Elevix, a new digital Capability Centre designed to streamline startup execution across the GCC, officially launched in Dubai this week, bringing together investors, advisory board members, ecosystem leaders, and strategic partners from across the region.

Built to solve one of the most persistent challenges in the GCC startup landscape — fragmented access to reliable execution support — Elevix introduces a subscription-based digital ecosystem that enables founders to move seamlessly from incorporation to scale. Through one unified platform, startups can access vetted partners across finance, compliance, legal, HR, technology, AI, marketing, and revenue acceleration.

With over 50,000 startups currently operating across the GCC, founders often face delays, inefficiencies, and costly missteps due to disconnected service networks. Elevix addresses this execution gap by centralising mission-critical capabilities into one structured, trusted, and startup-friendly platform.

A Platform Built by Ecosystem Builders

Founded by Deepak Ahuja and Anishkaa Gehani, Elevix is born from years of hands-on engagement with regional founders and investors.

“Elevix was built from a clear and recurring founder pain point — access to the right support at the right time,” said Deepak Ahuja, Co-Founder of Elevix. “Too many startups lose momentum navigating fragmented systems. We are building structured execution infrastructure for the region — a bridge between ambition and delivery. Our mission is simple: help founders scale smarter, faster, and with confidence.”

Co-Founder Anishkaa Gehani added: “Early-stage startups struggle not because of lack of vision, but because of lack of coordinated execution support. Elevix brings together vetted service providers, strategic advisory, and market enablement into one digital ecosystem tailored specifically for the MENA startup environment. We are addressing the gap between advice and actual operational delivery.”

Powered by iAccel’s Go-To-Market Expertise

Elevix has been developed with strategic backing and ecosystem insight from iAccel GBI, one of MENA’s leading go-to-market accelerators for technology startups.

“Founders in the GCC often lose valuable time navigating silos,” said Divya Batija, Chief Business Officer at iAccel GBI. “Elevix simplifies that journey by integrating revenue enablement, strategic mentorship, and market access into a single digital framework. It allows startups to focus on building, while the ecosystem works around them.”

Ecosystem Validation

Ashish Panjabi, former President of TiE Dubai and early advisor to Elevix, commented: “Execution infrastructure is the missing layer in many emerging startup markets. By consolidating trusted partners and advisors into one digital capability centre, Elevix is helping mature the GCC’s entrepreneurial ecosystem. This is a meaningful step toward building sustainable startup growth in the region.”

The launch event saw participation from representatives of Dubai SME, NVIDIA, Higher College of Technology,  iAccel portfolio founders, mentors and investors, Senior leaders from our Elevix partners including 10xGlobal, Kreston Menon, MSBC Group, UHY James, HUB27, AlphaHealth, Qanooni, TechInspira, xSquare, and Yardstick Marketing.

Supporting Dubai’s D33 Economic Vision

Aligned with Dubai’s Economic Agenda (D33) — which aims to double the emirate’s economy by 2033 through innovation and entrepreneurship — Elevix positions itself as a practical enabler of the region’s startup ambitions.

Operational since November 2025, Elevix offers startup-friendly subscription pricing designed to reduce overhead while increasing access to high-quality, vetted support networks.

As the GCC enters its next phase of startup maturity, Elevix aims to become the digital backbone that connects founders to the capabilities required to move from idea to scale — efficiently, affordably, and strategically.

Nemetschek Arabia, part of the Nemetschek Group, one of the world’s leading software providers for the Architecture, Engineering, Construction and Operations (AEC/O) industry, has signed a strategic Memorandum of Understanding (MoU) with the Saudi Facility Management Association (SFMA) to support the advancement of the facilities management sector in the Kingdom through innovation, knowledge exchange and workforce development.

The collaboration reflects a shared commitment to supporting Saudi Arabia’s Vision 2030 by enhancing industry standards, accelerating digital transformation and building national capabilities within the facilities management ecosystem. Under the MoU, both parties will collaborate closely to exchange expertise and best practices, develop competencies and introduce advanced, technology-driven approaches to facilities management.

Key areas of cooperation include the organization of joint workshops, seminars and training programs, participation in industry exhibitions and events, and collaboration on research and development initiatives aimed at introducing innovative solutions for the FM sector. The partnership will also explore the execution of pilot projects across the public and private sectors, with a focus on smart facilities management, digital twins and data-driven operations.

In addition, Nemetschek Arabia and SFMA will work together to support sustainability initiatives, provide access to educational materials, offer technical and professional consultancy, and contribute to the development of national talent through targeted training and capacity-building programs.

Speaking on the collaboration, Yves Padrines, Chief Executive Officer of the Nemetschek Group, noted that facilities management is a critical pillar in maximizing the long-term value, sustainability and performance of the built environment. “As Saudi Arabia advances its Vision 2030 ambitions, digitalization across the full asset lifecycle, from design and construction to operations, has never been more important. Our collaboration with the Saudi Facility Management Association reflects Nemetschek’s commitment to supporting the Kingdom’s transformation by enabling smarter, data-driven facilities through open, interoperable technologies and strong industry partnerships.”

Muayad Simbawa, Managing Director of Nemetschek Arabia, added that facilities management is entering an era defined by digitalization, sustainability and intelligent operations. “This strategic collaboration with the Saudi Facility Management Association reflects our shared belief that technology, skills and collaboration are essential to unlocking the full potential of the FM sector. By combining Nemetschek’s expertise in digital twins and lifecycle solutions with SFMA’s industry leadership, we aim to support smarter assets, stronger capabilities and a more resilient facilities management ecosystem aligned with the Kingdom’s Vision 2030.”

Eng. Ayed bin Awad Al-Qahtani, Chairman of the Board of the Saudi Facility Management Association, said: “Our mission at SFMA is to set the gold standard for facility management in the Kingdom. By partnering with a global technology leader like Nemetschek, we are ensuring that our professionals have access to the most advanced tools and international expertise available. This collaboration will catalyze innovation, drive research, and, most importantly, equip our national talent with the competencies required to manage the Kingdom’s mega-projects with precision and excellence.”

The MoU underscores both organizations’ commitment to advancing the facilities management profession in Saudi Arabia and supporting the Kingdom’s transformation agenda through innovation, knowledge sharing and long-term ecosystem development.

WHAT:

As part of the innovations that were on display at this year’s ISE, Shure debuted the new Microflex Advance MXA320 Table Array Microphone, in line with its enterprise collaboration portfolio expansion strategy. Featuring the same familiar industrial design as the popular MXA310 that it supersedes, it is designed to be ideal for IT and AV professionals seeking an easy to deploy, low-profile and scalable table solution. Packed with technological innovation, this next evolution of Shure’s table array microphone platform offers a reliable networked audio device with minimal out-of-the-box setup for all types of conferencing spaces.

The new MXA320 provides an improved audio experience for the end user thanks to enhanced Steerable Coverage™ Technology, ensuring clear audio capture during team meetings. Certified for Microsoft Teams and Zoom, it features onboard IntelliMix^® processing, streamlined configuration through Designer software, ShureCloud compatibility, and an integrated mute button function all housed in a compact, low-profile design.

“In dynamic markets like the Middle East and Africa, the new Microflex Advance MXA320 delivers outstanding clarity and consistency that unlocks more inclusive and effective collaboration, reinforcing audio as the foundation of modern enterprise communication,” noted Yassine Mannai, associate director sales and marketing, Shure MEA.

WHEN:

The new Microflex Advance MXA320 Table Array Microphone will be available in Spring 2026 through Shure official channel partners, including the Middle East and Africa regions

WHERE:

Shure’s Microflex Advance MXA320 Table Array Microphone was showcased for the first time at ISE 2026, February 3^rd – 6^th in Barcelona. Booth #3M300. For more information, contact your Shure sales representative.