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Vertiv Launches New Free Cooling Evaporative Solution in EMEA

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Vertiv

Vertiv recently announced a significant upgrade of its thermal management product portfolio with the introduction of the next-gen Vertiv Liebert EFC free cooling unit with low-GWP (Global Warming Potential) refrigerant.  The solution is designed to meet stringent environmental standards for data center applications, including colocation and cloud services, and is now available across Europe, Middle East and Africa (EMEA) with capacities ranging from 150 to 450 kW.

Vertiv Liebert EFC combines the capabilities of indirect air-to-air heat exchange and evaporative cooling principles in a single unit. The innovative patented polymer heat exchanger and the new low-GWP inverter driven compressor technology significantly enhance annual efficiency by up to 19% compared to previous technologies, allowing a pPUE (partial Power Usage Effectiveness) as low as 1.05.

One of the standout benefits of the Liebert EFC is its extreme flexibility. Based on onsite-specific conditions, a live toggling control feature allows users to seamlessly and securely reduce the use of critical resources like power or water via software controls, to leverage the free cooling mode. This flexibility empowers data centre owners to reduce their climate impact while enabling continuous cooling, regardless of site-specific resources. Models are available with full direct expansion (DX) back-up with a remote condenser, to supply the entire cooling capacity without any water requirements – offering full water independence, without impacting reliability.

“As businesses prioritize sustainability strategies, customers are increasingly seeking innovative cooling solutions that reduce resource consumption while offering operational flexibility and resilience,” stated Sam Bainborough, vice president, thermal business EMEA at Vertiv. “The LiebertEFC, with its game-changing and patented technology, addresses these needs with a flexible system that delivers an entirely new experience for the customer, maximizing time using free cooling and leveraging the natural power of evaporation.”

The new Liebert EFC complies with current global regulations and bans (EU F-Gas regulation 2024/573, and IPCC AR4), offering a turnkey solution engineered for future scalability, easy maintenance, and durability. The polymer design offers improved corrosion resistance and also allows a wider range of water qualities during operation when compared to an aluminum heat exchanger. At the core of this cutting-edge solution is Vertiv Liebert iCOM and its control algorithms, which manage automatic transitions between the most suitable working modes, enabling use of the preferred cooling source. The controls also enable seamless coordination of units, allowing them to function as a unified system, enhancing cooling continuity and reliability without the need for an additional plant management system. 

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FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA

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FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA

FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.

K.S. Parag, Managing Director, FVC:

“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”

SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.

Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:

“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”

The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.

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Etihad Salam and AFR-IX telecom Join Forces to Boost Intercontinental Digital Links Across Europe, Middle East, and Africa 

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Etihad Salam and AFR-IX telecom Join Forces

Etihad Salam, a premier telecommunications and digital infrastructure company in Saudi Arabia, has entered into a strategic with AFR-IX telecom, an infrastructure and telecom operator and the developer and operator of the Medusa Submarine Cable System.

This collaboration aims to elevate digital connectivity spanning Europe, North Africa, the Middle East, Gulf Cooperation Council (GCC) countries, and Asia.  Through this agreement, Etihad Salam becomes the primary landing and interconnection hub for the Medusa system within Saudi Arabia through Aqaba (Jordan), solidifying the Kingdom’s position as a pivotal digital gateway connecting Asia, Europe, and Africa.

The partnership introduces resilient, high-bandwidth, and low-latency pathways from the Mediterranean to the Arabian Peninsula, fostering expansion for hyperscale data centers, cloud service providers, and digital operators throughout the region. 

With this partnership, Etihad Salam will deliver terrestrial backhaul services and capacity swapping to seamlessly incorporate Medusa’s network into Saudi Arabia and the broader GCC, and onward to Asia. This initiative represents a significant advancement in Etihad Salam’s global cable strategies and underscores its dedication to Saudi Vision 2030’s goals for digital innovation and economic diversification. 

Medusa Submarine Cable System is an 8,760 km undersea cable network linking critical points in the Mediterranean, such as Spain, France, Italy, Malta, Greece, Cyprus, Morocco, Algeria, Tunisia, Libya and Egypt. Engineered for high-speed, reliable data transfer between Europe, North Africa, and the Middle East, Medusa delivers up to 480 Tbps of capacity, serving as a vital conduit for surging intercontinental data flows. 

Quote from Salam

“Our partnership with Medusa underscores Salam’s commitment to positioning Saudi Arabia as a central hub for regional connectivity,” stated Amjad Arab, Chief Wholesale and Alliances Officer at Etihad Salam. “By linking the Medusa cable to our robust infrastructure, we’re creating innovative international routes that expand our worldwide presence and meet the surging needs for digital and cloud services in the Kingdom. Through this partnership, we seek to offer enriched connectivity services, experiences and bring the world closer, ultimately empowering businesses to scale and innovative in an increasingly digital landscape.” 

Quote from AFR-IX telecom

“We’re excited to collaborate with Etihad Salam, whose expertise and network complement our objective of providing secure, expansive, and high-performance connectivity from the Mediterranean outward,” said Norman Albi, Chief Executive Officer of AFR-IX. “This partnership elevates reliability and coverage for carriers worldwide, driving forward digital advancement across Europe, Africa, and the Middle East.” 

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Infinia Technologies and Satya Retail Launch AI and Blockchain-Powered Retail Transformation at GITEX 2025

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  • Revolutionizes India’s retail market by empowering merchants with first time real use case of AI and Blockchain
  • SAII is a world’s first initiative set to turn millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network



Infinia Technologies, a subsidiary of Sirius International Holding, announced a strategic partnership with Satya Retail, a DS Group affiliate, at GITEX Global 2025, the world’s largest technology and innovation event in Dubai. Through this collaboration, Infinia Technologies aims to leverage its advanced AI operating ecosystem to power Satya Retail’s merchant network with AI-driven analytics, blockchain-based invoicing, and digital financial tools, transforming India’s retail landscape.

By combining Infinia Technologies’ AI and blockchain infrastructure with DS Group’s unmatched distribution expertise and Satya Retail’s deep merchant network, this initiative will create an intelligent, scalable, and inclusive retail ecosystem designed to empower millions of small businesses across the country. The official signing took place today at GITEX Global 2025, in the presence of Arif Khan, CEO of Infinia Technologies, along with Ritesh Kumar, Director at DS Group.

The collaboration marks the launch of SAII – Smart AI Integrator, a world’s first initiative that turns millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network. Branded as “The Digital Saathi for Merchants,” SAII provides a single platform for all merchant needs; from blockchain-based e-invoicing and micro-financing to insurance, hyperlocal advertising with two-way data transfer for merchants and vendor network.

For the first time, India’s retailers will receive access to powerful digital capabilities at scale through SAII. It will help merchants operate smarter, improve efficiency, and build deeper partnerships across the supply chain.

Commenting on the announcement, Arif Khan, CEO of Infinia Technologies, said: “This partnership represents a defining moment in how AI and Blockchain can drive real-world impact. This collaboration will positively accelerate India’s digital economy. Through SAII, we’re enabling millions of India’s retailers to access intelligent tools and digital services that were once out of reach, while advancing our mission to take advanced AI from Abu Dhabi to the world. This is only the beginning; we plan to extend the SAII model across Asia, the Middle East, and North Africa, with more projects to be announced soon.”

Ritesh Kumar, Director at DS Group added: “Our collaboration with Infinia Technologies brings together the strength of our retail network and their AI innovation to empower small businesses across India. SAII will help local merchants modernize their operations, access financial and digital tools seamlessly, and become part of a larger connected commerce ecosystem. This is a major step toward building a more inclusive and technology-driven retail economy.”

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