Hospitality
Luxury is Defined by Experience, Not Price
Iftikhar Hamdani, Area General Manager – Northern Emirates
How does Bahi Ajman Palace Hotel differentiate itself in the luxury segment?
Bahi Ajman Palace Hotel redefines luxury with its exceptional blend of exclusivity, exceptional service and a profound commitment to social responsibility. Situated in the breathtaking view of the Arabian Gulf, our resort offers a serene retreat, setting a standard for secluded luxury itself.
Guests are welcomed with attentive services and bespoke experiences, ensuring that every guest’s needs and desires are met with precision and care. Every aspect of the guest experience is thoughtfully designed to deliver a truly unparalleled and extraordinary stay.
Beyond its opulence, Bahi Ajman Palace Hotel is a leader in sustainable luxury, implementing eco-friendly practices that minimize environmental impact. The resort utilizes electronic registration for its guest’s registration, provides Electric Vehicle Charging station, adheres to rigorous waste reduction and recycling programs. We also engage in community initiatives, and partner with local communities to promote sustainability. Our commitment to sustainability and ethical practices further enhances its appeal, resonating with discerning travelers who value both luxury and social responsibility.
With a focus on superlative service and meticulous attention to detail, how does your team ensure that every guest enjoys a personalized stay?
At Bahi Ajman Palace Hotel, our team ensures every guest enjoys their stay with us through a commitment to exceptional services. Our staff undergoes extensive training to anticipate guest needs and deliver exceptional service, ensuring that every interaction is thoughtful and tailored. We use advanced technology to track guest requests and act on it immediately. We utilize guest profiles and past stays to provide customized recommendations and anticipate future needs. Our team maintains these records to ensure that every detail, from the room preferences to dietary restrictions, is seamlessly integrated into the guest experience.
Can you share how Bahi Ajman Palace Hotel elevates the dining experience to match the luxurious ambiance of the property?
Guests are treated to high-quality, expertly prepared dishes by our skillful chefs, using fresh, premium ingredients that highlight both local and international flavours. The elegant dining spaces such as Arabesque Restaurant – an all-day-dining restaurant; Dragon’s Place – where you can enjoy the finest Asian fusion delicacies; Nojoom Lounge – where you can enjoy Shisha with a mix of your favourite dishes; and, Bahi Café – all day savoury pastries, all are designed to complement the Bahi Ajman Palace Hotel’s opulent atmosphere and refined décor that creates a captivating environment.
Bahi Ajman Palace Hotel is described as a heritage retreat with a contemporary spirit. How do you blend traditional elements with modern luxury?
Bahi Ajman Palace Hotel is a stunning example of traditional architecture blended with contemporary design. We artfully merge traditional Arabian elements with modern luxury to create a unique and immersive experience.
Our luxury hotel rooms & suites combine the convenience of modern designs and the rich feel of the Arabian architecture. The Arabesque detail in the design, the use of ‘Mashrabiya’, the warm brocades and the subtle gold touches create a unique and distinguished feel.
Our luxury restaurant features a mystical One Thousand and One Night, shaped in the form of a half crescent, with the hanging Arabian royal handmade lamps, mounted torches and warm design.
As an upscale 5-Star brand, what strategies do you employ to attract and retain discerning travelers who seek a luxurious yet distinctive environment?
To attract and retain discerning travelers who seek a luxurious yet distinctive environment, Bahi Ajman Palace Hotel, as an upscale 5-star brand, employs a range of sophisticated strategies. We offer exceptional services through tailored services and bespoke amenities that cater individual preference most especially those who are celebrating special occasion, like we offer unique and personalized sand-writing on the beach, crafted for guest’s special occasion.
As known for its luxury and guest experience, we ensure that guests can enjoy our series of special pool activities, such as offering our dynamic aqua aerobics program led by our experienced team. This program provides a refreshing workout in the pool, combining fitness with fun in a vibrant and social setting.
On environment part, we ensure the active participation in our environmental initiatives during their stay with us, such as simple waste segregation in their room, minimizing the use of plastics, conserving water & energy in their room. This ensures a luxurious stay yet aligns with eco-conscious values.
How does the private beach setting contribute to the experience at the Hotel?
A private beach setting at Bahi Ajman Palace Hotel greatly enhances the guest experience. This unique feature allows guests to enjoy unparalleled privacy and seclusion, with dedicated lifeguards and premium amenities such as plush loungers, umbrellas and also features shaded areas provided by lush trees allowing guests to relax in natural environment. The setting also allows options to order food and beverages directly from the beach.
Bahi Ajman Palace Hotel recently collaborated with Dr. Linen in the 360 Weave Textile Recycling Initiative. Can you elaborate on the significance of this initiative for your hotel and how it aligns with your broader sustainability goals?
Bahi Ajman Palace Hotel recently collaborated with Dr. Linen in the 360 Weave Textile Recycling Initiative, handed over 745 kilograms of old linens and uniforms that can no longer be used. The initiative transforms discarded linens and uniforms into new, useful materials, ensuring that they are repurposed effectively and contributing to a reduction in textile waste.
The initiative is a significant step to address the growing concern of textile waste and aligns with Bahi Ajman Palace Hotel’s broader sustainability goals. By participating in this initiative, we made a substantial impact on waste reduction, resource conservation, and overall environmental responsibility.
Is luxury defined by price or by experience?
Luxury is primarily defined by experience rather than price, and this extends to environmental care as well. Luxury involves exceptional service, the ability to provide quality, unique and memorable experiences and a commitment to sustainability. By integrating environmental care into luxury experience, brands not only offer refined comfort but also demonstrate a responsible approach to preserving the natural world. The combination of exceptional service, quality and environmental stewardship defines the modern concept of luxury.
Hospitality
A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN
Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.
Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.
Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi
Hospitality
PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT
Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.
With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.
“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.
“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.
“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.
Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.
Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.
Activation Locations at DXB:
● Project Chaiwala, Concourse C, S34, Terminal 3
● Project Chaiwala, Daily DXB, Concourse B, Terminal 3
● Project Chaiwala, Concourse A, Terminal 3
● FIX Coffee, Daily DXB, Terminal 1
Hospitality
DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.
Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.
Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.
Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.
Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.
Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”
With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.
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