Hospitality
CRAFTING EXPERIENCES THAT CELEBRATE PLACE, PEOPLE, AND PURPOSE
Exclusive interview with Sébastien Carre, Group Head of Hospitality at Red Sea Global Hospitality
With more than three decades in luxury hospitality, what continues to fuel your passion for creating world-class guest experiences?
What continues to drive me is the sense of discovery that comes with every new project. Saudi Arabia is incredibly disruptive at the moment, surprising the world and emerging as a completely new destination. For people like us who have spent our lives crafting experiences across the world, this is an extraordinary new playground.
The quality of the resorts, the pristine coastline and the heartfelt nature of Saudi hospitality make it an enormous canvas for professionals to create on. What excites me most is being part of something that feels authentically Saudi yet resonates with guests from everywhere. Red Sea Global Hospitality is the country’s first homegrown luxury operator. We are built on Hafawah, the Saudi spirit of generosity and intuitive care. Our focus is on creating places that connect people to nature, to culture and to one another.
You can see this philosophy come to life in our first resorts. Desert Rock is carved into the Hijaz mountains, while Shebara rises above a turquoise lagoon surrounded by coral, its mirrored villas appearing to float on water. Each property is entirely different, yet both share the same purpose to celebrate nature rather than compete with it. Together, they set a new benchmark for how luxury can look and feel when it grows out of its environment.
Every day brings new learning and new challenges, and that sense of constant evolution is what keeps me passionate. There is something special about seeing guests react with wonder, because it reminds us that we are part of something that is fundamentally redefining what luxury hospitality can be.

With such an expansive career behind you, what personal philosophies have kept you grounded through the shifts in global hospitality?
I believe hoteliers are humble by nature, because at the end of the day, our purpose is to serve and to create meaningful memories for others. The humanity of this profession is what gives it its purpose and keeps us grounded.
Of course, hospitality is also a business with commercial outcomes, but that is not what drives most of us. The difference between good and great hospitality always comes down to people. Genuine care for guests and for colleagues creates an environment where excellence happens naturally. When you lead with empathy and listen, everything else tends to follow.
Throughout my career, whether in the Indian Ocean, the Pacific or now here in Saudi Arabia, what has remained constant is the respect for people and the recognition that genuine hospitality stems from cultural values, family upbringing and the social codes that define a community. When people share values and feel proud of what they are building together, excellence comes naturally. Whether it’s connecting guests to new cultures or building teams with shared values, it always comes back to people who genuinely want to care for others.
What inspired your transition from Four Seasons’ legacy of luxury to Red Sea Global’s vision of regenerative luxury? Was there a defining moment that made you say, “This is where the future lies”?
After many years with an exceptional organisation that shaped much of my professional outlook, I wanted to be part of something different and The Red Sea offered that possibility. It combines extraordinary natural beauty with a commitment to rethinking how destinations are built and sustained.
When I first visited the region two years ago, the scale of its untouched landscapes left a lasting impression on me. I had travelled to Saudi Arabia many times for business in Riyadh and Jeddah, but I had never imagined that the coastline was so pristine. Flying over the region in seaplanes reminded me of the South Pacific. The lagoons, coral reefs and desert terrain were pristine, protected by a master plan that ensures ninety-nine percent of the area remains preserved, with only one percent designated for development. That level of stewardship is rare in our industry.
As hoteliers, we have spent the past decade focusing more on sustainability, but here it is part of the project’s DNA from the beginning. Seeing regeneration move from intention to measurable reality gives our work meaning. It also resonates with guests and with the new generation of employees who want to be part of something that matters.
This is what convinced me that the future of our industry lies here. We have the chance to redefine what luxury means for the next generation, where comfort and conservation coexist, and where travel truly becomes a force for good.
Having managed world-class resorts across Seychelles, Bora Bora, and Provence, how do you translate those refined operational standards into the DNA of The Red Sea and AMAALA?
Throughout my career, I have learned that local culture shapes how guests connect with a destination. Today’s travellers seek authenticity and moments that reveal a place’s true character. This comes from diversity, meeting people, understanding different ways of life, and connecting with their stories. This philosophy underpins everything we do at Red Sea Global Hospitality. Every property is rooted in its surroundings, whether it is Desert Rock, which sits in the mountains or Shebara that rises from the water, or Thuwal Private Retreat, which offers Saudi Arabia’s first private island for exclusive hire. Each expresses luxury differently, yet all share the same foundation of precision, genuine care, and deep respect for the environment and community.
In Saudi Arabia, guests are discovering a culture still largely unknown to them and are often surprised by the warmth and generosity of the people. Translating that authenticity into our operations is just as crucial as maintaining international standards. For us, service excellence and local pride go hand in hand.
In every property, we combine operational precision with emotional intelligence, ensuring that international service standards are met while honouring the warmth and authenticity of Saudi hospitality. Our expectations for service, sustainability and design are exacting, but we balance them with Hafawah, the Saudi spirit of warmth, sincerity and intuitive care. That is how we transform global excellence into a Saudi-born expression of luxury.
As hospitality becomes more purpose-driven, how do you inspire teams to align with RSG’s regenerative tourism vision, beyond the traditional guest-service mindset?
The key is aligning with the purpose of a generation rather than trying to convince them. We integrate regeneration and sustainability into our master planning and priorities, so people can see for themselves, without being pitched, that this is who we are.
Many of our team members join because they already share that sense of purpose. There is strong pride and belonging, especially among young Saudis who are deeply connected to their homeland and its progress. They understand that by joining the tourism sector they are contributing not only to an industry but also to a national vision.
That pride, combined with strong family and community bonds, is what makes Saudi hospitality so genuine. It comes from upbringing, from values that have been passed down through generations.. The kindness and generosity you experience here are not scripted, they are simply part of who people are. That authenticity is what makes this new era of hospitality so meaningful.
When team members believe so deeply in what they are doing, that authenticity becomes contagious. It shows in every guest interaction, and it travels organically through word-of-mouth and social channels. Many of our guests come from countries where we have done zero marketing, simply because the experience is disruptive and worth sharing.
Hospitality
AT.MOSPHERE AT BURJ KHALIFA: FOUR MOMENTS, ABOVE THE ORDINARY

At At.mosphere, guests are welcomed to one of the city’s most coveted tables. High within the Burj Khalifa, dining takes on a rare stillness, with Dubai unfolding far below and the horizon dissolving into sky, creating a sense of scale that feels almost otherworldly.
At AED 155, the day moves through four distinct moments from morning to evening. No matter the hour, there’s a moment that fits.
Sunrise in the Sky – Breakfast
A slow start above the city with two organic eggs your style or fluffy pancakes with raspberry jam and vanilla Chantilly, alongside coffee as Dubai wakes beneath you.
Time: 8:00 am to 11:30 am
Business Lunch
A midday selection featuring roasted sea bream with black Venere rice or slow-cooked beef cheek with potato purée, finishing on something light.
Time: 12:30 pm to 3:00 pm
Afternoon Tea
Delicate sandwiches, warm English scones with jam and artisanal cream, and classic pastries served as the light shifts across the skyline.
Time: 2:30 pm to 3:00 pm
Golden Hour – Cocktails and Bites
Golden hour takes over with signature cocktails, curated bites, and a skyline that naturally draws you in.
Time: 5:00 pm to 8:00 pm
Hospitality
BAVARIAN-ARAB SOCIETY OPENS OFFICE AT MUNICH AIRPORT
With the opening of its office at Munich Airport, the Bavarian-Arab Society is creating a one-of-a-kind contact point for Arab travelers right at the airport. The initiative aims to build a lasting bridge between Bavaria and the Arab world, as well as enhance the passenger experience for guests from this region by making it more personalized, comfortable, and culturally sensitive.
The society sees itself as a point of contact and an active mediator among passengers, airlines, the airport operator, the region, and business and tourism partners. Its approach is holistically aligned with the entire travel chain – from the moment passengers arrive at the airport through their stay in Munich and Bavaria.
Its services include, among other things, personal assistance for Arab guests at the airport, the promotion of cultural understanding, and the development of tailored service offerings such as “Meet & Assist.” The Bavarian-Arab Society works closely with Arab airline representatives and consulates to identify their needs and wishes, translating them into concrete improvements or further optimizing existing offerings.
The close connection between the society and Munich Airport, as well as the strategic importance of the Arab market, is also evident in the leadership structure at the highest level. Dr. Jan-Henrik Andersson, Munich Airport’s Chief Commercial Officer and Chief Security Officer, is also the Bavarian-Arab Society’s president. Andersson and the society’s Vice President, Youssef El Aobaidi, will work together to ensure the continued success of the Bavarian-Arab Association.
Dr. Jan-Henrik Andersson said, “The opening of our new office sends a clear message: Arab guests are warmly welcomed at Munich Airport. This spirit of hospitality should be experienced throughout the entire customer journey, not just in isolated instances.”
The new office opened almost simultaneously with the recently inaugurated Terminal 1 Pier, which is specifically tailored to the needs of Arab travelers with high-quality retail and dining options – including halal-friendly choices and prayer rooms.
“The vision of the Bavarian-Arab Society is to create a vibrant platform for intercultural dialogue and economic exchange, and to strengthen Munich and Bavaria’s appeal as destinations for Arab travelers,” explains Metin Ülker, General Manager of the Bavarian-Arab Society.
With this opening, Munich Airport is signaling its commitment to internationalism, genuine hospitality, and its position as a cosmopolitan, service-oriented hub.
Hospitality
VAPIANO INTRODUCES BREAKFAST FOR THE FIRST TIME IN ITS HISTORY ACROSS UAE OUTLETS
Vapiano is set to introduce breakfast for the first time in its history across its UAE outlets, marking an exciting new chapter for the international dining brand. The new Vapiano Breakfast Menu has been created to bring a fresh, social, and relaxed international lifestyle experience to the morning dining scene, offering guests a new way to begin their day with freshly prepared dishes, premium ingredients, and world-class Illy coffee.
Owned and operated in the UAE by Al Ahlia Group, Al Ahlia General Trading Company PVT LTD, which was conceived and established in 1979 by a group of prominent UAE Nationals, Vapiano continues to strengthen its presence in the country’s evolving food and beverage landscape.
Known for its fresh ingredients, casual dining atmosphere, and made-to-order culinary experience, Vapiano is now extending its offering into breakfast with a menu designed to appeal to today’s evolving dining preferences. The new breakfast selection has been created to bring together comfort, freshness, convenience, and flavour, giving guests the opportunity to enjoy a relaxed breakfast experience whether they are starting their workday, meeting friends, taking a slow morning break, or enjoying a weekend gathering.
The launch is especially significant as it represents the first Vapiano Breakfast Menu to be introduced anywhere in the world, with the UAE selected as the pioneering market for this new chapter in the brand’s journey. This global first reflects the UAE’s dynamic dining culture, its appetite for fresh culinary experiences, and its position as a leading market for innovation in the food and beverage sector.
The new breakfast menu features a wide variety of dishes created for different tastes and morning moods. Guests can enjoy wholesome bowls, warm croissant-based favourites, egg dishes, sourdough options, fresh juices, smoothies, coffee, and tea.
The menu also includes comforting favourites such as Classic Omelette and Shakshuka, served on Vapiano’s baked sourdough pizza base. For guests looking for lighter and refreshing options, the menu offers the House Granola Acai Bowl, Mango Chia Pot, and Feel-Good Bowl, alongside freshly squeezed juices and a selection of coffee and tea options.
With the introduction of breakfast, Vapiano aims to become a new morning destination for guests seeking quality, freshness, and a warm social setting. The menu has been designed not only as a food offering, but as a complete morning experience – one that encourages guests to gather, connect, share, and enjoy a different side of Vapiano.
“Breakfast is one of the most important moments of the day, and we are excited to bring the Vapiano experience into this occasion for the very first time,” said Ilenia Alba, Head of Operation. “Launching the first Vapiano Breakfast Menu worldwide in the UAE is a proud milestone for us. This market has always embraced fresh ideas and new dining experiences, making it the perfect place to introduce our breakfast concept. We look forward to welcoming guests to enjoy good mornings, fresh flavours, and memorable moments at Vapiano.”
The introduction of Vapiano Breakfast also responds to a growing demand for morning dining experiences that are casual, social, and high quality. With more guests looking for places that offer both convenience and atmosphere, Vapiano’s breakfast menu creates a new opportunity for people to enjoy the brand earlier in the day.
The Vapiano Breakfast Menu will be available from May 20 across Vapiano UAE outlets at Abu Dhabi Mall, Marina Mall Abu Dhabi, Yas Mall, Bawadi Mall Al Ain, Palm Jumeirah Mall, City Centre Al Zahia, City Centre Deira, and Al Jimi Mall.
For more information, guests can follow @VapianoUAE on social media.
About Vapiano
Vapiano is an international restaurant brand known for its relaxed atmosphere, fresh ingredients, and made-to-order dining experience. With a menu inspired by Italian flavours and a casual social setting, Vapiano brings people together over fresh food, warm hospitality, and memorable dining moments.
In the UAE, Vapiano is owned and operated by Al Ahlia Group, Al Ahlia General Trading Company PVT LTD, which was conceived and established in 1979 by a group of prominent UAE Nationals.
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