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A VISION BUILT ON DETAIL

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A professional headshot of Mr. Ravi Menon of Sobha Group, a leader in the luxury furniture and real estate division, smiling in a formal setting.

Exclusive Interview with Mr. Ravi Menon, Chairman of Sobha Group and Mr. Anuj Jain, Chief Executive Officer, Sobha Furniture.

Ravi, as the chairman of Sobha Group and the titan in the real estate market, can you share your journey and experience with us and how has it been for you so far?

    For me, the journey has been both deeply personal and professionally gratifying. Although I relocated to Dubai only three years back, Sobha Group’s foundation in the UAE was laid long before my move. Since then, particularly post-2020, it has been nothing short of exceptional. Year on year, our business has seen sustained growth and our sales performance is tracking ahead well, cementing our vision of becoming a global benchmark for world-class real estate.

    We also recently expanded into Umm Al Quwain with two new projects and are preparing to enter the Abu Dhabi market as part of our long-term strategy to build a diversified UAE-wide portfolio valued at approximately USD8 billion. Overall, it has been an extraordinary journey, but for Sobha Group, this is just the beginning.

    How are you competing with other brands in the market, especially when it comes to UAE? And what makes you one step ahead?

    At Sobha, we stand out in the market because of our ‘Backward Integration’ model. Our model is fundamentally distinct because we are one of the very few developers globally who have a fully backward integrated model, which is extremely rare in our industry, where most developers limit themselves to land acquisition, sales, and outsourced execution. This means that from concept to design to final delivery, every stage is managed in-house, ensuring that all projects are integrated with the highest standards of quality that Sobha Group is known for. This also helps us reduce dependencies on external suppliers, providing us with stronger control over quality, delivery timelines, and execution.

    What also makes us unique is the culture we have built over the decades. The Group is driven by my father’s legacy and passion for design, passion for construction, and passion for continuous improvement. The moment we complete a project; we are already thinking about how we can raise the benchmark for the next one. That mindset keeps the entire organization’s future focused.

    Now with Sobha Furniture, this entire project marks a new milestone. What does this launch mean for the brand? And for Sobha Realty as a whole?

    Sobha Furniture is not the beginning of something new; it is the return to where it all began. In fact, 50 years ago, when my father started his entrepreneurial journey, it started with interior decoration. For him, he has always been extremely passionate about the art of details and accuracy, within a millimetre precision.

    From the outset, our philosophy has always been simple – to invest in the best of machinery, technology, and talent. This mix has allowed us to maintain a standard of quality that is non-negotiable in our business. We understand that a home is a very personal space and when we decided to launch Sobha Furniture, we were very mindful of the pinch points that customers face and wanted to create a business that sets a new benchmark for large-scale, design-led furniture manufacturing — Made in the UAE, for the world.

    There has long been a gap between design ambition and furniture manufacturing capability in this region, and Sobha Furniture shall be bridging that gap. What this launch ultimately signifies is the formalization of something that has always been intrinsic to Sobha Group: design excellence, engineering precision, and a culture of co-creation. With ‘The Gallery’ and our expanded manufacturing capabilities, we now have a space where clients can experience our craft firsthand, collaborate with our teams, and shape pieces that reflect their exact vision.

    Our business approach follows the same philosophy to build a unique fully integrated ecosystem that is capable of handling everything under one roof. And furniture is also part of that. When I say furniture, the cabinets, the kitchen cabinets, the wardrobes, the bathrooms, everything. So, every apartment that we have delivered in this market reflects these capabilities.

    Mr. Anuj Jain, Chief Executive Officer, Sobha Furniture Insights:

    A professional portrait of Mr. Anuj Jain of Sobha Furniture, respectively,

    Furniture has always been part of the game, and we’re just giving light to the vision of what Mr. PNC Menon has. So right now, this is a B2B co-creating space. We’ll soon be catering to B2C audience as well.

    We will have a lot of offerings for the end customer as well as the B2B partners and developers and designers in the upcoming coming years.

    So Mr. Anuj, how does The Gallery embody the direction and the future of Sobha Furniture as a brand, especially when it comes to showcasing the replica projects here that is showcased, the walk-in closets and materials and finishings?

    The Gallery is a preview into what our vision for Sobha Furniture is. We did not want to create a traditional setup, which is why we have designed this as a working space for architects, interior designers, developers, and project partners rather than just a retail showroom. Every space has been thoughtfully curated to embody our outlook to connect, collaborate, and co-create with the community and showcases our passion for being partners from start to finish.

    Designed as fully functional spaces, each of our mock-up areas serve a specific purpose and gives customers a deep insight into our design concepts, materials, finishes, and overall approach to furniture manufacturing. This is the first step to fulfilling our mission to set the foundation of a new standard and deliver projects that will showcase the precision and exceptional quality that Sobha is known for.

    Mr. Ravi, looking towards the future, let’s say in the next 20 years ahead, what plans are looking forward to?

    The industry we work in is very dynamic; it pushes us every day to ensure that our long-term direction is clear. Sobha Furniture is a brand rooted in legacy – one that we envision to be Made in the UAE for the world. Setting up our foundation here has given us unparalleled access to infrastructure, connectivity, talent, and an overall ecosystem that has set us up for success on the scale we are aiming for.

    One of our immediate priorities is the launch of our flagship factory in Dubai Industrial City. It is an enormous, 53,000 sqm facility that will house the best-in-class full automated machinery and will bring an integrated approach to furniture manufacturing with everything from foaming to cutting, stitching, framing and upholstery.

    As part of our strategic expansion, we are looking to establish our presence in key international markets. In fact, we have already shortlisted three potential properties in the US market and are also exploring the potential of entering the Australian market. 20 years is a long time, but we are steadfast in our commitment of building on a scale with exceptional quality that has not been seen in the region before.

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    Explore the Art of Glass This Autumn with Cassina

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    Linde Freya Tangelder’s sculptural touch defines Cassina’s new Fluid Joinery Light, now arriving in Dubai stores. A poetic object in which material and light are expressed as a single gesture, the lamp transforms mouth-blown glass into a lens that modulates its glow, creating a visual harmony that gently envelops the space.

    Poised between sculptural solidity and luminous transparency, Fluid Joinery Light reinterprets the Fluid Joinery Side Table – I, presented in 2025. It preserves the original’s formal essence while transforming it into a striking lighting piece. The proportions are scaled down and the volume becomes a source of light, with smooth, organic curves remaining central to the design.

    Like the side tables, Fluid Joinery Light is the result of complex, highly refined craftsmanship. The lamp is produced from a single volume of glass, mouth-blown into a cast iron mould and hand-finished. The technique is even more sophisticated for the lamp, using three layers of cased glass: transparent, opal white and tinted transparent. Together, these layers diffuse the light to create a tactile and evocative aesthetic, intensified by the Fumé green and Bronze yellow tones. Subtle engraved grooves punctuate the surface, suggesting the fusion of multiple elements into a single, continuous form.

    Cassina’s collaboration with Linde Freya Tangelder began in 2022 through its Patronage programme, supporting emerging international design talent. This partnership was celebrated in April 2026 with “Fluid Re-Collection” at 10 Corso Como in Milan, the designer’s first solo exhibition in Italy, supported by Cassina. The exhibition explored the relationship between her handcrafted limited editions and her designs for Cassina, including Fluid Joinery Light, which now arrives at the brand’s Jumeirah showroom in Dubai.

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    DUBAI SOUTH SIGNS AGREEMENT WITH CHEVAL COLLECTION TO LAUNCH CHEVAL SOUTH BAY

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    Dubai South, the largest single-urban master development focused on aviation, logistics, and real estate, and Cheval Collection, an award-winning, UK-based luxury hospitality company, have signed an agreement to launch Cheval South Bay.

    The development will bring a first-of-its-kind luxury serviced apartments and branded residences to Dubai South, as part of Cheval Collection’s continued Middle East expansion. Scheduled to open in 2030, the project will comprise 98 serviced hotel apartments, ranging from studios to three-bedroom units, and 95 one-, two- and three-bedroom branded residences.

    The agreement was signed at Dubai South HQ in the presence of Nabil Al Kindi, Group CEO of Dubai South and Mohammed Alawadhi, CEO, Cheval Collection, alongside senior executives from both entities.

    Nabil Al Kindi, Group CEO of Dubai South, said: “Our agreement with Cheval Collection marks an important step in Dubai South’s expansion into hospitality developments, bringing a renowned, experienced international operator to our growing residential offering. As Dubai South continues to develop, hospitality will play an increasingly important role in serving the growing needs of the vibrant businesses ecosystem and visitors to the community. Cheval South Bay will support this growth while strengthening Dubai South’s appeal as an integrated master development.”

    Mohammed Alawadhi, CEO, Cheval Collection, said: “Cheval Collection is firmly established as a global leader in luxury accommodation, including serviced hotel apartments and now branded residences, too. The Middle East is pivotal to our expansion, and the addition of Cheval South Bay in Dubai marks a major milestone in our continued growth in the region. This stunning new complex bears all the hallmarks of any Cheval property: a convenient location, beautiful residences, great amenities and impeccable service, which all add up to unrivalled standards of living where residents have the luxury of time, space and attention – be they long term guests, short-stayers or owners of their own Cheval branded home.”

    The development will offer furnished apartments and residences with high-quality finishes, fully equipped kitchens and private balconies. Amenities at the pet-friendly property will include a swimming pool, gym, residents’ lounge and dining outlets.

    Cheval South Bay will be located at South Bay, a premium waterfront community at the heart of Dubai South’s Residential District, which features a kilometre-long lagoon. Connected to the announced South Bay Mall, Cheval South Bay will offer direct access to this premium retail and lifestyle destination.

    Cheval South Bay, which comes hot on the heels of Cheval’s recent brand refresh, Cheval Collection’s fourth property in the UAE and sixth in the Middle East. With the addition of the Cheval South Bay, Cheval Collection’s regional portfolio now exceeds 800 units, with more in the pipeline.

    Buyers at Cheval South Bay will benefit from the Cheval DISCOVERY loyalty programme, offered in partnership with the Global Hotel Alliance. Member privileges include rewards and benefits, alongside elite status for branded residence buyers.

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    Home Feature

    The Thinking Behind a Successful Building

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    By Amir H. Greiss, Founder and Chief Executive Officer, SharpMinds Consulting Engineers

    When a new building opens, attention naturally falls on what can be seen – whether its the form, the facade, or the quality of the public spaces. Yet the true measure of a building only becomes clear after it has been occupied for a year or two. By then, it has been through a full cycle of seasons and daily use, and its performance can be judged on facts rather than first impressions.

    Those facts are practical ones. Are the spaces thermally comfortable throughout the day? Do people move through the building easily at peak times? Are energy and maintenance costs in line with what was forecast? Can equipment be serviced and replaced without disrupting occupants?

    The answers are rarely down to a single design decision. They reflect how well the different disciplines involved in a project worked together, and how early they started doing so. Understanding that process explains why some buildings perform well for decades, while others struggle soon after handover.

    Vision is the starting point, not the finished product

    Every successful building begins with a clear architectural vision. It defines how the building relates to its context, how people will experience it, and what it aims to achieve. But a vision on its own is not a building. It has to withstand the realities of structure, climate, budget, regulation and the way people actually behave.

    A useful way to manage this is to distinguish between design intent and design form. The form is the specific solution shown in the drawings. The intent is the outcome that solution is meant to deliver.

    Consider a design that features a large, fully glazed atrium. The form is the glass. The underlying intent may be that occupants feel connected to daylight and to one another. If analysis shows the glazing would create an excessive cooling load, a team that understands the intent can deliver it differently, through roof lights, shaded courtyards or a more open circulation core. A team focused only on the form tends either to defend it at any cost or to remove the idea altogether. Clearly stated intent gives a project room to adapt without losing its purpose.

    Why integration must begin at concept stage

    In a traditional, linear process, the architect develops the design and engineers are brought in afterwards to make it work. The approach appears orderly, but it often produces compromises that nobody deliberately chose.

    The symptoms are familiar across the industry. A structural grid conflicts with the parking layout below. Ceiling voids prove too shallow for mechanical services, so finished ceiling heights are reduced. A facade is finalised before its solar exposure has been properly analysed, leaving the cooling system to compensate.

    These issues share a common thread where they are inexpensive to resolve at concept stage and costly to resolve on site. The ability to influence a building’s cost and performance is greatest at the start of a project and declines steadily as the design is fixed.

    That is why integrated design, in which architects, structural engineers, mechanical, electrical and plumbing engineers and cost consultants work together from the outset, has become best practice. Early collaboration is not a constraint on creativity. Structural engineers can propose systems that free up floor space or create column-free public areas. MEP engineers can recommend orientation and massing adjustments that reduce energy demand without altering the building’s character. When engineering is treated as part of the design process rather than a correction applied afterwards, it strengthens the architectural vision instead of diluting it.

    Project planning where vision meets time and cost

    Project planning is often viewed as an administrative function covering programmes, procurement and site logistics. In reality, it has a direct influence on design quality, because it determines which elements of the original vision are actually delivered.

    Procurement is a clear example. Major equipment such as chillers, lifts and specialist facade systems can have long lead times and varying availability. If they are not identified and ordered early, delays can force late substitutions with whatever is available. Each change may seem minor, but together they can gradually erode the performance and quality the design was intended to achieve.

    Realistic budgets and programmes play a similar protective role. When time or budget runs short late in a project, the elements most likely to be cut are often those that gave the building its distinctive value, from material quality to sustainability features.

    Effective planning also involves knowing when key decisions need to be fixed. Choices such as the structural system or the location of major plant become very expensive to revisit beyond a certain point, while others can safely remain flexible for longer. Clarity about this sequence reduces late-stage redesign, protects the programme and gives the whole team a more stable basis for coordination. Constructability belongs here too, a design must be buildable on its specific site, with the available workforce and supply chain, and within the realities of the local climate.

    Designing for the operational life of a building

    A building may take a few years to design and construct, but it will be operated for decades. Over that lifespan, the combined cost of energy, maintenance and periodic upgrades typically far exceeds the original construction cost. Decisions made during design therefore have long-term financial and environmental consequences for owners.

    Despite this, facility managers and maintenance teams are rarely involved in early design discussions. Their input can be invaluable. They understand which plant rooms are difficult to access, which control systems are hard to operate and which finishes deteriorate quickly under daily use. Involving them early leads to practical improvements: clear routes for replacing large equipment, metering that supports meaningful energy monitoring, and building controls that can be operated without specialist knowledge.

    Occupant experience deserves equal attention. Thermal comfort, natural light, acoustics and intuitive wayfinding directly affect wellbeing and productivity. Post-occupancy evaluation, the structured process of assessing how a building performs once in use, is one of the most reliable ways to verify whether these goals have been met and to inform future projects.

    Adaptability is the final consideration. Few buildings are used in exactly the same way for their entire life. Generous floor-to-floor heights, structural capacity for future loads and flexible building services allow a building to accommodate new uses as needs change, extending its useful life and reducing the case for early demolition.

    Protecting design intent across the project lifecycle

    When buildings underperform, the cause is rarely one poor decision. More often, important information is lost as a project moves between stages from concept to detailed design, from design team to contractor, and from contractor to operator. At each transition, some of the original intent can be diluted or misunderstood.

    Digital tools have significantly improved coordination. Building Information Modelling allows clashes between structure and services to be identified virtually rather than on site. However, a model records what has been decided, not why. Technology supports collaboration, but it cannot replace professional judgement or clear communication between disciplines.

    Two practices help close this gap. The first is documenting the reasoning behind major design decisions, so that those who inherit the project understand what they are expected to protect. The second is ensuring clear accountability for the performance of the building as a whole, rather than only for individual packages of work. Without it, each party can complete its own scope successfully while the overall outcome still falls short.

    Clients also have an important role. Projects tend to be most successful when the client defines at the outset what success means in practical terms, including expected energy performance, operating costs, occupant comfort and flexibility, and keeps those measures in view throughout delivery.

    What a successful building ultimately delivers

    A successful building is often one that occupants barely notice, because it simply works. Spaces are comfortable and easy to navigate. Maintenance teams can operate and service it efficiently. Running costs align with expectations, and the building can evolve as the needs of its users change.

    Achieving that outcome depends less on any single discipline than on the quality of collaboration between them. Architecture provides the vision and the human experience. Engineering ensures the building is safe, efficient and resilient. Project planning makes sure both are delivered within the realities of time, cost and construction.

    A design vision is only as strong as the process that carries it into the real world. The drawings are where that process begins, but a building’s performance over the decades that follow is where its success is truly measured.

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