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AI INNOVATION IN HEARING CARE MUST ACCELERATE AS 2.5 BILLION COULD FACE HEARING LOSS BY 2050

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A professional corporate headshot of Giscard Bechara, Regional Director for Middle East & Africa at Starkey Laboratories Inc. He is presented in a modern, well-lit setting, wearing a tailored suit that reflects his leadership role in driving AI-enabled hearing innovation across the MEA region.

With nearly 2.5 billion people projected to have some degree of hearing loss by 2050 as per World Health Organization, Starkey MEA is calling for faster adoption of AI-enabled hearing innovation that delivers practical, measurable improvement for patients in real-world environments.

AI is reshaping what hearing aids are expected to do. The category is moving beyond basic amplification toward systems that can interpret complex soundscapes, prioritise speech, and personalise output moment by moment—especially in noise, multi-speaker settings, and fast-changing environments. Starkey says this shift demands on-device intelligence that is fast, power-efficient, and clinically meaningful, rather than “AI” that lives mainly in marketing language.

“Talking about AI is easy. Delivering AI that makes hearing clearer when life is noisy, and that does it reliably all day, is the real standard,” said Giscard Bechara, Regional Director, Middle East & Africa, Starkey MEA. “With the scale of hearing loss projected globally, innovation can’t crawl. In MEA, our focus is to bring on-device intelligence that adapts in real time to the person and the environment—because that is what patients actually feel. We will also be introducing a new AI-driven hearing solution in the region soon, and we look forward to sharing what this next step means for hearing professionals and the communities they serve across the Middle East and Africa.”

As part of a wider drive to promote hearing health awareness across the Middle East, Starkey MEA has highlighted how AI-led hearing technology can be engineered to mirror the way the brain processes sound. In regional communications around its latest platform direction, Starkey has stated that its AI-based processing can make up to 80 million personalised adjustments per hour, with the intent of helping wearers stay comfortable and connected across different listening situations.

Starkey’s progress in AI processing has been built over multiple technology generations. In earlier platform disclosures, the company described its Neuro Processor architecture as delivering six times more transistors, ten times more memory, and up to four times faster processing than the prior generation—advances designed to support higher-speed analysis and optimisation without compromising everyday usability.

Starkey had introduced Edge AI featuring the G2 Neuro Processor, which the company describes as incorporating a Neural Processing Unit (NPU) with deep neural network (DNN) processing capabilities, and as being engineered for strong performance while maintaining “industry-leading battery life.” Starkey also claims the G2 includes the “industry’s only NPU fully integrated into the chip.”

In parallel, Starkey continues to frame hearing technology as a platform that can support aspects of health and safety, alongside hearing performance. The company has announced hearing aids with built-in balance assessment and has linked this to fall-risk screening frameworks, including referencing the CDC’s STEADI initiative, as well as ongoing work validating balance assessment approaches with external research partners.

Starkey MEA continues to work with hearing care professionals across the region to support patient awareness, strengthen hearing health conversations, and accelerate access to next-generation AI-enabled hearing solutions as they become available in-market.

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EXPANSION OF INVESTCORP’S DIGITAL PLATFORM THROUGH DISTRIBUTION AGREEMENT WITH STAKE IN SAUDI 

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Studio promotional image from Investcorp showing two individuals side by side against neutral grey backgrounds, one seated on a wooden chair wearing casual business attire, and one standing wearing traditional Saudi attire including a thobe and ghutra.

Investcorp Saudi Arabia Financial Investments Company (together with its affiliates, “Investcorp”), a leading global alternative investment manager, has expanded its digital platform offering through a distribution agreement with Stake, the MENA region’s leading digital real-estate investment platform. The partnership provides investors with access to select international real estate opportunities via the Stake digital application, combining Investcorp’s institutional‑grade investment expertise and rigorous due diligence with Stake’s world-class technology‑enabled user experience. 

Through the Stake platform, investors are able to participate seamlessly in opportunities traditionally available only to institutional partners, reinforcing Investcorp’s commitment to broadening access to private markets through digital innovation. 

The agreement forms part of Investcorp’s broader strategy to build a global digital platform ecosystem, following the wider launch last year of its proprietary, award‑winning Investcorp Wealth mobile app, which provides investors with a streamlined gateway to private market investments. The joint initiative with Stake represents a complementary expansion of this strategy, extending Investcorp’s digital reach through a leading third‑party fintech platform. 

All offerings made available under the agreement are structured within the regulatory framework of the Capital Market Authority (CMA) of the Kingdom of Saudi Arabia, which has established a progressive and forward‑looking regime designed to broaden investor participation in private investment funds, while maintaining robust standards of investor protection and compliance. 

Mashaal Al Jomaih, CEO of Investcorp Saudi Arabia, said: “Investcorp is committed to redefining access to private markets through digital innovation, and strategic partnerships with platforms such as Stake are a key pillar of our global digital platform strategy. This agreement enables individual investors to participate in high‑quality opportunities historically reserved for institutions, combining Stake’s advanced technology with our global investment capabilities and disciplined approach.” 

Manar Mahmassani, Co‑Founder and Co‑CEO of Stake, commented: “As we continue to make real estate investing more accessible, partnering with top tier investment managers like Investcorp allows us to bring high-quality opportunities to our users. This partnership brings us one step closer to our vision of enabling investors worldwide to access prime, institutional-grade global real estate investments through a single digital platform.” 

The first US‑based offering launched under the agreement attracted strong investor demand, with participation from thousands of investors. A second tranche is now live on the Stake platform. 

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AI and Data Roles Drive Gulf Hiring Growth: RemotePass report

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Hiring growth in the UAE and Saudi Arabia remains among the strongest globally, at 39% and 26% respectively in 2024–25, but the expansion is increasingly concentrated in a narrower set of roles, according to the RemotePass 2025 Hiring Report.

Data from the report shows outsized growth in specialised roles, with Data Scientist hiring up 43% and AI Product Manager demand rising 37%. The concentration of growth in these functions indicates that organisations are directing hiring investment toward specific capabilities rather than expanding uniformly across all technology roles.

This pattern reflects a shift in regional workforce strategy, with employers increasingly directing resources toward roles that support data-driven decision-making, AI deployment, and product execution, rather than scaling traditional technology teams.

AI and Data Roles Redefine Hiring Priorities

The UAE leads globally in AI hiring growth, rising from 32% in 2023–24 to 48% in 2024–25. The acceleration is among the sharpest recorded in any market and is being fuelled by enterprise AI adoption, fintech automation and large-scale digital infrastructure projects. Saudi Arabia shows a similar direction of travel, though at a steadier pace, as AI talent demand expands across both public and private sectors.

RemotePass Co-founder and CEO Kamal Reggad, said the data shows organisations in the UAE and Saudi Arabia moving decisively from experimentation to execution. AI is no longer confined to innovation teams, he noted, but is increasingly embedded into core business functions, making workforce planning a critical lever of competitiveness.

MENA Talent Hubs Continue to Power the GCC

While demand is strongest in the Gulf, the wider MENA region remains central to meeting it. Egypt continues to lead hiring volume across nearly every major tech role, including software engineering, backend, frontend, data science and QA, confirming its position as the region’s largest tech talent exporter. Pakistan ranks second across several engineering categories, supported by a large and cost-effective developer base.

Egypt’s AI hiring growth, after surging by 112% in the previous year, has stabilised at 28% in 2025. In contrast, Gulf markets have accelerated, reinforcing a regional realignment in which the UAE and Saudi Arabia are emerging as the primary centres of advanced technology hiring, supported by a broader MENA talent ecosystem.

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GCC RESIDENTIAL SMART SECURITY MARKET SET TO ADVANCE AS SCREENCHECK PARTNERS WITH BAS-IP

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A ScreenCheck representative and a BAS-IP representative shake hands in front of a display showcasing BAS-IP intercom and security devices, with two additional team members standing beside them at an exhibition booth.

ScreenCheck, a subsidiary of Centena Group and a key player offering end-to-end identification and security solutions in the Middle East, has signed a strategic partnership agreement with global security technologies company, BAS-IP to officially expand its security and identification capabilities into GCC’s residential security market.

The agreement signed during Intersec 2026, aligns with ScreenCheck’s ongoing efforts to establish a robust position in the rapidly growing smart security and digital transformation market. Currently, the market is projected to reach USD 907.12 billion by 2032, growing at a compound annual growth rate of 25.7 per cent between 2025 and 2032. This growth is mainly propelled by large-scale urban development, smart infrastructure investments and surging demand for connected security ecosystems in the residential sector.

Olga Shamilova, Chief Executive Officer at BAS-IP, said: “We are delighted to partner with ScreenCheck and support their entry into this new vertical of security systems. During our participation at Intersec 2026, we witnessed increased interest for our Open API, especially for its ability to create seamless, customised ecosystems and ease to integrate into existing building management systems. Our mobile-first application also received significant attention, as its intuitive interface was proven ideal for both complex multi-apartment projects and luxury private villas. With ScreenCheck’s market expertise in the region and their top tier client base, we look forward to providing a safe and secure environment for communities.”

The collaboration with BAS-IP will address the surging demand from developers for connected home and community security solutions across apartments, gated communities and large residential developments in the region by delivering integrated IP-based audio and video intercom systems combined with access control solutions.

Faisal Mohamed, CEO of ScreenCheck, said: “As cities continue to develop and digital infrastructure becomes an inevitable part of everyday lives, security is equally important for people and systems. We are delighted to work with BAS-IP to serve this evolving market.”

“With the Middle East region experiencing one of the fastest-growing property markets across the globe, our collaboration helps to distribute integrated residential security and home automation solutions. We will be delivering cutting-edge biometric identification, RFID solutions, AI-powered surveillance, and next-generation smart access control to homes, critical infrastructure, and technology-driven enterprises. Our goal is to enable safer, more resilient spaces that highlight the capabilities of the modern security landscape,” added Faisal.

ScreenCheck’s partnership with BAS-IP positions the company at the forefront of the region’s ongoing shift, enabling the delivery of intelligent, connected residential security ecosystems that align with the region’s smart city ambitions and evolving urban landscape.

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