Hospitality
STEP INTO STILLNESS: SOFITEL REDEFINES THE FESTIVE SEASON WITH THE CANDLE EXPERIENCE
As the festive season nears, pioneer of French luxury hospitality, Sofitel, unveils The Candle Experience—an immersive escape that envelops travellers’ senses through light, sound and scent. Across Paris, Dubai, London, Sydney and other destinations, rooms and suites will be transformed with softly flickering LED candle lights, infused with Sofitel’s signature scent, and accompanied by festive playlists curated in partnership with Devialet, the acclaimed acoustic engineer.
Travellers in the UAE are showing a growing desire for meaningful, calm and reflective festive moments. The Candle Experience was created in response to this shift, offering a sanctuary where guests can unwind, reconnect and celebrate in a more intimate, restorative way — whether on a staycation or a seasonal retreat.
Candle lights at the centre of celebration
Upon entering The Candle Experience, guests are welcomed by a sea of softly flickering LED candle lights that create an atmosphere of festive magic. As the candlelight dances, soothing sounds of the specially curated festive soundscape fills the space with heartfelt joy, whilst the room is enveloped by refreshing scents of bergamot, sandalwood and white rose with Sofitel’s signature scent. The Candle Experience offers the chance for loved ones to escape the seasonal rush and celebrate with moments of stillness and gratitude.
The Candle Experience is a reimagination of Sofitel’s signature Candle Ritual, a daily ceremony inspired by 1860s Paris where 56,000 oil lamps illuminated the city, giving it the name the ‘City of Lights’. Now, guests gather as candles are lit at dusk for peaceful reflection, embarking on a surprising and delightful journey when day moves to night in hotels across the world. This shared ritual has now been transformed to a more intimate setting, with the new in-room Candle Experience designed to offer calm, connection and comfort this festive season, all while paying homage to the poetic French heritage.
Sound for the season
A soundscape evokes a sense of peaceful holiday cheer in the room. Flowing through newly crafted speakers by acclaimed acoustic house, Devialet, the music surrounds guests, fully immersing them in a soothing festive spirit. Beyond the cocoon of the room, guests can bathe in sound and water with another bespoke, restorative ensuite playlist for moments of restoration and rejuvenation.
A unique sensory journey awaits each guest, powered by the new Devialet Phantom Ultimate speakers. Specifically engineered to produce incredibly deep bass and pure high-resolution sound, they offer an unparalleled audio experience. Known for their pure, immersive sound, these speakers do more than just play music; they forge a deep, physical connection where the sound feels truly tangible, helping to deepen the atmosphere of this quiet escape.
Nicolas Gronier, Global Brand Experience Leader for Sofitel, said: “The Candle Experience is Sofitel’s invitation to experience luxury as a sanctuary – a moment of peace and presence during one of the most meaningful times of the year. More guests than ever are choosing to stay closer to home during the festive season, seeking stillness, comfort and connection. Thoughtfully designed to awaken the senses through light, scent and sound, The Candle Experience becomes a place to connect with loved ones, yourself and truly experience French zest.”
Deepening the experience, one sense at a time
Beyond the room and suite setting, guests can indulge in luminous experiences from candle-infused aromatherapy treatments to in-room dining by candlelight and heartfelt gifts to take home.
Guests will receive either Sofitel’s signature Essence de Sofitel candle or a Sofitel x Bernardaud Votivelight – a radiant votivelight crafted by the iconic French porcelain house – to ensure the room’s warm glow lingers, rekindling the mood and memory long after departure. Whether for a festive escape or a quiet seasonal retreat, The Candle Experience invites guests to experience Sofitel at its most sensorial, luminous and unforgettable.
Hospitality
A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN
Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.
Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.
Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi
Hospitality
PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT
Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.
With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.
“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.
“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.
“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.
Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.
Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.
Activation Locations at DXB:
● Project Chaiwala, Concourse C, S34, Terminal 3
● Project Chaiwala, Daily DXB, Concourse B, Terminal 3
● Project Chaiwala, Concourse A, Terminal 3
● FIX Coffee, Daily DXB, Terminal 1
Hospitality
DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.
Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.
Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.
Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.
Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.
Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”
With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.
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