Hospitality
The Secret to Happiness? It’s Called Party Time!
By Jay Wynne, Director of Secret Parties
There are many questions in life where the answer escapes us. We can spend our lives on a fruitless search for meaning where the result only yields more questions. What is the meaning of life? To be or not to be? Why are we here? What is our purpose? Thankfully, my assignment isn’t to tackle those and it’s a rather more familiar subject that I find myself pondering today.
The Secret to Happiness
If you asked a group of ten, one hundred, one million people what their secret to happiness is, I can almost guarantee that each answer would be unique and different to all of the others. Happiness is deeply personal to each individual and is, more often than not, in context and specific to their unique situation in life. So, while the billionaire owner of Amazon, Jeff Bezos’, version of happiness might be finding an even bigger, more shinier mega yacht (to clarify – that would make me happy too), another person’s version may simply be that they were able to put food on the table for their family.
Human Connection
Something that became abundantly clear in 2020 when the pandemic hit was that the vast majority of us crave human connection and togetherness. Not only do we crave it, we need it to survive. For some, the various lockdowns were a lonely time filled with empty days and little to no human contact. It is no surprise that in the 12 month period from 2020-2021 Zoom’s revenue amounted to $2.65 billion, up more than 300 percent from just $623 million the year before.
Though many of us may have used Zoom for various work calls, it felt that connecting with friends and family was the overwhelming use for the software in this period. A number of us will have stories about “virtual” quizzes, parties, weddings, birthdays and more during lockdown, tales of dancing in your living room while loved ones on the screen were doing the same. Technology was specifically developed for the purpose of people being able to party together in a virtual setting, over the fence “gatherings” with socially distanced neighbours became the norm.
So, why would we jump through these hoops and do these things simply to connect with others? Because the secret to happiness is human connection. And the greatest human connection is having fun together. Or in other words – partying.
Secret Parties
Our brand is parties. We exist for parties. What makes us happy…..is people, together, partying. And quite simply, we do what we do – because people love to party.
While I won’t go into the ins and outs with our own struggles of owning a party brand when partying was banned, we could not have been more certain of our purpose during that time.
So many of us can relate to the issues faced in this time, we remember going to bars with no music, sitting a metre apart, no dancing. But we couldn’t help ourselves, could we? No dancing standing up? No problem – waist up, seated, upper body dance moves only (admit it, we all did it)!
Our events were busy, in spite of these restrictions, in spite of the unnerving time we found ourselves in. And why? People sought fun, people sought togetherness, people sought happiness. Thankfully, it transpired that the secret to that happiness was, and still is, partying!
The Party
.When we develop and concept a new event, our number one objective is delivering an excellent customer experience. Of course, this is subjective and not everyone’s idea of the perfect day or night out is the same, but the formula remains the same. Our guests want a great party. They want to wake up the next day still buzzing from The Party, the group chat blowing up with stories surfacing from what happened at The Party. And then what happened at the After-Party.
Creating the perfect party is conducting an orchestra. Everything is designed and composed to reach the crescendo. All the moves made, and elements brought in are carefully thought of to induce happiness.
To make a great party, you’ve got to think about a perfect marriage of the senses. Our senses are the gateway to a great party.
Taste = food = happiness
Sight = visuals / entertainment / venue aesthetic = happiness
Touch = dancing = happiness
Sound = music = happiness
On a weekly and almost daily basis we witness guests in what appears to be their happiest state of being. Chatting, dancing, laughing, singing, smiling, flirting are just a handful of actions occurring as we scan the room at any of our events. Noise levels go through the roof with the sound of people having the time of their lives, laughing louder than they’ve ever laughed, creating memories with friends or loved ones they’ll remember forever.
While it would be impossible for me to generalise an entire world’s population and say we all have the same thoughts on what happiness is, I am fairly certain it is the minority that don’t enjoy a great party.
Dancing and singing are our global shared language of unity, togetherness and of course, happiness. Babies find their rhythm before they find their words. It is built within us to party.
To seek joy. To find happiness.
Hospitality
Keeta Drone Launches New Drone Delivery Route Serving Dubai Silicon Oasis Headquarters
Keeta Drone, the pioneering air delivery company, today announced the launch of a new drone delivery route serving the headquarters office complex at Dubai Silicon Oasis, the special economic zone for knowledge and innovation and a member of the Dubai Integrated Economic Zones Authority (DIEZ). The route brings on-demand aerial delivery to professionals working within the complex and expands the range of food and beverage brands that can be ordered through Keeta Drone.
The route was inaugurated at DSO headquarters, attended by representatives from Dubai Integrated Economic Zones Authority (DIEZ), Dubai Silicon Oasis (DSO), and Keeta Drone. The new route builds on Keeta Drone’s established presence in Dubai Silicon Oasis, where its operations already serve RIT– Dubai University and residential communities. Through extending the network to the DSO headquarters complex, the company is introducing aerial delivery services into a commercial workplace environment, expanding the range of locations and customer segments served by its operations.

Badr Buhannad, Director General of Dubai Silicon Oasis, said: “Keeta Drone’s expansion to the Dubai Silicon Oasis headquarters reflects the growing role of innovative technologies in shaping more connected and efficient urban environments. As the special economic zone for knowledge and innovation, Dubai Silicon Oasis continues to support Dubai’s ambition to build a knowledge-driven, innovation-led economy in line with the objectives of the Dubai Economic Agenda D33.”
“This route creates a new scenario in which employees in an office complex experience air deliveries right within their own compound,” said Junwei Yang, General Manager, Keeta Drone. “Bringing the service to DSO HQ is a new feather in Keeta Drone’s cap, expanding access with a new location by adding new community segments to our portfolio.”
Enhancing Workplace Convenience Through Urban Air Mobility
More than 1,000 professionals working within the DSO headquarters commercial complex can now order from participating F&B brands, including Costa Coffee, Bazooka, Tortilla, We Asian, Shawarmary, Chicking, JJ Chicken, Starbucks, Raju Omlet, among others. Orders are delivered to a designated landing and collection point within the complex, allowing employees to access participating outlets without leaving the premises. The service operates daily from 09:00 AM to 9:00 PM, with operations approved by the Dubai Civil Aviation Authority (DCAA).
Expanding Access to New Communities and Customer Segments
The new route builds on Keeta Drone’s established presence in the area, complementing its existing delivery points near the lockers located in DSO at RIT Dubai University Campus and the Emirates Airline residential towers, as well as service locations in Nad Al Sheba Grand Mosque and Dubai Land. Operating in the area for more than a year, Keeta Drone continues to expand its network across university, residential and neighbouring communities, extending the reach of its drone delivery services to new locations and customer segments. Keeta Drone has completed more than one million drone deliveries globally, reflecting the scale and reliability of its operations. The milestone highlights the company’s continued efforts to expand drone-enabled logistics services and introduce new delivery use cases across different environments and communities.
Hospitality
This UAE National Day, Put Local on the Menu: The Emirati Founder Reimagining Dates and Camel Milk


As the UAE prepares to celebrate its 55th National Day, it’s time to recognise not only the country’s heritage, but also the homegrown entrepreneurs finding new ways to carry it forward. For young Emirati entrepreneur Rashid Gargash, that means looking at familiar ingredients through a contemporary lens and exploring how they can become part of the way people eat today.
Rashid’s journey began with research into food security and sustainable nutrition in the Middle East. His work examined the region’s agricultural realities, including desalination, groundwater challenges and available food resources. Along the way, dates and camel milk stood out as ingredients with deep connections to the UAE’s food heritage and potential for new applications.
Working alongside food scientists and researchers, Rashid explored how these ingredients could be developed into a nutritious, convenient product suited to contemporary lifestyles. The process eventually led to Rashtions, a UAE-made snack brand that combines dates, camel milk and ghee across a range of protein-rich snacks.
The range includes Date Original, Date Truffle, Cocoa Truffle and Brazilian Coffee Truffle, with products providing up to 20 grams of protein per 80-gram serving. They are made without added sugar, preservatives or artificial sweeteners.
“Rashtions began with a broader question about food security and how we could better understand and utilise the resources available in our region,” said Rashid Gargash, Founder of Rashtions. “Dates and camel milk have long been part of the UAE’s food story, and I wanted to explore how familiar ingredients could be approached through research and innovation to create something relevant to the way people eat today.”
For Rashid, the journey has also reinforced a wider lesson about entrepreneurship: innovation does not always mean starting from scratch. It can begin by looking more closely at what already exists, questioning how it is used and finding new ways to make it relevant. In the food sector, that means considering not only nutritional value, but also taste, convenience and whether a product fits into people’s everyday lives.
As the 55th UAE National Day approaches, Rashid believes supporting homegrown businesses is one way consumers can contribute to the next chapter of the UAE’s entrepreneurial story. Choosing UAE-founded brands and products made in the country can help bring greater visibility to the people developing local ideas into businesses, while demonstrating that heritage and modern innovation can work together.
Rashtions is available through ADNOC and Emarat service stations, Deliveroo and Noon, as well as directly through the brand’s website, with delivery available across the UAE.
Hospitality
From the French Riviera to Abu Dhabi: La Môme Makes Its Grand Debut with an Exclusive Four-Day Race Weekend Takeover

This December, the French Riviera comes to Yas Marina as La Môme makes its Abu Dhabi debut, in partnership with Sunset Hospitality Group, with an exclusive four-day takeover during race weekend. From 3 to 6 December 2026, the celebrated Cannes-born restaurant brings its signature mix of exceptional Mediterranean cuisine, Riviera glamour, and lively entertainment to the capital, creating a sophisticated yet vibrant setting for race-weekend dining and celebrations, minutes from the circuit.
With an established presence at the Monaco Grand Prix, where La Môme Monte-Carlo hosts a rooftop dining and hospitality experience overlooking the famous race circuit, the brand has a longstanding connection to the glamour and excitement of international motor racing. Now, La Môme brings that same spirit to Abu Dhabi, offering a sophisticated setting for long lunches, elegant dinners, and lively evenings.
At the table, La Môme’s approach is generous, expressive, and unmistakably Mediterranean. The menu celebrates quality ingredients and balanced flavours, with starters such as Artichoke Salad and Wagyu Carpaccio with Black Truffle, alongside a refined selection of Oysters and Caviar. Signature pastas and main courses include Tagliolini with King Prawns, Rigatoni with Truffle, and Japanese A5 Wagyu Sirloin.



In the evenings, Sounds of Riviera, a roaming live band from the French Riviera, will move through the restaurant performing French and Italian classics alongside international favourites. Daily DJ sets will move from laid-back Dolce Vita sounds to late-night house music.
Guided by L’Art de Recevoir signé La Môme, the French art of hospitality, the team ensures thoughtful, personalised service, genuine warmth, and attention to detail. Guests are made to feel equally at ease whether enjoying a leisurely afternoon at the table or celebrating late into the evening.
Daily lunch is served from 12PM to 7PM, followed by dinner from 7PM onwards. While guests can dine à la carte on Thursday, 3 December, minimum spends apply from Friday, 4 December to Sunday, 6 December:
- Indoor Dining: AED 500 per person for lunch; AED 1,000 per person for dinner | Terrace Dining: AED 650 per person for lunch; AED 1,200 per person for dinner.
With its combination of refined dining, a vibrant atmosphere, and a prime Yas Marina location, the takeover promises to be a highlight on the city’s social calendar and an essential stop for race-weekend gatherings.
Full prepayment is required to confirm reservations. Cancellations made at least 48 hours in advance are eligible for a full refund, while cancellations within 48 hours are non-refundable. Walk-ins are welcome, subject to availability and the applicable minimum spend.
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