As the festive season nears, pioneer of French luxury hospitality, Sofitel, unveils The Candle Experience—an immersive escape that envelops travellers’ senses through light, sound and scent. Across Paris, Dubai, London, Sydney and other destinations, rooms and suites will be transformed with softly flickering LED candle lights, infused with Sofitel’s signature scent, and accompanied by festive playlists curated in partnership with Devialet, the acclaimed acoustic engineer.

Travellers in the UAE are showing a growing desire for meaningful, calm and reflective festive moments. The Candle Experience was created in response to this shift, offering a sanctuary where guests can unwind, reconnect and celebrate in a more intimate, restorative way — whether on a staycation or a seasonal retreat.

Candle lights at the centre of celebration

Upon entering The Candle Experience, guests are welcomed by a sea of softly flickering LED candle lights that create an atmosphere of festive magic. As the candlelight dances, soothing sounds of the specially curated festive soundscape fills the space with heartfelt joy, whilst the room is enveloped by refreshing scents of bergamot, sandalwood and white rose with Sofitel’s signature scent. The Candle Experience offers the chance for loved ones to escape the seasonal rush and celebrate with moments of stillness and gratitude.

The Candle Experience is a reimagination of Sofitel’s signature Candle Ritual, a daily ceremony inspired by 1860s Paris where 56,000 oil lamps illuminated the city, giving it the name the ‘City of Lights’. Now, guests gather as candles are lit at dusk for peaceful reflection, embarking on a surprising and delightful journey when day moves to night in hotels across the world. This shared ritual has now been transformed to a more intimate setting, with the new in-room Candle Experience designed to offer calm, connection and comfort this festive season, all while paying homage to the poetic French heritage.

Sound for the season

A soundscape evokes a sense of peaceful holiday cheer in the room. Flowing through newly crafted speakers by acclaimed acoustic house, Devialet, the music surrounds guests, fully immersing them in a soothing festive spirit. Beyond the cocoon of the room, guests can bathe in sound and water with another bespoke, restorative ensuite playlist for moments of restoration and rejuvenation.

A unique sensory journey awaits each guest, powered by the new Devialet Phantom Ultimate speakers. Specifically engineered to produce incredibly deep bass and pure high-resolution sound, they offer an unparalleled audio experience. Known for their pure, immersive sound, these speakers do more than just play music; they forge a deep, physical connection where the sound feels truly tangible, helping to deepen the atmosphere of this quiet escape.

Nicolas Gronier, Global Brand Experience Leader for Sofitel, said: “The Candle Experience is Sofitel’s invitation to experience luxury as a sanctuary – a moment of peace and presence during one of the most meaningful times of the year. More guests than ever are choosing to stay closer to home during the festive season, seeking stillness, comfort and connection. Thoughtfully designed to awaken the senses through light, scent and sound, The Candle Experience becomes a place to connect with loved ones, yourself and truly experience French zest.”

Deepening the experience, one sense at a time

Beyond the room and suite setting, guests can indulge in luminous experiences from candle-infused aromatherapy treatments to in-room dining by candlelight and heartfelt gifts to take home.

Guests will receive either Sofitel’s signature Essence de Sofitel candle or a Sofitel x Bernardaud Votivelight – a radiant votivelight crafted by the iconic French porcelain house – to ensure the room’s warm glow lingers, rekindling the mood and memory long after departure. Whether for a festive escape or a quiet seasonal retreat, The Candle Experience invites guests to experience Sofitel at its most sensorial, luminous and unforgettable.

Bruno’s Biergarten ushers in the season with a month-long Christmas Market launching on St. Nicholas Day. Guests can enjoy seasonal live stations serving roasted chestnuts, mulled wine and candied apples, alongside three special sharing platters – Charcuterie, Planet-Friendly and Big Bavarian.

Every Saturday, children can take part in Gingerbread House–making workshops, making it an ideal, pet-friendly festive destination for families and friends alike.

• Dates: 6 December 2025 – 7 January 2026
• Timings: 4 PM – 1 AM
• Kids: Under 6 years dine free

Exclusive interview with Mr. Nirmal Sethia, Chairman, NEWBY TEAS

As the Chairman of Newby Teas, what personal experience or early memory first sparked your determination to safeguard the world’s finest teas?
I was born a contrarian. I never believed in what the world defined as wealth, nor did I follow what others spoke or accepted. I wanted to do things no one had done before. To search not for the root, but the seed from which the root emerges. Searching for the pedigree of the character.

I left home early as a young boy, and someone offered me the job of a tea boy at a tea broker’s house in London, where auctions were held in those days. Little did I know then that I would fall in love with the scope of learning. I never forgot my respected late father’s words:

• 1. Never lie.
• 2. Never steal.

3. Never pretend to know what you don’t know — otherwise you will never learn.

That is where my first love for tea truly began. Tea was discovered in 2737 BC by the Chinese Emperor Shen Nung. He, was an herbalist who created tea because of its antioxidant properties and its ability to support longevity. The brew fought bacteria and strengthened the lifeline. It became a magic of time — people drank it, and their longevity increased.

Tea is what you serve at home to connect-moments. How does Newby Teas reimagine that domestic ritual, so it feels elevated for today’s homes?
In earlier times, aristocrats and highly educated people drank fine teas. Over thousands of years, tea became the second most popular drink in the world after water — which created a great opportunity for thugs and fraudulent merchants. As demand increased, so did the market for cheap teas, driven by immoral traders and tea growers supplying poor-quality leaves.

Tea is very much like human life. The finest tea today sells for multi-millions of dollars per kilo, and the cheapest sells for two dollars. The best carries the character of a king, the worst, the character of a crook. Many families unknowingly buy cheap teas, saving pennies while risking their health — later spending millions in hospitals and inviting misery, especially for the elderly, children, and women.

Newby’s charitable institution restores honour to the home tea ritual by ensuring every cup is pure, safe, and worthy of the family that drinks it. We buy fine teas, store them securely, and protect them from contamination, humidity, and pollution. Every tea undergoes rigorous testing by Eurofins, one of the world’s most respected agro-labs. Each tea carries a QR code linking to its certificate. No other tea company in the world offers such transparency.

Mr Sethia, you’ve said you returned to tea because it was your “first love”. How did that personal reconnection shape the brand journey with Newby Teas?
When my wife was alive, she was my first love, and tea was my second. Both taught me spirituality, the truth of life, and history. Today, history is a concoction of falsifications, especially where time has left no real trace.

As someone who has witnessed the erosion of tee culture over decades, what specific traditions or rituals were you determined to revive through your brand’s philosophy?

Tea cultura has not only been eroded — it has been stripped of its integrity. It has been turned into a slow poison for innocent and ignorant families, because nobody taught them the truth. As a contrarian, I realised that tea is the mother of human learning through nature. That understanding is what I was determined to revive.

I saw Newby Teas has adopted full carbon-neutral operations and is part of the Ethical Tea Partnership. How does this sustainability promise reflect in your newest collection and home-living angle?

The world is loudly promoting sustainability, but many use it as a bluff to sell contaminated cheap teas with high fluoride levels and harmful chemicals from pesticides, fungicides, and herbicides. They hide behind sustainable packaging while offering unsafe products through retail, F&B, and hotels.
Newby does not operate this way. Every tea we produce is tested, and transparent. No tea company in the world matches what Newby does or achieves in purity and safety.

Every big dream has its believers. Who were the friends or close confidants who stood by you in the early days as you turned your wife’s dream into a global brand?

I am probably the greatest believer in God’s grace and human dignity. The world is full of cheap bluffers, and as a contrarian, I have always chosen to stand aloof. My greatest friend and closest confidant is God, Allah.