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ANAX Developments Unveils ELLE Residences Dubai Islands at Grand Launch Event Marking a new Era of Luxury Branded Residences

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Ravi Bhirani, Managing Director of ANAX Developments, speaking at ELLE Residences Dubai Islands launch event in formal blue tuxedo at podium.

ANAX Developments, one of Dubai’s most dynamic luxury developers, has unveiled ELLE Residences, its latest landmark project redefining branded living in the region. Slated for completion by Q3 2027, this stunning project marks a new era of branded residences in the heart of Dubai Islands. Following the success of its first residential tower in Miami, ELLE, owned by the Lagardère Group, has partnered with ANAX Developments to create its branded residences portfolio in the Middle East, for the very first time. This landmark collaboration combines ELLE’s global lifestyle ethos with ANAX’s deep understanding of Dubai’s evolving luxury market, creating a new flagship project that is set to become a cultural and architectural icon for the region.

The launch event delivered an unforgettable evening of world-class entertainment and glamour, featuring international celebrities and show-stopping performances. Renowned fashion designer Manish Malhotra unveiled his latest collection in a dazzling runway showcase. The star-studded evening included music icons Nancy Ajram, Nora Fatehi, Sidharth Malhotra and others, captivating guests late into the night.

Satish Sanpal, Founder and Chairman of ANAX Holding, commented: “Dubai is a city that thrives on creativity, ambition, and global appeal and this is exactly what ELLE Residences Dubai Islands represents. This partnership is about so much more than introducing an international icon to the region. It is about creating a development that reflects the essence of Dubai. We want to create homes that speak to the rhythm of life here – bold, connected and always evolving. ELLE is a celebrated brand that embodies individuality and style. We are building a destination that captures the same joy and possibility that defines Dubai. This project reflects a lifestyle that resonates with the city’s spirit; contemporary, vibrant and full of opportunity.”

Developed under a licensing agreement with Lagardère News (an entity of the Lagardère Group), ELLE Residences Dubai Islands will embody the brand’s forward-looking approach to lifestyle living. The project is designed around ELLE’s unique signature; a blend of contemporary style, self-expression and cultural sophistication, rooted in everyday style.

Constance Benqué, CEO of ELLE International and Lagardère News, commented:
“ELLE stands for innovation, style and cultural relevance. ELLE’s expansion into Dubai showcases the city’s position as one of the most exciting destinations for branded residences in the world. Dubai has become a global capital for luxury living and ELLE Residences Dubai Islands will set a new benchmark for what branded residences can deliver. This launch is a milestone in ELLE’s journey, and we are proud to bring ELLE lifestyle vision to such a dynamic and globally influential market. The goal is to create a destination that celebrates joy, individuality and the contemporary spirit that has always defined ELLE.”

“At ANAX Developments, we are proud to bring this landmark project to life on Dubai Islands, the city’s most coveted and ambitious new waterfront destination,” said Ravi Bhirani, Managing Director of ANAX Developments. “Our residences offer direct beachfront access, sweeping sea views, and unmatched proximity to retail, cultural, and world-class leisure amenities. We believe this project will redefine Dubai’s new era, where fashion, lifestyle, and real estate converge to create something truly extraordinary.”

Featuring a collection of 91 beautiful apartments and 7 stunning townhouses, each thoughtfully designed to combine privacy, space and spectacular views, the project will be an investor’s delight and a homeowner’s pride. Priced between AED 3,200 and AED 3,600 per square feet, the project will offer a range of intimate one-bedroom residences to expansive four-bedroom townhouses spanning up to 4,592 sq ft. Every home has been created to frame the sea and skyline through floor-to-ceiling glazing and wraparound terraces. Whether a seasonal retreat or a year-round address, the layouts balance open-plan living with private escapes – a rarity in Dubai’s luxury residential market.

The apartments and townhouses are being brought to life by internationally acclaimed design firms, The One Atelier and ARQUINAUT, the creative studio acting as a consultant for ELLE Residences concept.

Interiors draw on ELLE’s five pillars of fashion, beauty, culture, lifestyle and society to create spaces that feel curated and completely unique. Expect sculptural fireplaces, bespoke wallpapers, bronze accents and marble alongside soft, layered lighting and art that pays homage to the city’s vibrant and contemporary scene. ELLE Residences Dubai Islands is designed as a wellness-driven community where rooftop pools and sunlit terraces capture panoramic Gulf views and curated spaces. From private spas and yoga decks to landscaped gardens and social lounges offering sanctuary and connection. A 24-hour concierge, valet and security ensure seamless service, while the amenities are tailored for balance, beauty and belonging.

Living at ELLE Residences Dubai Islands is about embracing a lifestyle as iconic as the brand itself. It’s a world where every detail is designed to inspire confidence, connection and joy. It’s an invitation to live your own cover story. The result is a collection of homes that feel as though they belong on the pages of a magazine.

With sales officially opening 26 September 2025, ELLE Residences Dubai Islands signals the start of a bold new chapter in the region’s property market: a project that is dynamic, culturally attuned and distinctly Dubai.

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TISSOLI SIGNS HISTORIC AGREEMENT WITH PININFARINA TO BRING PALAZZO TISSOLI TO AL MARJAN ISLAND VALUED AT AED 1.2 BILLION

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Tissoli, Pininfarina, and Marjan executives signing AED 1.2 billion Palazzo Tissoli partnership agreement at formal ceremony with branded backdrop.

Tissoli, a real estate and investment collective redefining luxury living, has officially signed an agreement with world-renowned Italian design house Pininfarina to deliver Palazzo Tissoli, a landmark development on Al Marjan Island in Ras Al Khaimah valued at AED 1.2 Billion. This marks the first Pininfarina architectural project in Ras Al Khaimah. The partnership was inked at a signing ceremony held at Fairmont The Palm, in the presence of Khaled Assaf, Commercial Director of Marjan, Pooja Rathore, COO of Tissoli, Fabio Calorio, Senior Vice President of Pininfarina, and Umar Bin Farooq, Founder & CEO of One Broker Group (OBG).

Set along Al Marjan Island’s prime waterfront, Palazzo Tissoli introduces an unprecedented fusion of Italian design heritage and contemporary luxury. The development will feature fully furnished residences with panoramic views of the Arabian Gulf, and also in close proximity to the upcoming island’s iconic gaming and leisure destinations.

Speaking on the occasion, Arch. Abdulla Al Abdouli, CEO of Marjan , said: “We are thrilled to welcome Palazzo Tissoli to Al Marjan Island. This landmark project reflects the high calibre of collaborations that continue to power Ras Al Khaimah’s transformation into a world-class investment and lifestyle destination. Palazzo Tissoli will not only introduce a new dimension of design excellence but also further enhance Al Marjan I sland’s stature as a premium destination for luxury  living, global tourism and international investment.”

Palazzo Tissoli is the flagship project from Tissoli’s ambitious development pipeline. Reflecting on the milestone, Pooja Rathore, COO of Tissoli, said: “Palazzo Tissoli is the embodiment of our vision to create places that inspire, elevate, and redefine modern living. We are extremely proud to partner with a globally renowned design house like Pininfarina to bring this vision to life through our flagship project. Palazzo Tissoli will be an architectural marvel that blends art with life, design with function, and tradition with modernity. With its striking architecture, resort-style amenities, and a philosophy rooted in community, Palazzo Tissoli sets a new benchmark for branded living on Al Marjan Island.”

Drawing inspiration from the geometric beauty of Ras Al Khaimah’s Hajar Mountains, Palazzo Tissoli reflects Pininfarina’s 95-year legacy of design excellence. The design powerhouse is one of the world’s leading designers of branded spaces and will be designing the Palazzo Tissoli as their first architectural masterpiece in RAK. With a portfolio of more than 1,950 projects worldwide, Pininfarina brings its signature philosophy of uniting beauty with performance, balancing art with industry, and tradition with innovation, creating residences that embody timeless Italian style and precision.

Commenting on the partnership, Fabio Calorio, Senior Vice President of Pininfarina, added “We are delighted to partner with Tissoli on this landmark project. For more than 95 years, Pininfarina has pursued the perfect balance of beauty and performance across architecture, automobile design, and cultural icons. Palazzo Tissoli is a unique opportunity for us to bring this heritage to the emerging emirate of Ras Al Khaimah. With this project we will be translating our Italian DNA into a project that reflects both the natural beauty and the dynamic lifestyle that is evolving in Al Marjan Island. Every detail has been crafted to offer residents a home that is not only functional but also an authentic expression of Italian design excellence.”

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Reflex Angelo Joins MERED’s Dubai Project to deliver a full Pininfarina experience

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Modern master bedroom with contemporary Pininfarina furniture, textured wall panels, panoramic city views, and neutral color scheme in luxury Dubai apartment.

MERED, the award-winning international real estate developer, has partnered with Reflex Angelo, the global Italian luxury furniture brand, to provide Pininfarina branded furniture able to enhance the one of a kind living experience at ICONIC Residences Design by Pininfarina, the developer’s flagship project in Dubai. This collaboration marks Reflex Angelo’s debut partnership with a real estate developer in the UAE.

Apartments in ICONIC Residences will feature custom-design built-in furniture by Pininfarina. As part of collaboration with Reflex, residents will have the option to complete their homes with a Pininfarina furniture premium collection, enjoying exclusive perks and benefits that bring the full Italian experience throughout their living space. Located in Dubai Internet City, the 290-metre tower will be the tallest in the area, offering 310 luxury apartments with sea views and convenient access to hotspots like Palm Jumeirah and Dubai Marina.

Reflex Angelo and Pininfarina have been collaborating since 1997, delivering masterpieces such as the Vela Armchair and the Orizzonte collection, a modular seating system that balances form and function. This long-standing relationship ensures that the optional furniture offered at ICONIC Residences reflects the same design language as the apartments themselves, creating a cohesive look throughout the home.

Michael Belton, CEO of MERED, commented: “Our partnership with Reflex Angelo is part of our goal to deliver genuine quality and design consistency and full Pininfarina experience at ICONIC Residences. We want to ensure that residents experience a fully integrated premium home, from structure to interior. As Dubai’s elite lifestyle sets new benchmarks for global luxury, our project reflects both the city’s ambition and the expectations of a global, design-conscious audience.”

Luciano Lucatello, Chairman of Reflex Angelo added: “This project stands out in our global portfolio, not only as our first collaboration with a real estate developer, but also because of the shared commitment to design integrity and material quality. Working alongside Pininfarina and MERED gives us a meaningful platform to bring our Italian craftsmanship into a market that values sophistication.”

Dubai’s luxury property market is set to outpace all others in price growth in 2025. A recent Knight Frank survey found that 69 percent of high-net-worth individuals are interested in purchasing a branded residence in Dubai, underlining strong demand for projects associated with established design and architectural firms. At the same time, the UAE’s residential market is on track to exceed $400 billion in 2025, reflecting sustained investment in high-end, design-driven developments.

As MERED expands its footprint in the Middle East, the company remains focused on delivering projects that reflect international design standards and long-term impact.

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Natuzzi Italia Illuminates Spaces with the Poetry of Light

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Modern living room interior with wall art, decorative lighting fixtures, glass vases, and large windows overlooking greenery.

A New Chapter in Lighting Design Crafted in Italy

Natuzzi Italia, synonymous with the art of Italian living, unveils a radiant ensemble of lighting creations designed in collaboration with Italamp. Each piece is not merely a lamp, but a sculpture of light—crafted to transform spaces into theatres of elegance, intimacy, and emotion.

This new collection embraces the essence of Mediterranean sophistication: essential lines, exquisite materials, and a dialogue between tradition and modernity. Every lamp is 100% made in Italy, celebrating artisanal mastery while infusing interiors with luminous artistry.

The Collection: A Symphony of Light

Rosè (Design: Danilo De Rossi)
Inspired by the delicate silhouette of an upside-down glass, Rosé pays homage to the soft, warm hues of a desert sunset. Its refined finish and timeless elegance make it an icon of grace, transforming light into a radiant expression of beauty.

Solene (Design: Danilo De Rossi)
With a crystal heart carved by hand, Solene filters light through blown glass, creating an atmosphere of intimacy. It is the meeting point of tradition and innovation—a luminous secret whispered in elegance.

Nola (Design: Defne Koz & Marco Susani)

Suspended with ethereal grace, Nola recalls the pure form of a bell. Its delicate presence enhances interiors with brilliance, a quiet statement of lightness and refinement.

Aura (Design: Italamp Studio)

A luminous embrace, Aura softens and harmonizes every environment. Available in diverse sizes and compositions, it adapts seamlessly—whether enriching a vast hall or orchestrating dramatic scenographies.

Frida (Design: Roberta Vitadello & Stefano Traverso)

Minimal yet profound, Frida embodies the purity of light. A suspended glass sphere radiates warmth and intimacy, crafting an atmosphere that is timeless and deeply human.

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