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ANAX Developments Unveils ELLE Residences Dubai Islands at Grand Launch Event Marking a new Era of Luxury Branded Residences

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Ravi Bhirani, Managing Director of ANAX Developments, speaking at ELLE Residences Dubai Islands launch event in formal blue tuxedo at podium.

ANAX Developments, one of Dubai’s most dynamic luxury developers, has unveiled ELLE Residences, its latest landmark project redefining branded living in the region. Slated for completion by Q3 2027, this stunning project marks a new era of branded residences in the heart of Dubai Islands. Following the success of its first residential tower in Miami, ELLE, owned by the Lagardère Group, has partnered with ANAX Developments to create its branded residences portfolio in the Middle East, for the very first time. This landmark collaboration combines ELLE’s global lifestyle ethos with ANAX’s deep understanding of Dubai’s evolving luxury market, creating a new flagship project that is set to become a cultural and architectural icon for the region.

The launch event delivered an unforgettable evening of world-class entertainment and glamour, featuring international celebrities and show-stopping performances. Renowned fashion designer Manish Malhotra unveiled his latest collection in a dazzling runway showcase. The star-studded evening included music icons Nancy Ajram, Nora Fatehi, Sidharth Malhotra and others, captivating guests late into the night.

Satish Sanpal, Founder and Chairman of ANAX Holding, commented: “Dubai is a city that thrives on creativity, ambition, and global appeal and this is exactly what ELLE Residences Dubai Islands represents. This partnership is about so much more than introducing an international icon to the region. It is about creating a development that reflects the essence of Dubai. We want to create homes that speak to the rhythm of life here – bold, connected and always evolving. ELLE is a celebrated brand that embodies individuality and style. We are building a destination that captures the same joy and possibility that defines Dubai. This project reflects a lifestyle that resonates with the city’s spirit; contemporary, vibrant and full of opportunity.”

Developed under a licensing agreement with Lagardère News (an entity of the Lagardère Group), ELLE Residences Dubai Islands will embody the brand’s forward-looking approach to lifestyle living. The project is designed around ELLE’s unique signature; a blend of contemporary style, self-expression and cultural sophistication, rooted in everyday style.

Constance Benqué, CEO of ELLE International and Lagardère News, commented:
“ELLE stands for innovation, style and cultural relevance. ELLE’s expansion into Dubai showcases the city’s position as one of the most exciting destinations for branded residences in the world. Dubai has become a global capital for luxury living and ELLE Residences Dubai Islands will set a new benchmark for what branded residences can deliver. This launch is a milestone in ELLE’s journey, and we are proud to bring ELLE lifestyle vision to such a dynamic and globally influential market. The goal is to create a destination that celebrates joy, individuality and the contemporary spirit that has always defined ELLE.”

“At ANAX Developments, we are proud to bring this landmark project to life on Dubai Islands, the city’s most coveted and ambitious new waterfront destination,” said Ravi Bhirani, Managing Director of ANAX Developments. “Our residences offer direct beachfront access, sweeping sea views, and unmatched proximity to retail, cultural, and world-class leisure amenities. We believe this project will redefine Dubai’s new era, where fashion, lifestyle, and real estate converge to create something truly extraordinary.”

Featuring a collection of 91 beautiful apartments and 7 stunning townhouses, each thoughtfully designed to combine privacy, space and spectacular views, the project will be an investor’s delight and a homeowner’s pride. Priced between AED 3,200 and AED 3,600 per square feet, the project will offer a range of intimate one-bedroom residences to expansive four-bedroom townhouses spanning up to 4,592 sq ft. Every home has been created to frame the sea and skyline through floor-to-ceiling glazing and wraparound terraces. Whether a seasonal retreat or a year-round address, the layouts balance open-plan living with private escapes – a rarity in Dubai’s luxury residential market.

The apartments and townhouses are being brought to life by internationally acclaimed design firms, The One Atelier and ARQUINAUT, the creative studio acting as a consultant for ELLE Residences concept.

Interiors draw on ELLE’s five pillars of fashion, beauty, culture, lifestyle and society to create spaces that feel curated and completely unique. Expect sculptural fireplaces, bespoke wallpapers, bronze accents and marble alongside soft, layered lighting and art that pays homage to the city’s vibrant and contemporary scene. ELLE Residences Dubai Islands is designed as a wellness-driven community where rooftop pools and sunlit terraces capture panoramic Gulf views and curated spaces. From private spas and yoga decks to landscaped gardens and social lounges offering sanctuary and connection. A 24-hour concierge, valet and security ensure seamless service, while the amenities are tailored for balance, beauty and belonging.

Living at ELLE Residences Dubai Islands is about embracing a lifestyle as iconic as the brand itself. It’s a world where every detail is designed to inspire confidence, connection and joy. It’s an invitation to live your own cover story. The result is a collection of homes that feel as though they belong on the pages of a magazine.

With sales officially opening 26 September 2025, ELLE Residences Dubai Islands signals the start of a bold new chapter in the region’s property market: a project that is dynamic, culturally attuned and distinctly Dubai.

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TEA VOYAGE: AN EXCLUSIVE TEA BLENDING EXPERIENCE BY NEWBY TEAS AND LUNAROSSA

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Newby Teas, in collaboration with Lunarossa, hosted Tea Voyage: An Exclusive Tea Blending Experience, an immersive evening that brought together the craft of fine tea, creativity, and Italian hospitality aboard the elegant Lunarossa houseboat.

Setting sail from Business Bay Marina towards the World Islands, guests embarked on a unique sensory journey surrounded by Dubai’s breathtaking views, a golden sunset, and the calming rhythm of the sea. The intimate setting of the Lunarossa houseboat provided the perfect backdrop for an evening dedicated to discovery, connection, and the art of tea.

The Tea Voyage experience began with an introduction to the fascinating world of tea, exploring its rich history, origins, and the characteristics that distinguish each type of tea. Guests also discovered how tea cultivation, harvesting techniques, and leaf selection influence not only flavour and aroma, but also naturally occurring compounds such as fluoride, reinforcing Newby’s commitment to quality from leaf to cup.

Guests were then invited to discover the art of tea blending through an interactive sensory experience. Beginning with four carefully selected base teas, participants explored each tea individually, engaging their senses to understand the distinctive aromas, flavours, and personalities of each blend. They were then introduced to supporting and top notes, experimenting with an array of ingredients ranging from vibrant strawberry and mango, to delicate raspberry and peach, as well as calming chamomile and rose. Experiencing tea from leaf to cup, demonstrated the patience and precision behind every carefully crafted blend.

Adding a culinary element to the evening, guests were given a unique palate teaser, challenging them to identify the flavours behind a specially created rooibos infusion inspired by the flavours of tiramisu. Combining cocoa nibs, cocoa powder, and creamy notes, the creation captured the indulgent essence of the classic Italian dessert in a refined tea format.

As part of the Tea Voyage experience, guests became tea blenders themselves, carefully weighing and blending their chosen ingredients to craft their own signature teas. Each participant brewed their personal creation and shared the inspiration behind their blend, giving it a unique name and transforming the simple ritual of tea into a personal expression of creativity.

The collaboration with Lunarossa brought together two worlds built around craftsmanship and memorable experiences. Meaning “Red Moon” in Italian, Lunarossa is a Business Bay-based Italian restaurant known for its authentic Italian cuisine and warm hospitality. Its beautifully designed houseboat, featuring serene blue interiors and elegant details, created an atmosphere of tranquillity and sophistication throughout the evening.

Despite the warmth of the July evening, the gentle sea breeze, open skies, and stunning sunset views created the ideal environment for guests to relax, connect, and immerse themselves in the world of tea.

Through Tea Voyage, Newby Teas continues to redefine the tea experience, transforming every cup into a journey of flavour, creativity, and discovery.

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MILANO BY DANUBE UNVEILS NEW DEIRA SHOWROOM, FORECASTING STRONG GROWTH IN DUBAI’S EXPORT AND RESELLER MARKET

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Milano by Danube has announced the launch of its new B2B showroom in Deira, further strengthening its presence in one of the UAE’s most dynamic commercial districts. Marking the brand’s fourth showroom in Deira, the expansion reinforces Milano’s commitment to serving the region’s thriving export, wholesale and retail markets while positioning the company to capitalize on the anticipated recovery in global trade activity.

Recognised as the heart of Dubai’s traditional trading ecosystem, Deira has long been a preferred sourcing destination for buyers from across the CIS region, East and West Africa, the Middle East, India, Pakistan, Bangladesh, Sri Lanka, Afghanistan, Mauritius, Fiji and several other international markets. As one of the world’s leading port and free trade hubs, Dubai continues to attract wholesalers, exporters, traders and project buyers seeking reliable sourcing partners, with Deira remaining at the centre of this activity.

Recent geopolitical developments led to a temporary moderation in trading activity across key hubs such as Deira; however, market indicators now point towards a steady return of demand, renewed buyer movement, and strengthening business confidence. The launch of Milano by Danube’s new B2B showroom comes at this pivotal juncture, reflecting the brand’s confidence in Deira’s resilience and Dubai’s continued position as a global trading gateway.

Milano has consistently adopted a long-term growth approach, continuing to invest even during periods of market uncertainty. The company recently expanded its retail footprint with the launch of its Maleha showroom in Sharjah and has now further strengthened its presence in Deira by securing a prime location that supports its long-term vision for export-led growth. Beyond expanding its own footprint, this launch is expected to boost confidence among traders in the Deira market and encourage more businesses to expand and invest in the area.

Speaking on the occasion, Anis Sajan, Vice Chairman of Danube Group, said, “Deira is not just a market for us; it is where my journey began. This is where I learned the fundamentals of trade: trust, relationships, hard work, and speed. In many ways, this journey feels deeply personal. I started Milano from Deira, and coming back to launch yet another showroom here feels truly surreal. I believe the export market is poised for significant growth over the next six months, and this is the right time to strengthen our presence, invest strategically, and prepare for the opportunities ahead.” 

Sahil Sajan, Director at Milano, added, “The new showroom has been designed as a one-stop sourcing destination for wholesalers, exporters and retail customers. Our diverse product portfolio across sanitaryware, hardware, electricals, chandeliers and tiles allows customers to source multiple categories under one roof. Combined with our strong inventory, competitive pricing and efficient supply chain, we are able to offer greater convenience and flexibility to our customers while strengthening Milano’s position as a preferred sourcing partner for businesses across global markets.” 

Milano’s integrated supply chain further differentiates the brand within the market. With warehousing facilities in Jebel Ali, the company maintains substantial inventory while also enabling customers to source mixed product categories.

Sahil Sajan further added, “Despite geopolitical tensions and rising freight costs, we remained confident that demand would remain resilient and that customers with genuine requirements would absorb the additional cost. Therefore, we continued our shipments without interruption and ensured that none of our containers were sent back to their source. This decision is now contributing to our growth.”

Looking ahead, Milano expects to achieve a further 20% growth over the next six months as export activity gains momentum, reinforcing its commitment to supporting Dubai’s position as one of the world’s leading global trading gateways. 

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EUROPHON ACOUSTICS SETS A NEW ACOUSTIC BENCHMARK AT DEWA’S AL SHERA’A HQ

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Government and public-sector developments across the GCC are increasingly setting new benchmarks for sustainable, people-centric workplaces. Employee wellness is now a business priority, and acoustic comfort is increasingly being recognised alongside air quality, daylight, and thermal performance. In the UAE, the wellness economy is valued at approximately $40.8 billion, while 90% of residents say they prioritise healthy living and working environments. For sustainability-led government buildings in particular, sound is a headline requirement.

Answering that brief at one of the region’s flagship developments, Europhon Acoustics® has completed a large-scale acoustic installation at the Al Shera’a Headquarters for Dubai Electricity & Water Authority (DEWA), widely recognized as one of the world’s most advanced sustainable government buildings. Europhon Acoustics supplied and installed approximately 5,000 sqm of MELO® Acoustic Plaster across the building’s lobbies, gym and office spaces, achieving a stringent NRC 0.90 sound absorption target across a series of architecturally complex, curved spaces without a single visible joint or panel line.

Amna Khazi, Senior Executive Manager at Europhon Acoustics®, commented: “The DEWA Al Shera’a project was an important milestone for Europhon Acoustics®, It showcased our ability to deliver large-scale, high-performance acoustic solutions on one of the UAE’ s most prestigious and sustainable developments. The project involved complex acoustic and architectural requirements, demanding close coordination, technical expertise and a genuine commitment to quality. Successfully contributing to such a landmark project reinforces our reputation as a trusted specialist in acoustic systems, and our capability to support iconic projects from concept through to completion.”

Engineering Silence into Complex Architecture

Large workplace environments require carefully engineered acoustic design to maintain speech clarity and create comfortable environments for employees. At Al Shera’a, this challenge was heightened by the building’s sweeping curves and non-standard geometries, which ruled out conventional modular acoustic panels.

MELO® was selected specifically for its seamless, monolithic finish, which leaves no visible joints –  a critical requirement for the clean architectural lines of the Al Sheraa HQ. Beyond aesthetics, it also delivers high acoustic performance, making it possible to meet the NRC 0.90 target without relying on modular panels or visible treatments. MELO’s standard finish was applied throughout without requiring any custom formulations, absorbing reflected sound across the lobbies and office areas to control reverberation and preserve speech clarity.

Given the complex geometries involved, installation required custom-cut profiles to accommodate curved surfaces, careful on-site coordination around non-standard wall contours, and precise on-site finishing to maintain MELO’s signature seamless look throughout. Europhon Acoustics managed the project end-to-end, handling both supply and installation, over a 12-month programme.

Acoustics as a Sustainability Metric

MELO® also contributes to the project’s LEED certification objectives, formulated with low VOC emissions to support healthier indoor air quality in line with sustainable building standards. It is an increasingly expected distinction of premium developments in the region: as WELL and LEED certifications converge around human health as much as physical sustainability, acoustic performance is emerging as a measurable ESG credential in its own right.

As government and public-sector developments increasingly prioritise employee wellness and productivity, acoustic comfort has become a key design consideration. At the same time, rising standards for sustainable and smart buildings across the region mean acoustic performance is now viewed as a core element of building quality.

A Region Tuning Into Acoustic Design

Demand for acoustic solutions is accelerating across the GCC, driven by a growing emphasis on occupant comfort, wellness, and sustainable building standards.

Beyond government projects, Europhon expects hospitality, retail, healthcare, and education to drive the next phase of adoption as acoustic comfort becomes a standard consideration in building design across the region.

Building on its contribution to landmark projects such as DEWA Al Shera’a Headquarters Europhon Acoustics continues to support the region’s vision for world-class, sustainable developments. As demand grows across government, hospitality, healthcare, education and commercial sectors, the company aims to further expand its footprint across the GCC while continuing to innovate in high-performance acoustic solutions.

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