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ANAX Developments Unveils ELLE Residences Dubai Islands at Grand Launch Event Marking a new Era of Luxury Branded Residences
ANAX Developments, one of Dubai’s most dynamic luxury developers, has unveiled ELLE Residences, its latest landmark project redefining branded living in the region. Slated for completion by Q3 2027, this stunning project marks a new era of branded residences in the heart of Dubai Islands. Following the success of its first residential tower in Miami, ELLE, owned by the Lagardère Group, has partnered with ANAX Developments to create its branded residences portfolio in the Middle East, for the very first time. This landmark collaboration combines ELLE’s global lifestyle ethos with ANAX’s deep understanding of Dubai’s evolving luxury market, creating a new flagship project that is set to become a cultural and architectural icon for the region.
The launch event delivered an unforgettable evening of world-class entertainment and glamour, featuring international celebrities and show-stopping performances. Renowned fashion designer Manish Malhotra unveiled his latest collection in a dazzling runway showcase. The star-studded evening included music icons Nancy Ajram, Nora Fatehi, Sidharth Malhotra and others, captivating guests late into the night.
Satish Sanpal, Founder and Chairman of ANAX Holding, commented: “Dubai is a city that thrives on creativity, ambition, and global appeal and this is exactly what ELLE Residences Dubai Islands represents. This partnership is about so much more than introducing an international icon to the region. It is about creating a development that reflects the essence of Dubai. We want to create homes that speak to the rhythm of life here – bold, connected and always evolving. ELLE is a celebrated brand that embodies individuality and style. We are building a destination that captures the same joy and possibility that defines Dubai. This project reflects a lifestyle that resonates with the city’s spirit; contemporary, vibrant and full of opportunity.”
Developed under a licensing agreement with Lagardère News (an entity of the Lagardère Group), ELLE Residences Dubai Islands will embody the brand’s forward-looking approach to lifestyle living. The project is designed around ELLE’s unique signature; a blend of contemporary style, self-expression and cultural sophistication, rooted in everyday style.
Constance Benqué, CEO of ELLE International and Lagardère News, commented:
“ELLE stands for innovation, style and cultural relevance. ELLE’s expansion into Dubai showcases the city’s position as one of the most exciting destinations for branded residences in the world. Dubai has become a global capital for luxury living and ELLE Residences Dubai Islands will set a new benchmark for what branded residences can deliver. This launch is a milestone in ELLE’s journey, and we are proud to bring ELLE lifestyle vision to such a dynamic and globally influential market. The goal is to create a destination that celebrates joy, individuality and the contemporary spirit that has always defined ELLE.”
“At ANAX Developments, we are proud to bring this landmark project to life on Dubai Islands, the city’s most coveted and ambitious new waterfront destination,” said Ravi Bhirani, Managing Director of ANAX Developments. “Our residences offer direct beachfront access, sweeping sea views, and unmatched proximity to retail, cultural, and world-class leisure amenities. We believe this project will redefine Dubai’s new era, where fashion, lifestyle, and real estate converge to create something truly extraordinary.”
Featuring a collection of 91 beautiful apartments and 7 stunning townhouses, each thoughtfully designed to combine privacy, space and spectacular views, the project will be an investor’s delight and a homeowner’s pride. Priced between AED 3,200 and AED 3,600 per square feet, the project will offer a range of intimate one-bedroom residences to expansive four-bedroom townhouses spanning up to 4,592 sq ft. Every home has been created to frame the sea and skyline through floor-to-ceiling glazing and wraparound terraces. Whether a seasonal retreat or a year-round address, the layouts balance open-plan living with private escapes – a rarity in Dubai’s luxury residential market.
The apartments and townhouses are being brought to life by internationally acclaimed design firms, The One Atelier and ARQUINAUT, the creative studio acting as a consultant for ELLE Residences concept.
Interiors draw on ELLE’s five pillars of fashion, beauty, culture, lifestyle and society to create spaces that feel curated and completely unique. Expect sculptural fireplaces, bespoke wallpapers, bronze accents and marble alongside soft, layered lighting and art that pays homage to the city’s vibrant and contemporary scene. ELLE Residences Dubai Islands is designed as a wellness-driven community where rooftop pools and sunlit terraces capture panoramic Gulf views and curated spaces. From private spas and yoga decks to landscaped gardens and social lounges offering sanctuary and connection. A 24-hour concierge, valet and security ensure seamless service, while the amenities are tailored for balance, beauty and belonging.
Living at ELLE Residences Dubai Islands is about embracing a lifestyle as iconic as the brand itself. It’s a world where every detail is designed to inspire confidence, connection and joy. It’s an invitation to live your own cover story. The result is a collection of homes that feel as though they belong on the pages of a magazine.
With sales officially opening 26 September 2025, ELLE Residences Dubai Islands signals the start of a bold new chapter in the region’s property market: a project that is dynamic, culturally attuned and distinctly Dubai.
Home Integrator
30 YEARS OF ICONIC BUILDINGS AND BEAUTIFUL HOMES: JOTUN ABU DHABI TO INVEST AED 400 MILLION IN NEXT CHAPTER
Jotun is commemorating 30 years of operations in Abu Dhabi, marking a milestone that reflects the company’s long-standing relationship and continuous contribution to the emirate’s development.
Since establishing Jotun’s presence as the first international paint manufacturer in Abu Dhabi, the company has steadily evolved into a trusted partner for major projects across energy, architectural and residential sectors, providing advanced paint and coating technologies, technical expertise and a consistent commitment to quality that has earned the brand a leading position in the market.
Over the past three decades, Jotun’s paints and coatings have become part of Abu Dhabi’s landscape, safeguarding critical infrastructure, shaping the aesthetics of iconic buildings, and supporting the growth of communities across the emirate.
Some notable examples include the iconic Abu Dhabi International Airport, Capital Tower, Aldar Headquarters, ADNOC Tower, ADNEC Tower and Al Raha Gardens Community, among many others.
Through pioneering innovations, including but not limited to the Multicolour concept, easy-clean and anti-dust interior and exterior paints, and early advancements in sustainability-driven initiatives, the company has played an integral role in elevating the standards of colour, durability and design in the emirate, further strengthening its connection to the people and institutions that have driven the capital’s progress.
Jotun Abu Dhabi’s celebration reflects a shared ambition of innovation, underscoring the depth of Jotun’s commitment to Abu Dhabi’s vision not just through protecting iconic buildings and infrastructure but also beautifying homes.
As part of this commitment, Jotun is making a substantial investment of close to AED 400 million to develop a new, state-of-the-art manufacturing facility at ICAD–III in Abu Dhabi. This major upgrade will significantly enhance the company’s production capabilities, enabling the factory to reach nearly 60 million litres in annual output, representing a 50% increase in operational delivery for Abu Dhabi. The new facility will be designed around advanced automation, digital systems and smart manufacturing technologies that enhance precision, consistency, sustainability and overall efficiency.
By integrating these technologies into every stage of the manufacturing process, Jotun is strengthening its ability to meet rising market demand while maintaining the highest standards of quality and performance, reinforcing its position as a forward-thinking and reliable partner for the emirate’s future.
“Abu Dhabi has been central to Jotun’s growth story in the region, and this milestone allows us to look ahead with even greater ambition,” said Svein Johan Stub, General Manager, Jotun Abu Dhabi. “Our new facility will represent a powerful shift in how we manufacture, blending advanced automation with decades of technical expertise to create a smarter, more efficient operation. This investment will strengthen our ability to support major projects in the capital while positioning Jotun for the next chapter of growth.”
This 30th anniversary is not only a moment of reflection for Jotun in Abu Dhabi, but a proud chapter in the brand’s broader century-long story. As Jotun approaches 100 years globally, its commitment to quality, trust, and future-ready innovation remains stronger than ever — reaffirming its role as a dependable partner in the emirate’s dynamic and evolving future.
Home Integrator
ZARA HOME UNVEILS ITS 2025 WINTER FRAGRANCE STORY
A CELEBRATION OF FESTIVE WINTER AROMAS

Zara Home’s much-loved fragrance offering is refreshed with the 2025 Winter Fragrance Story, a seasonal collection designed to bring the warmth, joy and magic of the holidays into every home. This year, the collection celebrates sweet, food-inspired scents that evoke the comforting rituals of festive winter gatherings, from baking gingerbread to indulging in rich, seasonal treats.
The range caters to every corner of the home, featuring reed diffusers, essential oils and scented candles, alongside novelty decorative candles that double as charming holiday décor. Shaped like baubles, gingerbread houses, nutcrackers and Christmas trees, these playful yet elegant pieces fill the home with signature festive aromas while adding a touch of seasonal style.
The 2025 Winter Fragrance Story highlights three distinct collections: The Gingerbread Collection, The Salted Caramel Collection and The Winter Cypress Collection, each capturing a unique facet of the festive season.
The Gingerbread Collection
The comforting aroma of freshly baked gingerbread biscuits is enriched with soft notes of cinnamon and warm spices, creating a cosy and inviting atmosphere. Perfect for evoking the joy of family gatherings and festive baking traditions.
- Top notes: Cardamom, Citrus
- Heart notes: Ginger, Clove
- Base notes: Cinnamon, Wood
Highlights from the collection:

The Salted Caramel Collection
A deliciously indulgent fragrance that blends creamy caramel with vanilla and nut butter, contrasted by a bold touch of salt. Reminiscent of snowy strolls past Parisian patisseries, this scent evokes the irresistible temptation of seasonal treats and the cosy warmth of returning home on a winter day.
- Top notes: Fruity
- Heart notes: Caramel, Praline
- Base notes: Nut butter, Vanilla
Highlights from the collection:

The Winter Cypress Collection
This fragrance awakens the nostalgia of the Christmas season, inspired by the cherished tradition of decorating the tree. With fresh cypress and pine notes, complemented by eucalyptus and clove, it creates a cosy, inviting atmosphere, while the base of moss and cedarwood adds a touch of earthy elegance.
- Top notes: Cypress, Pine tree
- Heart notes: Eucalyptus, Clove
- Base notes: Moss, Cedar, Wood
Highlights from the collection:

The 2025 Winter Fragrance Story by Zara Home is designed to transform the home into a haven of festive spirit, where each scent tells a story and awakens cherished memories of the season. The collection invites customers to celebrate traditions, create new moments and indulge in the irresistible aromas that make Christmas truly unforgettable.
Zara Home, operated by Azadea Group, has stores across Dubai, Kuwait, Qatar, Bahrain, Lebanon, Oman, Egypt, Jordan and Algeria. Shop in stores, online or through the Zara Home application.
Home Integrator
ELEVATE AND ENNISMORE HOST RAK’S BIGGEST EVENT OF THE SEASON TO UNVEIL THE AED 1.8 BILLION MONDRIAN AL MARJAN ISLAND BEACH RESIDENCES
ELEVATE, the visionary lifestyle real estate brand from One Group, together with Ennismore, the world’s fastest-growing lifestyle hospitality company, officially unveiled the Mondrian Al Marjan Island Beach Residences with an unforgettable one-night immersive launch event at Atlantis The Royal, Dubai. Valued at AED 1.8 billion, the project marks a defining milestone for Ras Al Khaimah, introducing the region’s first-ever Mondrian-branded beachfront residences and reinforcing ELEVATE’s USD 1 billion UAE development pipeline.
Arch. Abdulla Al Abdouli, Group CEO of Marjan, commented, “We are glad to see the excitement around Mondrian Al Marjan Beach Residences, which is a fitting inclusion to our island’s ever-growing portfolio of branded residences. This development truly echoes our vision of creating premium, lifestyle-led destinations and is sure to offer global residents and investors a new benchmark for branded beachfront living.”
Zeeshaan Shah, Founder & Chairman of ELEVATE, stated, “Tonight’s celebration marks a remarkable milestone for ELEVATE. Mondrian Al Marjan Island Beach Residences is more than a development—it is a new expression of what beachfront luxury can be. We have created a space where art, culture, wellness, and community converge in ways never seen before in the UAE. We are proud to present our flagship project and continue elevating the standards of residential living in the region.”
Set on Al Marjan Island, one of the UAE’s fastest-growing luxury and entertainment destinations, the project has witnessed extraordinary demand. With 343 residences rapidly selling out, investor interest continues to surge due to the community’s proximity to Wynn Al Marjan Island, pristine beachfront access, and world-class hospitality offerings by Ennismore. Designed by San Francisco-based architectural firm Gensler, with interiors by London’s Bergman Design House, the development blends bold design with sensory storytelling.
The crown jewel of the project, the 10,000-square-foot Sky Mansion, features 28-foot ceiling heights, a private rooftop garden, and an infinity pool overlooking the Arabian Gulf. Listed at USD 10 million, it stands as one of the most exclusive homes in Ras Al Khaimah.
Ras Al Khaimah’s most anticipated real estate launch of the season drew remarkable excitement, with guests filling the entrance of Atlantis The Royal in lively anticipation. A packed turnout gathered to witness the spectacular reveal, reflecting the overwhelming interest in Elevate’s newest landmark.
The star-studded launch, emceed by fashion icon Jessica Kahawaty, also drew notable regional personalities including Youmna Khoury and Zeynab, adding to the event’s fashion-forward energy. More than a project debut, the celebration framed Mondrian Al Marjan Island Beach Residences as the emirate’s new destination where design, lifestyle, and coastal glamour come together.
The immersive journey began as attendees passed through a kinetic tunnel of fabric, projection, and light, creating a surreal transition into Mondrian’s world of expressive luxury. The dramatic reveal of the architectural model unfolded beneath a choreographed lift of illuminated drapery, drawing applause as the full vision of the development was unveiled.
Throughout the event, custom-built design-led spaces immersed guests in Mondrian’s art-driven identity, from editorial portrait studios to a stage backdrop brought to life with kinetic projection mapping. Experiential activations spanned mixology, performance, and live artistry, including a neon-lit sculptural bar and a captivating live artwork creation by celebrated UAE artist Diaa Allam, who painted a piece inspired by Ras Al Khaimah’s cultural spirit. Setting the tempo for the night, DJ Tala Samman infused the space with her signature sounds, lifting the mood, energising the crowd, and giving the celebration its unmistakable pulse.
Louis Abboud, Regional Head of Lifestyle Collective IMEAT at Ennismore, added,
“Mondrian has always been about pushing boundaries and creating spaces that inspire. Launching this project on Al Marjan Island is a natural evolution of our brand’s creative ethos. This is not just a residence, it’s a living gallery, a social hub, and a sanctuary of style.”
RESIDENCE TYPES
- The Residences: 1–3 bedroom apartments starting from AED 2.55 million
- The Front Row Collection: 3–5 bedroom beachfront townhouses with direct beach access starting from AED 8.54 million
- The Sky Collection: 3–5 bedroom duplex and triplex sky villas with private pools and panoramic Gulf views starting from AED 8.53 million
Residents will enjoy over 60,000 sq. ft. of curated amenities, including the Mondrian Sky Club, Fi’lia Beach, championship fitness facilities, infinity pools, concierge services, and Accor Platinum Status benefits across 5,600 hotels worldwide.A flexible 60:40 payment plan is available, with project completion scheduled for Q4 2028.
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