Hospitality
Viva Italia! Future Hospitality Summit World showcases Italy’s new golden age of tourism with exclusive Country Pavilion
The Future Hospitality Summit – FHS World is unveiling a wealth of investment opportunities in Italy’s hospitality sector, with an exclusive pavilion showcasing the country’s new golden age of tourism.
The Italy Pavilion, on show at FHS World, Madinat Jumeirah Dubai, 27-29 October, will highlight the growth, evolution and future goals of the country’s hospitality and tourism sector, which is gearing up for a surge in lifestyle and boutique developments, heritage renovations, wellness retreats and sustainability-focussed offerings over the next 3-5 years.
Investor confidence in Italy has been boosted by a robust rebound of international tourism, with record arrivals over the last two years. Overnight stays reached 458.4 million in 2024, with overseas visitors accounting for more than half of them, making Italy the second most popular tourism destination in Europe, after Spain. Italy is seeing the fastest growth among major European destinations.
Marco G. Malacrida, Italia Hospitality founder, said: “Italy’s incredible – and historic – hospitality sector performance last year has created a virtuous circle, with increased demand fueling more investment, which in turn enables Italy to offer increasingly sophisticated hospitality products. The country is seen as a safe haven for capital and a dynamic, growing market that delivers long-term returns, particularly in projects that focus on sustainability, innovation, and premium, experience-led tourism. At FHS World, we will showcase how strong tourism demand, high-spending visitors and year-round appeal – backed by a government and tourist board commitment to facilitate investment, promote sustainability and enhance infrastructure – make Italy a solid choice for investors looking to create financial returns and a cultural impact.”

While luxury remains a cornerstone of Italy’s hospitality and tourism sector, lifestyle hotels, resorts and unique offerings in emerging Italian destinations and lesser-known regions are seeing the most dynamic growth. Investors are discovering the potential of places beyond traditional destinations such Rome, Florence and Milan, and shifting their focus to regions from Abruzzo to Sicily, Puglia to Piedmont, and Umbria to the Dolomites. There is also huge potential in turning Italy’s historical villas, monasteries and palaces into hospitality icons, while adventure, sports, arts, music and gastronomy tourism are also expanding rapidly.
With investors and travellers increasingly favouring destinations that respect the environment, support local communities and create long term value, Italy is also spotlighting sustainability as a key pillar of its future tourism strategy.
Jonathan Worsley, Chairman of the Bench, organiser of FHS World, said: “Italy is open and ready for investment, and we are delighted to help facilitate that investment with our exclusive Italy Pavilion at FHS World. Demand, diversification and discovery in Italy’s hospitality and tourism sector are creating exciting opportunities to become part of the country’s future – and to play a role in realising the country’s economic, tourism and sustainability goals. Viva Italia!”
The FHS World Italy Pavilion is one of four country-focused stands at the event, with the Maldives, Albania and the Philippines also featured.
Visit futurehospitality.com/world/country-pavilions for more details, and Future Hospitality Summit (FHS) | Homepage for all things FHS World.
Hospitality
TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND


Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.
Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.


Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.
Event schedule
- Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
- Mr. Kind Show + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor
- Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall
With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.
At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.
Hospitality
BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.
Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.
At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.


To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.
Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.


Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.
Hospitality
THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID


The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.
Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.
Guests booking during the promotional period will enjoy a curated collection of premium benefits:
- 25% off the Best Available Rate
- AED 1,000 daily resort credit
- Underground secure parking
- Complimentary 60-minute daily padel session
- Complimentary daily fitness classes
- Complimentary daily laundry service
The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.
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