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MAJID AL FUTTAIM AND DUBAI SME EXPAND MA’AN TO SHOWCASE HOMEGROWN SMES AT MALL OF THE EMIRATES

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Majid Al Futtaim, a leading developer and operator of shopping malls, communities, retail and leisure destinations across the Middle East, Africa and Asia, in partnership with the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), part of the Dubai Department of Economy and Tourism (DET), has expanded Ma’an by Majid Al Futtaim, with the launch of its latest customer-facing showcase at Mall of the Emirates. The initiative marks a significant milestone in Ma’an’s evolution, creating direct market access for Dubai’s homegrown businesses and connecting them with millions of consumers across one of the region’s most visited retail and leisure destinations.

The launch was marked by a ribbon-cutting ceremony attended by senior representatives from Majid Al Futtaim and Dubai SME, officially opening the showcase to visitors. This exciting concept provides customers the opportunity to discover and shop for Dubai based homegrown brands across fashion, jewellery, food, lifestyle and design-led retail, all under one roof, reflecting the breadth and quality of entrepreneurial talent already established across the city.

Ma’an was created to help Dubai based entrepreneurs gain greater visibility, reach new customers, and unlock practical opportunities for growth. To date, the initiative has supported close to 70 homegrown brands across the wider Majid Al Futtaim ecosystem, including retail, leisure, entertainment, and loyalty platforms. This growing network of participants reflects both the commercial readiness of Dubai’s SME community and the effectiveness of public–private collaboration in generating real market opportunities.

As part of the programme, 27 brands have been featured across destinations such as THAT Concept Store, VOX Cinemas, ACTIVATE, and iFLY, while 30 brands are participating in dedicated mall pop-ups across Majid Al Futtaim destinations. A further 12 brands have also been onboarded onto the SHARE Rewards Programme, extending their reach beyond the physical mall environment and connecting them with customers through Majid Al Futtaim’s digital loyalty ecosystem.

The first phase of Ma’an focused on opening applications and onboarding Dubai based SMEs into Majid Al Futtaim’s consumer ecosystem, giving selected brands access to retail, entertainment, loyalty, and marketing platforms across the group. With participating brands now integrated into customer-facing channels, the programme has moved into its second phase, focused on direct visibility, discovery, and market access.

This next phase reflects the importance of practical market access in supporting SME growth. By connecting homegrown brands with established retail environments, entertainment platforms, and digital engagement channels, Ma’an supports Dubai’s wider efforts to strengthen entrepreneurship, enable business growth, and increase the contribution of SMEs to the economy. As a cornerstone of the Dubai Economic Agenda, D33, which aims to double the size of the city’s economy by 2033, SME-enabling initiatives such as Ma’an play a direct role in building the commercial foundations required to sustain long-term, diversified growth.

Ahmad Al Room Almheiri, CEO of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), said: “Dubai’s entrepreneurial ecosystem continues to demonstrate its strength and resilience, and Ma’an by Majid Al Futtaim is a direct expression of that confidence, showing how public-private collaboration can create practical growth opportunities for SMEs. By connecting homegrown brands with established consumer destinations and digital platforms, the programme gives entrepreneurs direct access to customers, visibility and commercial insight to support sustainable growth.

“Dubai SME’s focus continues to be on ensuring that entrepreneurs are given the market access and partnerships needed to grow. Initiatives such as Ma’an strengthen the bridge between emerging businesses and major private sector platforms, advancing the objectives of the Dubai Economic Agenda, D33, and reinforcing Dubai’s position as a city where SMEs can scale with confidence. As global conditions continue to evolve, Dubai is committed to enabling its business community, and this programme is a tangible outcome of that commitment.”

Khalifa Bin Braik, Chief Executive Officer, Majid Al Futtaim Asset Management, said: “Ma’an was created around a simple belief: extraordinary businesses already exist across the UAE, but many still face barriers when it comes to access, visibility, and scale. Through Ma’an, we are opening Majid Al Futtaim’s ecosystem to help address those challenges in a practical and tangible way.

“By giving homegrown brands access to customers, retail environments, loyalty platforms and live experiences, we are creating opportunities that would traditionally take years to build independently. This is more than a moment of visibility; it is a platform for growth. The founders participating in Ma’an represent the creativity, resilience, and ambition of the UAE’s SME community, and we are proud to support them as they take their next step.”

Following its debut at Mall of the Emirates, the Ma’an roadshow will continue to City Centre Mirdif and City Centre Deira, spending two weeks at each destination and introducing customers to a new selection of Dubai based SMEs and homegrown businesses.

Through Ma’an, Majid Al Futtaim and Dubai SME continue to support homegrown businesses by creating tangible pathways to customers, visibility, and commercial growth, while strengthening collaboration between the public and private sectors to support the UAE’s entrepreneurial community.

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Laura Hammett Expands to the Middle East with New Studio in Dubai

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Internationally acclaimed interior design studio Laura Hammett- recently named Designer of the Year 2025- has announced the expansion of their multi award-winning practice with the launch of a new studio in Dubai this November, extending their presence across the United Arab Emirates. Alongside this launch, the studio also unveils a new brand identity: Laura Hammett Studio. This evolution reflects the practice’s growth into a truly global design house, while continuing to embody the timeless elegance, craftsmanship and meticulous attention to detail that have become its hallmarks.

Laura Hammett has established a reputation as one of the UK’s leading luxury interior designers, renowned for a refined, timeless approach that balances elegance with liveability. With a portfolio spanning London, Dubai, Saudi Arabia, Beverly Hills, New York, China, Switzerland, Singapore, the Bahamas and beyond, the new Dubai studio marks a significant step in the practice’s international growth.

The move responds to a growing demand for bespoke, design-led interiors in the region and builds upon a number of prestigious residential projects already underway in the Middle East. Working alongside trusted local partners, the Dubai studio will allow Laura Hammett to bring its distinctive design language, attention to detail and exceptional service to clients across the UAE, with a dedicated team on the ground.

“The UAE has always been a region we’ve felt a deep connection to, with its dynamic energy, cultural richness and global outlook,” says Laura Hammett. “We have numerous local partners and trusted suppliers in the region, so expanding a team and physical presence here feels like a natural evolution of the studio. We’re excited to continue building long-term relationships with clients and collaborators in Dubai and beyond, and to create homes and spaces that truly resonate with the way people live today.”

This announcement follows a period of significant growth and recognition for the practice, including the launch of luxury homeware brand Laura Hammett Living, which recently gained award-winning status at the SBID product design awards. Laura Hammett Living ships to the Middle East and is stocked at luxury design boutique- Dgallerie- in Riyadh, Saudi Arabia, to enable their fast-growing customer-base in the Middle East to experience the collections in person.

The launch of Laura Hammett Studio Dubai reinforces the practice’s position as a leading voice in global luxury design, bringing its signature combination of heritage, craftsmanship and contemporary elegance to the Middle East, alongside an exceptional and highly personal client experience.

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YLA Takes Its Sculptural Metal Furniture Collection AUDACE Outdoors

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YLA introduces the Audace Outdoor Edition, an evolution of its signature Audace collection developed for exterior spaces.

Rather than creating a separate outdoor collection, YLA has retained the proportions, geometry and visual identity of Audace, adapting the elements that needed to perform differently outside. Outdoor-rated fabrics, revised powder-coated finishes and removable cushions allow the collection to move from interior settings to terraces, gardens, courtyards and poolside environments without changing its underlying design language.

The edition also opens Audace to a broader range of fabric and metal colour combinations, introducing greater flexibility for architects, designers and private clients working across residential and hospitality projects.

“We kept hearing the same question: could Audace live outside? The Outdoor Edition is our answer. It takes the same design language and extends it to terraces, gardens and outdoor spaces without changing what made Audace recognisable in the first place.” — Benoît Rondard, Founder & Managing Director, YLA

From Interior to Exterior

The starting point for the Outdoor Edition was not a new form, but a new context. Audace was originally conceived around the contrast between metal and softer upholstered elements, with open geometries, precise proportions and colour playing an important role in the collection’s identity. As the collection developed, YLA began receiving a recurring question from architects and designers: could the same pieces be used outdoors?

The answer required less of a visual redesign than a technical reconsideration.

The proportions and lines remain unchanged. Instead, YLA focused on the elements affected by exterior conditions: upholstery, surface treatment and the practical relationship between the furniture and its environment.

“We didn’t need to reinvent Audace to take it outside. We kept the geometry and lines exactly as they were. What changed were the elements that needed to perform differently: the fabric is outdoor-rated, and the powder coating has been adapted for exposure to sun and rain. The design remains Audace; the performance around it has evolved.” — Rémi Damilleville, Designer, YLA

Adapted for Outdoor Use

The shift outdoors led YLA to reconsider the material specifications of the collection while maintaining its existing visual character. The upholstery has been selected for exterior environments, with fabrics developed to respond to sunlight, moisture and everyday use. Water-repellent, stain-resistant and mould-resistant properties support use in open-air settings, while colour retention under prolonged sun exposure was an important consideration in the selection process.

The metal finishes have also been adapted for outdoor exposure, with the powder coating reconsidered for conditions including sun, rain and humidity.

For the upholstered pieces, the cushions remain integrated into the visual composition of Audace but can be removed when required for cleaning or storage. The intervention is intentionally discreet: the objective was to adapt the collection technically without giving it the heavier or more visibly functional language often associated with outdoor furniture.

A Broader Palette

Colour has been central to Audace from the beginning, used not as decoration but as part of the relationship between metal, form and surrounding space.

With the Outdoor Edition, that approach becomes more flexible.

A broader selection of outdoor fabrics and powder-coated metal finishes allows combinations to be developed according to the architecture and character of each project. Rather than introducing a single predetermined outdoor palette, YLA has approached colour as an adaptable layer within the collection.

The result allows the same Audace geometry to take on different expressions across a private terrace, a garden, a restaurant courtyard or a hospitality setting, while remaining immediately recognisable as part of the same collection.

Designed and Made in Dubai

The Audace Outdoor Edition is designed and manufactured in Dubai through YLA’s integrated production process, bringing design development, engineering, metal fabrication, powder coating, assembly and quality control into close proximity.

That local context has particular relevance for a collection designed for outdoor use.

In the UAE, exterior furniture is exposed to intense sunlight, high temperatures and humidity for extended periods of the year. These conditions informed the development of the edition and the decisions made around materials and finishes.

“We work with metal, and we live in the UAE — a place where summer tests every material to its limit. When it came time to develop the Outdoor Edition, we didn’t have to imagine what heat, sun and humidity would mean for the furniture. That experience shaped the choices we made.” — Benoît Rondard

Local manufacturing also enables YLA to retain direct oversight of the transition from design to production, while working closely with architects, interior designers and hospitality partners across the region.

One Collection, Different Contexts

The Audace Outdoor Edition does not introduce a new visual language for YLA. Instead, it expands the context in which an existing one can exist.

The same structure, proportions and design principles move between interior and exterior settings, creating continuity across spaces that are increasingly conceived as connected rather than separate.

For YLA, the Outdoor Edition represents an extension of Audace rather than a departure from it: the same collection, reconsidered around the material and environmental demands of life outside.

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ALMAL REAL ESTATE DEVELOPMENT AND SUMOSAN RESTAURANT GROUP MARK STRATEGIC PARTNERSHIP WITH OFFICIAL SIGNING CEREMONY AT THE UNEXPECTED AL MARJAN ISLAND HOTEL & RESIDENCES

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ALMAL Real Estate Development and Sumosan Restaurant Group celebrated their partnership with an official signing ceremony at The Unexpected Al Marjan Island Hotel & Residences, marking a significant milestone in the development’s premium dining and hospitality offering.

Held on 3 November 2026 at the project site on Al Marjan Island, the ceremony was attended by senior leadership from both organisations. The official signing was led by Dmitriy Starovoitov, Founder of ALMAL Real Estate Development, and Janina Wolkow, Founder of Sumosan Restaurant Group, in the presence of Sylvain Eid, Partner at ALMAL; Vladimir Vysotski, CEO of ALMAL Real Estate Development; Hugo Goncalves, COO of Sumosan Restaurant Group; and Manuel Garcia, General Manager of The Unexpected Al Marjan Island Hotel & Residences.

Following the ceremonial signing, the delegation toured the development, including the restaurant areas and mock-up room, reviewing construction progress and the future hospitality experience.

Internationally recognised for its contemporary Japanese cuisine, Sumosan brings more than two decades of culinary expertise and a presence across leading destinations in Europe and the Middle East. Its signature approach combines traditional Japanese techniques with contemporary creativity and refined hospitality.

Dmitriy Starovoitov, Founder of ALMAL Real Estate Development, commented:

“Our vision for The Unexpected Al Marjan Island extends beyond traditional luxury hospitality. Bringing Sumosan to Al Marjan Island is another important step in creating a destination that combines world-class dining, entertainment and exceptional guest experiences.”

Janina Wolkow, Founder of Sumosan Restaurant Group, added:

“We are delighted to bring Sumosan to The Unexpected Al Marjan Island. This collaboration represents an exciting opportunity to introduce our distinctive Japanese dining experience to a new audience in one of the UAE’s emerging hospitality destinations.”

Sylvain Eid, Partner at ALMAL, commented:

“Sumosan is a natural fit for The Unexpected’s entertainment-led concept and aligns with the ambition to create a destination where exceptional dining, lifestyle and entertainment come together, offering guests experiences that go beyond traditional hospitality.”

Developed by ALMAL Real Estate Development and operated by Palladium Hotel Group under The Unexpected Hotels & Residences brand, the five-star property comprises 319 hotel rooms and 103 residential apartments. The Ibiza-inspired destination will feature a combination of hospitality, dining, entertainment, beach club and rooftop experiences.

The ceremony follows the recent completion of the development’s superstructure, with façade, MEP installations and interior fit-out works now progressing across the property.

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