Hospitality

NANDO’S FIRES UP JBR WITH FIRST-EVER 3D BILLBOARD, BRINGING ITS NEWEST ESPETADA TO LIFE

Published

5 months ago

December 19, 2025

A night photograph of the first-ever global 3D anamorphic billboard for Nando’s, located above Roxy Cinema at The Beach, JBR, in Dubai. The L-shaped display features a hyper-real 3D animation of the new Espetada A Torre Dukkah Lima skewer, a side dish, and a drink appearing to pop out from the screen against a dark background with teal geometric patterns. The billboard prominently displays the slogan 'Get fired up at Nando’s JBR' in both English and Arabic

Nando’s is firing up its first-ever global 3D anamorphic billboard, lighting up the skyline above Roxy Cinema at The Beach, JBR. The high-impact creative lands just as the brand opens its 23rd restaurant, a milestone that also marks 23 years of the brand in the UAE.

Located beside the newly launched two-storey JBR Casa with its expansive terrace, the 3D display spotlights Nando’s latest menu hero in a standout moment along the beachfront. The Espetada A Torre Dukkah Lima, arriving in restaurants from 24 November, presents centre stage on the billboard with a theatrical animation.

Blending PERi-PERi thighs stuffed with spiced PERi-dukkah and cream cheese, layered with peppers, onions, and lime, and finished with an herby tahini pour-over, the towering Espetada doubles the volume and flavor, also available in the classic Espetada size.

3D anamorphic billboards have become the most creative and engaging OOH globally, using advanced LED and motion techniques to create hyper-real illusions that stop audiences in their tracks. For Nando’s, launching this innovation in Dubai signals both confidence in the market and a commitment to bold, impactful storytelling.
“Dubai celebrates creativity and big moments, so launching our first-ever global 3D billboard here felt essential,” said Pooja Naik, Marketing & PR Manager, Nando’s UAE. “The JBR Casa is a milestone for the brand, and we wanted to mark it with something immersive, energetic, and unmistakably Nando’s. This campaign captures the spirit of the UAE and what’s ahead for us.”

Hospitality

SUN SIYAM VILU REEF WELCOMES FITNESS EXPERT ILARIIA AUVITU FOR A REJUVENATING WELLNESS WEEK

Published

11 hours ago

May 8, 2026

Integrator Web-Admin

Sun Siyam Vilu Reef, part of the Privé collection within the House of Siyam, is set to host an exclusive Wellness Week from 15th to 22nd June 2026, led by international creative and fitness expert Ilariia Auvitu in honour of Global Wellness Week.

Ilariia offers a sophisticated perspective on modern well-being, shaped by her life across seven countries and four languages. As an actor, model, and mother, her “high-performance lifestyle” provides a unique intersection of professional discipline and authenticity.

A central pillar of the week is the Tech-Free Sunrise Yoga and Breathwork Ritual. In an era of digital saturation, this hour of stillness is designed to help guests regulate the nervous system and improve mental health. The curated schedule includes Morning Yoga with Flow, specifically designed to cultivate sustainable energy flow for the day ahead. For those seeking more dynamic activity, Pool Fitness offers engaging water aerobics sessions held at the Pool Bar for a refreshing take on physical movement. Selected days will be concluded with Sunset Pilates and Stretching, featuring low-impact strength and toning exercises finished with a 15-minute quality stretch to release the muscles and embrace the evening’s iridescent glow.

Sun Siyam Vilu Reef offers guests the opportunity to rediscover a sense of harmony on the occasion of Global Wellness Week, guided by the island’s natural pace on a transformative journey of rejuvenation and balance.

Hospitality

CELEBRATE MOTHER’S DAY WITH A LUXURIOUS DAYCATION AT AL JADDAF ROTANA

Published

3 days ago

May 5, 2026

Integrator Web-Admin

Treat the most special woman in your life to a memorable Mother’s Day Daycation at Al Jaddaf Rotana from 8th to 10th May. Thoughtfully designed to celebrate mothers, this indulgent experience offers the perfect blend of relaxation, refined dining, and well-deserved pampering.

Mothers can savour an elegant high tea, unwind with optional pool access, or elevate the celebration with a delightful Saturday Brunch accompanied by a glass of bubbly.

Offer Details

Date: 8thto 10th May
High Tea: AED 105 per person | High Tea with Pool Access: AED 150 per person (fully redeemable on F&B during the offer period) | Special Saturday Brunch Offer: AED 125 per person, including a glass of bubbly.

Hospitality

CELEBRATE INTERNATIONAL MOTHER’S DAY AT PUBLIQ EUROPEAN BISTRO

Published

3 days ago

May 5, 2026

Integrator Web-Admin

Make Mom feel extra special this International Mother’s Day at Publiq European Bistro, where families dining in groups of more than three guests can enjoy a complimentary meal for Mom. Gather your loved ones and celebrate together over a relaxed European-style dining experience designed to make the occasion memorable.

Details:
Offer: Mom eats free (for families of more than three guests) | Time: 12:00 PM – 6:00 | Location: Publiq European Bistro, Four Points by Sheraton Sheikh Zayed Road, Dubai | For reservations: +971 56 414 2213