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Eight Sleep Expands into Saudi Arabia as it Launches Pod 5 Globally – The World’s First AI-Powered Sleep System

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7 months ago

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Eight Sleep

Eight Sleep recently announced its expansion into Saudi Arabia, marking the next step in its GCC growth strategy following a successful launch in the UAE in November 2024. The Saudi entry coincides with the global unveiling of Pod 5, the world’s first AI-powered sleep system that transforms any bed into an intelligent, adaptive environment  — automatically adjusting temperature, elevation, and sound to maximize sleep performance and optimize health.

“We’ve seen extraordinary early adoption across the region. People here are prioritizing sleep, and looking for smarter ways to improve it,” said Matteo Franceschetti, Co-Founder and CEO of Eight Sleep. “Saudi Arabia and the UAE are strategic growth priorities for us, as the GCC is soon to become our second-largest market globally after the United States.”

Eight Sleep’s expansion into KSA marks a significant milestone in the brand’s global growth, and a step toward addressing what new data reveals is a growing sleep crisis across the GCC. Proprietary user data from Eight Sleep reveals Saudi Arabia ranks last in sleep quality among all 30+ global markets where the brand operates. Globally, users in KSA report the latest average bedtime, with the UAE following closely at fourth — placing both countries in the bottom 25% of all markets, a gap Eight Sleep is determined to help close.

With 92% of Eight Sleep members¹ reporting improved sleep, Pod 5 sets a new benchmark for what sleep technology can deliver.

“The data tells a clear story: people in this region struggle to get high-quality sleep,” added Franceschetti. “Pod 5 was built to change that. It’s not just about cooling or comfort, it’s about creating a smarter, more responsive sleep experience that works with your body, not against it.”

Building on the success of the award-winning Pod, Pod 5 is a modular system made up of four seamlessly integrated components — the Cover, the Hub, the Blanket, and the Base — and is built around three core benefits: immersive temperature control, zero-gravity elevation, and integrated surround sound.

  • Immersive temperature: The new Cover and hydro-powered Blanket work together to double thermal performance across the body. Each side cools or heats independently from 12°C to 43°C, adjusting based on biometric data to support deeper sleep.
  • Zero-gravity elevation: The new Base gently lifts the upper body to relieve back pressure and improve circulation. It responds automatically to snoring, elevating the head to reduce disruptions without waking the sleeper or their partner.
  • Integrated surround-sound: Built into the Base, the new speaker system delivers science-backed audio, including exclusive NSDR tracks by Dr. Andrew Huberman, to calm the nervous system and ease the sleeper into rest.

Powered by AI and tuned to each sleeper

Pod 5 personalizes the sleep experience automatically using Autopilot — an intelligent algorithm trained on over 10 million hours of sleep data. It learns each individual’s needs and patterns to anticipate adjustments in real time. Whether it’s shifting temperature during sleep stages, elevating the head when snoring is detected, or adjusting sound to support relaxation, the system responds before the sleeper even knows it’s needed.

Even when two people share a bed, Pod 5 personalizes each side independently. Users can access detailed insights and AI-driven coaching through the Eight Sleep app — but the system is designed to be completely hands-off: set it and forget it.

“In the GCC, sleep is often impacted by a unique mix of factors — from extreme heat and social jetlag to high daily stress,” shared Dr. Elie Abirached, a Dubai-based longevity expert and Founder of Limitless Human and Restore Fitness. “What makes Autopilot so impactful is that it removes the guesswork and doesn’t just monitor your sleep — it actively responds to it. It learns how your body reacts to these challenges and makes real-time adjustments to help you sleep better and keep an eye on your health metrics. Whether you’re struggling with sleep or looking to take it to the next level, that kind of intelligent, effortless support can make all the difference in.”

Key features of Pod 5 Include:

  • Double the cooling and heating with the new hydro-powered Blanket: The Cover delivers dynamic, biometric-driven temperature control from 12°C to 43°C on each side of the bed. Now, the new hydro-powered Blanket extends temperature coverage across the entire body, connecting to the Cover to double the cooling and heating power while mirroring settings on both bed sides to eliminate temperature disruptions and end blanket battles for good.
  • Sleep in zero gravity, and reduce snoring with the Base: The Base, first introduced in 2024, is already a best-seller, known for adding intelligent and customized elevation to the sleep environment. With adjustable positions for sleep, reading, and recovery, it offers personalized comfort that supports circulation, eases pressure, and helps the body unwind. It also detects snoring through vibrations and gently elevates the head in response, a feature clinically shown to reduce snoring by up to 45%¹.

The updated Base builds on new features with a low-profile design that fits seamlessly into most bed frames. It can also be used freestanding with an optional leg kit, offering flexibility without compromising performance.

  • The built-in surround-sound plays soothing soundscapes to ease into sleep: The latest model of the Base features an integrated speaker that plays science-backed audio designed to support relaxation and recovery, with tracks exclusively available on the Eight Sleep app.

In collaboration with Dr. Andrew Huberman, Eight Sleep has introduced a set of Non-Sleep Deep Rest (NSDR) content, a guided meditation technique for achieving deep relaxation and restorative states. In addition to NSDR, it also offers a curated selection of white noise and calming sounds engineered to slow down the nervous system and ease the transition into deep sleep.

“Non-Sleep Deep Rest (NSDR) is one of the most powerful tools for recovery, cognitive resilience, and nervous system reset,” said Andrew Huberman. “Eight Sleep’s innovation lies in embedding science-based tools like NSDR directly into the sleep environment, amplifying the body’s ability to restore itself every night through intelligent design.”

The soundscape experience is connected to the intelligence behind the Pod. It can be programmed to automatically turn off once a user falls asleep or continue playing through the night for ongoing support.

A new AI model for passive health monitoring. No wearables required.

Alongside the launch of Pod 5, Eight Sleep introduces Health Check, a breakthrough AI-powered algorithm that monitors cardiovascular and respiratory health while you sleep, no wearable device required. If your heart rate trends upward or breathing becomes irregular, Health Check flags it in the Eight Sleep app, empowering users to take proactive action.

Powered by sensors embedded in the Pod Cover, Health Check tracks key biometrics including heart rate, respiratory rate, heart rate variability, and sleep stages with a high-level of precision. Heart rate is tracked with 99% accuracy, matching clinical-grade ECGs. Eight Sleep is the first to provide this level of health monitoring through non-wearable technology.

“We see Health Check as the future of health — where your bed not only helps you recover but also acts as an early warning system for your body,” said Franceschetti. “It’s a shift towards preventive care with no wearables on your body, leveraging the 7 to 9 hours that you spend on your bed every day to conduct a review of your health.”

Pod 5 is compatible with all mattresses and bed frames. The Cover can be added to any existing mattress, similar to a fitted sheet. The Blanket connects to the Cover and can be inserted into most duvet covers. The Base fits seamlessly on top of existing bed frames or can be freestanding with an optional leg kit. All components work together, controlled via the Eight Sleep app.

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ZARA HOME UNVEILS ITS 2025 WINTER FRAGRANCE STORY

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10 hours ago

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December 5, 2025

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Decorative scented candles shaped like a gingerbread house, a nutcracker, and a Christmas tree, part of the Zara Home winter fragrance collection.

A CELEBRATION OF FESTIVE WINTER AROMAS

Zara Home’s much-loved fragrance offering is refreshed with the 2025 Winter Fragrance Story, a seasonal collection designed to bring the warmth, joy and magic of the holidays into every home. This year, the collection celebrates sweet, food-inspired scents that evoke the comforting rituals of festive winter gatherings, from baking gingerbread to indulging in rich, seasonal treats.

The range caters to every corner of the home, featuring reed diffusers, essential oils and scented candles, alongside novelty decorative candles that double as charming holiday décor. Shaped like baubles, gingerbread houses, nutcrackers and Christmas trees, these playful yet elegant pieces fill the home with signature festive aromas while adding a touch of seasonal style.

The 2025 Winter Fragrance Story highlights three distinct collections: The Gingerbread Collection, The Salted Caramel Collection and The Winter Cypress Collection, each capturing a unique facet of the festive season.

The Gingerbread Collection 

The comforting aroma of freshly baked gingerbread biscuits is enriched with soft notes of cinnamon and warm spices, creating a cosy and inviting atmosphere. Perfect for evoking the joy of family gatherings and festive baking traditions.

  • Top notes: Cardamom, Citrus
  • Heart notes: Ginger, Clove
  • Base notes: Cinnamon, Wood 

Highlights from the collection:

The Salted Caramel Collection

A deliciously indulgent fragrance that blends creamy caramel with vanilla and nut butter, contrasted by a bold touch of salt. Reminiscent of snowy strolls past Parisian patisseries, this scent evokes the irresistible temptation of seasonal treats and the cosy warmth of returning home on a winter day.

  • Top notes: Fruity
  • Heart notes: Caramel, Praline
  • Base notes: Nut butter, Vanilla

Highlights from the collection:

The Winter Cypress Collection

This fragrance awakens the nostalgia of the Christmas season, inspired by the cherished tradition of decorating the tree. With fresh cypress and pine notes, complemented by eucalyptus and clove, it creates a cosy, inviting atmosphere, while the base of moss and cedarwood adds a touch of earthy elegance.

  • Top notes: Cypress, Pine tree
  • Heart notes: Eucalyptus, Clove
  • Base notes: Moss, Cedar, Wood

Highlights from the collection:

The 2025 Winter Fragrance Story by Zara Home is designed to transform the home into a haven of festive spirit, where each scent tells a story and awakens cherished memories of the season. The collection invites customers to celebrate traditions, create new moments and indulge in the irresistible aromas that make Christmas truly unforgettable.

Zara Home, operated by Azadea Group, has stores across Dubai, Kuwait, Qatar, Bahrain, Lebanon, Oman, Egypt, Jordan and Algeria. Shop in stores, online or through the Zara Home application.

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ELEVATE AND ENNISMORE HOST RAK’S BIGGEST EVENT OF THE SEASON TO UNVEIL THE AED 1.8 BILLION MONDRIAN AL MARJAN ISLAND BEACH RESIDENCES

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12 hours ago

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December 5, 2025

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The architectural model for the Mondrian Al Marjan Island Beach Residences displayed at an event with bright lights and indoor pyrotechnic sparklers.

ELEVATE, the visionary lifestyle real estate brand from One Group, together with Ennismore, the world’s fastest-growing lifestyle hospitality company, officially unveiled the Mondrian Al Marjan Island Beach Residences with an unforgettable one-night immersive launch event at Atlantis The Royal, Dubai. Valued at AED 1.8 billion, the project marks a defining milestone for Ras Al Khaimah, introducing the region’s first-ever Mondrian-branded beachfront residences and reinforcing ELEVATE’s USD 1 billion UAE development pipeline.

Arch. Abdulla Al Abdouli, Group CEO of Marjan, commented, “We are glad to see the excitement around Mondrian Al Marjan Beach Residences, which is a fitting inclusion to our island’s ever-growing portfolio of branded residences. This development truly echoes our vision of creating premium, lifestyle-led destinations and is sure to offer global residents and investors a new benchmark for branded beachfront living.”

Zeeshaan Shah, Founder & Chairman of ELEVATE, stated, “Tonight’s celebration marks a remarkable milestone for ELEVATE. Mondrian Al Marjan Island Beach Residences is more than a development—it is a new expression of what beachfront luxury can be. We have created a space where art, culture, wellness, and community converge in ways never seen before in the UAE. We are proud to present our flagship project and continue elevating the standards of residential living in the region.”

Set on Al Marjan Island, one of the UAE’s fastest-growing luxury and entertainment destinations, the project has witnessed extraordinary demand. With 343 residences rapidly selling out, investor interest continues to surge due to the community’s proximity to Wynn Al Marjan Island, pristine beachfront access, and world-class hospitality offerings by Ennismore. Designed by San Francisco-based architectural firm Gensler, with interiors by London’s Bergman Design House, the development blends bold design with sensory storytelling.

The crown jewel of the project, the 10,000-square-foot Sky Mansion, features 28-foot ceiling heights, a private rooftop garden, and an infinity pool overlooking the Arabian Gulf. Listed at USD 10 million, it stands as one of the most exclusive homes in Ras Al Khaimah.

Ras Al Khaimah’s most anticipated real estate launch of the season drew remarkable excitement, with guests filling the entrance of Atlantis The Royal in lively anticipation. A packed turnout gathered to witness the spectacular reveal, reflecting the overwhelming interest in Elevate’s newest landmark.

The star-studded launch, emceed by fashion icon Jessica Kahawaty, also drew notable regional personalities including Youmna Khoury and Zeynab, adding to the event’s fashion-forward energy. More than a project debut, the celebration framed Mondrian Al Marjan Island Beach Residences as the emirate’s new destination where design, lifestyle, and coastal glamour come together.

The immersive journey began as attendees passed through a kinetic tunnel of fabric, projection, and light, creating a surreal transition into Mondrian’s world of expressive luxury. The dramatic reveal of the architectural model unfolded beneath a choreographed lift of illuminated drapery, drawing applause as the full vision of the development was unveiled.

Throughout the event, custom-built design-led spaces immersed guests in Mondrian’s art-driven identity, from editorial portrait studios to a stage backdrop brought to life with kinetic projection mapping. Experiential activations spanned mixology, performance, and live artistry, including a neon-lit sculptural bar and a captivating live artwork creation by celebrated UAE artist Diaa Allam, who painted a piece inspired by Ras Al Khaimah’s cultural spirit. Setting the tempo for the night, DJ Tala Samman infused the space with her signature sounds, lifting the mood, energising the crowd, and giving the celebration its unmistakable pulse.

Louis Abboud, Regional Head of Lifestyle Collective IMEAT at Ennismore, added,
“Mondrian has always been about pushing boundaries and creating spaces that inspire. Launching this project on Al Marjan Island is a natural evolution of our brand’s creative ethos. This is not just a residence, it’s a living gallery, a social hub, and a sanctuary of style.”

RESIDENCE TYPES

  • The Residences: 1–3 bedroom apartments starting from AED 2.55 million
  • The Front Row Collection: 3–5 bedroom beachfront townhouses with direct beach access starting from AED 8.54 million
  • The Sky Collection: 3–5 bedroom duplex and triplex sky villas with private pools and panoramic Gulf views starting from AED 8.53 million

Residents will enjoy over 60,000 sq. ft. of curated amenities, including the Mondrian Sky Club, Fi’lia Beach, championship fitness facilities, infinity pools, concierge services, and Accor Platinum Status benefits across 5,600 hotels worldwide.A flexible 60:40 payment plan is available, with project completion scheduled for Q4 2028.

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DAZE EXPANDS IN DUBAI WITH THE LAUNCH OF ITS SECOND SHOWROOM

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1 day ago

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December 4, 2025

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A man in a hard hat and high-visibility vest is standing on an open construction site, shaking hands with another professional man wearing a suit, symbolizing the groundbreaking or contract signing for the development project.

Daze, the contemporary furniture brand celebrated for its refined modernity and inventive design, has officially opened its second showroom in Dubai. Situated in the city’s dynamic Sheikh Zayed Road, the 550-square-meter space debuts the brand’s newest collections, uniting timeless forms with innovative materials to capture the evolving language of modern living.

The launch of Daze Dubai, the brand’s second showroom, marks a significant step in its regional expansion, further establishing its distinctive design philosophy within a city celebrated for its cultural diversity, architectural ambition, and global design influence. Conceived as an immersive experience, the showroom balances contemporary functionality with quiet elegance, inviting visitors to explore thoughtfully curated pieces that champion comfort, individuality, and elevated everyday living.

“Design is at the heart of everything we do at Daze,” said Mrs. Zeina Batal – General Manager at Daze. She added “With this new showroom in Dubai, a city that mirrors our values of creativity, design excellence, and forward-thinking vision, we wanted to create a space that reflects our passion for form, texture, and harmony.” 

Building on the success of its flagship showroom in Lebanon, Daze continues to strengthen its presence across the region, with additional openings planned in the GCC and soon in Africa, reinforcing its position as a rising leader in modern furniture and interior design.

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