Hospitality
CRAFTING EXPERIENCES THAT CELEBRATE PLACE, PEOPLE, AND PURPOSE
Exclusive interview with Sébastien Carre, Group Head of Hospitality at Red Sea Global Hospitality
With more than three decades in luxury hospitality, what continues to fuel your passion for creating world-class guest experiences?
What continues to drive me is the sense of discovery that comes with every new project. Saudi Arabia is incredibly disruptive at the moment, surprising the world and emerging as a completely new destination. For people like us who have spent our lives crafting experiences across the world, this is an extraordinary new playground.
The quality of the resorts, the pristine coastline and the heartfelt nature of Saudi hospitality make it an enormous canvas for professionals to create on. What excites me most is being part of something that feels authentically Saudi yet resonates with guests from everywhere. Red Sea Global Hospitality is the country’s first homegrown luxury operator. We are built on Hafawah, the Saudi spirit of generosity and intuitive care. Our focus is on creating places that connect people to nature, to culture and to one another.
You can see this philosophy come to life in our first resorts. Desert Rock is carved into the Hijaz mountains, while Shebara rises above a turquoise lagoon surrounded by coral, its mirrored villas appearing to float on water. Each property is entirely different, yet both share the same purpose to celebrate nature rather than compete with it. Together, they set a new benchmark for how luxury can look and feel when it grows out of its environment.
Every day brings new learning and new challenges, and that sense of constant evolution is what keeps me passionate. There is something special about seeing guests react with wonder, because it reminds us that we are part of something that is fundamentally redefining what luxury hospitality can be.

With such an expansive career behind you, what personal philosophies have kept you grounded through the shifts in global hospitality?
I believe hoteliers are humble by nature, because at the end of the day, our purpose is to serve and to create meaningful memories for others. The humanity of this profession is what gives it its purpose and keeps us grounded.
Of course, hospitality is also a business with commercial outcomes, but that is not what drives most of us. The difference between good and great hospitality always comes down to people. Genuine care for guests and for colleagues creates an environment where excellence happens naturally. When you lead with empathy and listen, everything else tends to follow.
Throughout my career, whether in the Indian Ocean, the Pacific or now here in Saudi Arabia, what has remained constant is the respect for people and the recognition that genuine hospitality stems from cultural values, family upbringing and the social codes that define a community. When people share values and feel proud of what they are building together, excellence comes naturally. Whether it’s connecting guests to new cultures or building teams with shared values, it always comes back to people who genuinely want to care for others.
What inspired your transition from Four Seasons’ legacy of luxury to Red Sea Global’s vision of regenerative luxury? Was there a defining moment that made you say, “This is where the future lies”?
After many years with an exceptional organisation that shaped much of my professional outlook, I wanted to be part of something different and The Red Sea offered that possibility. It combines extraordinary natural beauty with a commitment to rethinking how destinations are built and sustained.
When I first visited the region two years ago, the scale of its untouched landscapes left a lasting impression on me. I had travelled to Saudi Arabia many times for business in Riyadh and Jeddah, but I had never imagined that the coastline was so pristine. Flying over the region in seaplanes reminded me of the South Pacific. The lagoons, coral reefs and desert terrain were pristine, protected by a master plan that ensures ninety-nine percent of the area remains preserved, with only one percent designated for development. That level of stewardship is rare in our industry.
As hoteliers, we have spent the past decade focusing more on sustainability, but here it is part of the project’s DNA from the beginning. Seeing regeneration move from intention to measurable reality gives our work meaning. It also resonates with guests and with the new generation of employees who want to be part of something that matters.
This is what convinced me that the future of our industry lies here. We have the chance to redefine what luxury means for the next generation, where comfort and conservation coexist, and where travel truly becomes a force for good.
Having managed world-class resorts across Seychelles, Bora Bora, and Provence, how do you translate those refined operational standards into the DNA of The Red Sea and AMAALA?
Throughout my career, I have learned that local culture shapes how guests connect with a destination. Today’s travellers seek authenticity and moments that reveal a place’s true character. This comes from diversity, meeting people, understanding different ways of life, and connecting with their stories. This philosophy underpins everything we do at Red Sea Global Hospitality. Every property is rooted in its surroundings, whether it is Desert Rock, which sits in the mountains or Shebara that rises from the water, or Thuwal Private Retreat, which offers Saudi Arabia’s first private island for exclusive hire. Each expresses luxury differently, yet all share the same foundation of precision, genuine care, and deep respect for the environment and community.
In Saudi Arabia, guests are discovering a culture still largely unknown to them and are often surprised by the warmth and generosity of the people. Translating that authenticity into our operations is just as crucial as maintaining international standards. For us, service excellence and local pride go hand in hand.
In every property, we combine operational precision with emotional intelligence, ensuring that international service standards are met while honouring the warmth and authenticity of Saudi hospitality. Our expectations for service, sustainability and design are exacting, but we balance them with Hafawah, the Saudi spirit of warmth, sincerity and intuitive care. That is how we transform global excellence into a Saudi-born expression of luxury.
As hospitality becomes more purpose-driven, how do you inspire teams to align with RSG’s regenerative tourism vision, beyond the traditional guest-service mindset?
The key is aligning with the purpose of a generation rather than trying to convince them. We integrate regeneration and sustainability into our master planning and priorities, so people can see for themselves, without being pitched, that this is who we are.
Many of our team members join because they already share that sense of purpose. There is strong pride and belonging, especially among young Saudis who are deeply connected to their homeland and its progress. They understand that by joining the tourism sector they are contributing not only to an industry but also to a national vision.
That pride, combined with strong family and community bonds, is what makes Saudi hospitality so genuine. It comes from upbringing, from values that have been passed down through generations.. The kindness and generosity you experience here are not scripted, they are simply part of who people are. That authenticity is what makes this new era of hospitality so meaningful.
When team members believe so deeply in what they are doing, that authenticity becomes contagious. It shows in every guest interaction, and it travels organically through word-of-mouth and social channels. Many of our guests come from countries where we have done zero marketing, simply because the experience is disruptive and worth sharing.
Hospitality
THE WORLD CUP TAKES OVER THE COTERIE THIS SUMMER WITH STADIUM-STYLE FAN FESTIVAL

This summer, football fever takes over Dubai as The Coterie Ibn Battuta partners with African + Eastern to launch Festiball at The Coterie Clubhouse by Stella Artois. Running from June 11 to July 19, the high-energy World Cup fan festival promises giant screens, stadium-style energy and unforgettable match-day moments from first kick to the Final.
Designed to capture the energy and unpredictability that makes football so special, Festiball will transform The Coterie into a stadium-style fan destination packed with live entertainment, immersive activations, crowd energy and non-stop tournament action throughout the summer.
Fans can also expect dedicated match-day food and drinks menus including stacked burgers, pies, pastries and loaded chip cones alongside The Coterie’s signature à la carte menu.
Selected headline fixtures will turn up the energy with CO2 cannons, ultras-style flags, live DJs, drums and MC hosts creating an electric stadium atmosphere right in the heart of Dubai.
Throughout the tournament, fans can expect all-day hops offers, score prediction competitions, match-day prizes and surprise fan moments across every major fixture – with AED 500 vouchers up for grabs during activated games. Ladies can also kick-start selected match days with complimentary drinks before kick-off, while returning fans will unlock exclusive rewards and tournament-long experiences throughout the summer.
Speaking about the launch, Heinrich Spies, General Manager, said:“Festiball is all about bringing people together and recreating the energy, excitement and unpredictability that makes football so special. We wanted to create more than just a place to watch the games – this is a full football festival experience with incredible atmosphere, entertainment and fan moments from start to finish.”
With football fans expected to gather across the city this summer, Festiball at The Coterie Clubhouse by Stella Artois is set to become one of Dubai’s go-to destinations for every goal, chant, celebration and unforgettable match-day moment.
Hospitality
DABUBU CHOCOLATE OFFICIALLY LAUNCHES IN THE UAE AS DUBAI’S FIRST-OF-ITS-KIND COLLECTIBLE CHOCOLATE BRAND

DABUBU CHOCOLATE has officially arrived in the UAE, launching exclusively online as the first collectible luxury chocolate brand of its kind in Dubai. Blending playful creativity with premium chocolate craftsmanship and Middle Eastern inspired flavours, the brand introduces a completely new confectionery concept designed specifically for the region’s growing luxury and culture-driven consumer market. Consumers can now purchase the launch collection exclusively via www.dabubuchocolate.ae, with delivery available across the UAE.
Created through a collaboration between TACO BRANDS LLC-FZ and A22 FZC, DABUBU CHOCOLATE transforms the iconic Dabubu character into an edible experience inspired by curiosity, nostalgia, art and culture.
The first release introduces a signature 100g chocolate bar featuring a rich blend of salted caramel, dates, baklava and cardamom, a flavour combination never before seen in the UAE, combining familiar regional flavours with a modern premium twist. Each bar also includes DABUBU’s signature mystery chain detail, making every piece instantly recognisable and collectible.
“DABUBU CHOCOLATE was created to be more than just chocolate,” said Werner Coetzee, Co-Founder of TACO BRANDS. “We wanted to build a product that feels playful, premium, visually exciting and deeply connected to the UAE market and culture.”
Manufactured in the UAE and developed specifically for the GCC market, DABUBU CHOCOLATE aims to bridge the gap between luxury gifting, pop culture and modern confectionery. The launch reflects the growing demand for products that are not only high quality, but also experience driven and social media friendly.
Hospitality
SUN, HISTORY & FIVE-STAR LUXURY: WHY THE IXIAN GRAND & ALL SUITES IN RHODES SHOULD BE ON EVERY TRAVELLER’S RADAR THIS SUMMER
Summer is almost here, and a Greek escape to The Ixian Grand & All Suites in Rhodes deserves to be on the agenda this season. Greece’s largest Dodecanese Island has been luring travellers for centuries, with its UNESCO-listed medieval Old Town, layers of ancient history, and unmissable Aegean golden-hour glow. This five-star retreat is poised on the serene shores of Ixia Bay, just six kilometres from the charming Rhodes Town.
At The Ixian Grand & All Suites, the all-inclusive experience captures the heart and soul of Mediterranean living, inviting a sense of calm where both mind and body can truly reset. Days drift by effortlessly – poolside lounging, beachfront cocktails, and the freedom to explore six exceptional restaurants and bars at a leisurely pace. Across six exceptional restaurants and bars, guests can journey from bold Japanese-Peruvian fusion at Muza Htista to the Mediterranean flavours of Vis-à-Vis, Alazonia, and Milonges – every meal a fresh, vibrant celebration of the island’s finest ingredients.
This summer, Rhodes comes alive with a packed calendar of events – from the Rhodes Soul Festival (1-8 June) and Lindos Rock Festival (10-17 June), to the Rhodes Street Food Festival (3-12 July) where live music, global flavours and community spirit come together in the ancient town.
Whether after romance, rest, or a reunion with friends, The Ixian Grand & All Suites is the ultimate setting for a summer escape worth remembering.
The Ixian Grand & All Suites is offering those who book directly via the hotel’s website for 7+ nights, Stay & Dine Experience which includes:
• Two Free A la Carte dinners per stay
• One Dine Out Experience at a local restaurant with Authentic Greek Cuisine per stay.
-
News11 years ago
SENDQUICK (TALARIAX) INTRODUCES SQOOPE – THE BREAKTHROUGH IN MOBILE MESSAGING
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
Trending7 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
VAR1 year agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Tech Interviews2 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
Tech News10 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


