Home Integrator
Introducing Sobha AquaCrest, the Second Cluster in Its Landmark $20 Billion Downtown UAQ | Sobha Realty Masterplan
Sobha Realty has announced the launch of Sobha AquaCrest, the second residential cluster within its landmark Downtown UAQ | Sobha Realty masterplan; a transformative USD 20 billion coastal destination that is redefining the urban and architectural landscape of Umm Al Quwain.
Spanning 25 million square feet, Downtown UAQ | Sobha Realty stands among the most ambitious coastal masterplans in the Northern Emirates, featuring seven kilometers of uninterrupted beachfront and a total coastline of eleven kilometers. Upon completion, it will accommodate over 150,000 residents and offer a blend of luxury residences, marinas, retail boulevards, offices, hospitality, and leisure zones, all designed to elevate beachfront living through sustainable urban design and timeless craftsmanship.
Sobha AquaCrest, a five-tower cluster comprising one-, two-, and three-bedroom apartments and duplexes, is set for handover by June 2029. Blending contemporary design with coastal tranquility, the cluster embodies Sobha Realty’s signature precision and attention to detail. Each residence integrates advanced sustainability features, including double-glazed façades for superior heat and sound insulation, energy-efficient HVAC systems, district cooling for reduced power consumption, EV charging stations, and the use of eco-friendly materials that contribute to a healthier living environment.
Commenting on the launch, Francis Alfred, Managing Director of Sobha Realty, said:
“Downtown UAQ | Sobha Realty is envisioned as a new urban landmark; a vibrant, self-contained city that seamlessly integrates modern design, sustainability, and coastal beauty. Sobha AquaCrest marks the next chapter in this vision, bringing together architectural excellence and beachfront serenity to create a truly distinctive community.”
More than half of the Downtown UAQ | Sobha Realty masterplan is dedicated to open and green spaces, creating a harmonious balance between nature and modernity. Landscaped parks, jogging tracks, and beach promenades will be interwoven throughout the community, encouraging active and connected lifestyles. The masterplan is also conceived as a next-generation mobility hub, with future provisions for air and water taxis, enabling seamless, sustainable connectivity across the emirate.
The wider community will feature an array of cultural, wellness, and leisure experiences, from an Art and Design District and a Museum and Marine Experience Center to a Wellness Park, multiple – marinas, public beach, retail and dining promenade, and open-air Amphitheatre. Together, these elements will bring vibrancy and life to Umm Al Quwain’s coastline while fostering a deep connection with its natural environment.
Sustainability remains the foundation of Sobha Realty’s long-term vision for the Northern Emirates. Both Downtown UAQ | Sobha Realty and Sobha Siniya Island reflect a shared commitment to eco-sensitive development, marine conservation, and responsible coastal planning. Sobha Siniya Island alone dedicates 60 percent of its total area to protected green zones, mangroves, and open natural habitats.
Together, these two master developments are projected to contribute nearly 30 percent of Sobha Realty’s total sales in 2025, with a combined sales of AED 12 billion, underscoring growing investor confidence in Umm Al Quwain’s long-term growth potential.
As Sobha Realty expands its presence beyond Dubai, the brand continues to strengthen its legacy as one of the UAE’s most trusted names in real estate; a developer whose craftsmanship, foresight, and integrity continue to set new benchmarks in the industry.
Home Integrator
A SEASON OF RADIANT HOSPITALITY: NATUZZI ITALIA CELEBRATES MOTHER’S DAY AND THE SPIRIT OF EID WITH MASTERPIECES OF ITALIAN COMFORT

As the UAE prepares for a season of profound celebration, Natuzzi Italia, the world’s most recognized luxury furniture brand, is proud to unveil a captivating collection curated to honor both Mother’s Day and the upcoming Eid al-Fitr festivities. This year, the brand invites clients to redefine the art of gifting and hosting by blending the soul of Italian craftsmanship with the warmth of regional traditions.
Whether seeking to elevate the home for festive Eid hospitality or searching for a heartfelt tribute for Mother’s Day, Natuzzi Italia presents a collection that captures the essence of both occasions. This curated selection ranges from the sculptural elegance of the Fiore armchair to a suite of lighting and art objects designed to embody the spirit of the season.
The Fiore Armchair: A Symphony of Nature
Designed by the acclaimed Marcantonio, the Fiore armchair is a masterpiece that blurs the boundary between functional furniture and fine sculpture. Inspired by the delicate strength of petals and the organic flow of nature, Fiore envelops the body in fluid, sinuous lines. Reflecting Natuzzi’s Apulian heritage through a poetic fusion of artisanal precision and emotional design, the piece invites the softness and growth of the natural world into the heart of the home.


Illuminating Elegance by adding a layer of radiant artistry to the interior:
The TEA Floor Lamp: Designed by Danelo de Rossi, this piece stands with the grace of a floral bouquet. Three stems rise from the base in a harmonious interplay of heights, culminating in satinated blown glass spheres that diffuse a soft, encompassing glow.

The MUNETTA Table Lamp: Designed by Danilo De Rossi, Munetta embodies the charm of a moment frozen in time. This cordless, dimmable lamp features precious blown glass and a touch sensor, casting a delicate, moonlight-inspired glow that brings a sense of magic and timeless elegance to any setting.

Artisanal Accents: SkLO
The seasonal transformation is completed by sophisticated accessories that function as contemporary art:
LAVA Bookends: A striking sculptural accessory composed of nearly solid glass, creating captivating visual depth. Ground and polished to perfection, they serve as both practical anchors and sophisticated decorative statements.

BLOOM Wallpiece: An organic sculptural composition meticulously crafted by layering individually blown glass pod-shapes. Each multi-dimensional form is precision-cut and polished, offering a sophisticated, nature-inspired focal point for any interior surface.

Celebrate the extraordinary women in your life and the joy of Eid with pieces that resonate with timeless beauty. Explore the ideal fusion of form and functionality at Natuzzi Italia showrooms or online.
• Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai
• Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai
• Natuzzi, The Galleria, Abu Dhabi
Home Integrator
CASA MILANO EXPANDS UAE FOOTPRINT WITH 7TH SHOWROOM LAUNCH IN AL AIN AMID MARKET UNCERTAINTY

At a time when global and regional markets continue to face uncertainty, Casa Milano announced the opening of its 7th showroom in the UAE, marking a significant milestone in the brand’s growth journey and reinforcing its confidence in the country’s long-term outlook.
The new showroom in Al Ain reflects Casa Milano’s continued expansion strategy despite wider conversations across industries around slowdowns, caution, and consolidation.
Speaking on the occasion, Azhar Sajan, Founder of Casa Milano, said, “Today is a very special and proud moment for all of us at Casa Milano. In the middle of a difficult and uncertain time, when many choose to pause, we choose to move forward with courage and belief. I am happy to have launched this during Ramadan. I feel the Al Ain market is buzzing, and this is the right time to enter it.”
The launch sends a strong signal about the resilience of the UAE market, with Casa Milano underscoring its belief that the country’s strong fundamentals continue to create opportunities for sustainable growth.
The Al Ain showroom is set to bring Casa Milano’s range of premium improvement solutions closer to homeowners, designers, architects, and developers in the city and surrounding regions. The brand has built its reputation on design-led offerings across sanitaryware, tiles, kitchens, wardrobes, and complete home concepts, serving both residential and hospitality projects.
Sajan added that the opening represents more than physical expansion, “This milestone is not just about opening another showroom. It represents the dedication, passion, and hard work of every member of the Casa Milano family. This success belongs to all of us.”
He further noted, “Challenges test our strength, but they also create opportunities. Today, we have shown that even in tough situations, with unity and determination, growth is always possible.”
With the launch of its Al Ain location, Casa Milano is expected to further strengthen its presence in the UAE and support rising demand for high-quality, luxury home improvement solutions in the market. Concluding his remarks, Sajan said, “I would like to sincerely congratulate the entire Casa Milano team for this achievement. Let this be another step toward an even brighter future.”
As businesses navigate an evolving market environment, Casa Milano’s latest expansion highlights its confidence in the UAE’s vision, the resilience of its economy, and the strength of continued forward momentum.
Home Integrator
GORENJE ELEVATES MIDDLE EASTERN HOMES WITH PREMIUM EUROPEAN APPLIANCE EXPERIENCE

Gorenje, one of Europe’s leading home appliance brands operating under Hisense Group, continues to strengthen its long-standing commitment to the Middle East by bringing its premium European appliance experience closer to modern households across the region. As families prepare for Ramadan, a time centered around togetherness, hospitality, and shared moments at home, Gorenje highlights a curated selection of appliances designed to simplify daily routines while enhancing comfort, efficiency, and contemporary living.
With more than seven decades of heritage rooted in European craftsmanship and innovation, Gorenje has built a reputation for combining advanced technology with refined aesthetics. The brand’s philosophy focuses on creating appliances that seamlessly integrate into everyday life, delivering intuitive functionality while elevating the overall home experience.
Responding to the growing demand for modern, design-led living spaces across the Middle East, Gorenje continues to emphasize its built-in appliance solutions, developed to complement contemporary architecture and open-plan homes. Designed around the concept of “Life Simplified,” Gorenje’s built-in range blends minimalist European design with intelligent functionality, allowing appliances to integrate naturally into kitchen environments while maintaining clean lines and visual harmony.
During the Ramadan period, Gorenje is spotlighting selected appliances across its key categories, offering consumers an opportunity to upgrade their homes with thoughtfully designed European solutions that combine performance, energy efficiency, and timeless aesthetics. The seasonal selection reflects the brand’s commitment to supporting families as homes become central spaces for connection, cooking, and shared experiences throughout the holy month.
“Gorenje has a strong and established presence in the Middle East, and we continue to see growing demand for appliances that combine design, innovation, and everyday practicality,” said Ismail Al Horani, Vice President for Middle East & Africa at Hisense. “Ramadan represents a meaningful time when homes bring people together, and our goal is to provide solutions that simplify daily living while enhancing the overall home experience through European design and innovation.”
Gorenje’s comprehensive portfolio spans cooking solutions, refrigeration, dishwashing, and laundry appliances, supporting every stage of home living. From advanced ovens designed to simplify meal preparation during busy Ramadan gatherings to refrigeration solutions that preserve freshness and optimize food storage, the brand delivers practical innovations tailored to modern lifestyles.
As lifestyles evolve and modern homes increasingly prioritize both functionality and aesthetics, Gorenje remains focused on delivering appliances that balance technology, design excellence, and user simplicity. By combining European heritage with innovation-driven development, the brand continues to support households across the region with solutions designed for contemporary living.
Gorenje appliances are available across leading retailers and project partners throughout the Middle East.
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