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ANAX Developments Unveils ELLE Residences Dubai Islands at Grand Launch Event Marking a new Era of Luxury Branded Residences

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Ravi Bhirani, Managing Director of ANAX Developments, speaking at ELLE Residences Dubai Islands launch event in formal blue tuxedo at podium.

ANAX Developments, one of Dubai’s most dynamic luxury developers, has unveiled ELLE Residences, its latest landmark project redefining branded living in the region. Slated for completion by Q3 2027, this stunning project marks a new era of branded residences in the heart of Dubai Islands. Following the success of its first residential tower in Miami, ELLE, owned by the Lagardère Group, has partnered with ANAX Developments to create its branded residences portfolio in the Middle East, for the very first time. This landmark collaboration combines ELLE’s global lifestyle ethos with ANAX’s deep understanding of Dubai’s evolving luxury market, creating a new flagship project that is set to become a cultural and architectural icon for the region.

The launch event delivered an unforgettable evening of world-class entertainment and glamour, featuring international celebrities and show-stopping performances. Renowned fashion designer Manish Malhotra unveiled his latest collection in a dazzling runway showcase. The star-studded evening included music icons Nancy Ajram, Nora Fatehi, Sidharth Malhotra and others, captivating guests late into the night.

Satish Sanpal, Founder and Chairman of ANAX Holding, commented: “Dubai is a city that thrives on creativity, ambition, and global appeal and this is exactly what ELLE Residences Dubai Islands represents. This partnership is about so much more than introducing an international icon to the region. It is about creating a development that reflects the essence of Dubai. We want to create homes that speak to the rhythm of life here – bold, connected and always evolving. ELLE is a celebrated brand that embodies individuality and style. We are building a destination that captures the same joy and possibility that defines Dubai. This project reflects a lifestyle that resonates with the city’s spirit; contemporary, vibrant and full of opportunity.”

Developed under a licensing agreement with Lagardère News (an entity of the Lagardère Group), ELLE Residences Dubai Islands will embody the brand’s forward-looking approach to lifestyle living. The project is designed around ELLE’s unique signature; a blend of contemporary style, self-expression and cultural sophistication, rooted in everyday style.

Constance Benqué, CEO of ELLE International and Lagardère News, commented:
“ELLE stands for innovation, style and cultural relevance. ELLE’s expansion into Dubai showcases the city’s position as one of the most exciting destinations for branded residences in the world. Dubai has become a global capital for luxury living and ELLE Residences Dubai Islands will set a new benchmark for what branded residences can deliver. This launch is a milestone in ELLE’s journey, and we are proud to bring ELLE lifestyle vision to such a dynamic and globally influential market. The goal is to create a destination that celebrates joy, individuality and the contemporary spirit that has always defined ELLE.”

“At ANAX Developments, we are proud to bring this landmark project to life on Dubai Islands, the city’s most coveted and ambitious new waterfront destination,” said Ravi Bhirani, Managing Director of ANAX Developments. “Our residences offer direct beachfront access, sweeping sea views, and unmatched proximity to retail, cultural, and world-class leisure amenities. We believe this project will redefine Dubai’s new era, where fashion, lifestyle, and real estate converge to create something truly extraordinary.”

Featuring a collection of 91 beautiful apartments and 7 stunning townhouses, each thoughtfully designed to combine privacy, space and spectacular views, the project will be an investor’s delight and a homeowner’s pride. Priced between AED 3,200 and AED 3,600 per square feet, the project will offer a range of intimate one-bedroom residences to expansive four-bedroom townhouses spanning up to 4,592 sq ft. Every home has been created to frame the sea and skyline through floor-to-ceiling glazing and wraparound terraces. Whether a seasonal retreat or a year-round address, the layouts balance open-plan living with private escapes – a rarity in Dubai’s luxury residential market.

The apartments and townhouses are being brought to life by internationally acclaimed design firms, The One Atelier and ARQUINAUT, the creative studio acting as a consultant for ELLE Residences concept.

Interiors draw on ELLE’s five pillars of fashion, beauty, culture, lifestyle and society to create spaces that feel curated and completely unique. Expect sculptural fireplaces, bespoke wallpapers, bronze accents and marble alongside soft, layered lighting and art that pays homage to the city’s vibrant and contemporary scene. ELLE Residences Dubai Islands is designed as a wellness-driven community where rooftop pools and sunlit terraces capture panoramic Gulf views and curated spaces. From private spas and yoga decks to landscaped gardens and social lounges offering sanctuary and connection. A 24-hour concierge, valet and security ensure seamless service, while the amenities are tailored for balance, beauty and belonging.

Living at ELLE Residences Dubai Islands is about embracing a lifestyle as iconic as the brand itself. It’s a world where every detail is designed to inspire confidence, connection and joy. It’s an invitation to live your own cover story. The result is a collection of homes that feel as though they belong on the pages of a magazine.

With sales officially opening 26 September 2025, ELLE Residences Dubai Islands signals the start of a bold new chapter in the region’s property market: a project that is dynamic, culturally attuned and distinctly Dubai.

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OBJECT 1 MARKS ABU DHABI ENTRY WITH LAUNCH OF A1LA RESIDENCE ON AL REEM ISLAND

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Object 1 has officially announced its first residential development in Abu Dhabi, A1LA Residence, marking a major milestone in the company’s expansion into the capital. The launch positions Object 1 as a long-term participant in Abu Dhabi’s property market, entering with a project shaped by end-user relevance, investment credibility, and a clear commitment to building for the Emirate’s future.

Located on Al Reem Island, A1LA Residence will comprise 171 units, including one-, two-, and three-bedroom apartments, as well as a limited collection of two- and three-bedroom duplexes across 17 residential floors. The project spans approximately 247,022 sq ft of built-up area, with handover scheduled for Q4 2028. The development is designed around three levels of world-class amenities, including a sky pool on the 17th floor, cinema, clubhouse, gym, yoga and pilates room, BBQ area, games room, kids’ play areas, outdoor sports zones, and landscaped social spaces, creating a more layered offering for modern urban living.

The launch forms part of Object 1’s wider Abu Dhabi strategy, following the developer’s acquisition of four waterfront plots on Al Reem Island spanning more than 2 million sq ft, with a combined project value of AED 4.5 billion. This reflects a long-term view of Abu Dhabi as a market defined by institutional strength, sustainable growth, and rising demand for well-positioned residential communities.

A1LA Residence is positioned on Al Reem Island, one of Abu Dhabi’s most established investment and residential districts, in close proximity to Abu Dhabi Global Market (ADGM), the emirate’s leading financial free zone. The area has consistently ranked among Abu Dhabi’s top three districts for return on investment, recording the strongest annual price growth in 2025 at 45%, while sales volume more than tripled year on year. Al Reem Island’s rental yields are also widely tracked in the 6 to 8% range, reinforcing its appeal to both end-users and income-focused investors. It offers efficient access to Downtown Abu Dhabi and close connectivity to Saadiyat Island’s cultural and leisure destinations.

This launch comes as Abu Dhabi’s real estate market continues to strengthen in both performance and regulation. The Emirate recorded AED 142 billion in real estate transactions across 42,800+ deals in 2025, up 44% in value and 52% in volume year on year. Recent regulatory changes have further strengthened governance, transparency, and investor protections across the sector, providing the market with a clearer, more secure framework for continued growth.

Tatiana Tonu, CEO of Object 1, said: “Our decision to enter Abu Dhabi is based on long-term conviction. We are not approaching the Emirate as an opportunistic market cycle play, but as a developer committed to building residential projects that hold their value over time, serve real communities, and reflect the standards of a capital that is planning decades ahead. A1LA Residence brings together a proven location, clear market fundamentals, and a development strategy grounded in reliability, quality, and long-term relevance. As Abu Dhabi advances under Economic Vision 2030, we see strong alignment between the emirate’s direction and the kind of projects we want to deliver.”

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ELEVATE AWARDS AED 50 MILLION CONTRACT FOR MONDRIAN AL MARJAN ISLAND BEACH RESIDENCES

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ELEVATE has officially awarded an AED 50 million contract to Pinnacle Piling for the piling and foundation works package at Mondrian Al Marjan Island Beach Residences, marking another major construction milestone for the landmark beachfront development in Ras Al Khaimah.

The appointment reflects continued momentum on site, with shoring works already completed and the project progressing ahead of its construction programme. The award signals ELEVATE’s continued confidence in both the long-term fundamentals of the UAE real estate market and the exceptional growth trajectory of Al Marjan Island as one of the region’s most important emerging leisure and luxury destinations.

Zeeshaan Shah, Founder & Chairman of ELEVATE, said, “We were the fastest-selling project on the island and now we are setting the pace in construction too. That is exactly how we want to be judged – the strength of both our vision and our execution.”

“We remain as confident as ever in the UAE, in Ras Al Khaimah, and in the long-term future of Al Marjan Island. We are deeply grateful to the UAE’s leadership for continuing to create an environment that inspires confidence, enables ambition and allows long-term visions to be realised.”

“Our focus is simple: keep leading, keep building and continue delivering on the trust the market has placed in us.”

Pinnacle Piling brings more than 35 years of specialist geotechnical and foundation expertise to the project, having delivered some of the region’s most technically demanding developments.

Sai Kumar, Chairman and Owner of Pinnacle Piling, said, “We are proud to continue our partnership with ELEVATE on Mondrian Al Marjan Island Beach Residences and to play a key role in delivering this landmark development. The project has progressed strongly on site, with the shoring phase now successfully completed and our teams fully mobilised.”

“ELEVATE has moved with impressive speed and clarity, and we are committed to maintaining that momentum while delivering to the highest standards of safety, quality and execution.”

The project continues to attract strong market demand following the successful sell-out of Phase 1 and robust interest in Phase 2. Set on the shores of Al Marjan Island, the AED 1.8 billion Mondrian-branded beachfront development forms part of ELEVATE’s broader vision to deliver design-led, hospitality-driven living experiences in some of the region’s most compelling growth destinations.

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NATUZZI ITALIA HONORS THE MEDITERRANEAN SOUL THROUGH SUSTAINABLE ITALIAN DESIGN THIS EARTH DAY

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Harmonizing Italian Luxury and Sustainability for Earth Day 2026

Dubai, UAE — April 2026 – This Earth Day, Natuzzi Italia, the world’s most renowned Italian lifestyle brand, reaffirms its deep-rooted connection to the Mediterranean landscape by showcasing a collection defined by Eco-innovation, Bio-materials, and Circular Design.

For Natuzzi Italia sustainability is a pursuit of harmony—meeting the needs of the present without compromising the beauty of the future. This year’s Earth Day highlights feature collaborations with visionary designers to bring earth-conscious living to the forefront of luxury interiors.

Sustainable Innovation & Collaborative Design

The Wash Less Project by Fabio Novembre: A pioneering collaboration with Whirlpool, this project reinterprets the traditional valet stand into a harmonious, circular design. Built with a sturdy painted steel structure and upholstered in Ecoplen fabric produced entirely from recycled materials—this piece encourages sustainability by keeping clothes fresh and reducing unnecessary water consumption through its innovative “wash less” philosophy.

Ombra Dining Table by Claudio Bellini: A sculptural masterpiece that merges industrial strength with organic ethics. The asymmetrical legs are hand-troweled using Bio-mortar (Bio Malta), an eco-sustainable and bio-compatible finish crafted from natural elements including quartz, terracotta dust, marble, and mother of pearl. This concrete-effect innovation proves that monumental design can be achieved through earth-friendly chemistry.

Colle Sofa by Bjarke Ingels Group (BIG): Inspired by the soft, hospitable silhouettes of early Natuzzi models, Colle captures the effortless relaxation of Mediterranean life. Beyond its visual comfort, it features Eco-friendly padding made from microcellular polyurethane foam derived from renewable plant-based raw materials, ensuring your comfort is grounded in nature.

Artisanal Craftsmanship & Natural Fibers

Papel Rug by Ar-o Studio: A collection of loom-woven rugs crafted from FSC and PEFC-certified paper yarns. This natural, sustainable material is treated with an industrial dirt-repellent film that prevents absorption, ensuring longevity and ease of care without the use of harsh chemicals. Each rug is a testament to the beauty of handmade, biodegradable fibers.

Silo Vases by Marcel Wanders: These hand-made terracotta urns are crafted by master ceramists in the Salento area, honoring ancient Italian traditions. Featuring glazed interiors and rustic rope handles, the Silo collection celebrates the raw, earthen beauty of clay—a material that is as timeless as it is sustainable.

Pumo Lukky by Lorenza Bozzoli: A reinvention of the traditional Apulian good luck charm. Bozzoli dresses the wooden-framed Pumo in vibrant viscose cords and brass details, blending fashion-forward textures with a structural commitment to natural materials.

Explore the Earth Day collections at Natuzzi Italia showrooms on Sheikh Zayed Road and beyond, where every piece tells a story of respect for the environment.

Natuzzi Italia showrooms or online.

•        Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai

•        Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai

•        Natuzzi, The Galleria, Abu Dhabi

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