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Nedaa Powers Seamless Communication for Dubai’s Spectacular New Year Celebrations

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New Year Nedaa

Nedaa has confirmed its readiness to deliver advanced and reliable communication solutions for Dubai’s eagerly awaited New Year’s Eve celebrations.

As millions of residents and visitors prepare to gather at landmark locations including Downtown Dubai, Dubai Mall, Burj Khalifa, and the surrounding areas, Nedaa will deploy its robust TETRA radio communication system, which ensures secure and reliable voice and data exchanges for rapid coordination among emergency responders. Complementing this is the high-speed Nedaa 4G network, enabling real-time data transmission, video streaming, and remote monitoring to support informed decision-making and effective responses. Additionally, Nedaa’s network operations centre will provide continuous monitoring and proactive management of the network’s performance, ensuring seamless connectivity and swift resolution of any potential issues.

Highlighting the organization’s pivotal role in such large-scale events, H.E. Mansoor Bu Osaiba, CEO of Nedaa, stated: “Dubai’s New Year celebrations are a testament to the city’s global prominence as a hub of innovation and excellence. At Nedaa, we are proud to contribute to this world-class event by providing advanced communication systems that prioritize the safety and well-being of everyone involved. Our experienced teams and state-of-the-art solutions ensure that every element of the celebration is supported by seamless and secure communication.”

Nedaa’s comprehensive communication framework is designed to support operational teams overseeing critical aspects such as crowd management, traffic flow, and emergency response.

By leveraging its technological expertise and commitment to excellence, Nedaa ensures that every aspect of Dubai’s New Year festivities is executed with precision and reliability.

With a steadfast commitment to supporting Dubai’s ambitions as a global events hub, Nedaa once again reinforces its position as a trusted partner for government agencies, enabling the city to deliver safe, memorable, and flawlessly organized celebrations.

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DELINEA INTEGRATES WITH CYERA TO PRIORITIZE DATA-AWARE ​​​​IDENTITY SECURITY IN THE AI ERA

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Delinea, the identity security control plane that secures access across human, machine, and AI identities, and Cyera, the fastest-growing AI ​​S​​ecurity​ ​Platform, have announced a product integration that connects privileged access to sensitive data exposure, automatically correlating identities with the data they can access. Together, Delinea and Cyera help security teams identify, prioritize, and remediate the highest-risk access paths across every human, machine, and AI agent.

As identities multiply and AI agents interact with data at machine speed, security teams struggle to govern which privileged identities can reach critical data, and act on that risk before a breach occurs. With Delinea and Cyera, identity security becomes data-aware: accounts with access to mission-critical data are automatically elevated in risk scoring, and teams can prioritize access reviews and least-privilege enforcement based on the sensitivity of the data at stake.

“Organizations cannot afford to manage access risk in one tool and data risk in another and hope someone connects the dots,” said Chris Kelly, president of Delinea. “As human, machine, and AI identities multiply, security teams need better context to prioritize risk and govern access with confidence. Delinea and Cyera help bring identity and data context together so teams can focus on the risks that matter most.”

​​The Delinea Platform and Cyera Data Security Posture Management (DSPM) integrate via API to deliver data-aware identity security at scale. Cyera continuously discovers, classifies, and monitors sensitive data across cloud and on-premises datastores. Data classification labels and exposure context flow from Cyera into Delinea, where each identity is automatically correlated with the data it can access, translating data classifications and exposure context into a continuously updated risk picture. Security teams can then prioritize remediation, access reviews, and privileged access controls based on the sensitivity and exposure level of the underlying data.

With Delinea and Cyera, security teams can:

  • Remediate the exposures that matter most: Risk scoring automatically reflects data classifications, so teams close the highest-impact gaps first rather than working through an undifferentiated queue of privileged accounts.
  • Spend less time chasing every alert: Entitlements alone no longer drive the alert queue, only accounts with real exposure to critical assets require immediate attention.
  • Get the full picture, in one place: Human, machine, and AI identities connected to their complete exposure context, giving teams a single source of truth for identity and data risk.

To learn more about Delinea’s integration with Cyera and others, visit https://delinea.com/partners/integrations-center

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MIDDLE EAST RETAIL REAL ESTATE LEADERS TO RETHINK OPERATING MODELS AMID SECTOR TRANSFORMATION, BCG REPORT FINDS

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GCC region’s retail real estate sector is expanding rapidly, but traditional space-centric models are insufficient. A new report by Boston Consulting Group (BCG) titled “Imagining the Future of Retail: Beyond Space” offers a comprehensive examination of the strategic readiness of retail real estate developers across the Middle East.

Drawing on BCG’s project experience and interviews with senior leaders across the GCC’s major mixed-use, retail, entertainment, and lifestyle developments, the report says that the region’s retail real estate sector is witnessing its most ambitious physical expansion in generations, with millions of square meters of gross leasable area (GLA) under development across megaprojects in Riyadh, Jeddah, Dubai, and Doha. In several GCC markets, luxury retail space expansion has already outpaced growth in addressable consumer spending, reshaping sales per square meter and current development strategies. In addition, competition is intensifying as new supply comes online. Up to 25% of revenue at leading assets comes from non-GLA sources. Assets that lack digital and data capabilities may need to evolve to stay relevant in future customer journeys.

“The forces reshaping retail are converging faster than most operators recognize, and traditional space-centric models are no longer sufficient for what lies ahead,” said Andrea Pierobon, Partner at BCG Middle East. “The GCC has built world-class retail destinations, and the opportunity now is to rethink what retail real estate actually delivers in terms of moving from space-centric models to capability-led approaches.”

Factors Transforming the Traditional Retail Operating Model

The report identifies five converging forces that are systematically transforming traditional retail operating models. Retailers are reducing store size and numbers, opening smaller formats, and experimenting with new space as online commerce grows. The omnichannel imperative means retailers and developers can no longer treat digital and physical as separate strategies. Experience-led consumption is fundamentally shifting what consumers expect from physical retail environments, demanding immersive engagement rather than transactional convenience.

Retail media monetization represents an emerging value stream that most GCC operators have yet to capture, with global retail media revenues forecast to grow by $213 billion by 2028. AI-powered discovery is transforming how consumers navigate their shopping journeys, with more than half of consumers under 34 already using AI tools as part of their purchasing decisions.

BCG outlines three disruption scenarios (not predictions) that retail real estate leaders must actively plan for now:

  1. What if: over 50% of retail sales move online, fundamentally challenging the economics of traditional mall development, as we see in advanced markets around the world
  2. What if: Data replaces product margins as the primary value driver, shifting power toward operators who can capture and monetize customer intelligence, as we already see with many leading global retailers
  3. What if: AI agents become the primary decision-makers in consumer journeys, disintermediating traditional brand and retailer relationships, as we see adoption of Gen AI and Agentic tools accelerating.

Three Archetypes, One Imperative

The analysis also identifies three distinct strategic archetypes emerging across GCC retail real estate, each requiring a different operating model, capital allocation strategy, and capability set. Community and convenience retail serve localized, high-frequency needs with efficiency and accessibility at its core. Experience-led destinations compete on immersive engagement, cultural programming, and social connection rather than transactional retail alone. Ecosystem platform developers position themselves as orchestrators of broader consumer and commercial ecosystems, capturing value through data, partnerships, and integrated services.

“There is an immediate opportunity to shape the next chapter of GCC retail real estate, and to innovate for future retail needs, rather than continuing with the traditional development model,” said Andy Veitch, Managing Director & Partner and Head of Consumer Practice, BCG Middle East. “Those who act decisively, by choosing a clear archetype, investing selectively in enabling capabilities, and shifting from space delivery to business model innovation, will define the category for the next generation.”

The report outlines future-proofing levers that operators must activate: redefining the value proposition, repositioning the tenant mix, creating experiential programming, building data and analytics capabilities, developing retail media offerings, enabling omnichannel integration, investing in sustainability and ESG, forging strategic partnerships, and transforming organizational capabilities.

However, the report reveals that most organizations remain tied to more traditional leasing models, siloed functions, and occupancy-led KPIs. Without targeted investment in data and analytic capabilities, customer experience design, and agile decision-making infrastructure, progress against these imperatives will remain uneven.

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HISENSE INAUGURATES NEW REGIONAL HEADQUARTERS IN DUBAI INTERNET CITY AND UNVEILS NEXT-GENERATION RGB MINILED TV SERIES

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Hisense, a leading brand in global consumer electronics and home appliances, inaugurated its new Middle East & Africa regional headquarters in Building 13, Dubai Internet City, the Middle East’s leading tech hub and part of TECOM Group. The newly designed headquarters reflects Hisense’s innovation-driven culture, featuring a contemporary environment built to foster collaboration, creativity, and technological advancement.

The new headquarters reinforces Hisense’s long-term commitment to the Middle East and Africa, establishing a strategic hub to strengthen the company’s growing operations, partnerships, and innovation initiatives across the region. The milestone event brought together distinguished guests including Dubai Internet City’s top management and Hisense’s key partners, distributors, and main retailers across the region.

“The opening of our new office in Dubai Internet City represents our commitment to the UAE market and the broader Middle East region,” said Jason Ou, President at Hisense Middle East & Africa. “With the launch of our new UR9 and UR8 RGB MiniLED Series, we are bringing the most advanced display technology available to consumers here, delivering an unparalleled viewing experience that sets a new benchmark for premium home entertainment.”

“Dubai Internet City is home to a diverse community of global technology companies and more than 31,000 professionals that continue to advance the digital economy in the region and globally,” said Ammar Al Malik, Executive Vice President of Commercial at TECOM Group and Managing Director of Dubai Internet City. “Hisense’s new regional headquarters reflects its long-term commitment to the region and underscores Dubai’s position as a global hub for innovation, in line with the objectives of Dubai Economic Agenda ‘D33’.”

Dubai has been home to Hisense’s regional HQ for many years and continues to play a key role in the company’s growth across the Middle East and Africa. The UAE’s commitment to innovation, supportive business environment, and wealth of opportunities has made it an ideal strategic hub for regional expansion.

The inauguration also served as the platform for Hisense to unveil its most advanced television technology to date: the UR9 and UR8 RGB MiniLED Series. Designed to capture every thrilling moment of live sports and entertainment, the flagship models deliver stunning detail, vibrant colours, and true-to-life picture quality that brings fans closer to the action from their own homes. As an Official Sponsor of the FIFA World Cup 26™ and a proud supporter of the first-ever Sensory Inclusive FIFA World Cup™, Hisense is helping create dedicated sensory spaces across all host stadiums, ensuring more people can enjoy the world’s biggest football tournament.

Powered by next-generation MiniLEDs, the technology delivers more accurate and vibrant colours, higher brightness, and deeper contrast, while reducing blue light exposure and optimizing power consumption.

Leading the range, the UR9 Series represents Hisense’s most advanced expression of RGB MiniLED innovation. Delivering what the company calls “Natural and Real Color,” the UR9 achieves authentic and vivid colour reproduction with exceptional brightness and contrast performance. The technology produces more natural skin tones and lifelike imagery, creating visuals that are not only striking but also comfortable for extended everyday viewing.

The UR8 Series extends the benefits of RGB MiniLED technology to a broader audience, offering high-performance displays across screen sizes ranging from 55 to 100 inches. Combining vibrant colour accuracy, impressive brightness, eye-friendly viewing, and energy-efficient performance, the series brings premium large-screen entertainment to more consumers across the region.

At Hisense, the belief in “Innovating a Brighter Life” inspires the company to develop technologies and experiences that make everyday life better and bring people closer to the moments that matter.

Unveiled in 1999, Dubai Internet City has nurtured the digital economy by uniting global leaders through its world-class ecosystem. According to an impact study conducted by the district in partnership with Accenture in February 2025, Dubai Internet City contributed AED 100 billion to Dubai’s GDP in the past 15 years.

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