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Viva Italia! Future Hospitality Summit World showcases Italy’s new golden age of tourism with exclusive Country Pavilion

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Future Hospitality Summit

The Future Hospitality Summit – FHS World is unveiling a wealth of investment opportunities in Italy’s hospitality sector, with an exclusive pavilion showcasing the country’s new golden age of tourism.

The Italy Pavilion, on show at FHS World, Madinat Jumeirah Dubai, 27-29 October, will highlight the growth, evolution and future goals of the country’s hospitality and tourism sector, which is gearing up for a surge in lifestyle and boutique developments, heritage renovations, wellness retreats and sustainability-focussed offerings over the next 3-5 years.

Investor confidence in Italy has been boosted by a robust rebound of international tourism, with record arrivals over the last two years. Overnight stays reached 458.4 million in 2024, with overseas visitors accounting for more than half of them, making Italy the second most popular tourism destination in Europe, after Spain. Italy is seeing the fastest growth among major European destinations.

Marco G. Malacrida, Italia Hospitality founder, said: “Italy’s incredible – and historic – hospitality sector performance last year has created a virtuous circle, with increased demand fueling more investment, which in turn enables Italy to offer increasingly sophisticated hospitality products. The country is seen as a safe haven for capital and a dynamic, growing market that delivers long-term returns, particularly in projects that focus on sustainability, innovation, and premium, experience-led tourism. At FHS World, we will showcase how strong tourism demand, high-spending visitors and year-round appeal – backed by a government and tourist board commitment to facilitate investment, promote sustainability and enhance infrastructure – make Italy a solid choice for investors looking to create financial returns and a cultural impact.”

Future Hospitality Summit

While luxury remains a cornerstone of Italy’s hospitality and tourism sector, lifestyle hotels, resorts and unique offerings in emerging Italian destinations and lesser-known regions are seeing the most dynamic growth. Investors are discovering the potential of places beyond traditional destinations such Rome, Florence and Milan, and shifting their focus to regions from Abruzzo to Sicily, Puglia to Piedmont, and Umbria to the Dolomites. There is also huge potential in turning Italy’s historical villas, monasteries and palaces into hospitality icons, while adventure, sports, arts, music and gastronomy tourism are also expanding rapidly.

With investors and travellers increasingly favouring destinations that respect the environment, support local communities and create long term value, Italy is also spotlighting sustainability as a key pillar of its future tourism strategy.

Jonathan Worsley, Chairman of the Bench, organiser of FHS World, said: “Italy is open and ready for investment, and we are delighted to help facilitate that investment with our exclusive Italy Pavilion at FHS World.  Demand, diversification and discovery in Italy’s hospitality and tourism sector are creating exciting opportunities to become part of the country’s future – and to play a role in realising the country’s economic, tourism and sustainability goals.  Viva Italia!”

The FHS World Italy Pavilion is one of four country-focused stands at the event, with the Maldives, Albania and the Philippines also featured.

Visit futurehospitality.com/world/country-pavilions for more details, and Future Hospitality Summit (FHS) | Homepage for all things FHS World.

Hospitality

BAB EL BAHR COMBINES FLAVOR AND FUN FOR THE ULTIMATE SUHOOR THIS RAMADAN

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Overhead view of a BAB EL BAHR Suhoor table featuring freshly baked Arabic bread, scrambled eggs, hummus, foul medammas, labneh, pita bread, olives, herbs, and mixed Levantine dishes served with tableware and a lit candle.

This Ramadan, Bab El Bahr by Al Hallab invites guests to embrace the spirit of tradition, flavor, and togetherness with its authentic and indulgent Suhoor experience. Set against the vibrant backdrop of Mohammed Bin Rashid Boulevard, the restaurant offers a thoughtfully curated a la carte Suhoor menu designed to celebrate the pre-dawn meal in style, comfort, and warmth.

From classic Levantine favorites to contemporary twists, Bab El Bahr’s Suhoor menu caters to every palate. Guests can start with cheese selections such as Shilal, Kashkaval, and Baladiyeh, paired with grilled halloumi or eggs cooked to order, whether sunny side up, scrambled, or as an omelette. Traditional dishes like shakshuka, egg with soujouk, and egg with awarma add hearty, flavorful options for those looking for a protein-packed start to the day.

For those seeking authentic Levantine flavors, Bab El Bahr also serves foul medammas, balila, labneh, goat labneh with walnuts, makdous, and hummus-based dishes, including classic fatteh hummus and fatteh hummus bil lahme. The à la carte menu further highlights mini manakeesh (zaatar, cheese) and kaake traboulsieh (Akawi cheese or smoked turkey & kashkaval).

No Suhoor is complete without something sweet. Bab El Bahr offers jam and butter selections, ashta with honey, Nutella flatbread with bananas and toasted hazelnuts, cheese kunafa, fried katayef, Um Ali, and a seasonal fruit platter, ensuring a perfect balance of flavors to satisfy every craving.

To elevate the communal spirit, the restaurant provides backgammon boards, Jakaru boards, and playing cards, allowing guests to enjoy lighthearted games and connect with family and friends while savoring the pre-dawn meal.

Bab El Bahr’s Suhoor experience combines culinary authenticity, elegant presentation, and a welcoming atmosphere, making it an ideal destination for both traditional family gatherings and casual nights with friends during Ramadan.

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Hospitality

COUNTER CULTURE CAFÉ INTRODUCES LIMITLESS COFFEE OFFER

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A freshly prepared latte topped with delicate leaf‑style latte art is served in a pink cup and saucer at COUNTER CULTURE CAFÉ. Placed on a wooden table, the coffee is accompanied by a breakfast platter in the background, featuring a selection of light bites, creating a relaxed café setting ideal for coffee breaks or casual dining.

Counter Culture Café at Dubai Marriott Harbour Hotel & Suites invites coffee enthusiasts and remote workers to experience its new Limitless Coffee offer, available daily from 10:00 AM onwards

Perfect for those looking for a productive workday or an extended stay in a cozy setting, the offer is priced at AED 32 and includes unlimited coffee and tea selections, plus an exclusive 25% discount on food when opting for the Limitless Coffee package.

Guests can enjoy a wide range of hot and iced beverages, including Espresso, Americano, Latte, Cappuccino, Flat White, Mocha, Frappuccino, Hot Chocolate, and the full selection of Tchaba teas and iced teas, all served in the café’s relaxed and contemporary environment.

For those who enjoy the outdoors, terrace seating is available, and pets are welcome, making it the perfect spot for guests who want to bring their furry friends along.

Located within Dubai Marriott Harbour Hotel & Suites, Counter Culture Café offers a welcoming space ideal for remote working, casual meetings, leisurely coffee breaks, or simply relaxing in the heart of Dubai Marina.

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Hospitality

BESH TURKISH KITCHEN UNVEILS “FLAVORS FROM THE SILK ROAD” RAMADAN IFTAR INSPIRED BY TURKEY, THE MIDDLE EAST AND BEYOND

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Guests in traditional Middle Eastern attire share a Ramadan iftar table at BESH TURKISH KITCHEN, with assorted Turkish mezze, grilled kebabs, bread, juices, and lanterns on a patterned table.

 This Ramadan, Besh Turkish Kitchen invites guests on a culinary journey along the Silk Road to savor the rich flavours of Turkey, the Middle East, and Asia. Available daily throughout the holy month, the “Flavors from the Silk Road” Ramadan Iftar is served buffet-style with rotating menus, offering something new throughout the holy month. Perfect for repeat visits with family and friends.

The spread begins with dates and water, followed by a selection of cold mezze and salads, including hummus, moutabal, fattoush, tabbouleh, warak enab and kisir, alongside marinated vegetables and regional cheeses. Hot dishes feature Arabic lentil soup, meat kibbeh, freshly baked Turkish pide and lahmacun, shawarma made to order, and a rotating selection of grilled kebabs. Main courses span multiple cuisines with highlights including lamb ouzi at the carving station, Adana kebab, butter chicken, chicken biryani, seafood tagines, fish sayadieh, as well as beef stroganoff, mac & cheese, fried rice and vegetable noodles, plus plenty of vegetarian options.

Desserts are equally generous, featuring kunafa, baklava, Umm Ali, Turkish delight and sütlaç, alongside Arabic pastries, international cakes, and traditional Indian sweets.

Set within Besh’s warm, Anatolian-inspired interiors on the 5th floor of Sheraton Mall of the Emirates, the Iftar offers a relaxed and welcoming setting to gather, share, and celebrate after sunset.

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