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SALADSTOP! GROUP APPOINTS MOHAMED HAREB AL OTAIBA INVESTMENTS AS UAE MASTER FRANCHISE PARTNER, MARKING ENTRY INTO THE MIDDLE EAST

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Group of six men standing indoors in a shared lounge-style setting, wearing a mix of traditional Emirati attire and smart-casual clothing, positioned side by side in front of sofas, patterned cushions, shelves with books and decor, and large colorful wall artworks, at a SaladStop-related meeting or partnership gathering.

SaladStop! Group, the Singapore-born healthy fast-casual brand and a pioneer of the healthy eating movement in Asia, today announced a strategic partnership with Mohamed Hareb Al Otaiba Investments (MHAOI), appointing the UAE-based investment group as its Master Franchise Partner for the United Arab Emirates. This partnership marks SaladStop!’s official entry into the Middle East, with the UAE serving as the brand’s regional gateway.

The first SaladStop! outlet in the UAE is scheduled to open in Dubai in 2026, introducing the brand’s signature range of fresh, nutritious and flavour-forward meals to one of the region’s most dynamic and health-conscious consumer markets.

Founded in Singapore, SaladStop! is a globally recognised healthy food brand with over 16 years of international operating experience. The brand is known for its uncompromising focus on product quality, made-from-scratch and built-to-order bowls, close collaboration with trusted farms, and globally inspired flavours. These offerings are supported by a technology-enabled platform designed to deliver smarter and more personalised dining experiences. With a footprint of over 80 outlets across Singapore, the Philippines, Hong Kong, Indonesia, Korea and Thailand, SaladStop! is well positioned for its next phase of international expansion, driven by the growing global shift towards healthier lifestyles.

The partnership with MHAOI reflects SaladStop! Group’s strategy of entering new markets through strong, long-term local partnerships that combine brand stewardship with operational excellence. MHAOI is a diversified UAE-based investment group with an established presence across food & beverage, FMCG and lifestyle sectors, and a proven track record in building, scaling and managing premium international brands in the region.

Under this partnership, MHAOI will lead the brand’s market entry and expansion strategy in the UAE, overseeing development, operations and local market adaptation. The rollout will focus on delivering a consistent brand experience while thoughtfully aligning with local consumer preferences, supported by integrated digital and operational systems to enhance customer convenience and engagement.

Commenting on the partnership, Adrien Desbaillets, CEO of SaladStop! Group, said:

“The Middle East has long been part of our global growth strategy, and the UAE represents a natural and strategic entry point for SaladStop!. Partnering with Mohamed Hareb Al Otaiba Investments allows us to combine our brand philosophy and international operating experience with deep local market understanding. Together, we are focused on building a meaningful, long-term presence in the UAE and establishing SaladStop! as a trusted destination for high-quality, healthier food.”

Younis Bishari, Genera Manager, Mohamed Hareb Al Otaiba Investments, added:

“We are pleased to partner with SaladStop! Group to introduce the brand to the UAE. Consumer demand for fresh, nutritious and thoughtfully prepared food continues to grow, particularly among urban professionals and business communities. SaladStop!’s strong global reputation, product integrity and scalable model align well with our long-term vision, and we look forward to building the brand’s presence across the UAE.”

As dining preferences in the Middle East continue to evolve towards more intentional and health-driven choices, SaladStop! aims to establish itself as a leading player in the fast-casual healthy food segment. The Dubai launch represents the first step in the brand’s regional journey, with future expansion opportunities across the UAE and wider region.

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Hospitality

JOE’S CAFÉ DUBAI ELEVATES THE RAMADAN EXPERIENCE WITH ICONIC BURJ KHALIFA VIEWS

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A table at JOE’S CAFÉ DUBAI set for Iftar, featuring assorted dishes including lentil soup, avocado quinoa salad, grilled skewers, a beetroot and greens starter, slow‑cooked lamb shank with rice, bread slices, and a mint drink, all arranged on a patterned red tablecloth with small lanterns and warm natural lighting.

This Ramadan, Joe’s Café Dubai invites guests to gather for a moment of togetherness in one of the city’s most elegant dining settings. Nestled within Fashion Avenue at Dubai Mall and overlooking the Burj Khalifa and Dubai Fountain, Joe’s Café presents a luxury Iftar experience that blends British heritage with the warmth and spirit of Ramadan.

Built around the theme of “A Moment of Togetherness”, the Ramadan experience at Joe’s Café is thoughtfully designed for families, friends, and corporate groups to break their fast at sunset. The specially curated Iftar menu reimagines British classics with Ramadan warmth, featuring a selection of premium and balanced flavours.

Joe’s Café’s specially curated Ramadan Iftar menu is priced at AED 320 per person and showcases a refined selection of signature dishes designed for both comfort and indulgence.

Guests can begin with warming lentil soup, followed by starters such as Calamari Fritti or a fresh Avocado Quinoa Salad. The main course highlights include the slow-baked Lamb Shank served with aromatic lamb rice and yoghurt, perfectly grilled salmon with pea purée and ratatouille, garlic-flavoured grilled chicken with steak fries, and the much-loved Risotto Al Mare featuring calamari, prawns, and hammour in Joe’s signature pink sauce. Traditional Ramadan beverages including Jallab, tamarind, mixed dates and dry apricot drinks complement the experience.

As the call to prayer marks the end of the day, guests are welcomed into an atmosphere of refined comfort, attentive service, and understated luxury, where Iftar feels both elevated and familiar. With its fashion-heritage roots, skyline views, and lifestyle-led dining philosophy, Joe’s Café Dubai stands out as a must-visit Ramadan destination for those seeking an Iftar that is both culturally resonant and luxuriously composed.

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Hospitality

Love Is on the Menu at Luciano’s

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This Valentine’s Day, be transported to the heart of the Mediterranean at Luciano’s, where romance meets vibrant coastal flavors in an atmosphere brimming with charm and warmth. Celebrate love with an unforgettable dining experience that captures the true essence of Mediterranean cuisine, thoughtfully crafted to delight the senses and set the mood for a magical evening.

Guests will enjoy a specially curated sharing-style Valentine’s menu, starting with an amuse-bouche of Pescado Rojo salsa with tuna, spicy salsa, and avocado purée, followed by ricotta ravioli with pumpkin, feta, hazelnut, and crispy leek. The main course features slow-cooked ribs with beetroot, parsnip, and wild mushroom jus, while dessert showcases Valrhona raspberry chocolate with hazelnut cake, fleur de sel, feuillantine, and mignardises.

Adding a romantic touch to the evening, each lady will be presented with a rose and chocolate, making the occasion even more special. Whether raising a glass of bubbly or soaking in the lively ambiance, Luciano’s offers the perfect setting to celebrate love in style.

The Valentine’s Day experience is priced at AED 595 per couple, inclusive of soft beverages, or AED 695 per couple, including a glass of bubbly upon arrival.

Date: Valentine’s Day
Location: Luciano’s, Al Habtoor Grand Resort, Autograph Collection.

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Hospitality

FOUR POINTS BY SHERATON – VALENTINE’S DAY

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Skyline Symphony: A Love Story in 360° at Level 43

Celebrate Valentine’s Day high above the city at Level 43, where romance unfolds against breathtaking 360° panoramic skyline views. Designed for romance and exclusivity, the evening pairs elevated cuisine with premium sparkling selections, offering couples a choice of three thoughtfully curated packages, each crafted to create unforgettable moments as the city lights come alive.

Valentine’s Night Dining | Skyline Symphony Packages

  • The Horizon Classic: Four-course fusion menu with a bottle of house sparkling wine | AED 1,100 per couple

Venue: Level 43 Sky Lounge, Dubai

For more information, please contact +971 56 414 2213

Candlelight & Strings: Valentine’s Day at Publiq

Set the mood this Valentine’s Day with Candlelight & Strings at Publiq. Enjoy an intimate evening featuring a specially curated three-course Valentine’s set menu, complemented by live string music and a bottle of sparkling wine. A perfect setting for couples to celebrate love in a warm, romantic ambiance.

Details:

  • Date: 6:30 PM – 10:30 PM
  • Venue: Publiq European Bistro, Four Points by Sheraton Sheikh Zayed Road, Dubai

A Playful Valentine’s Night at Purani Dilli, SZR

Celebrate Valentine’s Day with a vibrant and quirky twist at Purani Dilli, SZR. Known for its lively atmosphere and gimmicky, Instagrammable food and beverage experiences, the venue sets the stage for a fun-filled evening that’s perfect for couples who love bold flavours and share-worthy moments. The special Valentine’s dinner features a four-course set menu, complemented by a glass of bubbly, served in an energetic and colourful setting that blends nostalgia with modern flair.

Details:

  • Time: 6:00 PM – 11:00 PM
  • Price: AED 279 per couple (including a glass of bubbly)
  • Venue: Purani Dilli, SZR

Valentine’s Night with 90s Romance at Purani Dilli, Bur Dubai

Step back in time this Valentine’s Day with a nostalgic twist at Purani Dilli, Bur Dubai. Enjoy a live 90s romantic song performance while indulging in a specially curated Valentine’s buffet made with premium ingredients. Each couple will also receive two glasses of bubbly, making it the perfect way to celebrate love in a lively yet intimate setting.

Details:

  • Time: 7:00 PM – 11:30 PM
  • Venue: Purani Dilli, Bur Dubai

DJ Valentine Bash at Tipsy Tikka

Turn up the energy this Valentine’s Day at Tipsy Tikka with a high-octane DJ Valentine Bash. DJ Pepz will spin a mix of romantic, Bollywood, and commercial hits, creating the perfect soundtrack for couples and friends alike. Open to singles and groups, the night comes with unlimited alcoholic beverages and cocktails, promising a fun-filled, lively celebration.

Details:

  • Time: 9:00 PM – 11:00 PM
  • Venue: Tipsy Tikka, Four Points by Sheraton, Bur Dubai
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