Hospitality
BALANCING AUTHENTICITY, SUSTAINABILITY, AND GUEST EXPERIENCE
Exclusive interview with Siegfried Nierhaus, Vice President and Head of Development, Middle East, India & Africa, H World International
How has Future Hospitality Summit 2025 shaped up as a platform for thought leadership and collaboration within the hospitality space this year?
The Future Hospitality Summit continues to play an instrumental role in driving impactful dialogue and connections for hospitality brands in the region. This year, the summit highlighted how the industry is evolving towards purpose-driven growth and sustainable transformation.
For H World International, FHS 2025 has provided us with the opportunity to connect with investors, owners, and developers while sharing insights on aligning hospitality development with evolving traveller expectations. The summit’s focus on innovation and long-term value creation aligns with H World International’s vision to grow responsibly across key markets in the Middle East. FHS 2025 highlighted some key industry insights as well as key milestones and achievements by regional and international hospitality brands. We are proud to mark a key milestone on such a dynamic international platform. Globally, H World Group celebrates 20 years this year, with more than 12,000 hotels and 1.1 million rooms worldwide, and conferences such as FHS 2025 have played an important role in shaping our partnerships in the region.

What were some of the key trends or conversations at FHS 2025 that resonated most with you and your brand’s direction?
This year, the summit reflected a significant connection between digital transformation, sustainability, and authenticity as defining themes for the future of hospitality. These trends are shaping investment and operational strategies across the sector. The growing demand for high-quality mid-scale offerings was particularly notable, which has been an important focus for us. Our IntercityHotel brand continues to demonstrate a defining presence across the Middle East, focusing on functionality, urban designs, and efficiency that resonates with younger travellers who value reliability and purpose. We also saw greater emphasis on wellness and purposeful travel. Across our portfolio, the goal remains to create hotels that are operationally efficient, sustainable, and emotionally engaging.
We are incorporating more wellness-oriented elements across H World International’s hotel concepts, from enhanced fitness and relaxation spaces to thoughtful design that promotes rest and recovery. The industry-wide emphasis on sustainability, wellness, and localisation aligns closely with our approach of developing hotels that are operationally efficient while remaining culturally connected to their destinations.
You have led development across three vastly different regions, what’s one cultural insight that’s changed how you view hospitality altogether?
Having worked across Europe, the Middle East, and Africa, I have learned that hospitality may be a universal language, but its expression is entirely local. True hospitality is about resonance rather than replication.
Each market carries its own identity. At H World International, we translate these nuances into experiences that combine the local heritage and culture with hospitality excellence that defines our brands in the region. This approach has shaped our expansion in key source markets such as Egypt, where our highly anticipated Steigenberger Saint Catherine Resort and Steigenberger Resort Byoum Lakeside, will soon welcome guests to experience world-class hospitality in very distinctive destinations.
Furthermore, Steigenberger Saint Catherine Resort is the first international hotel brand in the region – a UNESCO heritage site, offering modern comfort and historic charm. This development reflects H World International’s vision to be the trusted partner of choice for owners and guests across the Middle East and Africa, supporting long-term growth in alignment with national tourism goals.
Can you share your insights on how evolving travel behaviours and cultural expectations are influencing how global hospitality brands redefine “guest experience” today?
Today’s traveller seeks far more than comfort or convenience; they expect a seamless, personalised, and purpose-driven experience. The integration of technology, sustainability, and emotional connection now defines the modern guest journey. Our regional portfolio mirrors these factors with brands such as IntercityHotel offering modern, functional spaces elegantly designed for today’s connected traveller. H Rewards, the world’s largest hospitality loyalty programme with over 288 million members, has also been pivotal to this transformation, allowing us to personalise stays, enhance guest engagement, and offer added value. As guests seek brands that combine quality with sustainability, our hotels integrate energy efficiency, reduced plastic use, and locally inspired designs, ensuring that every stay reflects both modern expectations and the enriched regional culture.
At H World Group, our global presence consists of more than 12,000 hotels and over 1.1 million rooms across 19 countries, enabling us to gain real-time insights from diverse guest demographics and cultural nuances. This scale gives us a deeper understanding of what travellers value most, enabling us to deliver experiences that balance local authenticity with consistent global quality.

We are seeing travellers seeking more authenticity and emotional connection, how is H World International interpreting this shift in its hotel concepts?
Authenticity and emotional resonance are increasingly central to how travellers define value. At H World International, we view this shift as an opportunity to craft experiences that tell a story, one that connects the guest to the culture, community, and sense of belonging. Across our portfolio, this philosophy is reflected through architecture, design, and locally inspired experiences. A great example is IntercityHotel Riyadh Al Rayaan, opening in June 2027, which blends German hospitality traditions with contemporary Saudi design influences, creating a product that feels both international and locally relevant.
Likewise, our Steigenberger Saint Catherine Resort in Egypt is inspired by the cultural and natural heritage of its surroundings, embodying a timeless design that honours the authenticity and spirit of Saint Catherine, a UNESCO heritage site.
This balance between cultural integrity and operational excellence enables us to create environments where guests feel genuinely connected to their destination.
With generational and cultural differences shaping travel demand, what challenges or opportunities do you see in designing experiences that feel globally relevant yet locally grounded?
The hospitality sector is navigating a complex yet exciting landscape, where generational and cultural diversity are reshaping what guests value. Younger travellers prioritise digital convenience, flexibility, and sustainability, while established segments continue to seek consistency and service excellence. The challenge and the opportunity lie in harmonising these expectations. At H World International, we are focusing on creating spaces that transcend demographics, combining timeless comfort with modern relevance. We integrate sustainable design, local materials, and technology to ensure our hotels remain adaptable and meaningful in every market.
Hospitality
A Celebration of Her: ME by Meliá Dubai Marks Emirati Women’s Month with Art, Wellness and Elevated Stays
This Emirati Women’s Month, ME by Meliá Dubai turns the spotlight on women through art, self-care and a little extra indulgence. At the heart of the celebrations, acclaimed Emirati artist Fatma Lootah is taking over the hotel’s Level 3 Art Gallery with a powerful collection exploring femininity, memory and identity. Beyond the exhibition, Wellness by ME is giving guests more time to switch off with an additional 30 minutes complimentary on every treatment, while women checking in can enjoy a complimentary room upgrade and matcha over breakfast.
From moments of reflection to moments of pure indulgence, August is all about celebrating women and giving them a little more – more time, more space and more reasons to enjoy the occasion.
Emirati Women’s Month Exhibition with Fatma Lootah:
Art takes centre stage as ME by Meliá Dubai welcomes a special exhibition by acclaimed Emirati artist Fatma Lootah, presented in collaboration with Art in the Middle. As one of the UAE’s distinctive contemporary artists, Lootah brings a deeply personal Emirati perspective to her practice, exploring identity, memory, femininity and heritage through works shaped by her connection to place and time. The exhibition brings together three selected works, The Two Women (2021), The Violet Dress (2015) and Grandma (2022), each revealing a different expression of womanhood, from connection and individuality to elegance, quiet strength and the enduring presence of generations past.
Together, the three works tell a story that feels especially poignant during Emirati Women’s Month, moving between generations and reflecting on the women, memories and traditions that shape identity. Displayed within ME by Meliá Dubai’s Level 3 Art Gallery, surrounded by the fluid interiors designed by Zaha Hadid, the exhibition invites guests to experience Lootah’s work up close and discover the stories behind each piece. Running from 20 August until 30 September, it offers a meaningful celebration of Emirati artistic expression and the many ways womanhood, heritage and identity continue to be carried forward.
More Time for ME – Wellness by ME
An hour of self-care just became an hour and a half. Wellness by ME is giving women an additional 30 minutes complimentary with any treatment booked, turning their chosen experience into an even longer opportunity to unwind, reset and enjoy some uninterrupted time to themselves.
Whether releasing tension with a restorative massage or choosing another treatment from the Wellness by ME menu, guests can settle in for longer at no additional cost. It’s the perfect treat with more time to switch off, recharge and leave feeling completely renewed.
Ladies Stay Upgrade
A stay at ME by Meliá Dubai comes with a little more for women this month. Ladies booking directly with the hotel will receive a complimentary upgrade to the next room category, adding an extra touch of indulgence from the moment they check in.
The experience continues the following morning with complimentary matcha during breakfast, setting the tone for an easy start to the day. Whether escaping for a solo reset, planning a staycation with friends or simply swapping the everyday for a night away, it’s an effortless excuse to check in, switch off and enjoy a little extra along the way.
From discovering the work of one of the UAE’s distinctive contemporary artists to carving out more time for self-care or escaping for an elevated stay, ME by Meliá Dubai is putting women at the heart of the moment. Through experiences designed to inspire, indulge and create space to simply enjoy, the hotel brings its own distinctive perspective to Emirati Women’s Month, celebrating women in ways that feel personal, memorable and entirely their own.
Hospitality
One Last Splash Before School: Yas Acres Golf & Country Club Hosts Back-to-School Pool Party
With the summer holidays drawing to a close and the return to school just around the corner, Yas Acres Golf & Country Club is giving families one last chance to make the most of the summer with a full day of poolside fun. Taking place on Saturday, 29 August, the Back-to-School Pool Party brings together entertainment, activities and full pool access for a final summer celebration before the school routine begins.


Running from 10am to 7pm, the day will keep the little ones entertained with a packed line-up of family-friendly activities, including a bubble show, a magic show, a craft station, face painting, balloon twisting, a photo booth and arcade games. A live DJ and BBQ station will add to the poolside atmosphere, giving families plenty of reason to make a day of it.



FACT BOX:
- What: Back to School Pool Party
- Offer: Adults: AED 179 (AED 100 redeemable); Children from 6 to 12 years: AED 89 (AED 50 redeemable). | When: Saturday, 29 August 2026, 10AM to 7PM. | Where: Pool area, Yas Acres Golf & Country Club | For more info, call +971 (0)50 757 4808 or email dining.yagcc@viyagolf.com | Visit: https://viyagolf.com/yasacres/promotions/back-to-school-pool-party/
Hospitality
Behind the Good Food, Great People and a Business Bay View: Experiencing Radisson Blu Dubai
By Srijith K.N
As I stepped into Radisson Blu Hotel, Dubai Waterfront in Business Bay this August, the weather outside was anything but pleasant. We checked in at around 1:30pm, and my parents and I were warmly greeted by Tejal at reception. She had a great smile, which may sound like a small detail, but it is something hospitality simply cannot do without. It immediately made me feel that we were in for a pleasant stay.
We headed straight to our room, relaxed for a while, and since Mom and Dad weren’t exactly looking to rush outside in the August heat, we soon made our way down to The Larder for lunch. It turned out to be an easy introduction to the hotel’s dining experience.
At the restaurant, we were greeted by Caroline, who took particularly good care of my parents, talking them through what they wanted and making sure they were comfortable. The space itself felt bright and relaxed, with plenty of natural light, warm wooden interiors and enough distance between tables to make a leisurely family lunch comfortable.
Lunch was simple but satisfying. We had fresh salads, crisp accompaniments and comforting mains, followed by a strawberry-topped dessert that provided a light finish to the meal.

Back in the room, there was a large bed and a separate seating area by the window, but the balcony was where the room really came into its own. From there, we could take in the Business Bay skyline and Dubai Water Canal. I have driven through Business Bay countless times, but seeing it from this perspective was different. The only problem, of course, was August — the view made you want to stay outside considerably longer than the weather would allow.
By early evening, the temperature had become a little kinder, so I took my parents for a walk along the Dubai Water Canal, just a short distance from the hotel. They particularly enjoyed watching the boats pass by. That’s perhaps one of the advantages of this particular location in Business Bay: you’re surrounded by high-rises and close to the heart of the city, yet the immediate surroundings don’t feel overwhelmingly busy.
Dinner at FireLake
Dinner brought us to FireLake Grill House & Cocktail Bar, where Christian looked after our table. He deserves a mention because he did considerably more than simply take our order. He gave us a sense of what FireLake was about, patiently walked us through the menu and explained the dishes rather than simply naming them.
I particularly liked the wood-fired bread, and we kicked things off with the charred zucchini. The zucchini carried that smoky edge from the grill without losing its freshness. We also tried the white sausage ragu, which was richer and comforting, while the lamb chops were beautifully grilled — my dad practically claimed the whole plate for himself.
And then there were the drinks. I had Dad try the Espresso Martini, which quickly became part of the evening’s entertainment.
What made dinner work, though, was the combination of food and service. Christian kept checking on us without ever making it feel intrusive. He was also the one who told me about the following day’s Deep South Social Brunch, something I hadn’t really planned for before arriving.
The brunch has several beverage package options alongside its special Deep South menu, and after Christian’s explanation, changing our plans for the following afternoon wasn’t a particularly difficult decision.

The Deep South Social Brunch
After a good night’s sleep, we skipped breakfast the next morning and went directly to FireLake for brunch. The restaurant felt completely different in daylight. The music brought more energy into the space, the atmosphere was livelier, and the menu was built around sharing and trying different things rather than simply ordering one individual dish.
This time, Asim looked after our table. He struck me as someone probably still early in his hospitality career, but he brought plenty of enthusiasm to the table. I also had the opportunity to meet Chef Ronak and speak to him about some of the dishes.
The brunch menu is extensive. Small plates range from summer mezze and steak tartare to charred zucchini and smoked lamb ribs, alongside seafood, pizzas, pasta and dishes from the wood oven and grill.
Chef Ronak was particularly keen for us to try the lamb. What arrived looked deceptively simple, but he explained the lengthy preparation behind it and how the process extends beyond 24 hours to achieve the final flavour and texture. Hearing what actually went into getting that plate onto our table made me appreciate it considerably more.
Before bringing lunch to a close, I tried the FireLake Signature Piña Colada, made with white rum, Malibu, coconut cream, pineapple, lemon juice, simple syrup and bitters. Creamy, tropical and refreshing, it was pretty much made for an afternoon like this.
And then, unfortunately, it was time to leave.
There had probably been too much food over those two days, but very few reasons to actually want to leave. The office was calling the following morning, so our little Business Bay escape had to end.
What stayed with me, however, wasn’t simply the room, the canal view or even the lamb. It was the people.
Christian, Caroline, Pratheesh, Chef Ronak, Jeffrey, Khin, Aliza and Tejal all contributed in different ways, whether through a conversation, a recommendation, helping my parents or simply greeting us with a smile.
A hotel review isn’t complete without acknowledging the people who stood out. Hotels can invest in rooms, restaurants, views and facilities, but hospitality ultimately becomes personal when somebody makes the people you care about feel comfortable.
For me, travelling with my parents, that warmth mattered.
And that is probably the strongest compliment I can give Radisson Blu: we checked in for a hotel stay, but what I remember most is how well the people with me were looked after.
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