Home Integrator
Sobha Realty’s new ONE Sobha App brand film showcases the most carefully crafted app on the internet
Sobha Realty has launched its new ONE Sobha App brand film, which aims at educating users of the unique features of this all-in-one digital platform that has been designed with great attention to detail – to elevate every stage of the customer journey.
With creative visuals and a narrative focusing on craftsmanship and convenience, the film directed by renowned photographer and artist Tejal Patni and developed in collaboration with ANC Advertising Agency, showcases Sobha Realty’s vision of combining modern technology with a human touch. As part of the developer’s strategy to increase awareness and digital engagement across its global customer base, the film illustrates how the ONE Sobha App embodies the brand’s customer centricity approach, by offering a digital extension of the Sobha Realty experience for existing and new customers.
Ashish Parakh, Group Chief Sales and Marketing Officer of Sobha Realty, said:
“At Sobha Realty, we’ve always believed that true luxury is in the details. The ONE Sobha App is a natural evolution of our ‘Art of The Detail’ philosophy, offering a seamless and comprehensive tool that not only meets the functional needs of our customers, but enriches their overall lifestyle, thoughtfully covering all aspects of their journey. By optimising our digital channels, we renew our commitment to providing innovative solutions that can streamline our customers’ experience.”
Aligned with Sobha Realty’s customer-first philosophy, the ONE Sobha App offers existing homeowners and residents a smart, secure, and effortless way to manage their properties. By harnessing technology to save residents’ time and efforts, the app allows customers to book amenities, request services, and manage guest access, further enhancing the unique luxury living experiences that Sobha Realty promises to its residents.
Additionally, the ONE Sobha App enables potential homebuyers and investors to make informed decisions by granting streamlined access to real-time project updates, live inventory updates, and settle online payments with highest levels of cybersecurity. In line with the global reach of Sobha Realty, the ONE Sobha App has customer support in over 100 languages, including English and Arabic.
The ONE Sobha App represents a natural continuation of Sobha Realty’s focus on integrating innovation into luxury living. This focus is underpinned by its unique position as the only fully backward integrated real estate developer in the region, a model that has earned the company recognition as a case study at Harvard University. With complete in-house control over design, construction, and delivery, Sobha ensures quality and excellence at every touchpoint, from conceptualization to completion.
Home Integrator
OBJECT 1 MARKS ABU DHABI ENTRY WITH LAUNCH OF A1LA RESIDENCE ON AL REEM ISLAND

Object 1 has officially announced its first residential development in Abu Dhabi, A1LA Residence, marking a major milestone in the company’s expansion into the capital. The launch positions Object 1 as a long-term participant in Abu Dhabi’s property market, entering with a project shaped by end-user relevance, investment credibility, and a clear commitment to building for the Emirate’s future.
Located on Al Reem Island, A1LA Residence will comprise 171 units, including one-, two-, and three-bedroom apartments, as well as a limited collection of two- and three-bedroom duplexes across 17 residential floors. The project spans approximately 247,022 sq ft of built-up area, with handover scheduled for Q4 2028. The development is designed around three levels of world-class amenities, including a sky pool on the 17th floor, cinema, clubhouse, gym, yoga and pilates room, BBQ area, games room, kids’ play areas, outdoor sports zones, and landscaped social spaces, creating a more layered offering for modern urban living.
The launch forms part of Object 1’s wider Abu Dhabi strategy, following the developer’s acquisition of four waterfront plots on Al Reem Island spanning more than 2 million sq ft, with a combined project value of AED 4.5 billion. This reflects a long-term view of Abu Dhabi as a market defined by institutional strength, sustainable growth, and rising demand for well-positioned residential communities.

A1LA Residence is positioned on Al Reem Island, one of Abu Dhabi’s most established investment and residential districts, in close proximity to Abu Dhabi Global Market (ADGM), the emirate’s leading financial free zone. The area has consistently ranked among Abu Dhabi’s top three districts for return on investment, recording the strongest annual price growth in 2025 at 45%, while sales volume more than tripled year on year. Al Reem Island’s rental yields are also widely tracked in the 6 to 8% range, reinforcing its appeal to both end-users and income-focused investors. It offers efficient access to Downtown Abu Dhabi and close connectivity to Saadiyat Island’s cultural and leisure destinations.
This launch comes as Abu Dhabi’s real estate market continues to strengthen in both performance and regulation. The Emirate recorded AED 142 billion in real estate transactions across 42,800+ deals in 2025, up 44% in value and 52% in volume year on year. Recent regulatory changes have further strengthened governance, transparency, and investor protections across the sector, providing the market with a clearer, more secure framework for continued growth.
Tatiana Tonu, CEO of Object 1, said: “Our decision to enter Abu Dhabi is based on long-term conviction. We are not approaching the Emirate as an opportunistic market cycle play, but as a developer committed to building residential projects that hold their value over time, serve real communities, and reflect the standards of a capital that is planning decades ahead. A1LA Residence brings together a proven location, clear market fundamentals, and a development strategy grounded in reliability, quality, and long-term relevance. As Abu Dhabi advances under Economic Vision 2030, we see strong alignment between the emirate’s direction and the kind of projects we want to deliver.”
Home Integrator
ELEVATE AWARDS AED 50 MILLION CONTRACT FOR MONDRIAN AL MARJAN ISLAND BEACH RESIDENCES
ELEVATE has officially awarded an AED 50 million contract to Pinnacle Piling for the piling and foundation works package at Mondrian Al Marjan Island Beach Residences, marking another major construction milestone for the landmark beachfront development in Ras Al Khaimah.
The appointment reflects continued momentum on site, with shoring works already completed and the project progressing ahead of its construction programme. The award signals ELEVATE’s continued confidence in both the long-term fundamentals of the UAE real estate market and the exceptional growth trajectory of Al Marjan Island as one of the region’s most important emerging leisure and luxury destinations.
Zeeshaan Shah, Founder & Chairman of ELEVATE, said, “We were the fastest-selling project on the island and now we are setting the pace in construction too. That is exactly how we want to be judged – the strength of both our vision and our execution.”
“We remain as confident as ever in the UAE, in Ras Al Khaimah, and in the long-term future of Al Marjan Island. We are deeply grateful to the UAE’s leadership for continuing to create an environment that inspires confidence, enables ambition and allows long-term visions to be realised.”
“Our focus is simple: keep leading, keep building and continue delivering on the trust the market has placed in us.”
Pinnacle Piling brings more than 35 years of specialist geotechnical and foundation expertise to the project, having delivered some of the region’s most technically demanding developments.


Sai Kumar, Chairman and Owner of Pinnacle Piling, said, “We are proud to continue our partnership with ELEVATE on Mondrian Al Marjan Island Beach Residences and to play a key role in delivering this landmark development. The project has progressed strongly on site, with the shoring phase now successfully completed and our teams fully mobilised.”
“ELEVATE has moved with impressive speed and clarity, and we are committed to maintaining that momentum while delivering to the highest standards of safety, quality and execution.”
The project continues to attract strong market demand following the successful sell-out of Phase 1 and robust interest in Phase 2. Set on the shores of Al Marjan Island, the AED 1.8 billion Mondrian-branded beachfront development forms part of ELEVATE’s broader vision to deliver design-led, hospitality-driven living experiences in some of the region’s most compelling growth destinations.
Home Integrator
NATUZZI ITALIA HONORS THE MEDITERRANEAN SOUL THROUGH SUSTAINABLE ITALIAN DESIGN THIS EARTH DAY
Harmonizing Italian Luxury and Sustainability for Earth Day 2026

Dubai, UAE — April 2026 – This Earth Day, Natuzzi Italia, the world’s most renowned Italian lifestyle brand, reaffirms its deep-rooted connection to the Mediterranean landscape by showcasing a collection defined by Eco-innovation, Bio-materials, and Circular Design.
For Natuzzi Italia sustainability is a pursuit of harmony—meeting the needs of the present without compromising the beauty of the future. This year’s Earth Day highlights feature collaborations with visionary designers to bring earth-conscious living to the forefront of luxury interiors.
Sustainable Innovation & Collaborative Design
The Wash Less Project by Fabio Novembre: A pioneering collaboration with Whirlpool, this project reinterprets the traditional valet stand into a harmonious, circular design. Built with a sturdy painted steel structure and upholstered in Ecoplen fabric produced entirely from recycled materials—this piece encourages sustainability by keeping clothes fresh and reducing unnecessary water consumption through its innovative “wash less” philosophy.
Ombra Dining Table by Claudio Bellini: A sculptural masterpiece that merges industrial strength with organic ethics. The asymmetrical legs are hand-troweled using Bio-mortar (Bio Malta), an eco-sustainable and bio-compatible finish crafted from natural elements including quartz, terracotta dust, marble, and mother of pearl. This concrete-effect innovation proves that monumental design can be achieved through earth-friendly chemistry.
Colle Sofa by Bjarke Ingels Group (BIG): Inspired by the soft, hospitable silhouettes of early Natuzzi models, Colle captures the effortless relaxation of Mediterranean life. Beyond its visual comfort, it features Eco-friendly padding made from microcellular polyurethane foam derived from renewable plant-based raw materials, ensuring your comfort is grounded in nature.

Artisanal Craftsmanship & Natural Fibers
Papel Rug by Ar-o Studio: A collection of loom-woven rugs crafted from FSC and PEFC-certified paper yarns. This natural, sustainable material is treated with an industrial dirt-repellent film that prevents absorption, ensuring longevity and ease of care without the use of harsh chemicals. Each rug is a testament to the beauty of handmade, biodegradable fibers.

Silo Vases by Marcel Wanders: These hand-made terracotta urns are crafted by master ceramists in the Salento area, honoring ancient Italian traditions. Featuring glazed interiors and rustic rope handles, the Silo collection celebrates the raw, earthen beauty of clay—a material that is as timeless as it is sustainable.

Pumo Lukky by Lorenza Bozzoli: A reinvention of the traditional Apulian good luck charm. Bozzoli dresses the wooden-framed Pumo in vibrant viscose cords and brass details, blending fashion-forward textures with a structural commitment to natural materials.

Explore the Earth Day collections at Natuzzi Italia showrooms on Sheikh Zayed Road and beyond, where every piece tells a story of respect for the environment.
Natuzzi Italia showrooms or online.
• Natuzzi, Sheikh Zayed Road between 2nd and 3rd interchange, Dubai
• Natuzzi, near Al Maktoum Bridge, Umm Hurair Road, Dubai
• Natuzzi, The Galleria, Abu Dhabi
-
News10 years ago
SENDQUICK (TALARIAX) INTRODUCES SQOOPE – THE BREAKTHROUGH IN MOBILE MESSAGING
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR1 year agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Trending6 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech Interviews2 years agoNavigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News9 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


