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Homebox Unveils its Ramadan Collection: “Refreshing Traditions, Bring Home Your Ramadan

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Homebox proudly launches its highly anticipated Ramadan Collection as part of its “Refreshing Traditions” campaign. Bringing together timeless Ramadan traditions with contemporary design, this exclusive collection offers a sophisticated way to refresh homes for the holy month—all at unbeatable prices.

Celebrating Tradition with Contemporary Elegance

The Ramadan Collection showcases a curated selection of modern furniture, stylish home décor pieces, and elegant accessories. From the must have Indoor and Outdoor Majles to beautifully crafted sofas and versatile coffee tables and stunning dining sets that become the centrepieces of every iftar, Homebox has designed this collection to bring warmth and beauty to your home. Customers will also find intricately designed lanterns, statement tableware, cozy cushions, and contemporary accents, perfect for creating an inviting and festive atmosphere.

The Ultimate Destination for Pre-Ramadan Shopping:

  • Widest Collections near you; This Ramadan, Homebox brings the widest Ramadan assortment available at 15 locations across the UAE and online through the Homebox app and website, Homebox bring ensures accessibility for all customers.
  • Contemporary Styles with Enhanced Features: Refresh your home with elegant furniture featuring genuine marble, hardwood finishes, sintered stone surfaces, built-in charging points, and more.
  • Unmatched Brand Promise: Shop confidently with quality assurance, a two-year warranty, 30-day returns, and express delivery.
  • Exciting Offers & Discounts: Avail exclusive promotions and special discounts in-store and online.
  • Loyalty Rewards: Earn Shukran points with every purchase, redeemable on future orders.

A Word from Our Leaders

“Ramadan is a time for reflection, togetherness, and giving,” said Mr Ajay Antal, CEO, at Homebox. “Through our ‘Refreshing Traditions’ campaign, we honour the essence of the season while offering modern designs that elevate every home. Our Ramadan Collection is designed to transform living spaces into serene, beautiful sanctuaries, all while providing a hassle-free shopping experience.”

An Exclusive Launch Event to Remember

Homebox celebrated the launch of its Ramadan Collection with a grand event at its flagship showroom in Dubai. The stylish gathering welcomed journalists, bloggers, and influencers from the lifestyle, home décor, and fashion industries, offering them an exclusive first look at the collection.

Guests enjoyed a guided tour of the showroom, exploring key pieces from the collection, and participated in a Q&A session with the design team. The event highlighted how Homebox has the widest variety of Ramadan collections seamlessly blends tradition with contemporary design. “The media’s overwhelming response underscores the importance of making elegant home living accessible,” said Mr Ajay Antal, CEO of Homebox. “Our ‘Refreshing Traditions’ campaign reflects our commitment to quality, tradition, and modernity.”

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SEE Holding and Arabian Gulf Steel Industries Forge Partnership to Advance Sustainable Construction Practices

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SEE Holding & AGSI

SEE Holding, the parent company behind The Sustainable City brand, has signed a Memorandum of Understanding (MoU) with Arabian Gulf Steel Industries (AGSI), marking a significant step towards advancing sustainable construction practices in the region. The partnership will prioritize the integration of low carbon steel in future projects, reinforcing SEE Holding’s commitment to selecting sustainable materials to achieve its net zero ambitions. Additionally, both entities will explore opportunities to promote circular economy practices, focusing on recycling and repurposing steel products to minimize waste and environmental impact.

The MoU signing ceremony was held at SEE Institute, SEE Holding’s knowledge partner and the region’s first operational net zero emissions building, underscoring a shared commitment to environmental responsibility.

Faris Saeed, Chairman & CEO of SEE Holding, stated: “Achieving net zero emissions requires a holistic commitment to reducing both embodied and operational emissions across every facet of the built environment. Our partnership with Arabian Gulf Steel Industries reaffirms our dedication to selecting materials that align with our net zero strategy while driving innovation in sustainable cities and communities. Through this collaboration, we aim to inspire transformative change in net zero construction practices across the region, redefining how sustainable infrastructure and cities are designed and built.” The collaboration extends beyond material selection, focusing on research and development (R&D) to innovate and refine techniques that enhance the adoption of low carbon steel in construction processes. Both parties will work together to develop new methodologies that optimize energy efficiency and reduce embodied emissions in building projects.

Asam Hussain, the AGSI’s Chief Executive Officer, said: “The partnership with SEE Holding represents a significant step forward by driving sustainable transformation in construction practices in the UAE. Our collaboration will ensure that we structurally embed demand for low-carbon materials to seize the opportunity of accelerating decarbonization of the hard-to-abate sector. Together, we are advancing environmental sustainability and driving positive economic and social impact.”

AGSI is the World’s first Carbon Neutral Steel Plant and Low Carbon Steel Manufacturing Facility based in the UAE. The company is pioneering low carbon products play a critical role in decarbonizing not only the steel industry but also the built environment. By incorporating 100% recycled low carbon steel SEE Holding aims to significantly reduce embodied emissions while maintaining the highest standards of durability and strength required for modern construction. AGSI’s state-of-the-art facilities are designed to minimize waste and energy consumption, aligning seamlessly with SEE Holding’s ethos of responsible urban development.

AGSI has also signed the Memorandum of Understanding with SEE Institute with a shared vision of advancing knowledge. Both companies will work together to introduce training programs targeted at architects, engineers, and construction professionals to raise awareness of low carbon steel benefits and foster its adoption across the sector. The partnership will also prioritize performance monitoring, implementing robust reporting mechanisms to track environmental impact, measure emission reductions, and enhance project transparency.

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GJ Properties brings the best of Biltmore Residences Sufouh – “The Atmosphere Collection”

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GJ Properties

GJ Properties introduces Biltmore Residences Sufouh. Scheduled for completion in 2026, this project is already 65% sold and now their most coveted and exclusive units are available.

12 of the best and exclusive residential units, exemplifying crafted and future-ready living spaces are available for purchase. Biltmore Residences, a distinct brand of the Millennium Hotels & Resorts, a 5-star luxury hotel apartment residences nestled in the prestigious Al Sufouh, Dubai. After Los Angeles, Tbilisi and London, this is the second Biltmore property in Dubai. The 44-story, elegant tower combines  exceptional design with panoramic views and fully-furnished, premium amenities, offering residents a lifestyle of unparalleled  elegance. The project’s architecture harmonizes with Dubai’s iconic skyline while setting itself apart with innovative design elements that prioritize environmental responsibility.

Residents of the penthouse can look forward to bespoke interiors sprawled across 4600 sq ft spacious design. Situated from the 39th to the 44th floor, these units will have the best views of Jumeirah Palm Islands and the iconic Burj Khalifa whilst overlooking Sheikh Zayed Road – the bustling heartline of central Dubai. The penthouse residences will have access to exclusive, indulgent features such as a private Zen Garden terrace, a list of gourmet menus and world-class concierge services – including priority access elevators only to the penthouse floors.

“Biltmore Residence Sufouh is not just a residence; it’s a lifestyle statement that reflects our commitment to luxury and community living right in the heart of Dubai,” said Ali Jaber, CEO of GJ Properties. “We aim to provide a living experience that aligns with the values and aspirations of Dubai’s elite while delivering a valuable investment opportunity.”

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MillerKnoll Unveils New Sustainability Strategy and Issues 2024 Better World Report

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MillerKnoll

MillerKnoll has unveiled a new sustainability strategy and published its 2024 Better World Report, detailing the company’s efforts to design a better future for MillerKnoll associates, communities around the globe and the planet we share.

Climate change is an urgent, global challenge, and at MillerKnoll, we are taking bold steps to drive change,” said Andi Owen, CEO of MillerKnoll. “Our associates are working with our partners, suppliers and customers to further improve the sustainability of our processes, products and the spaces we design. These new goals build upon our history of environmental stewardship and represent an ongoing commitment to design for the good of humankind.”

Driven by the mission to design and create the world’s best products in the most sustainable way, MillerKnoll’s sustainability strategy focuses on three key areas:

  • Carbon: Design the lowest carbon footprint products and commit to achieving net-zero carbon emissions by 2050.1
  • Materials: Use sustainable, 100% bio-based or recycled materials by 2050.
  • Circularity: Create timeless, durable products with zero waste by 2050.

“We aim to transform how we design, manufacture, deliver and maintain furnishings. It starts the moment a design is conceived and continues even after a product has reached the end of its life,” said Sean McDowell, SVP of Innovation and Sustainability at MillerKnoll. “Our refined sustainability strategy establishes clear short- and long-term goals to drive meaningful improvements in carbon, materials and circularity across every stage of our product journey, creating lasting change.”

Commitment to Net-Zero by 2050

MillerKnoll recognises every decision has an impact on the planet – from the materials selected to the energy consumed to the logistics that bring products to market. Every step in the process contributes to the company’s carbon footprint. That’s why MillerKnoll is committed to reducing carbon emissions and focused on achieving net-zero by 2050. Through innovation, dedication and data-driven decisions, its teams are continuously improving the product creation process.

Key Initiatives to Achieve Net-Zero

  • Sustainable Materials and Safe Chemistry: Prioritise natural, low-carbon and recycled materials and ensure that its products are safe for people and the environment.
  • Energy and Waste Reduction: Commit to using renewable energy and minimising waste and water use across manufacturing processes.
  • Smart Packaging and Logistics: Continue to reduce usage of single-use plastic packaging, including polystyrene and bubble wrap. Leverage artificial intelligence (AI) to optimise routing and load efficiency and transition fleet to use more biofuel and electric energy, further reducing emissions from transportation.
  • Supply Chain Collaboration: Engage Tier 1 and Tier 2 suppliers to reduce waste and drive efficiency.
  • Global Take-Back Programme: Reclaim and responsibly resell, restore, refurbish or recycle its furniture, no matter its condition.

To demonstrate tangible progress against this new strategy, the company has set the following short-term goals:

  • Eliminate added per- and poly- fluoroalkyl substances (“PFAS”) in North America by FY2025 and globally by FY2027.
  • Transition to 100% renewable electricity by FY2026.
  • Develop specific action plans for the top five commodities to increase material utilisation and efficiency by FY2026.
  • Establish logistics carbon baselines and set reduction goals by FY2026.
  • Increase furniture waste diverted from landfills to 10 million pounds (approximately 4.5 million kg) by FY2027.
  • Establish carbon baselines and set reduction goals for its top 25 suppliers by FY2027.
  • Publish the carbon footprint for the company’s top 100 products each year and new products by FY2028.
  • Achieve a 25% reduction in the carbon footprint of top 100 products by FY2030.
  • Exceed 75% recycled content in top 100 textiles by FY2030.
  • Achieve 90% sustainably harvested, ethically sourced natural materials by FY2030.
  • Achieve zero landfill for the top five manufacturing sites by FY2030.
  • Eliminate single-use plastic packaging for MillerKnoll manufacturing sites by FY2030.
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