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THE PATH TO BEING CASHLESS: MOBILE MONEY & DIGITAL PAYMENTS

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digital payment

The Q&A session provides a comprehensive exploration of the digital payment industry’s transformative role, from enhancing financial inclusion to addressing data privacy concerns and predicting future trends. Eric Karobia, CEO of Whizmo offers valuable insights into the driving forces propelling the shift towards digital payments, the challenges and opportunities that lie ahead, and the essential strastegies required to fully harness the potential of digital finance and inclusion.

How do you perceive the digital payment industry’s role in enhancing access to digital technologies and fostering increased consumer spending in this region?

By introducing innovative business models that prioritize transaction volume over the holding of funds, the industry fills critical market gaps and addresses longstanding pain points for consumers and businesses alike. Mobile money wallets and near real-time remittances stand at the forefront of this financial revolution. These platforms not only offer unmatched convenience and flexibility but also play a crucial role in promoting financial inclusion among the unbanked and underserved populations. The transition from cash to digital payment methods mitigates traditional friction points associated with cash transactions—such as the inconvenience of carrying cash, reliance on ATMs, and the hassle of securing exact change. Over half of the UAE’s consumers currently use digital wallets for their transactions. Furthermore, the ability to conduct transactions remotely has been a game-changer, particularly in facilitating payments during times when physical mobility is limited.

The UAE’s mobile wallet market, which was worth $3.6 billion in 2022, is projected to grow at a compound annual growth rate (CAGR) of 12.12% until 2028. In regions like Dubai, where innovation in fintech is rapidly advancing, digital payments have become instrumental in driving economic growth and enhancing consumer spending, proving that secure mobile payments and mobile wallets are more than just convenience—they’re catalysts for broader economic participation and growth.

What are the main reasons consumers are increasingly switching to digital payment methods like mobile money for their day-to-day transactions?

Several compelling drivers are fuelling the increasing rate at which consumers are adopting digital payment methods – specifically, mobile money: Accessibility is the most obvious factor because it significantly lowers the barriers to financial services adoption, especially for marginalized populations like the unbanked. An essential role for technology in modern technological systems is situating the client or customer at the core of all solutions. Therefore, more people than ever before have the ability to use cutting-edge financial services systems and platforms due to financial inclusion. In addition, the high internet penetration rate in the UAE that reaches 100% has also incentivized the popularity of e-wallets. More fundamentally, the speed and efficiency of mobile money payments and transactions on platforms are significantly faster than the pace at which operations can be completed on traditional financial networks. Hence, it provides access to funds for immediate use and easier bill and payment settlement for consumers. All of that supported with the excellent convenience of modern smartphones has created a storm making mobile money usage almost universal.

Where do you see the future of digital payments and mobile money heading in the next 5 to 10 years?

Looking ahead at the next 5 to 10 years, the trajectory of digital payments and mobile money is set to dramatically transform the way financial transactions are conducted, especially in the Middle East. With an increasing number of consumers and businesses adopting these platforms, mobile money is expected to increasingly dominate the payments landscape, reducing reliance on physical cash. This evolution will be driven by several key factors. The UAE’s mobile wallet market is projected to reach a value of $6.8 billion by 2029. This growth will be driven by increased smartphone penetration and consumer demand for convenient payment options.

The continued push towards financial inclusion will see mobile money solutions reaching deeper into rural and remote areas, where traditional banking services have limited reach. This expansion will not only democratize access to financial services for the unbanked and underserved populations but also integrate them into the formal economy, allowing for greater economic participation and stability. Additionally, advancements in technology will enhance e-wallet usability and security, making mobile payments even more appealing to a wider audience. Already, 96% of UAE SMEs believe accepting new forms of payments is fundamental to their growth. As these trends converge, we will witness an accelerated movement towards a cashless society, where digital payments in Dubai and mobile wallets in the Middle East redefine financial interactions, providing a foundation for a more inclusive, efficient, and secure financial ecosystem.

Are users apprehensive about the integration of AI into payment software due to concerns surrounding data privacy and related issues?

The apprehension among users regarding the integration of AI into payment software is primarily fuelled by concerns related to data privacy and the security of their personal information. Despite these concerns, it’s crucial to recognize the transformative potential that AI integration holds for the digital payments industry. Regulatory reforms, particularly those that have been implemented in the UAE, are instrumental in creating a favourable environment that encourages innovation in mobile money solutions. These reforms not only facilitate the entry of new players into the market but also ensure that the ecosystem evolves in a manner that is both secure and beneficial for the users. However, the key to gaining widespread customer trust in AI-powered payment systems lies in ensuring that the technology matures enough to enable the execution of AI models directly on the device. This approach significantly reduces latency and bolsters security measures, which are critical in alleviating user concerns. For AI integration to be embraced by customers within payment systems, it’s imperative that we prioritize the development of safe digital wallet apps with enhanced e-wallet usability. By executing AI models on-device, we can offer users a seamless and secure experience, thereby fostering trust in digital payments. This strategy is particularly important in regions like Dubai and the broader Middle East, where digital payments are on the rise.

What strategies are essential for educating consumers about the benefits and use of digital payments to encourage wider adoption?

To effectively educate consumers about the myriad benefits and uses of digital payments, thereby encouraging their broader acceptance and adoption, requires a comprehensive and nuanced approach. Its essential attribute is elemental communication that clearly and engagingly outlines the core supremacy of digital payments – primarily, their convenience and lack of such difficulties related to their application as theft or necessity of precise change. It should also be underlined that for the groups overwhelmingly represented by the unbanked and marginally served populations, digital payments might be portrayed as a pathway to financial inclusion. At the same time, such groups often do not have a bank account due to a variety of barriers. However, mobile wallets in the Middle East offer a practical solution by providing an accessible platform for managing finances, making payments, and receiving funds without the need for a bank account.

Highlighting case studies or success stories of individuals who have significantly benefited from the adoption of digital payments can serve as powerful testimonials, further encouraging wider acceptance among these demographics. Ultimately, enhancing e-wallet usability and ensuring that digital payment platforms are user[1]friendly and intuitive can play a significant role in driving adoption. Simplifying the user experience for conducting online transactions, alongside providing comprehensive customer support and educational resources, can demystify digital payments for the average consumer, making the transition from cash to digital more appealing.

Digital payments have the potential to enhance financial inclusion. What steps do you think need to be taken to realize this potential fully?

Realizing the full potential of digital payments in enhancing financial inclusion requires a multifaceted approach. Firstly, it is essential to identify and address the key reasons or hurdles that have contributed to the exclusion of certain segments of the population by traditional players. This involves understanding these barriers and devising flexible business models that can effectively serve the excluded populace. Additionally, regulatory frameworks need to adapt to the evolving landscape, imbuing flexibility to enable efficient and profitable servicing of underserved customers.

By addressing these challenges and fostering an environment conducive to inclusion, digital payments can play a transformative role in expanding financial access and empowering marginalized communities. The UAE has the highest financial inclusion rate in the Middle East at 46%, striving to improve that by the day. By addressing the specific needs and concerns of the unbanked and underserved populations, and offering secure, user-friendly digital payment options, we can drive wider adoption of these technologies. This approach will not only promote financial inclusion by providing access to essential banking services for all but also lay the foundation for a robust digital economy in regions like the Middle East, where the potential for growth in digital payments remains vast.

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Abu Dhabi-Based Asif Aziz Will Illuminate London’s West End with Ramadan Lights for Fourth Year, Expanding Global Cultural Impact

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Abu Dhabi–based businessman and philanthropist Asif Aziz, Founder of Criterion Capital, continues to set the benchmark for large-scale public programming as his landmark Ramadan Lights London initiative returns for a spectacular fourth edition.

Having launched Western Europe’s first-ever aerial Ramadan lights in 2023, Aziz has permanently reshaped the cultural landscape of London. What began as a groundbreaking concept has since evolved into a globally-recognised, free, annual celebration delivered for civic good, placing the values of Ramadan at the heart of one of the world’s most influential cities.

Delivered through Aziz’s charity, The Aziz Foundation (Registered Charity: 1169558), Ramadan Lights London demonstrates values-led leadership at scale, showing how faith, culture and community can intersect to create lasting social impact.

At the heart of the programme is the flagship aerial lights display along Coventry Street: a pioneering installation of more than 30,000 sustainable LED lights arranged in intricate geometric patterns inspired by Islamic art, with motifs representing suhoor and iftar.

The 2026 programme will open with a high-profile switch-on ceremony, with the lights activated by Sir Sadiq Khan, Mayor of LondonRahima Aziz BEM, Trustee at The Aziz Foundation, and Adil Ray OBE, actor and broadcaster, in the presence of senior public leaders, distinguished cultural figures, ambassadors and international dignitaries. The display will remain illuminated until 18th March 2026, before transitioning to Eid Lights through to 24th March 2026.

A selection of artworks featured in Shared Light – central London’s first interfaith art exhibition. Left: Rooh-e-Bhag (Soul of the Garden) (2025) by Mohamad Aaqib Anvarmia. Centre: Hospitality of Abraham – After Rublev (2025) by Meg Wroe. Right: Mettavihari (2025) by Colin Panrucker

This year will also see the launch of Shared Light – central London’s first interfaith Ramadan art exhibition – bringing together artists of all faiths and backgrounds whose work is inspired by the values of Ramadan. The exhibition will be unveiled by the Deputy Lord Mayor of Westminster and hosted at Aziz’s Zedwell hotel at Piccadilly Circus, reinforcing culture’s role as a bridge between communities in one of the world’s most iconic city centres.

Ramadan Lights London will also welcome back Ramadan Delights, London’s first curated iftar food trail, introduced by Aziz in 2025 and now firmly established as a district-wide West End experience. The trail brings together leading international brands and heritage institutions – including Fortnum & Mason, 1 Leicester Square Rooftop, PizzaExpress and Shake Shack- offering special menus, exclusive offers and halal-friendly dining while supporting local businesses and the economic vitality of the area.

This year, the initiative is further strengthened through a partnership with Centrepoint, the UK’s leading youth homelessness charity, reflecting a shared commitment to social mobility, economic empowerment and supporting disadvantaged young people.

Commenting on the programme, Asif Aziz said: “Ramadan Lights London reflects how the values of Ramadan – generosity, reflection and empathy – can contribute meaningfully to civic life. It is about thoughtful engagement and creating shared experiences that strengthen communities and endure over time.”

Beyond Ramadan Lights London, Aziz’s wider philanthropic work continues to deliver impact. Since 2015, The Aziz Foundation has awarded over 750 scholarships, supported more than 100 media internships, and delivered extensive mentorship programmes across key industries. Aziz is also leading the regeneration of Criterion Capital’s Grade II-listed London Trocadero, transforming the landmark into a 1,000-capacity mosque and community centre – a long-term investment in cultural and faith infrastructure in a major global city.

Alongside his charitable endeavours, Aziz is establishing a scalable, world-class co-investment platform in Abu Dhabi, working with UAE institutions to deploy capital into transformative urban and living-sector opportunities across Europe and the Middle East, with a continued focus on sustainable social outcomes.

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ENOVATE AND COBI LAUNCH LARGE-SCALE AI-POWERED DIGITAL PAYMENT INFRASTRUCTURE

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eNovate, a subsidiary of eFinance Investment Group, and Cobi, a UAE-headquartered AI-native customer intelligence platform, today announced the integration of Cobi’s AI-powered intelligence infrastructure across its digital payment ecosystem to redefine how young people across Egypt engage with digital financial services. Enabled through Mastercard’s Engage programme, the partnership combines eNovate’s digital payments product suite and Cobi’s AI-powered engagement platform to give financial institutions a new level of intelligence, personalisation, and behavioural insight across their customer base. As the MENA region emerged as a global hub for financial services innovation in 2025, fuelled by government initiatives and rapid digital payments growth, the focus is shifting toward AI-powered engagement and intelligence at scale.

The collaboration begins with the Rize app, eNovate’s flagship digital wallet, where Cobi’s intelligence layer will power real-time personalisation for Egypt’s youth segment. With 85% of people across MENA already using at least one emerging payment method, this allows banks and fintechs to better understand spending behaviours, identify friction, and deliver timely product interventions that drive activation, loyalty, and long-term customer value. The capability will extend across eNovate’s broader digital payment services, forming Egypt’s first large-scale AI-driven portfolio management infrastructure.

With the MENA region’s AI in financial services market projected to reach $4.7 billion by 2032, underscoring the scale of opportunity for intelligent, data-driven payment infrastructure across the region. At the core of the partnership is Cobi’s behavioural AI engine, which builds deep context on how users engage, identifies patterns, and recommends or triggers next-best-actions across acquisition, activation, and retention journeys for customers combining it with eNovate’s role as a central payments and digital services provider to Egypt’s banks, telcos, fintechs, merchants, and government-linked entities, the collaboration marks a major step toward intelligent, personalised financial experiences across the country.

Nashwa Kamel, CEO of eNovate, explained: “eNovate is committed to enabling banks & financial institutions with modern, data-driven capabilities. Partnering with Cobi allows us to introduce real-time intelligence into every digital wallet and payment experience we support, starting with the youth-focused Rize app. This collaboration strengthens our mission to provide Egypt with the most advanced and responsive payment infrastructure that provides insights into spend behaviour, helping banks & financial institutions to spot inefficiencies, optimize costs, and make smarter, data-driven decisions. By turning raw spend data into strategic intelligence, businesses can anticipate trends, strengthen supplier relationships, and accelerate sustainable growth.

Darren Edmund, CEO of Cobi, highlighted: “Our partnership with eNovate represents a fundamental shift in how digital payment infrastructure operates. By embedding Cobi as the intelligence layer across eNovate’s ecosystem, we are enabling banks and financial platforms to move beyond static transaction processing toward real-time, adaptive systems that understand and respond to user behaviour instantly. This allows institutions to personalise at scale, optimise portfolio performance, and build deeper, longer-lasting customer relationships. We’re glad to have had Mastercard’s Engage programme support this collaboration.”

Looking ahead, the partnership will extend toward agentic payment experiences, where AI not only analyses user behaviour but autonomously recommends or initiates actions that improve financial outcomes, ushering in a new era of intelligent and proactive financial services across Egypt. The initial deployment begins in Q1 2026, with expansion planned across additional eNovate-powered platforms and regional markets.

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UAE ATTRACTS $40BN IN FDI AMID GLOBAL UNCERTAINTY, NEW REPORT SUPPORTED BY QASHIO REVEALS

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As geopolitical tensions, de-globalisation, and economic uncertainty reshape global capital flows, the United Arab Emirates (UAE) is consolidating its position as one of the world’s most trusted and resilient financial gateways, according to a new report by Emerging Markets Intelligence & Research (EMIR), supported by Qashio.

The report, ‘Mapping the UAE’s Role as a Global Financial Gateway’, highlights how the UAE is attracting high levels of foreign direct investment and financial activity at a time when capital is retreating from many traditional markets.

Foreign direct investment into the UAE doubled to $40 billion (between 2019 and 2024), reaching record levels even as global FDI stagnated. In 2024, FDI accounted for 40% of the UAE’s gross capital formation, compared to just 4.3% across developed economies, underscoring the country’s growing role as a destination for long-term, trust-led capital.

The scale of activity is accelerating rapidly. The UAE recorded 1,362 FDI projects in 2024, representing a 350% increase since 2020, while assets under management in the Dubai International Financial Centre (DIFC) reached $700 billion, growing 58% year-on-year.

According to the report, the UAE’s ability to benefit from global realignment is closely linked to its neutrality, regulatory clarity, and institutional agility.

“The UAE is actually benefiting from the de-globalisation and the geopolitical reorientation of major power blocks. It doesn’t have adversaries, so is able to build economic ties with everyone. The speed with which the government has been able to adapt to and anticipate the new situation is remarkable,” the report notes.

Beyond capital inflows, the research also points to the UAE’s expanding role as a transaction and payments hub, supported by modern financial infrastructure, strong compliance frameworks, and growing confidence among global businesses managing cross-border activity from the region.

From Qashio’s perspective, the UAE’s rise as a financial gateway reinforces the importance of secure, transparent, and compliant financial operations for businesses operating in an increasingly complex global environment.

“As capital flows become more fragmented and regulated, trust and control are no longer optional — they are foundational,” said Armin Moradi, Founder and CEO of Qashio. “Businesses operating from the UAE need full visibility over spending, strong compliance with Central Bank guidance, and the ability to act on financial insights in real time. This report reflects why the UAE has earned global confidence — and how organisations can operate responsibly within that ecosystem.”

The findings position the UAE not only as a safe destination for capital, but as a jurisdiction capable of supporting long-term growth across finance, trade, technology, and digital assets — at a time when global businesses are reassessing where and how they deploy resources.

To learn more about how the UAE is consolidating its role as a trusted global financial gateway and what this means for businesses navigating today’s fragmented capital landscape download the full report here.

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