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A VISION BUILT ON DETAIL

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A professional headshot of Mr. Ravi Menon of Sobha Group, a leader in the luxury furniture and real estate division, smiling in a formal setting.

Exclusive Interview with Mr. Ravi Menon, Chairman of Sobha Group and Mr. Anuj Jain, Chief Executive Officer, Sobha Furniture.

Ravi, as the chairman of Sobha Group and the titan in the real estate market, can you share your journey and experience with us and how has it been for you so far?

    For me, the journey has been both deeply personal and professionally gratifying. Although I relocated to Dubai only three years back, Sobha Group’s foundation in the UAE was laid long before my move. Since then, particularly post-2020, it has been nothing short of exceptional. Year on year, our business has seen sustained growth and our sales performance is tracking ahead well, cementing our vision of becoming a global benchmark for world-class real estate.

    We also recently expanded into Umm Al Quwain with two new projects and are preparing to enter the Abu Dhabi market as part of our long-term strategy to build a diversified UAE-wide portfolio valued at approximately USD8 billion. Overall, it has been an extraordinary journey, but for Sobha Group, this is just the beginning.

    How are you competing with other brands in the market, especially when it comes to UAE? And what makes you one step ahead?

    At Sobha, we stand out in the market because of our ‘Backward Integration’ model. Our model is fundamentally distinct because we are one of the very few developers globally who have a fully backward integrated model, which is extremely rare in our industry, where most developers limit themselves to land acquisition, sales, and outsourced execution. This means that from concept to design to final delivery, every stage is managed in-house, ensuring that all projects are integrated with the highest standards of quality that Sobha Group is known for. This also helps us reduce dependencies on external suppliers, providing us with stronger control over quality, delivery timelines, and execution.

    What also makes us unique is the culture we have built over the decades. The Group is driven by my father’s legacy and passion for design, passion for construction, and passion for continuous improvement. The moment we complete a project; we are already thinking about how we can raise the benchmark for the next one. That mindset keeps the entire organization’s future focused.

    Now with Sobha Furniture, this entire project marks a new milestone. What does this launch mean for the brand? And for Sobha Realty as a whole?

    Sobha Furniture is not the beginning of something new; it is the return to where it all began. In fact, 50 years ago, when my father started his entrepreneurial journey, it started with interior decoration. For him, he has always been extremely passionate about the art of details and accuracy, within a millimetre precision.

    From the outset, our philosophy has always been simple – to invest in the best of machinery, technology, and talent. This mix has allowed us to maintain a standard of quality that is non-negotiable in our business. We understand that a home is a very personal space and when we decided to launch Sobha Furniture, we were very mindful of the pinch points that customers face and wanted to create a business that sets a new benchmark for large-scale, design-led furniture manufacturing — Made in the UAE, for the world.

    There has long been a gap between design ambition and furniture manufacturing capability in this region, and Sobha Furniture shall be bridging that gap. What this launch ultimately signifies is the formalization of something that has always been intrinsic to Sobha Group: design excellence, engineering precision, and a culture of co-creation. With ‘The Gallery’ and our expanded manufacturing capabilities, we now have a space where clients can experience our craft firsthand, collaborate with our teams, and shape pieces that reflect their exact vision.

    Our business approach follows the same philosophy to build a unique fully integrated ecosystem that is capable of handling everything under one roof. And furniture is also part of that. When I say furniture, the cabinets, the kitchen cabinets, the wardrobes, the bathrooms, everything. So, every apartment that we have delivered in this market reflects these capabilities.

    Mr. Anuj Jain, Chief Executive Officer, Sobha Furniture Insights:

    A professional portrait of Mr. Anuj Jain of Sobha Furniture, respectively,

    Furniture has always been part of the game, and we’re just giving light to the vision of what Mr. PNC Menon has. So right now, this is a B2B co-creating space. We’ll soon be catering to B2C audience as well.

    We will have a lot of offerings for the end customer as well as the B2B partners and developers and designers in the upcoming coming years.

    So Mr. Anuj, how does The Gallery embody the direction and the future of Sobha Furniture as a brand, especially when it comes to showcasing the replica projects here that is showcased, the walk-in closets and materials and finishings?

    The Gallery is a preview into what our vision for Sobha Furniture is. We did not want to create a traditional setup, which is why we have designed this as a working space for architects, interior designers, developers, and project partners rather than just a retail showroom. Every space has been thoughtfully curated to embody our outlook to connect, collaborate, and co-create with the community and showcases our passion for being partners from start to finish.

    Designed as fully functional spaces, each of our mock-up areas serve a specific purpose and gives customers a deep insight into our design concepts, materials, finishes, and overall approach to furniture manufacturing. This is the first step to fulfilling our mission to set the foundation of a new standard and deliver projects that will showcase the precision and exceptional quality that Sobha is known for.

    Mr. Ravi, looking towards the future, let’s say in the next 20 years ahead, what plans are looking forward to?

    The industry we work in is very dynamic; it pushes us every day to ensure that our long-term direction is clear. Sobha Furniture is a brand rooted in legacy – one that we envision to be Made in the UAE for the world. Setting up our foundation here has given us unparalleled access to infrastructure, connectivity, talent, and an overall ecosystem that has set us up for success on the scale we are aiming for.

    One of our immediate priorities is the launch of our flagship factory in Dubai Industrial City. It is an enormous, 53,000 sqm facility that will house the best-in-class full automated machinery and will bring an integrated approach to furniture manufacturing with everything from foaming to cutting, stitching, framing and upholstery.

    As part of our strategic expansion, we are looking to establish our presence in key international markets. In fact, we have already shortlisted three potential properties in the US market and are also exploring the potential of entering the Australian market. 20 years is a long time, but we are steadfast in our commitment of building on a scale with exceptional quality that has not been seen in the region before.

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    Peak Traffic Season: Why Driver Fatigue Should Be a Key Employer Duty of Care Focus

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    By Dr Ryan Copeland, Regional Medical Director, Middle East, International SOS

    As traffic volumes continue to rise across Dubai and the UAE, particularly along heavily congested commuter corridors, employers face a growing responsibility to address one of the most underestimated workplace risks: driver fatigue. Recent reports of significant congestion on key routes connecting Dubai and Sharjah serve as a timely reminder that many employees are spending longer periods behind the wheel each day. For organisations whose employees drive for work, whether visiting clients, transporting goods, responding to emergencies, or travelling between sites, fatigue can significantly impair performance and increase the likelihood of serious road traffic incidents.

    While organisations often focus on vehicle safety, defensive driving, and compliance measures, fatigue management should be viewed as a critical component of any duty of care programme. Unlike mechanical failures, fatigue can be difficult to recognise, yet its effects on concentration, reaction time, decision-making, and situational awareness can be profound.

    Fatigue: More Than Just Feeling Tired

    Fatigue is a physical and mental state that reduces a person’s ability to perform tasks safely and effectively. It may result from insufficient sleep, long working hours, stress, illness, dehydration, poor nutrition, or prolonged periods spent driving in congested traffic.

    Long commutes, early starts, and frequent travel between emirates can contribute to chronic sleep debt, often before employees recognise its impact on performance.

    Common warning signs include:

    • Frequent yawning or heavy eyelids
    • Difficulty concentrating or maintaining attention
    • Missing road signs or navigation instructions
    • Drifting within a lane
    • Delayed reaction times
    • Increased irritability or mood changes

    Employers should educate both drivers and line managers to recognise these signs before fatigue becomes a serious safety risk.

    Building Fatigue Awareness into Journey Risk Management

    Driver fatigue should form part of every organisation’s journey risk assessment process. Managers should evaluate not only the distance being travelled but also the employee’s fitness to drive.

    Key considerations include:

    • Has the employee had adequate sleep in the previous 24 to 48 hours?
    • Are they undertaking an early morning or late-night journey?
    • Have they worked a prolonged shift before driving?
    • Are they feeling unwell or taking medication that may affect alertness?
    • Is the journey likely to involve extended periods in heavy traffic?

    Organisations should avoid schedules that encourage rushed journeys, excessive driving hours, or inadequate rest. Where practical, virtual meetings, overnight stays, or alternative transport arrangements may offer safer options than long-distance road travel.

    Sleep: The Foundation of Driver Safety

    Good-quality sleep remains the most effective defence against fatigue.

    Most adults require seven to nine hours of sleep each night to maintain alertness, concentration, and decision-making ability. Chronic sleep deprivation can significantly increase the risk of driving-related incidents.

    Employers can support healthy sleep habits by encouraging employees to:

    • Maintain consistent sleep and wake times
    • Create a cool, dark, and quiet sleep environment
    • Avoid heavy meals close to bedtime
    • Limit caffeine intake later in the day
    • Reduce screen exposure before sleep
    • Seek medical advice for persistent sleep problems, snoring, or suspected sleep apnoea

    Hydration and Nutrition Matter

    The Gulf climate presents additional challenges for drivers. Even mild dehydration can contribute to headaches, poor concentration, fatigue, and reduced mental performance.

    Employees should be encouraged to:

    • Drink water regularly throughout the day
    • Carry water during journeys
    • Increase fluid intake during hot weather or after physical activity
    • Limit excessive consumption of energy drinks and highly caffeinated beverages

    Nutrition also influences alertness. Heavy meals can contribute to sluggishness, particularly during afternoon driving periods.

    To help maintain concentration, drivers should aim for:

    • Balanced meals containing lean protein, whole grains, fruits, and vegetables
    • Healthy snacks such as nuts, yoghurt, or fresh fruit
    • Regular meal timing to maintain stable energy levels
    • Reduced reliance on sugary snacks that can lead to energy crashes

    While caffeine may provide a temporary boost, it should never be viewed as a substitute for adequate sleep.

    Practical Steps During Peak Traffic Periods

    As congestion increases, employers should reinforce practical fatigue-mitigation measures:

    • Encourage regular breaks during longer journeys
    • Rotate driving responsibilities where possible
    • Avoid scheduling consecutive high-mileage driving days
    • Plan journeys outside peak traffic periods when feasible
    • Use telematics and journey management tools to identify excessive driving exposure
    • Include fatigue awareness in routine safety briefings

    Drivers should also be reminded that opening a window, turning up the music, or consuming caffeine offers only temporary relief. If fatigue develops while driving, the safest option is to stop in a safe location and rest.

    A Shared Responsibility

    Managing driver fatigue is not solely the responsibility of the individual behind the wheel. It requires a coordinated approach involving employers, managers, occupational health teams, and employees.

    By promoting healthy sleep habits, supporting hydration and nutrition, recognising warning signs, and embedding fatigue awareness into journey planning, organisations can significantly reduce fatigue-related driving risks.

    As traffic volumes continue to increase during peak periods, companies that proactively address fatigue as part of their duty of care strategy will not only enhance road safety but also protect employee wellbeing, productivity, and organisational resilience. Ultimately, safer and healthier drivers contribute to safer roads for everyone.

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    Home Feature

    Unseen Struggles: How Arthritis Impacts Mental Wellbeing

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    by Dr. Madiha Khan, an American Board-Certified Consultant Psychiatrist, and a member at Middle East Arthritis Foundation

    Arthritis is usually measured in swollen joints and blood results. Yet for many of the estimated half a billion people living with the condition worldwide, and roughly one in five residents of the UAE, its most sapping effects are not detectable on any scan. Fatigue, anxiety and low mood can quietly impact work, relationships and self-worth long before a joint shows lasting damage.

    Dr. Madiha Khan, an American Board-Certified Consultant Psychiatrist, working in the region for the past eight years with extensive experience supporting individuals with a wide range of mental health and emotional wellbeing concerns, shares her insight: “Pain may appear first, but fatigue, reduced mobility and emotional strain can gradually affect work, relationships and independence,” she says.

    A two-way relationship

    Rates of depression and anxiety among people with arthritis-related diseases can be between two and 10 times higher than in the general population. According to Dr Khan, the link runs in both directions. Chronic pain, unpredictable flares and broken sleep wear down mood and motivation. Depression, in turn, amplifies how the brain perceives pain and makes it harder for patients to keep up with treatment.

    Recent study unveiled that depression may not only be a complication of rheumatoid arthritis but may also help sustain it, particularly in difficult-to-treat cases. This explains why some patients still feel unwell even when their blood work looks normal. In the UAE, where fewer than half of patients are still taking prescribed medicines after a year, that vicious circle carries real consequences.

    The weight of the invisible

    Because arthritis is often invisible, patients describe feeling misunderstood. One young Dubai professional supported by MEAF spent nearly a decade being told her pain was stress or anxiety before a rheumatologist confirmed an autoimmune condition. For her, the anxiety came with the physical illness; it was not the cause[SS2] . Another, a working mother, [SS3] recalls days when she slept for hours yet woke exhausted, unable to concentrate or find the energy for her children. The guilt, she says, was as heavy as the pain.

    Dr Madiha stresses that delays compound the distress. In the UAE, a lack of awareness postpones diagnosis by around 12 months, and many patients see several doctors before reaching a rheumatologist, leaving them doubting themselves.

    Treating the whole person

    The answer, in Dr Madiha’s view, is care that is integrated rather than siloed. Arthritis treatment is moving towards precision medicine and whole-patient management, aiming for remission while also asking about mood, sleep and daily function. When standard treatment underperforms, she encourages a fuller reassessment often involving psychiatrists, psychologists, pain specialists, physiotherapists or nutritionists where needed.

    Patients can also take practical steps to avert a downward spiral:

    Prioritise sleep: a consistent bedtime routine helps regulate both pain and mood.

    Keep moving gently: low-impact activity such as walking, swimming or Tai Chi preserves strength and lifts mood.

    Write it down: journaling symptoms and feelings helps patients make sense of flares and communicate with their doctor.

    Pace and say no: planning rest days and declining commitments protects energy without guilt.

    Find a community: peers living with the same condition offer understanding that even close family may not.

    Beyond the diagnosis

    MEAF’s World Arthritis Day event on 24 October 2026 at the Shangri-La Hotel, Dubai, will include sessions on mental resilience alongside clinical guidance, reflecting the Foundation’s belief that emotional health belongs at the centre of arthritis care. “Our goal is to free patients from pain so they can live the life they want, without allowing the condition to define who they are,” says Dr Madiha.

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    Home Feature

    Can Technology Help Us Feel Less Alone? The promise and limits of digital connection

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    by Tanya McGuane, Assistant Professor of Psychology, Global College, Heriot-Watt University Dubai           

    We have never had so many ways to reach each other. A face thousands of miles away can appear on our screen in seconds. Friendships can stretch across continents, strangers can become communities, and somewhere online, someone is awake, talking, sharing, connecting. Being physically alone no longer has to mean being disconnected.

    And yet, loneliness remains one of the defining wellbeing challenges of our time. So, can technology actually help us feel less alone? The honest answer: it depends on how we use it.

    Perhaps technology is most powerful not when it gives us more people to talk to, but when it helps us find the right people. For someone living with chronic illness, struggling with social anxiety, adjusting to life far from home, or feeling like nobody around them shares their experience, the internet can offer something deeply human: recognition. That moment of realising, “It’s not just me.” Technology can shrink the distance between “no one gets me” and “there are others like me.” A screen is not always a barrier to belonging; sometimes, it is the bridge to it.

    The research supports this, with one important caveat. Nowland, Necka and Cacioppo (2018) found that when people use the internet to strengthen existing relationships or build new ones, loneliness can ease. When it is used to withdraw from the social world, loneliness tends to deepen. Technology, in other words, amplifies whatever intention we bring to it.

    But not all digital interaction is equal. Sherman, Michikyan and Greenfield (2013) compared how close friends felt after connecting in person, by video, voice and text. Face-to-face conversation created the strongest bond, while text created the weakest. Tone of voice, a facial expression, a pause that says more than words: these are the cues we rely on to feel understood, and much of that richness is lost in a message thread.

    How we scroll matters too. Passively watching other people’s highlights has been linked to lower wellbeing (Verduyn et al., 2015). When Hunt and colleagues (2018) asked students to limit social media to around 30 minutes a day, they reported less loneliness and depression within three weeks. Less scrolling, it seems, can leave more room for living.

    The rise of artificial intelligence adds another layer to our increasingly digital social world. Technology can now respond to us, remember information and simulate remarkably natural conversation. That may offer companionship and support, particularly during moments of isolation.

    But responsiveness is not necessarily relationship.

    Human relationships ask something of us. They require compromise, vulnerability, patience, reciprocity and sometimes discomfort. Perhaps those inconvenient parts of relationships are not flaws that technology needs to solve, but part of what makes human connection meaningful.

    So, what do we do? We use technology as a bridge, not a destination. Turn the like into a message, the message into a call, and the call into a coffee. Join the online community, then go to the meetup. And every so often, ask yourself: when I close this app, do I feel more connected, or just more occupied?

    Technology can open the door. It can introduce us, remind us of the people we love and keep us close across thousands of kilometres. But it cannot walk through the door for us. And perhaps we should not want it to.

    There is something beautifully chaotic about human connection. For as long as we have existed, we have been falling in love, falling out of love, finding friendships in unlikely places, missing people, misunderstanding one another, forgiving one another and somehow finding our way back. Entire novels, poems, plays and songs have been written about our endless attempts to understand and be understood by each other. Shakespeare might turn in his grave at the suggestion that we could finally reduce all of that glorious human messiness to an algorithm.

    Technology is changing how the story begins. A friendship might start in a comment section. Love might begin with a swipe. A family scattered across continents can still see one another’s faces at the end of a long day. These are extraordinary things, and generations before us could only have imagined them.

    But surely this is not where the great human story of connection ends.

    Because belonging has never simply been about access to other people. It is built in the showing up: the conversations that run too late, the comfortable silences, the disagreements we repair, the ridiculous private jokes, the hand we reach for without thinking. The small, imperfect moments through which another person slowly becomes part of our life.

    A screen can tell us someone is there. Technology can help us find them.

    But perhaps the imperfect magic of human connection begins when we remember: the rest of the story is still ours to write.

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