By Subrato Basu, Global Managing Partner, The Executive Board

How Prana AI + SindyXR Want to Make Personalized Health Routine in the UAE

Most healthcare is built for emergencies. But the biggest risks to long-term health often develop quietly—sleep debt, metabolic drift, chronic stress, early cardiovascular strain. Prana AI and SindyXR are building a UAE-first model that treats health like a modern dashboard: establish your baseline, detect drift early, and guide course-correction through an AI “longevity OS” paired with concierge support.

Quotes:

“Most healthcare is built for emergencies. Personalized health is built for trajectory.” – Christopher M. Hill, Board Chair, President, and CEO of SindyXR

“The innovation isn’t one more test—it’s the operating model around the person.” – Sumit Puri, CEO & Co-Founder, Prana AI

“Think of it as a health command center: baseline, drift detection, and guided course-correction.” – Charles Cavo, DO Co-founder, Pounds Transformation

“The UAE is uniquely positioned to lead this shift: people here value time, discretion, and outcomes. Personalized health will win when it feels as seamless as concierge banking—and as measurable as a performance dashboard.” – Subrato Basu, Global Managing Partner, The Executive Board

Editor’s note
The UAE is rapidly becoming a proving ground for next-generation, consumer-friendly health models that blend premium services with data-driven personalization. This article explores a shift underway in Dubai and the wider Emirates: moving from reactive, appointment-led care toward continuous, proactive “health operating systems.” Prana AI and SindyXR are among the emerging players aiming to productize prevention—making personal health measurable, understandable, and easier to follow through on.

From Firefighting to Flight-Checking

Most of us treat health like a fire alarm: we respond when it’s loud enough to ignore. A symptom appears, we book an appointment, get a prescription or advice, and move on. That model isn’t “bad”—it’s just built for a different job.

Reactive healthcare is excellent at handling acute problems. But the biggest threats to long-term wellbeing often don’t arrive with sirens. They creep in quietly: chronic stress patterns, sleep erosion, metabolic instability, early cardiovascular risk, burnout. By the time something becomes obvious, the fix is harder, slower, and more expensive.

This is why “personalized health”—often described as preventive, longevity-focused, or precision wellness—is accelerating globally. The promise is simple and non-medical: know your baseline, track changes over time, and act early with clarity.

In the UAE, where performance, pace, global mobility, and high expectations are everyday realities, that promise is especially relevant. People want health experiences that match how they actually live: fast, discreet, premium, and practical—with minimal friction and real follow-through.

Personalized Health, Explained Without the White Coat

Personalized health doesn’t require a medical degree to understand. It’s a system that does four things well:

1. Establishes your baseline — a clear snapshot of how your body is functioning today.
2. Detects drift over time — what’s improving, what’s stuck, what’s slipping.
3. Translates data into action — simple, tailored steps you can actually do.
4. Keeps you consistent — so improvements don’t fade after a “good month.”

The goal isn’t perfection. It’s trajectory. You’re not trying to “win health.” You’re trying to reduce risk and increase resilience—month after month.

Why the UAE Is Ready for This Category

Dubai and the wider UAE are fertile ground for this model for three reasons:

• High intent: Many professionals already invest in fitness, nutrition, mental performance, recovery, and longevity practices.
• High friction: Even motivated people struggle to stay consistent when travel, deadlines, and family responsibilities pile up.
• High expectations: Premium experience isn’t a “nice to have” in the UAE; it’s a baseline for adoption.

Most people don’t need more information. They need a system that makes follow-through easier than falling off track.

That’s the core thesis behind Prana AI + SindyXR: the real disruption isn’t “one more health test.” It’s a repeatable operating model around the person that converts insight into sustained action.

Prana AI + SindyXR: A Hybrid ‘Longevity Concierge’ Built for Busy Lives

The Prana AI + SindyXR approach can be understood as three layers working together—each solving a different part of the real-world problem.

Layer 1: Precision diagnostics (the baseline)

This is the “what’s happening inside my body?” layer—advanced diagnostics designed to establish a meaningful baseline across key health domains. Not just a basic annual check, but a deeper view intended to help identify risk patterns early and prioritize what matters now.

Crucially, the output has to be readable, not intimidating: scores, trends, and plain-language insights that allow non-medical professionals to understand what they should focus on—without getting buried in numbers.

Layer 2: Prana AI as the Personal Longevity OS (the daily system)

This is where personalization becomes real. Many wellness apps can nudge, but they often lack context—your baseline and your changes over time.

Prana AI’s role is to function like a health command center:

• Daily routines that fit real schedules (sleep, movement, recovery, nutrition prompts)
• Wearable integration where available (to track trends, not obsess over single readings)
• Progress tracking that emphasizes trajectory (what’s changing, what isn’t)
• Quarterly and annual comparisons to identify drift early

The design intent is simple: reduce decisions. When people are busy, friction kills follow-through. The “OS” needs to feel like a co-pilot—not a second job.

Layer 3: SindyXR concierge + expert ecosystem (the follow-through engine)

The uncomfortable truth about health is that many people already know what to do. The problem is friction:

• booking
• scheduling
• follow-up
• accountability
• decision fatigue

SindyXR’s concierge layer aims to handle the “life admin” of better health—connecting users to curated experts, creating structured sessions, enabling community learning (webinars and roundtables), and coordinating next steps so momentum doesn’t fade.

This is the difference between:

• “I should do something about this,” and
• “It’s scheduled, guided, and underway.”

The Closed Loop Most Health Experiences Don’t Deliver

Here’s what separates a premium testing service from a real system: the loop.

Most offerings stop at “test + report.” Some add “test + report + generic advice.”
The Prana AI + SindyXR model is designed to deliver a full cycle:

In other words:

• you don’t just learn your numbers,
• you change the trajectory, and
• you prove it over time.

That loop is the true product: a repeatable “operating model” for personal health.

Who It’s For First: The Executive Longevity Circle

The initial positioning is clear: this is built for people who are time-poor, performance-driven, and outcome-focused—CXOs, founders, board-level leaders, and globally mobile professionals (often 45+).

It’s a pragmatic wedge. High-touch membership models can:

• protect quality while the system is refined,
• build trust through experience rather than marketing,
• generate credible outcomes stories (the only marketing that matters in health).

From there, the model can expand into broader segments and partnerships—especially in an environment like the UAE where premium experience and measurable outcomes are powerful adoption catalysts.

The Trust Test: No Magic Claims, Just Clear Guardrails

AI in health is powerful—and sensitive. Adoption depends on trust:

• What is informational vs diagnostic?
• How is data stored and consent managed?
• How are recommendations explained?
• Where does clinician oversight come in?

The healthiest framing is simple: AI doesn’t replace doctors. It reduces noise, spots patterns, and improves follow-through. It helps people act earlier, more consistently, and with fewer blind spots.

What Success Looks Like in the UAE

If Prana AI + SindyXR execute well, the UAE could become a flagship market for a new category: personalized preventive health that feels as seamless as concierge banking.

Success won’t be measured by how “advanced” the tech sounds. It will be measured by:

• consistent engagement over months (not weeks),
• measurable improvement in key markers,
• fewer health surprises,
• better energy, sleep, recovery, and resilience.

Because the future of health won’t be another appointment.
It will be a smarter system around you—quietly keeping you on course.

SIDEBAR 1

How rPPG Works  

rPPG stands for remote photoplethysmography—a method that estimates certain physiological signals using a camera.

The simple idea:
When your heart pumps blood, tiny changes occur in blood flow near the skin. A camera can detect subtle shifts in skin tone that the human eye can’t see, and software translates those patterns into estimates (often heart rate, sometimes breathing rate, depending on conditions).

Why it matters:

• It can reduce friction by enabling contactless check-ins.
• It may support remote monitoring experiences for time-poor users.

The important caveat:
Accuracy can vary based on lighting, movement, and device quality. It’s best understood as a supportive signal in a broader system—not a standalone diagnosis tool.

Marking another milestone towards shaping the future of urban mobility in the UAE, Dubai Taxi Company (DTC), together with its strategic partner Bolt, has entered into a strategic alliance with National Taxi LLC to enhance the ride-hailing experience for residents and visitors across Dubai.

The partnership was formalised through the signing of an agreement between Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, and Toufic Mitri, Managing Director of National Taxi LLC, marking a significant milestone in Dubai’s journey toward smarter, more accessible, and customer-centric transport solutions.

Under the agreement, 1,823 National Taxi vehicles will be seamlessly integrated into the Bolt platform, significantly expanding fleet capacity and service coverage. The integration will increase availability, reduce waiting times, and enhance overall operational efficiency, delivering faster ETAs and a more reliable customer experience, particularly during peak periods. The expanded fleet also supports higher driver earnings through increased trip volumes, while reinforcing Bolt’s position as a trusted and growing e-hailing platform in Dubai.

Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, said: “At DTC, we are committed to building strategic partnerships that enhance customer experience while strengthening Dubai’s mobility ecosystem. Through this collaboration, and with the addition of National taxis to our existing fleet of over 10,000 taxis on the Bolt platform, we are expanding access to taxis and embedding them more deeply into the digital ride-hailing experience. This integration brings us closer to reaching 80 percent target set by Dubai Government of converting street hailing trips to e-hailing.”

“The growing demand for taxi services in Dubai is being driven by rapid digital transformation, sustained urbanisation, strong tourism growth, and ongoing fleet modernisation, key pillars of a thriving city’s economy. By aligning our services with these drivers, we are building a resilient, future-ready mobility network that supports economic growth, improves driver opportunities, and delivers seamless journeys for residents and visitors alike.”, he added.

“We are glad to have our fleet of 1823 taxis on one of the UAE’s leading e-hailing platforms, Bolt. This partnership represents a significant step forward in optimising fleet utilisation and enhancing operational efficiency. With the smart technology and real-time demand matching capabilities of the Bolt platform, we are able to reduce idle time, improve driver productivity, and deliver faster, more reliable service to customers. Beyond efficiency, this collaboration enables us to elevate service quality while supporting more sustainable mobility through better route optimisation and reduced unnecessary mileage.”, said Toufic Mitri, Managing Director of National Taxi LLC.

Elevix, a new digital Capability Centre designed to streamline startup execution across the GCC, officially launched in Dubai this week, bringing together investors, advisory board members, ecosystem leaders, and strategic partners from across the region.

Built to solve one of the most persistent challenges in the GCC startup landscape — fragmented access to reliable execution support — Elevix introduces a subscription-based digital ecosystem that enables founders to move seamlessly from incorporation to scale. Through one unified platform, startups can access vetted partners across finance, compliance, legal, HR, technology, AI, marketing, and revenue acceleration.

With over 50,000 startups currently operating across the GCC, founders often face delays, inefficiencies, and costly missteps due to disconnected service networks. Elevix addresses this execution gap by centralising mission-critical capabilities into one structured, trusted, and startup-friendly platform.

A Platform Built by Ecosystem Builders

Founded by Deepak Ahuja and Anishkaa Gehani, Elevix is born from years of hands-on engagement with regional founders and investors.

“Elevix was built from a clear and recurring founder pain point — access to the right support at the right time,” said Deepak Ahuja, Co-Founder of Elevix. “Too many startups lose momentum navigating fragmented systems. We are building structured execution infrastructure for the region — a bridge between ambition and delivery. Our mission is simple: help founders scale smarter, faster, and with confidence.”

Co-Founder Anishkaa Gehani added: “Early-stage startups struggle not because of lack of vision, but because of lack of coordinated execution support. Elevix brings together vetted service providers, strategic advisory, and market enablement into one digital ecosystem tailored specifically for the MENA startup environment. We are addressing the gap between advice and actual operational delivery.”

Powered by iAccel’s Go-To-Market Expertise

Elevix has been developed with strategic backing and ecosystem insight from iAccel GBI, one of MENA’s leading go-to-market accelerators for technology startups.

“Founders in the GCC often lose valuable time navigating silos,” said Divya Batija, Chief Business Officer at iAccel GBI. “Elevix simplifies that journey by integrating revenue enablement, strategic mentorship, and market access into a single digital framework. It allows startups to focus on building, while the ecosystem works around them.”

Ecosystem Validation

Ashish Panjabi, former President of TiE Dubai and early advisor to Elevix, commented: “Execution infrastructure is the missing layer in many emerging startup markets. By consolidating trusted partners and advisors into one digital capability centre, Elevix is helping mature the GCC’s entrepreneurial ecosystem. This is a meaningful step toward building sustainable startup growth in the region.”

The launch event saw participation from representatives of Dubai SME, NVIDIA, Higher College of Technology,  iAccel portfolio founders, mentors and investors, Senior leaders from our Elevix partners including 10xGlobal, Kreston Menon, MSBC Group, UHY James, HUB27, AlphaHealth, Qanooni, TechInspira, xSquare, and Yardstick Marketing.

Supporting Dubai’s D33 Economic Vision

Aligned with Dubai’s Economic Agenda (D33) — which aims to double the emirate’s economy by 2033 through innovation and entrepreneurship — Elevix positions itself as a practical enabler of the region’s startup ambitions.

Operational since November 2025, Elevix offers startup-friendly subscription pricing designed to reduce overhead while increasing access to high-quality, vetted support networks.

As the GCC enters its next phase of startup maturity, Elevix aims to become the digital backbone that connects founders to the capabilities required to move from idea to scale — efficiently, affordably, and strategically.