship.

Sobha AquaCrest, a five-tower cluster comprising one-, two-, and three-bedroom apartments and duplexes, is set for handover by June 2029. Blending contemporary design with coastal tranquility, the cluster embodies Sobha Realty’s signature precision and attention to detail. Each residence integrates advanced sustainability features, including double-glazed façades for superior heat and sound insulation, energy-efficient HVAC systems, district cooling for reduced power consumption, EV charging stations, and the use of eco-friendly materials that contribute to a healthier living environment.

Commenting on the launch, Francis Alfred, Managing Director of Sobha Realty, said:

“Downtown UAQ | Sobha Realty is envisioned as a new urban landmark; a vibrant, self-contained city that seamlessly integrates modern design, sustainability, and coastal beauty. Sobha AquaCrest marks the next chapter in this vision, bringing together architectural excellence and beachfront serenity to create a truly distinctive community.”

More than half of the Downtown UAQ | Sobha Realty masterplan is dedicated to open and green spaces, creating a harmonious balance between nature and modernity. Landscaped parks, jogging tracks, and beach promenades will be interwoven throughout the community, encouraging active and connected lifestyles. The masterplan is also conceived as a next-generation mobility hub, with future provisions for air and water taxis, enabling seamless, sustainable connectivity across the emirate.

The wider community will feature an array of cultural, wellness, and leisure experiences, from an Art and Design District and a Museum and Marine Experience Center to a Wellness Park, multiple – marinas, public beach, retail and dining promenade, and open-air Amphitheatre. Together, these elements will bring vibrancy and life to Umm Al Quwain’s coastline while fostering a deep connection with its natural environment.

Sustainability remains the foundation of Sobha Realty’s long-term vision for the Northern Emirates. Both Downtown UAQ | Sobha Realty and Sobha Siniya Island reflect a shared commitment to eco-sensitive development, marine conservation, and responsible coastal planning. Sobha Siniya Island alone dedicates 60 percent of its total area to protected green zones, mangroves, and open natural habitats.

Together, these two master developments are projected to contribute nearly 30 percent of Sobha Realty’s total sales in 2025, with a combined sales of AED 12 billion, underscoring growing investor confidence in Umm Al Quwain’s long-term growth potential.

As Sobha Realty expands its presence beyond Dubai, the brand continues to strengthen its legacy as one of the UAE’s most trusted names in real estate; a developer whose craftsmanship, foresight, and integrity continue to set new benchmarks in the industry.

Continue Reading

Home Integrator

Bergman Design House Unveils Interiors for Mondrian Al Marjan Island Beach Residences by ELEVATE and Ennismore – A New Era of Luxury in Ras Al Khaimah

Published

on

Luxurious beachfront Mondrian hotel with modern architecture, surrounded by palm trees and clear blue water where a man is paddleboarding

Award-winning London-based interior designers Bergman Design House have revealed their completed design vision for Mondrian Al Marjan Island Beach Residences, developed by ELEVATE in partnership with global hospitality leader Ennismore. Announced last quarter, the project is now moving closer to launch with the much-anticipated unveiling of its interiors. Known for exclusive private villa and beach house designs, this marks Bergman’s first branded residence project in the region, setting a new benchmark for luxury residential and hospitality living.

Zeeshaan Shah, Founder of ELEVATE, said:“Our vision with ELEVATE has always been to craft developments that are more than addresses — they are destinations. Partnering with Ennismore and Bergman Design House on Mondrian Al Marjan Island Beach Residences allows us to deliver an experience that blends design excellence, curated living, and world-class hospitality in a way the region hasn’t seen before.”

Set against the backdrop of Al Marjan Island where the Arabian Gulf meets Ras Al Khaimah’s future gaming and leisure destination, Mondrian Al Marjan Island Beach Residences rises as a modern design icon. Part cultural gallery, part social hub, it is conceived as more than simply a residential address: instead unfolding as a curated lifestyle experience where every space is designed to inspire, connect, and endure.

Marie Soliman, Founder & Creative Director of Bergman Design House, added:
“With Mondrian Al Marjan Island Beach Residences, we wanted to create a place where every corner tells a story, where residents feel both the comfort of home and the thrill of discovery. It’s a living canvas, inspired by the sea and designed to evolve with its community.”

Drawing inspiration from the rhythms of the ocean and the dynamic energy of Ras Al Khaimah’s evolving luxury scene, Bergman Design House has blended sculptural forms, organic textures, and luminous palettes. Each detail reflects a dialogue between avant-garde artistry and timeless comfort, resulting in spaces that are both emotionally resonant and visually striking.

The development will feature more than 60,000 square feet of resident amenities, designed to position Mondrian Al Marjan Island Beach Residences as the pinnacle of experiential living in the Emirate. The lobby itself will go far beyond a point of arrival, serving as an immersive gallery with rotating exhibitions from visionary global and regional artists alongside digital installations.

Suspended high above the ocean, the Sky Lounge will deliver panoramic views, innovative mixology, and interiors crafted for both intimate conversation and grand celebration.

Residents will also enjoy 17,000 square feet of indoor-outdoor wellness space, including championship-level training zones, a yoga and Pilates studio, treatment rooms, a sky padel tennis court, and a recovery suite with sauna and ice bath — embedding wellness into daily life.

Mondrian’s iconic pool scene will also make its mark on Al Marjan Island. Perched over 200 feet above sea level, the adults-only Infinity Sky Pool will redefine Ras Al Khaimah’s skyline, with sleek finishes and uninterrupted Gulf views transforming each sunset into a spectacle.

The beachfront will function as a lifestyle destination of its own, featuring art-adorned pools, private cabanas, immersive installations, and an award-winning beach restaurant soon to be unveiled. Every detail is designed to turn a day by the water into a sequence of unforgettable memories.

The Mondrian  Al Marjan Island Beach Residences will offer a range of residences, with penthouses as the crown jewel, complete with wraparound glass walls, bespoke marble finishes, private terraces, and spa-like bathrooms. Apartments will feature smart layouts, uninterrupted sea views, and coastal-meets-cosmopolitan palettes, enhanced by sculptural lighting that transforms each home into a personal art piece.

Conceptualised for discerning investors, collectors of experiences, and global citizens, Mondrian Al Marjan Island Beach Residences represents the convergence of hospitality, artistry, and residential intimacy. It will stand as not just a development, but a cultural landmark for Ras Al Khaimah. It belongs to the Mondrian Hotels & Residences portfolio, part of Ennismore, a creative hospitality company with a global collective of entrepreneurial and founder-built brands with culture and community at their heart. With ELEVATE’s vision, Ennismore’s hospitality expertise, and Bergman Design House’s design mastery, the Mondrian Al Marjan Island Beach Residences is set to become a cultural stage, a social hub, and a sanctuary of design excellence — framed by the infinite horizon of the Arabian Gulf.

Continue Reading

Trending

Copyright © 2023 | The Integrator