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HOW UAE HOSPITALITY IS ADAPTING TO A MORE CAUTIOUS TRAVELER

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Exclusive interview with Naim Maadad, Chief Executive & Founder, Gates Hospitality

How has UAE hospitality capitalized on pent-up travel demand?

The momentum from pent-up travel demand has not disappeared, but it has certainly softened in the short term. International travel decisions are being delayed or reconsidered, and we are seeing a natural dip in forward bookings as a result. However, what the UAE has done well, and continues to do, is adapt quickly. Rather than relying solely on inbound tourism, operators have shifted focus toward domestic demand and resident audiences. This has always been a strength of the UAE market, particularly in community-driven locations.

At Gates Hospitality, we have leaned into that reality by reinforcing familiarity and consistency. Guests today are not necessarily seeking novelty; they are seeking comfort, places they know, brands they trust, and experiences that feel grounding. In that sense, the role of hospitality becomes less about attraction and more about reassurance.

The alignment between public and private sectors also continues to play a key role. Clear communication, measured responses, and a unified approach help maintain confidence, which is critical in moments like this.

Are travelers’ priorities changing (luxury vs. wellness vs. experiences)?

In the current environment, priorities are shifting more noticeably toward emotional value. Guests are gravitating toward experiences that feel safe, familiar, and meaningful rather than purely aspirational.

Wellness, in particular, is taking on a broader definition. It is no longer limited to health-focused offerings, but extends to atmosphere, space, and a sense of ease. People are choosing venues where they can relax, disconnect from the noise, and feel looked after.

At the same time, we are seeing a clear recalibration within the dining landscape itself. Traditionally high-end or fine dining concepts, which have been more exposed to fluctuations in international travel and discretionary spending, are beginning to adapt their offerings to remain relevant to a more cautious market. This is coming through in the introduction of more accessible entry points, whether through curated set menus, shorter formats, or more flexible dining experiences that allow guests to engage with the brand at different price levels.

True luxury today is about adaptability, understanding your audience, and meeting them where they are. The ability to offer both aspiration and accessibility within the same brand is becoming increasingly important.

Experiences remain important, but they are being approached differently. There is less appetite for excess and more appreciation for authenticity and simplicity done well. Even in luxury, the focus has moved toward understated quality, personalization, and comfort.

Are local sourcing and partnerships helping maintain menu quality and pricing stability?

Local sourcing has become increasingly important in navigating both operational and economic pressures. That said, it would not be entirely accurate to say that pricing has remained stable. Like every market globally, we are seeing continued increases from suppliers across multiple categories, driven by broader economic and logistical challenges.

This puts operators in a position where maintaining menu integrity becomes a careful balancing act. Absorbing cost increases entirely is not always sustainable, but passing them on directly to the guest can impact demand, particularly in the current climate where spending is more considered.

This is where local partnerships play a critical role. By working closely with regional farms, fisheries, and producers, we are able to reduce some of the volatility associated with long supply chains while maintaining a higher level of consistency in quality. It also allows for more flexibility in how menus are structured, adapting to what is available rather than relying on fixed sourcing.

At the same time, there is a growing appreciation among guests for locally sourced ingredients, which helps support this approach from a consumer standpoint. It creates a stronger connection between the product and the place, while also reinforcing value beyond just price.

Ultimately, local sourcing is not a solution to rising costs, but it is a key part of managing them more effectively. It allows operators to stay agile, protect quality, and navigate pricing pressures in a way that feels considered rather than reactive.

Are chefs innovating with Emirati produce to keep menus dynamic?

Yes, and this is one of the more positive shifts we are seeing. Constraints often drive creativity, and chefs are increasingly turning to regional ingredients as a source of inspiration rather than limitation. Emirati produce is being reinterpreted through a more contemporary lens, allowing chefs to create dishes that feel both relevant and rooted in place. This adds depth to the dining experience while also reinforcing a sense of identity.

At Gates Hospitality, we encourage our teams to approach innovation with purpose. It is not about complexity, but about relevance, creating dishes that resonate with where we are and what guests are looking for right now.

Seasonality and locality naturally push creativity forward, and in many ways, this period is accelerating that evolution.

What strategies are you using to maintain occupancy and revenue growth?

In the current environment, the approach to occupancy and revenue needs to be measured and strategic. Aggressive discounting may drive short-term volume, but it risks long-term brand value. Instead, the focus needs to be on relevance and connection. For us, community has always been at the heart of everything we do, and now more than ever. Creating spaces where people feel comfortable coming together, even in quieter, more understated ways, helps maintain consistent footfall.

What we are seeing is that guests are not necessarily looking for grand gestures, they are looking for familiarity, a sense of belonging, and places that feel steady during uncertain times. As operators, it becomes our responsibility to create that environment. This is where community-driven initiatives come into play. Rather than leading with offers, we are focusing on moments that bring people together in a more meaningful way. Whether it is opening up our spaces for remote working, for community markets, hosting simple community gatherings, or creating low-pressure occasions for people to reconnect, the intention is to give people a reason to step out that goes beyond a transaction.

These initiatives are not designed to drive immediate revenue, but they play a critical role in maintaining relevance and building long-term loyalty. When guests feel connected to a space, they return, not because of a promotion, but because of how that place makes them feel.

There is also an important emotional layer to this. In times like these, hospitality goes beyond service; it becomes part of the social fabric. Providing a space where people can come together, even briefly, creates a sense of normalcy and comfort that is just as valuable as the product itself.

Flexibility is equally important. This includes adapting operating hours, managing costs carefully, and ensuring teams are structured in a way that allows the business to remain efficient without compromising service.

What we are yet to see however is some sense of collective responsibility within the industry. Landlords, operators, suppliers, and partners all play a role in maintaining stability. The more aligned these stakeholders are, the more resilient the ecosystem becomes.

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Hospitality

10 REASONS WHY SIYAM WORLD IS THE MALDIVES’ ULTIMATE SUMMER PLAYGROUND

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Think summer in the Maldives is all about sipping cocktails and doing absolutely nothing? You could. But at Siyam World Maldives, you could also swim with sharks, race electric go-karts, become a certified mermaid, train with football legends and explore one of the Maldives’ newest shipwrecks, all before deciding what is for dinner. Because normal island holidays are not really our thing. Here are 10 reasons why Siyam World is turning up the fun this summer.

1. Dive into the Maldives’ Newest Obsession

Some resorts have house reefs. Siyam World has a shipwreck. The newest underwater attraction in Noonu Atoll is a 66 metre former Maldivian tuna freighter that now rests beneath the surface, ready to be explored by divers and marine life alike. Today it is an exciting new wreck dive. Tomorrow it will become a thriving artificial reef. Not bad for a retired fishing boat.

2. Train with Football Legends

This August, young football fans can swap the local pitch for paradise as former Premier League stars Andrew Johnson and Wayne Routledge arrive at Siyam World for two exclusive football camps. Not every summer holiday comes with professional coaching and ocean views. 10th – 14th AUGUST 2026 – Andrew Johnson / 15th – 19th AUGUST 2026 – Wayne Routledge. For kids between the ages of 5-12 years. More info here:

3. Swim with Sharks. Brag About It Later.

Swimming with sharks sounds terrifying. Until you realise these are gentle nurse sharks and curious sea turtles gliding through crystal clear waters. A three-hour snorkelling trip suddenly becomes one of those holiday stories you will tell for years.

4. The Floor Is Lava. The Water Park Is Not.

The Maldives’ biggest floating water park is basically an invitation to unleash your inner child. Climb it. Jump off it. Race your friends. Repeat.

5. Become a Mermaid. Seriously.

Some people come home from holiday with a tan. Others leave Siyam World with a mermaid certificate. This Try Mermaid Pool Program includes one session in the pool, all the equipment you’ll need as well as a certificate of completion. We know which one sounds more fun.

6. Golf, But Make It Shipwrecked.

Take on the Shipwrecked golf challenge, compete with friends and maybe even win resort credit while you are at it. Losing gracefully is optional.

7. Saddle Up, Maldives Style

Horse riding is probably not the first thing that comes to mind when you think of the Maldives. That is exactly why we love it.

8. Dinner Underground, Island Style

Hidden beneath the island, Barrique is home to exceptional wines, curated menus and one of the most unique dining experiences in the Maldives. Choose between multiple course gourmet tasting menus that are served surrounded by hundreds of world-renowned vintages, where our sommelier is ready to take you through a wine journey that you will never forget. Because even adventure seekers need a sophisticated evening now and then.

9. Swap Flip-Flops for Pole Position

Who says paradise cannot come with a little friendly competition? Siyam World’s electric go-karts bring speed, excitement and plenty of laughs to the island, proving once again that this is a destination designed for those who like their holidays with a side of adventure.

10. Take on the Delmare Golf Challenge

Add a competitive twist to your stay with Siyam World’s golf challenge at Shipwrecked. Guests have the chance to win resort credit while enjoying a fun and social activity set against the backdrop of the ocean. Fun fact, the gold balls are fish food.

To make the most of summer, Siyam World is offering an exclusive limited-time offer with up to 45% off best available rates, complemented by added benefits including complimentary shared seaplane transfers on selected stays, USD 150 resort credit per bedroom, and a one-time floating breakfast for longer stays. Guests can enjoy the full Premium 24-hour WOW! all-inclusive experience, with up to two children under 12 staying and dining complimentary. The offer is available for bookings until 31 August 2026, for stays until 31 October 2027. Then tell us again that the Maldives is only for doing nothing.

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Hospitality

IDEAS NAMED A LEADER IN INAUGURAL IDC MARKETSCAPE FOR HOSPITALITY REVENUE MANAGEMENT SYSTEMS

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IDeaS, a SAS company and a provider of AI-powered hospitality revenue management software, today announced it has been named a Leader in the IDC MarketScape: Worldwide Revenue Management Systems in Hospitality 2026 Vendor Assessment.[i]

The recognition comes as hospitality revenue management enters a new era, evolving from standalone pricing tools into integrated commercial intelligence platforms. According to the IDC MarketScape, “The hospitality revenue management system market is at a genuine inflection point. The convergence of AI maturity, platform consolidation, and expanding commercial scope is redefining what an RMS is expected to do and for whom.”

Dorothy Creamer, Senior Research Manager, Hospitality and Travel Strategies, IDC, noted “Differentiation emerges with vendors that believe genuine automation requires a rigorous forecasting foundation, not just rules that appear to run themselves.”

The IDC MarketScape further highlights IDeaS’ broader commercial capabilities, noting that “the company has built a portfolio of commercial capabilities around its core RMS, spanning business intelligence, total revenue planning, portfolio management, function space optimization, and marketing demand management.”

From Automation to Decision Intelligence

“This is a turning point for hospitality,” said Dr. Ravi Mehrotra, President, Co-Founder and Chief Scientist at IDeaS. “The industry is moving beyond surface-level automation toward decision intelligence built on rigorous forecasting science, explainable AI and connected data. Hotels don’t need more recommendations; they need confidence in every decision they make across the business. That’s the shift I believe this recognition reflects.”

Mehrotra continued, “As pressure mounts to respond faster to changing market conditions, hotels are rethinking how they connect revenue decisions with broader commercial strategy. We believe the IDC MarketScape emphasizes that the most effective systems are those that balance advanced automation with transparency and control, enabling teams to act quickly while maintaining trust in the underlying models.”

Beyond Pricing: A Broader Commercial Role

The IDC MarketScape also highlights a clear industry shift: “The hospitality technology stack has gotten thornier, with more integrations, more booking channels, and simply more data sources that are often highly siloed and fragmented.”

That shift is already accelerating. IDeaS recently reported strong adoption of its broader commercial strategy solutions, reflecting growing demand for technologies that unify revenue, marketing, sales and operational decisions into a single, coordinated approach.

And as hotel teams are increasingly tasked with making faster, more complex decisions across multiple functions, IDeaS continues to expand its capabilities to meet this need. By bringing together revenue management, business intelligence, financial planning and portfolio-level insight into a unified commercial framework, IDeaS helps organizations make more confident decisions across the business.

But as these commercial decisions become increasingly AI-driven, confidence depends not only on automation, but also on understanding how and why decisions are made.

Trust as the Foundation of AI-driven Decisions

As AI adoption accelerates, explainability has become a defining requirement for revenue management. The report highlights that revenue managers must be able to understand and defend the logic behind system-driven recommendations, reinforcing the importance of transparency alongside automation.

“AI without trust is just noise,” added Mehrotra. “The future belongs to systems that don’t just automate decisions, but make them understandable, actionable and aligned with how hotels actually operate.”

To learn more about the IDC MarketScape assessment and what it means for hospitality revenue management, download an excerpt of the paper here.

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Hospitality

BEACH STAYS, THE VIDA WAY SWAP THE MARINA FOR THE BEACH, SOAK UP THE SUNSHINE, AND MAKE EVERY STAY A LITTLE MORE UNFORGETTABLE.

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Your Dubai stay just unlocked its ultimate plot twist. Check into Vida Dubai Marina & Yacht Club, then swap skyline views for shoreline bliss with complimentary beach access at Address Beach Resort on selected room categories. Morning coffee by the marina, afternoon swims by the sea, and golden hour back at the yacht club? That’s a holiday itinerary that just makes sense.

Think less choosing between city and coast, more having both. Lounge by the beach, enjoy exclusive savings at the beach outlets, then head back to the energy of Dubai Marina. With complimentary access for children below 12 years too, it’s the kind of summer upgrade that gives you two iconic Dubai experiences in one stay.

Date: Until 30 September 2026

Offer:
– Complimentary beach access at Address Beach Resort for selected room categories
– Complimentary return transfers between Vida Dubai Marina and Address Beach Resort
– Complimentary beach access for children below 12 years
– 20% savings on food and beverages at the beach outlets

Venues: Vida Dubai Marina & Yacht Club and Address Beach Resort

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