Hospitality
HOW TECHNOLOGY AND GLOBAL REACH ARE RESHAPING THE FUTURE OF UAE REAL ESTATE
By Maqsood Mohommad, Founder & Chairman, AFM Holding Group
The UAE’s real estate sector is entering a pivotal new phase, one defined not by rapid expansion alone, but by strategic consolidation, smarter investment frameworks and the deep integration of technology across the value chain. As we look ahead to 2026, investors are increasingly prioritising structured solutions, data-backed insights and future-ready assets. The appetite for Dubai real estate remains strong, yet the mindset of the global investor has fundamentally shifted. Today’s buyers want clarity, measurable value propositions and the confidence that comes from operating in a regulated and technologically advanced ecosystem.
As the Founder of AFM Properties, I have witnessed firsthand how Dubai’s exceptional growth-driven by international investor interest, long-term visa programs, and solid economic fundamentals-has matured into a more selective and sustainable market. This evolution is both timely and healthy. It is pushing developers and agencies like ours to focus on quality, transparency, and long-term value creation, rather than short-term gains or transaction volume.
At AFM Properties, this shift has shaped our strategy in concrete ways. We are building smarter investment offerings, strengthening our global outreach and developing a broker network that extends far beyond the UAE. Our expanded Broker Connect Program is designed to reach international markets that have yet to fully tap into Dubai’s potential, ensuring that global investors can access high-performing opportunities with ease and transparency.
Technology sits at the heart of this transformation. Across AFM Properties, we are integrating digital tools, data analytics and automated systems to create a seamless, informed, and trustworthy investment experience. From digital-first marketing to real-time market insights, technology has become the decision-making engine for modern real estate, empowering investors anywhere in the world to evaluate opportunities clearly and make confident decisions. This mindset has become a central pillar within AFM Properties, elevating the customer experience while reinforcing the integrity of the investment process.
The UAE’s broader business environment mirrors this momentum. Diversification and innovation remain among the country’s greatest strengths, and these principles guide all AFM Holding Group ventures. For us, diversification is not simply about entering multiple industries;it is about creating interconnected ecosystems that support and enhance one another. Real estate is now deeply linked to our global outreach platforms, digital capabilities, and professional networks, enabling AFM Properties to operate with scale and agility in an increasingly competitive landscape.
As some segments of the UAE market approach saturation, global expansion becomes more critical than ever. The companies that will shape the next chapter of growth are those that reach beyond traditional markets, forge long-term international partnerships, and adopt a genuinely global mindset. Our Broker Connect Program reflects this philosophy, empowering brokers worldwide to represent Dubai properties under the AFM umbrella. This strengthens foreign investor channels, expands our global footprint, and supports the UAE’s ambition to remain a leading global investment hub.
Ultimately, the resilience of the UAE’s real estate sector will depend on businesses that combine innovation with global ambition. At AFM Properties, our mission is to support this vision by connecting international investors to a market that consistently delivers safety, growth, and long-term value. As we move toward 2026, the companies that embrace technology, transparency, and global connectivity will not only thrive—they will define the next era of real estate transformation in the UAE.
Hospitality
BAB EL BAHR COMBINES FLAVOR AND FUN FOR THE ULTIMATE SUHOOR THIS RAMADAN
This Ramadan, Bab El Bahr by Al Hallab invites guests to embrace the spirit of tradition, flavor, and togetherness with its authentic and indulgent Suhoor experience. Set against the vibrant backdrop of Mohammed Bin Rashid Boulevard, the restaurant offers a thoughtfully curated a la carte Suhoor menu designed to celebrate the pre-dawn meal in style, comfort, and warmth.
From classic Levantine favorites to contemporary twists, Bab El Bahr’s Suhoor menu caters to every palate. Guests can start with cheese selections such as Shilal, Kashkaval, and Baladiyeh, paired with grilled halloumi or eggs cooked to order, whether sunny side up, scrambled, or as an omelette. Traditional dishes like shakshuka, egg with soujouk, and egg with awarma add hearty, flavorful options for those looking for a protein-packed start to the day.
For those seeking authentic Levantine flavors, Bab El Bahr also serves foul medammas, balila, labneh, goat labneh with walnuts, makdous, and hummus-based dishes, including classic fatteh hummus and fatteh hummus bil lahme. The à la carte menu further highlights mini manakeesh (zaatar, cheese) and kaake traboulsieh (Akawi cheese or smoked turkey & kashkaval).
No Suhoor is complete without something sweet. Bab El Bahr offers jam and butter selections, ashta with honey, Nutella flatbread with bananas and toasted hazelnuts, cheese kunafa, fried katayef, Um Ali, and a seasonal fruit platter, ensuring a perfect balance of flavors to satisfy every craving.
To elevate the communal spirit, the restaurant provides backgammon boards, Jakaru boards, and playing cards, allowing guests to enjoy lighthearted games and connect with family and friends while savoring the pre-dawn meal.
Bab El Bahr’s Suhoor experience combines culinary authenticity, elegant presentation, and a welcoming atmosphere, making it an ideal destination for both traditional family gatherings and casual nights with friends during Ramadan.
Hospitality
COUNTER CULTURE CAFÉ INTRODUCES LIMITLESS COFFEE OFFER
Counter Culture Café at Dubai Marriott Harbour Hotel & Suites invites coffee enthusiasts and remote workers to experience its new Limitless Coffee offer, available daily from 10:00 AM onwards
Perfect for those looking for a productive workday or an extended stay in a cozy setting, the offer is priced at AED 32 and includes unlimited coffee and tea selections, plus an exclusive 25% discount on food when opting for the Limitless Coffee package.
Guests can enjoy a wide range of hot and iced beverages, including Espresso, Americano, Latte, Cappuccino, Flat White, Mocha, Frappuccino, Hot Chocolate, and the full selection of Tchaba teas and iced teas, all served in the café’s relaxed and contemporary environment.
For those who enjoy the outdoors, terrace seating is available, and pets are welcome, making it the perfect spot for guests who want to bring their furry friends along.
Located within Dubai Marriott Harbour Hotel & Suites, Counter Culture Café offers a welcoming space ideal for remote working, casual meetings, leisurely coffee breaks, or simply relaxing in the heart of Dubai Marina.
Hospitality
BESH TURKISH KITCHEN UNVEILS “FLAVORS FROM THE SILK ROAD” RAMADAN IFTAR INSPIRED BY TURKEY, THE MIDDLE EAST AND BEYOND
This Ramadan, Besh Turkish Kitchen invites guests on a culinary journey along the Silk Road to savor the rich flavours of Turkey, the Middle East, and Asia. Available daily throughout the holy month, the “Flavors from the Silk Road” Ramadan Iftar is served buffet-style with rotating menus, offering something new throughout the holy month. Perfect for repeat visits with family and friends.
The spread begins with dates and water, followed by a selection of cold mezze and salads, including hummus, moutabal, fattoush, tabbouleh, warak enab and kisir, alongside marinated vegetables and regional cheeses. Hot dishes feature Arabic lentil soup, meat kibbeh, freshly baked Turkish pide and lahmacun, shawarma made to order, and a rotating selection of grilled kebabs. Main courses span multiple cuisines with highlights including lamb ouzi at the carving station, Adana kebab, butter chicken, chicken biryani, seafood tagines, fish sayadieh, as well as beef stroganoff, mac & cheese, fried rice and vegetable noodles, plus plenty of vegetarian options.
Desserts are equally generous, featuring kunafa, baklava, Umm Ali, Turkish delight and sütlaç, alongside Arabic pastries, international cakes, and traditional Indian sweets.
Set within Besh’s warm, Anatolian-inspired interiors on the 5th floor of Sheraton Mall of the Emirates, the Iftar offers a relaxed and welcoming setting to gather, share, and celebrate after sunset.
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