Hospitality
LIWA VILLAGE RETURNS WITH NEW ACTIVATIONS AND EXPERIENCES AT LIWA INTERNATIONAL FESTIVAL 2026
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced programming details and the impressive lineup of partners for this year’s Liwa Village at Liwa International Festival 2026, which continues until 3 January 2026. Set within Al Dhafra Region’s iconic desert landscape, the festival is one of Abu Dhabi’s most anticipated winter celebrations, presenting thrilling motorsports challenges and honouring the UAE’s heritage through culture, entertainment, and family experiences.
Liwa Village: The Festival’s Cultural & Entertainment Heartbeat
Located at the heart of the Liwa International Festival, cultural and entertainment destination Liwa Village is an expansive space where heritage, creativity, adventure, and family experiences come together in one seamlessly curated journey. Built around six immersive zones – Shams Liwa, Wanasa, Meydan, Souk, Adrenaline, and Auto – the Village offers a rich lineup of activities designed to engage every age group and interest, inviting visitors to explore a world that celebrates the UAE’s traditions while embracing the energy of modern entertainment.
Shams Liwa, crowned by its iconic Ferris Wheel, provides sweeping views of the Village and the golden dunes surrounding it, setting the tone for a memorable visit. The cultural heart of the Village is the Souk, inspired by traditional Emirati markets, bringing heritage to life through pottery workshops, weaving, henna, live cooking sessions, artisan showcases, and sensory cultural experiences that resonate with both residents and tourists.
For younger visitors, Wanasa delivers a vibrant mix of creative workshops, carnival rides, maze adventures, and play parks crafted to spark imagination and connection. Meydan, the dynamic teen zone, enhances this year’s programme with immersive challenges including smash rooms, horror escape rooms, strategic games, and interactive stage moments tailored to bold, expressive youth.
Adventure-seekers will enjoy the Adrenaline Zone, home to high-energy rides, carnival attractions, and thrilling games that add momentum to the Village’s lively atmosphere. Meanwhile, motoring fans will find a dedicated haven in the Auto Zone, featuring a rotating exhibition of classic cars, RC racing tracks, jeep experiences, and hands-on motoring-themed activations that celebrate the UAE’s strong automotive culture.
Beyond its core zones, this year’s Liwa Village expands with signature attractions including the Monster Jam Arena, the family-friendly Petting Zoo & Pony Grove, and the adrenaline-fuelled Desert Rally and Water Karting experiences, ensuring every visitor can navigate their own adventure across the Village’s extended footprint.
Across the festival’s 23 days, the Village will host live shows, hands-on workshops, interactive installations, cultural showcases, and exclusive partner activations, creating a deeply engaging, accessible, and family-friendly environment. With its diversity, scale, and heritage-driven design, Liwa Village promises an unmissable experience that brings culture, entertainment, and community together on The Desert’s Grand Stage.
A destination brought to life through partnerships
As Liwa Village expands its offering for the 2026 edition, this year’s partners will introduce a selection of dedicated activities, displays, and guest experiences. Emirates NBD joins as Zone Presenting Partner, alongside Official Partners Noon, CFI Financial Group, Al Masaood Equipment Rental, Ma Hawa, Yango Group, and Al Ain Zoo, each contributing engaging touchpoints designed to amplify the Village atmosphere. Cleveland Clinic Abu Dhabi returns as Medical Partner, ensuring the wellbeing and safety of all visitors across the Village grounds.
A focus on sustainability
LIWA Village is setting a new benchmark in sustainability this year, powering the venue with clean mobile energy. DCT Abu Dhabi, in collaboration with event organiser LINKVIVA and their energy partner Kilo Energy, set up a large temporary solar farm at the festival grounds, proving not only that renewable energy can powering entire events, but also that such solutions are more convenient for event guests, as they are free of noise and emissions.
The system, developed by Kilo Energy, combines a large-scale portable solar farm with high-end Huawei energy storage systems, ensuring a steady supply of clean energy day and night.The deployed clean mobile energy system is optimised for use at events of any size, and reflects DCT Abu Dhabi’s leadership in adopting innovative, future-ready energy infrastructure to redefine how events can be powered.
A Beloved Tradition for Over Two Decades
For more than 20 years, the Liwa International Festival has been a cherished annual event, attracting tens of thousands of visitors from the UAE, region and around the world. Each year the event continues to grow and evolve, offering an experience that blends tradition with modern-day appeal, ensuring it remains the ultimate winter destination in Abu Dhabi.
Whether visiting for a day or staying for an extended desert escape, Liwa International Festival 2026 provides a unique opportunity to connect with the UAE’s heritage, create unforgettable memories with loved ones, and enjoy an authentic celebration of Emirati culture.
Hospitality
A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN
Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.
Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.
Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi
Hospitality
PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT
Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.
With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.
“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.
“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.
“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.
Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.
Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.
Activation Locations at DXB:
● Project Chaiwala, Concourse C, S34, Terminal 3
● Project Chaiwala, Daily DXB, Concourse B, Terminal 3
● Project Chaiwala, Concourse A, Terminal 3
● FIX Coffee, Daily DXB, Terminal 1
Hospitality
DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.
Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.
Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.
Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.
Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.
Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”
With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.
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