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MAJID AL FUTTAIM AND DUBAI SME EXPAND MA’AN TO SHOWCASE HOMEGROWN SMES AT MALL OF THE EMIRATES

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Majid Al Futtaim, a leading developer and operator of shopping malls, communities, retail and leisure destinations across the Middle East, Africa and Asia, in partnership with the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), part of the Dubai Department of Economy and Tourism (DET), has expanded Ma’an by Majid Al Futtaim, with the launch of its latest customer-facing showcase at Mall of the Emirates. The initiative marks a significant milestone in Ma’an’s evolution, creating direct market access for Dubai’s homegrown businesses and connecting them with millions of consumers across one of the region’s most visited retail and leisure destinations.

The launch was marked by a ribbon-cutting ceremony attended by senior representatives from Majid Al Futtaim and Dubai SME, officially opening the showcase to visitors. This exciting concept provides customers the opportunity to discover and shop for Dubai based homegrown brands across fashion, jewellery, food, lifestyle and design-led retail, all under one roof, reflecting the breadth and quality of entrepreneurial talent already established across the city.

Ma’an was created to help Dubai based entrepreneurs gain greater visibility, reach new customers, and unlock practical opportunities for growth. To date, the initiative has supported close to 70 homegrown brands across the wider Majid Al Futtaim ecosystem, including retail, leisure, entertainment, and loyalty platforms. This growing network of participants reflects both the commercial readiness of Dubai’s SME community and the effectiveness of public–private collaboration in generating real market opportunities.

As part of the programme, 27 brands have been featured across destinations such as THAT Concept Store, VOX Cinemas, ACTIVATE, and iFLY, while 30 brands are participating in dedicated mall pop-ups across Majid Al Futtaim destinations. A further 12 brands have also been onboarded onto the SHARE Rewards Programme, extending their reach beyond the physical mall environment and connecting them with customers through Majid Al Futtaim’s digital loyalty ecosystem.

The first phase of Ma’an focused on opening applications and onboarding Dubai based SMEs into Majid Al Futtaim’s consumer ecosystem, giving selected brands access to retail, entertainment, loyalty, and marketing platforms across the group. With participating brands now integrated into customer-facing channels, the programme has moved into its second phase, focused on direct visibility, discovery, and market access.

This next phase reflects the importance of practical market access in supporting SME growth. By connecting homegrown brands with established retail environments, entertainment platforms, and digital engagement channels, Ma’an supports Dubai’s wider efforts to strengthen entrepreneurship, enable business growth, and increase the contribution of SMEs to the economy. As a cornerstone of the Dubai Economic Agenda, D33, which aims to double the size of the city’s economy by 2033, SME-enabling initiatives such as Ma’an play a direct role in building the commercial foundations required to sustain long-term, diversified growth.

Ahmad Al Room Almheiri, CEO of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), said: “Dubai’s entrepreneurial ecosystem continues to demonstrate its strength and resilience, and Ma’an by Majid Al Futtaim is a direct expression of that confidence, showing how public-private collaboration can create practical growth opportunities for SMEs. By connecting homegrown brands with established consumer destinations and digital platforms, the programme gives entrepreneurs direct access to customers, visibility and commercial insight to support sustainable growth.

“Dubai SME’s focus continues to be on ensuring that entrepreneurs are given the market access and partnerships needed to grow. Initiatives such as Ma’an strengthen the bridge between emerging businesses and major private sector platforms, advancing the objectives of the Dubai Economic Agenda, D33, and reinforcing Dubai’s position as a city where SMEs can scale with confidence. As global conditions continue to evolve, Dubai is committed to enabling its business community, and this programme is a tangible outcome of that commitment.”

Khalifa Bin Braik, Chief Executive Officer, Majid Al Futtaim Asset Management, said: “Ma’an was created around a simple belief: extraordinary businesses already exist across the UAE, but many still face barriers when it comes to access, visibility, and scale. Through Ma’an, we are opening Majid Al Futtaim’s ecosystem to help address those challenges in a practical and tangible way.

“By giving homegrown brands access to customers, retail environments, loyalty platforms and live experiences, we are creating opportunities that would traditionally take years to build independently. This is more than a moment of visibility; it is a platform for growth. The founders participating in Ma’an represent the creativity, resilience, and ambition of the UAE’s SME community, and we are proud to support them as they take their next step.”

Following its debut at Mall of the Emirates, the Ma’an roadshow will continue to City Centre Mirdif and City Centre Deira, spending two weeks at each destination and introducing customers to a new selection of Dubai based SMEs and homegrown businesses.

Through Ma’an, Majid Al Futtaim and Dubai SME continue to support homegrown businesses by creating tangible pathways to customers, visibility, and commercial growth, while strengthening collaboration between the public and private sectors to support the UAE’s entrepreneurial community.

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BEYOND THE PRICE TAG

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Exclusive interview with Tahir Majithia, Real Estate Advisor and Founder of Prime Capital

An in-depth look at buying a home in the UAE across different luxury property segments. How are consumer patterns shifting between renting and purchasing, and what are the key considerations for buyers before they commit?

We are seeing two types of buyers at the moment. A lot of people who are new to the city prefer to rent for the first couple of years, until they have settled in and worked out where they actually want to live. Once they know the answer to that, they buy. The second group already knows Dubai well and is moving here, and they tend to arrive with a much clearer idea of what they are looking for.

What both groups have in common is that they want the best of the best, and that is true across every segment. Whether someone is buying a home at AED 5 million, AED 10 million or AED 15 million, they want the best for their money. Quality, design, layouts, facilities, amenities, all of it matters a lot today. There was a time when buyers didn’t really focus on these things and a standard product would do. Now, with the kind of money people are spending, they want something genuinely different. They want the wow factor, especially in the luxury segment.

What changes as you move up the price ladder is the definition of “best.” Around the AED 5 million mark, buyers are usually weighing up location, the reputation of the developer and how the home will hold its value if they decide to sell in a few years. By the time you get into the AED 10 to 15 million bracket and above, the conversation moves on to space, privacy, the quality of the finishing and views, and how well the building or community is actually managed once everyone has moved in.

That same expectation is now shaping the rental market too. We are seeing some very high ticket size rentals, even with the conflict going on in the region. The people who are still confident in this market and want to move here want to arrive somewhere they don’t have to do anything to, homes that are specced and fitted out to the best international standards. If it is something good, tenants are willing to spend serious money on rent, and the top of the market is now well into the millions a year.

The thing that decides it in the end is value. Prices have gone up, yes, but buyers today are smart and they know exactly what they are buying. Over the last few months in particular, people want good value for their money, so there is a lot of negotiation happening, especially given the current situation. But when the value is genuinely there, buyers move quickly.

My advice to anyone about to commit is to look past the headline price. Check what the service charges are and what they actually cover, because that cost stays with you every year. Look at the developer’s track record for delivering on time and to the standard they promised. Read the payment plan and handover terms properly. Ask how easily homes in that community resell, not just what they sell for. And add up the full cost of the transaction, not only the purchase price. Those are the things that decide whether a home still looks like a good decision five years later.

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Home Integrator

NEVER NOT SUEDE: PUMA MIDDLE EAST LETS THE SUEDE BLOOM

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The Suede’s new era continues to blossom with the introduction of Suede Bloom, part of PUMA’s “Never Not Suede” campaign.

Following the return of the OG, this new release places the iconic silhouette back in the spotlight while celebrating the qualities that have defined the Suede since the very beginning.

One facet that has defined the Suede since its introduction in 1968 is its ability to reinvent itself alongside changing times, subcultures, and movements, all while remaining unequivocally itself. This latest release brings a unique touch to the Suede. Faux pearl detailing, interchangeable satin and frilled lace options, and soft colorways bring a refined femininity to the timeless silhouette.

Arriving in understated shades like “Powder Pink,” “Vintage Cream,” and “Black,” the release is joined with visuals that capture togetherness and individuality, pairing the Suede Bloom with whimsical styling that evokes spontaneity and lightness.

Bringing the spirit of Suede Bloom to life, PUMA Middle East has collaborated with talents including the Fawaz sisters Rania, Dania and Talia, alongside other style muses from the region. Each talent brings their own perspective and personal touch to the Suede Bloom, showcasing how the silhouette can be styled and interpreted in individual ways.

This new vision for the PUMA Suede is designed to be styled your way, while embracing the idea of blooming as both a seasonal shift and a form of personal expression.

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Inside ORLA: Beachfront Living, Composed by OMNIYAT

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ORLA, Dorchester Collection, Dubai is an iconic beachfront address bringing together exceptional design, private beach access and the legendary service of Dorchester Collection. With fewer than ten residences remaining, ORLA offers a rare opportunity to experience one of Dubai’s most distinguished waterfront destinations.

Residents enjoy an extraordinary suite of private amenities, including a 150-metre beach, infinity and lap pools, a wellness and spa retreat, fitness and yoga studios, private cinema, bowling alley and dedicated children’s spaces, complemented by the discreet, highly personalised service of Dorchester Collection.

ORLA Duplex Show Residence

An exceptional expression of beachfront living, the ORLA Duplex Show Residence unfolds across two levels, offering a remarkable sense of scale, privacy and effortless sophistication. A private lift provides direct access to the four-bedroom residence, while expansive living and entertaining spaces extend towards generous private terraces and a private pool overlooking the tranquil lagoons of Palm Jumeirah.

Crafted by OMNIYAT Atelier, the interiors bring together sculptural forms, refined natural materials, bespoke detailing and a curated selection of art, creating a layered residential experience where design, craftsmanship and indoor-outdoor living converge. Every element has been thoughtfully composed to create an atmosphere of timeless elegance, privacy and exclusivity.

ORLA Simplex Show Residence

Bathed in natural light and framed by panoramic views of the Arabian Gulf, the ORLA Simplex Show Residence unfolds across a single level, creating an effortless continuity between its interiors and the world beyond.

Accessed by private lift, the four-bedroom beachfront residence is distinguished by an impressive double-height living space, bringing exceptional volume and openness to the heart of the home. Crafted by OMNIYAT Atelier, sculptural forms, natural materials, bespoke detailing and a carefully curated collection of art come together throughout, while expansive living spaces extend towards a private terrace and pool.

Ocean horizons frame the residence, creating a profound connection to its beachfront setting and a serene expression of contemporary living.

For high-resolution Images: https://www.dropbox.com/t/qRxs5y7adDhAMbEM

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