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A VISION BUILT ON DETAIL

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A professional headshot of Mr. Ravi Menon of Sobha Group, a leader in the luxury furniture and real estate division, smiling in a formal setting.

Exclusive Interview with Mr. Ravi Menon, Chairman of Sobha Group and Mr. Anuj Jain, Chief Executive Officer, Sobha Furniture.

Ravi, as the chairman of Sobha Group and the titan in the real estate market, can you share your journey and experience with us and how has it been for you so far?

    For me, the journey has been both deeply personal and professionally gratifying. Although I relocated to Dubai only three years back, Sobha Group’s foundation in the UAE was laid long before my move. Since then, particularly post-2020, it has been nothing short of exceptional. Year on year, our business has seen sustained growth and our sales performance is tracking ahead well, cementing our vision of becoming a global benchmark for world-class real estate.

    We also recently expanded into Umm Al Quwain with two new projects and are preparing to enter the Abu Dhabi market as part of our long-term strategy to build a diversified UAE-wide portfolio valued at approximately USD8 billion. Overall, it has been an extraordinary journey, but for Sobha Group, this is just the beginning.

    How are you competing with other brands in the market, especially when it comes to UAE? And what makes you one step ahead?

    At Sobha, we stand out in the market because of our ‘Backward Integration’ model. Our model is fundamentally distinct because we are one of the very few developers globally who have a fully backward integrated model, which is extremely rare in our industry, where most developers limit themselves to land acquisition, sales, and outsourced execution. This means that from concept to design to final delivery, every stage is managed in-house, ensuring that all projects are integrated with the highest standards of quality that Sobha Group is known for. This also helps us reduce dependencies on external suppliers, providing us with stronger control over quality, delivery timelines, and execution.

    What also makes us unique is the culture we have built over the decades. The Group is driven by my father’s legacy and passion for design, passion for construction, and passion for continuous improvement. The moment we complete a project; we are already thinking about how we can raise the benchmark for the next one. That mindset keeps the entire organization’s future focused.

    Now with Sobha Furniture, this entire project marks a new milestone. What does this launch mean for the brand? And for Sobha Realty as a whole?

    Sobha Furniture is not the beginning of something new; it is the return to where it all began. In fact, 50 years ago, when my father started his entrepreneurial journey, it started with interior decoration. For him, he has always been extremely passionate about the art of details and accuracy, within a millimetre precision.

    From the outset, our philosophy has always been simple – to invest in the best of machinery, technology, and talent. This mix has allowed us to maintain a standard of quality that is non-negotiable in our business. We understand that a home is a very personal space and when we decided to launch Sobha Furniture, we were very mindful of the pinch points that customers face and wanted to create a business that sets a new benchmark for large-scale, design-led furniture manufacturing — Made in the UAE, for the world.

    There has long been a gap between design ambition and furniture manufacturing capability in this region, and Sobha Furniture shall be bridging that gap. What this launch ultimately signifies is the formalization of something that has always been intrinsic to Sobha Group: design excellence, engineering precision, and a culture of co-creation. With ‘The Gallery’ and our expanded manufacturing capabilities, we now have a space where clients can experience our craft firsthand, collaborate with our teams, and shape pieces that reflect their exact vision.

    Our business approach follows the same philosophy to build a unique fully integrated ecosystem that is capable of handling everything under one roof. And furniture is also part of that. When I say furniture, the cabinets, the kitchen cabinets, the wardrobes, the bathrooms, everything. So, every apartment that we have delivered in this market reflects these capabilities.

    Mr. Anuj Jain, Chief Executive Officer, Sobha Furniture Insights:

    A professional portrait of Mr. Anuj Jain of Sobha Furniture, respectively,

    Furniture has always been part of the game, and we’re just giving light to the vision of what Mr. PNC Menon has. So right now, this is a B2B co-creating space. We’ll soon be catering to B2C audience as well.

    We will have a lot of offerings for the end customer as well as the B2B partners and developers and designers in the upcoming coming years.

    So Mr. Anuj, how does The Gallery embody the direction and the future of Sobha Furniture as a brand, especially when it comes to showcasing the replica projects here that is showcased, the walk-in closets and materials and finishings?

    The Gallery is a preview into what our vision for Sobha Furniture is. We did not want to create a traditional setup, which is why we have designed this as a working space for architects, interior designers, developers, and project partners rather than just a retail showroom. Every space has been thoughtfully curated to embody our outlook to connect, collaborate, and co-create with the community and showcases our passion for being partners from start to finish.

    Designed as fully functional spaces, each of our mock-up areas serve a specific purpose and gives customers a deep insight into our design concepts, materials, finishes, and overall approach to furniture manufacturing. This is the first step to fulfilling our mission to set the foundation of a new standard and deliver projects that will showcase the precision and exceptional quality that Sobha is known for.

    Mr. Ravi, looking towards the future, let’s say in the next 20 years ahead, what plans are looking forward to?

    The industry we work in is very dynamic; it pushes us every day to ensure that our long-term direction is clear. Sobha Furniture is a brand rooted in legacy – one that we envision to be Made in the UAE for the world. Setting up our foundation here has given us unparalleled access to infrastructure, connectivity, talent, and an overall ecosystem that has set us up for success on the scale we are aiming for.

    One of our immediate priorities is the launch of our flagship factory in Dubai Industrial City. It is an enormous, 53,000 sqm facility that will house the best-in-class full automated machinery and will bring an integrated approach to furniture manufacturing with everything from foaming to cutting, stitching, framing and upholstery.

    As part of our strategic expansion, we are looking to establish our presence in key international markets. In fact, we have already shortlisted three potential properties in the US market and are also exploring the potential of entering the Australian market. 20 years is a long time, but we are steadfast in our commitment of building on a scale with exceptional quality that has not been seen in the region before.

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    DESIGNING EXPERIENCES, NOT JUST SPACES: STUDIO WYZE’S STORY-DRIVEN PRACTICE

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    Interior of a Studio WYZE–designed hospitality space featuring two people posed beside a curved banquette, with sculptural vertical wall panels, patterned upholstery, a marble table in the foreground, and layered floral arrangements in a moody, refined setting.

    Exclusive Interview with Christina Arbenz and Chris Sayce, Co-founders and Principals of Studio WYZE

    Studio WYZE works across hospitality, residential and product design. When you approach a space, what elements of your process stay constant—no matter the typology?

    We always start with the layout, as it often opens the pathway for the concept to unfold. Layout is vital for all parties: operations rely on it to function efficiently; owners need it to achieve a desired number of covers and guests need to feel comfortable and immersed in the experience. The storytelling then comes into play, anchoring the guest journey in narrative. We approach the design of spaces as a series of framed views, with transitions between them unfolding like cinematic shots, guiding people slowly and deliberately through the space.

    Many interior studios today lean heavily into aesthetics-first storytelling. How do you ensure that emotional resonance and functionality hold equal weight in your projects?

    The emotional resonance of a space comes from how the storytelling unfolds. When the narrative is clear and carried through every step of the design, the guest’s experience becomes part of that story. We think about how someone will sit in a space, how they will interact with the furniture around them, what they will touch, the textures they will feel—and how each of these moments makes them feel. Functionality comes alive in the details. We focus intensely on the refinement and coordination of every elements, so the space not only looks beautiful, but works seamlessly for the team using it day-to-day, and feels effortless and comfortable for the guest.

    Hospitality design often demands drama and immersion. How does that sensibility influence the way you approach high-end residential interiors?

    Hospitality and residential design both aim to create environments that feel comfortable for the individual using them. In F&B, the experience is often tied to a brand narrative — its cuisine, culture and inevitably a bit of a theme. In hotel design, the storytelling comes from the sense of place, the local context and the type of guest the brand is aimed at. In high-end residential, the goal is similar: to tell a story, but one that belongs to the resident. We look to their tastes, hobbies, travels and meaningful memories, and bring these together to create a space that reflects who they are.

    With studios in London and Zurich and projects across global markets, how do you adapt your design language without losing Studio WYZE’s signature identity?

    Our identity comes through our process, rather than a signature aesthetic. We approach each project as a unique, individual space. We begin with the building itself—its location, history and purpose—and from there weave in the brand or resident identity, uncovering the story the space is meant to tell. We immerse ourselves in the process, designing bespoke furniture and lighting that give each space its own character. We collaborate with local craftsmen, artisans and manufacturers, and we’re always traveling and exploring to discover new methods, ideas and approaches that bring fresh energy and perspective to our work.

    TATTU Dubai unfolds as a multi-level journey inspired by mythology. How early did storytelling become the anchor for this project?

    The foundations of TATTU as a brand stem from the history of Asian Tattoos, whereby the inked spirits would endow the owner with protective and strengthening properties. Previous TATTU venues have grounded themselves in four core ‘spirit animals’; the Dragon, the Carp, the Phoenix and the Tiger. The brief was to interpret this core brand narrative into three unique concepts, developing on the design touchpoint to create a more holistic and narrative-driven design.

    From the beginning, we felt the most authentic way to unfold the brand and its mythology across the three levels was to develop individual realms for three of these core characters. Our chosen three were The Dragon, featuring at Level 74 as part of the main TATTU Restaurant and Bar; The Carp, featuring at Level 76 as part of the Pool Deck and Sushi Lounge concept; and The Phoenix, feature at Level 81 as part of the Cocktail Bar and Lounge concept. The key was to maintain the storytelling of each of these spirits through materiality, detailing, colour palette and accessories.

    From Shou-Sugi-Ban timber to onyx and amethyst glass, the palette is bold yet controlled. How do you decide when a material should lead versus support the space?

    We play with contrasts in texture and finish—smooth versus rough, dark versus light, metallic versus natural, gloss versus matte. Every material has a purpose, even if some are more visually dominant. The secondary materials are almost always interesting in their own right, adding depth and nuance to the space. For example, in our main restaurant, the gold leaf slats immediately draw the eye, but behind them, the black plaster finish has its own subtle movement. The hand-applied texture and selective polishing create variations in gloss and shadow, giving the surface life and detail, even when the focus is on the gold above. It’s this layering and dialogue between materials that allows a space to feel rich and purposeful, whether a material is leading or supporting.

    Designing the world’s highest infinity pool is no small feat. How did you approach creating a space that feels relaxed yet elevated—literally and conceptually?

    On the pool deck, the design is restrained, giving the breathtaking views and architecture the space to speak for themselves. We approached the pool deck with a soft, fresh and airy palette, favouring natural tones that evoke calm. The light aqua hue references both the tranquil colours of water and the legend of the Carp, adding a subtle layer of narrative. The timbers were treated to feel lighter and sun-bleached, as if naturally weathered over time, while the fabrics, though simple, are tactile and inviting, adding a quiet richness to the experience. The goal was to create a space where guests could relax among the foliage and fully appreciate the spectacular views beyond.

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    ANIME AND POP CULTURE ICONS TO DRIVE UAE TOY MARKET GROWTH IN 2026

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    man dressed in black and white

    From teens to seasoned collectors, the momentum built in 2025 continues to drive demand for anime and pop-culture collectibles across the UAE and global markets, positioning the toy sector for strong growth in 2026. Once seen as a childhood hobby, collectibles have evolved into a cultural phenomenon driven by social trends.

    “A growing appreciation for storytelling, personal engagement, and fear of missing out on emerging trends has fuelled the rapid expansion of the collectibles market in the UAE,” said Hassan Tamimi, CEO of The Little Things.

    Articulated and poseable figures have gained strong traction among collectors. “In 2025, brands such as SH Figuarts, Hot Toys, and ZD Toys recorded strong sales in the UAE, reflecting surging demand for figures that allow customization, scene recreation, and creative play,” noted Tamimi.

    Commenting on exclusivity, which continues to be a key driver in the market, he said, “Limited-edition figures, blind-box formats and character-led merchandise emerged as key growth drivers, showcasing how collectibles are viewed as a statement rather than just children’s toys. Moreover, these collectibles are also finding appeal as distinctive gift items.”

    “The shift is also evident among Gen Z, with the rising demand for plush keychains and trinkets from brands such as Sanrio, Pokémon, and Monchhichi, portable and personal accessories that double as an expression of individuality through playful, nostalgic, and customizable designs,” added Tamimi.

    Brands like Funko continue to drive demand, with fans pre-ordering releases, lining up in stores, and attending events to secure their favorites.

    Notably, among the pop-culture collectibles, LABUBU stood out as the most popular in the UAE and globally in 2025. Created by Hong Kong-born, Netherlands-raised illustrator Kasing Lung, the character gained significant popularity among the collectors. POP MART, known for its wide range of collectible figures, has also seen strong growth and fan engagement in the region. Other intellectual properties like CRYBABY, SKULLPANDA, HIRONO, and DIMOO have emerged as fan favorites in recent months.

    “Nostalgia plays a significant role in today’s collectible market,” Tamimi said, “Many fans who grew up collecting toys and watching pop-culture classics now have adult purchasing power to buy the items they once wished to own, creating a market where nostalgia meets aspiration.”

    Looking ahead to 2026 toy market in the UAE, Tamimi shared toy companies are expected to push creative boundaries further matching the evolving expectations of fans. “Collectible brands will likely explore more interactive, customizable and limited-edition releases in 2026,” he added.

    Commenting on the growing pop-culture collectibles community in the UAE, Tamimi added that the UAE hosts several pop-culture and toy festivals throughout the year including the annual Middle East Film & Comic Con (MEFCC), which continues to fuel fan engagement and growth. Another key event happening in February this year ‘Animenia’- five days of anime, live music, and Japanese pop culture attracting fans and collectors’ enthusiasts from across the region.

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    SOURCE OF FATE COMMENCES CONSTRUCTION ON MIRAGGIO, CONTRIBUTING TO AL MARJAN ISLAND’S DEVELOPMENT MOMENTUM

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    Source of Fate officials and partners participate in a ceremonial ground‑breaking for the Miraggio development on Al Marjan Island, holding shovels on a red carpeted site in front of a branded Miraggio and Source of Fate backdrop.

    Source of Fate (SOF), the high-end luxury real estate developer under the Wheel of Fate Group, has commenced construction on Miraggio, its flagship luxury waterfront development on Al Marjan Island, marking a major milestone for the company and the Emirate’s fast-growing real estate sector.

    The start of construction follows the successful completion of key design milestones, including Concept Design (CD) approval and the completion of Schematic and Preliminary Design (SD & PD). The project has already recorded sales exceeding 1 billion, with 50 per cent of units secured through off-plan bookings ahead of construction, underscoring robust buyer confidence and sustained demand for premium waterfront living in Ras Al Khaimah.

    This higher demand is underpinned by Ras Al Khaimah’s strong real estate performance in 2025. According to recent market data, residential capital values recorded robust growth, with overall prices rising 14.9 per cent year-on-year. Apartments saw increases of 15.5 per cent year-on-year, while villa values grew by 13.8 per cent. Al Marjan Island has led this upward trajectory, with its capital values climbing 16.8 per cent year-on-year, reinforcing its position as one of the Emirate’s most sought-after waterfront residential destinations.

    Commenting on the milestone, Dr. Majid Jack Hsiung, General Manager at Source of Fate, said: “Reaching 50 per cent off-plan bookings ahead of construction underscores a fundamental shift in buyer expectations. Homeowners and investors today are seeking more than premium finishes. They are seeking environments that support wellbeing, balance, and a meaningful connection with nature. Miraggio was conceived with this philosophy at its core, and as construction commences, our focus is to deliver that vision through uncompromising quality, disciplined timelines, and operational excellence at every stage.”

    Reflecting its commitment to excellence, Source of Fate has appointed a consortium of world-class partners to deliver Miraggio to the highest levels of quality, safety, and performance. VX Studio leads as Project Consultant, bringing award-winning architectural expertise, while HQS Cost Management Consultant oversees cost planning and financial governance. NEXT Engineering Consultant, with more than three decades of experience, is responsible for ensuring sustainable, efficient, and technically robust construction practices.

    Construction of Miraggio will adhere to UAE construction standards and international best practices, including the UAE Fire and Life Safety Code, Energy Efficiency Standards, Accessibility Code, Seismic Design Code, and Environmental Building Standards. Global benchmarks such as IBC, IFC, ASHRAE, NFPA, and ASTM will further guide the project, ensuring the highest levels of safety, sustainability, and innovation.

    Sustainability is embedded throughout the development, with measures including solar-ready infrastructure, greywater irrigation, and a central water filtration system designed to reduce plastic use by up to 90 per cent, seamlessly integrating responsible living into everyday life.

    The project is fully funded, with investments to date supporting key pre-construction and early works. Upcoming milestones include the completion of enabling works, commencement of main construction, and a structured timeline of progressive handovers.

    Set to redefine luxury living in Ras Al Khaimah, Miraggio reflects Source of Fate’s vision of creating human-centric, environmentally responsible, and meticulously crafted communities, reinforcing Al Marjan Island’s status as one of the UAE’s most sought-after waterfront destinations.

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