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Eight Sleep Expands into Saudi Arabia as it Launches Pod 5 Globally – The World’s First AI-Powered Sleep System
Eight Sleep recently announced its expansion into Saudi Arabia, marking the next step in its GCC growth strategy following a successful launch in the UAE in November 2024. The Saudi entry coincides with the global unveiling of Pod 5, the world’s first AI-powered sleep system that transforms any bed into an intelligent, adaptive environment — automatically adjusting temperature, elevation, and sound to maximize sleep performance and optimize health.
“We’ve seen extraordinary early adoption across the region. People here are prioritizing sleep, and looking for smarter ways to improve it,” said Matteo Franceschetti, Co-Founder and CEO of Eight Sleep. “Saudi Arabia and the UAE are strategic growth priorities for us, as the GCC is soon to become our second-largest market globally after the United States.”
Eight Sleep’s expansion into KSA marks a significant milestone in the brand’s global growth, and a step toward addressing what new data reveals is a growing sleep crisis across the GCC. Proprietary user data from Eight Sleep reveals Saudi Arabia ranks last in sleep quality among all 30+ global markets where the brand operates. Globally, users in KSA report the latest average bedtime, with the UAE following closely at fourth — placing both countries in the bottom 25% of all markets, a gap Eight Sleep is determined to help close.
With 92% of Eight Sleep members¹ reporting improved sleep, Pod 5 sets a new benchmark for what sleep technology can deliver.
“The data tells a clear story: people in this region struggle to get high-quality sleep,” added Franceschetti. “Pod 5 was built to change that. It’s not just about cooling or comfort, it’s about creating a smarter, more responsive sleep experience that works with your body, not against it.”
Building on the success of the award-winning Pod, Pod 5 is a modular system made up of four seamlessly integrated components — the Cover, the Hub, the Blanket, and the Base — and is built around three core benefits: immersive temperature control, zero-gravity elevation, and integrated surround sound.
- Immersive temperature: The new Cover and hydro-powered Blanket work together to double thermal performance across the body. Each side cools or heats independently from 12°C to 43°C, adjusting based on biometric data to support deeper sleep.
- Zero-gravity elevation: The new Base gently lifts the upper body to relieve back pressure and improve circulation. It responds automatically to snoring, elevating the head to reduce disruptions without waking the sleeper or their partner.
- Integrated surround-sound: Built into the Base, the new speaker system delivers science-backed audio, including exclusive NSDR tracks by Dr. Andrew Huberman, to calm the nervous system and ease the sleeper into rest.
Powered by AI and tuned to each sleeper
Pod 5 personalizes the sleep experience automatically using Autopilot — an intelligent algorithm trained on over 10 million hours of sleep data. It learns each individual’s needs and patterns to anticipate adjustments in real time. Whether it’s shifting temperature during sleep stages, elevating the head when snoring is detected, or adjusting sound to support relaxation, the system responds before the sleeper even knows it’s needed.
Even when two people share a bed, Pod 5 personalizes each side independently. Users can access detailed insights and AI-driven coaching through the Eight Sleep app — but the system is designed to be completely hands-off: set it and forget it.
“In the GCC, sleep is often impacted by a unique mix of factors — from extreme heat and social jetlag to high daily stress,” shared Dr. Elie Abirached, a Dubai-based longevity expert and Founder of Limitless Human and Restore Fitness. “What makes Autopilot so impactful is that it removes the guesswork and doesn’t just monitor your sleep — it actively responds to it. It learns how your body reacts to these challenges and makes real-time adjustments to help you sleep better and keep an eye on your health metrics. Whether you’re struggling with sleep or looking to take it to the next level, that kind of intelligent, effortless support can make all the difference in.”
Key features of Pod 5 Include:
- Double the cooling and heating with the new hydro-powered Blanket: The Cover delivers dynamic, biometric-driven temperature control from 12°C to 43°C on each side of the bed. Now, the new hydro-powered Blanket extends temperature coverage across the entire body, connecting to the Cover to double the cooling and heating power while mirroring settings on both bed sides to eliminate temperature disruptions and end blanket battles for good.
- Sleep in zero gravity, and reduce snoring with the Base: The Base, first introduced in 2024, is already a best-seller, known for adding intelligent and customized elevation to the sleep environment. With adjustable positions for sleep, reading, and recovery, it offers personalized comfort that supports circulation, eases pressure, and helps the body unwind. It also detects snoring through vibrations and gently elevates the head in response, a feature clinically shown to reduce snoring by up to 45%¹.
The updated Base builds on new features with a low-profile design that fits seamlessly into most bed frames. It can also be used freestanding with an optional leg kit, offering flexibility without compromising performance.
- The built-in surround-sound plays soothing soundscapes to ease into sleep: The latest model of the Base features an integrated speaker that plays science-backed audio designed to support relaxation and recovery, with tracks exclusively available on the Eight Sleep app.
In collaboration with Dr. Andrew Huberman, Eight Sleep has introduced a set of Non-Sleep Deep Rest (NSDR) content, a guided meditation technique for achieving deep relaxation and restorative states. In addition to NSDR, it also offers a curated selection of white noise and calming sounds engineered to slow down the nervous system and ease the transition into deep sleep.
“Non-Sleep Deep Rest (NSDR) is one of the most powerful tools for recovery, cognitive resilience, and nervous system reset,” said Andrew Huberman. “Eight Sleep’s innovation lies in embedding science-based tools like NSDR directly into the sleep environment, amplifying the body’s ability to restore itself every night through intelligent design.”
The soundscape experience is connected to the intelligence behind the Pod. It can be programmed to automatically turn off once a user falls asleep or continue playing through the night for ongoing support.
A new AI model for passive health monitoring. No wearables required.
Alongside the launch of Pod 5, Eight Sleep introduces Health Check, a breakthrough AI-powered algorithm that monitors cardiovascular and respiratory health while you sleep, no wearable device required. If your heart rate trends upward or breathing becomes irregular, Health Check flags it in the Eight Sleep app, empowering users to take proactive action.
Powered by sensors embedded in the Pod Cover, Health Check tracks key biometrics including heart rate, respiratory rate, heart rate variability, and sleep stages with a high-level of precision. Heart rate is tracked with 99% accuracy, matching clinical-grade ECGs. Eight Sleep is the first to provide this level of health monitoring through non-wearable technology.
“We see Health Check as the future of health — where your bed not only helps you recover but also acts as an early warning system for your body,” said Franceschetti. “It’s a shift towards preventive care with no wearables on your body, leveraging the 7 to 9 hours that you spend on your bed every day to conduct a review of your health.”
Pod 5 is compatible with all mattresses and bed frames. The Cover can be added to any existing mattress, similar to a fitted sheet. The Blanket connects to the Cover and can be inserted into most duvet covers. The Base fits seamlessly on top of existing bed frames or can be freestanding with an optional leg kit. All components work together, controlled via the Eight Sleep app.
Home Integrator
STUDIO WYZE UNVEILS INTERIORS OF TATTU DUBAI
Studio WYZE, the interior design firm with studios in London and Zurich, has unveiled the interiors for Permanently Unique Group’s TATTU Dubai. The scope includes a restaurant and bar, an infinity pool, and a sky lounge and terrace in Dubai Marina. It marks TATTU’S eagerly anticipated expansion beyond the UK, where the brand operates several well-known restaurants. Located within the Ciel Dubai Marina, which towers 365 metres above the bustling Dubai Marina, Studio WYZE has designed interiors inspired by legend, with each floor offering a distinct atmosphere: from the dragon’s graceful elegance to the carp’s serenity and the phoenix’s lively energy.
Guests arrive through a dramatic triple-height atrium, conceived as a contemporary interpretation of a Chinese courtyard and anchored by Tattu’s signature sweeping cherry blossom tree above the main reception. Flanking this central space, dedicated reception areas invite exploration of the multi-storey dining and bar experiences. Spanning three levels, TATTU Dubai offers panoramic views across the Palm, with front-row seats for the city’s spectacular sunsets. Completing the experience, two private dining rooms provide intimate, elevated settings where storytelling, symbolism, and atmosphere come together in perfect harmony.
High up in the clouds, on the 74th floor, the richly atmospheric TATTU Restaurant & Bar draws inspiration from ancient mythology. The restaurant offers Tattu’s signature modern Asian cuisine, skilfully blending traditional flavours with innovative presentation. Inspired by the black and white dragon, the restaurant’s duality of light and dark is further emphasised by captivating views of Dubai Marina, The Palm, and Jumeirah. The Black Dragon Dining Room features a striking ceiling inspired by a dragon in motion, showcasing organic design. The flowing shapes are smoothly reflected on the columns and walls, creating a cohesive and inviting dining experience. The adjoining White Dragon Sunset Lounge provides a visual contrast to the black dragon, symbols of duality and balance: the Yin & Yang.

Studio WYZE’s Co-founder and Principal Chris Sayce comments on TATTU Restaurant & Bar’s material palette, saying: “The restaurant adopts a strikingly moody palette – featuring Shou-Sugi-Ban charred Japanese Cedar timber, richly veined marble, amethyst glass, and custom wallpapers – materials that reflect the depth of the black dragon. In contrast, the bar is shaped by the white dragon’s influence, with a lighter palette of white-washed timber, onyx, mirror and pewter.”
Continuing the theme of contrasts, the Private Dining Room offers a cosier, home-like atmosphere with stunning views of The Palm. Lacquered timber panels and intricate fretwork, paired with oversized hanging lanterns and an impressive table made of cut Avalanche Quartzite, a modern take on traditional Chinese design, blending contemporary and cultural elements.
At level 76, the TATTU Sky Pool has earned the accolade of the world’s highest infinity pool. While the restaurant and bar draw inspiration from the mythical dragon, the interiors of the TATTU Sky Pool are inspired by the elegant carp. This symbolic narrative runs through every part of the space, featuring a colour palette of aqua tones, glazed ceramics, white-washed timbers, rattan, and flowing off-white fabrics. The Japanese-fusion Tattu Sky Pool Restaurant offers an ideal setting for daytime dining, inviting guests to relax among the clouds. The exterior design remains cohesive, with a feature cocktail bar and lounge, and a central circular DJ booth creating an energetic oasis above the clouds. The terrace is surrounded by lush planting, providing an escape from the city below.
Perched on Level 81 at the very top of Ciel Tower Dubai Marina, the TATTU Sky Lounge & Terrace crowns the TATTU experience. Inspired by the phoenix, it seamlessly shifts from an elegant daytime cocktail lounge to a lively nightclub after dark. Studio WYZE designed a striking ceiling resembling a rising birdcage, curving inward from the walls to meet above a centrally positioned backlit pink onyx bar. The softly glowing bar acts as a beacon, crowning the top of Ciel Tower. The bar serves as both a focal point and a sculptural highlight. Its 360-degree, air-conditioned terrace provides dramatic views of Dubai’s famous skyline.
Studio WYZE’s Co-founder and Principal Christina Arbenz, describes the experiential journey as guests move through the Tattu Sky Lounge & Terrace: “Guests are greeted with a vibrant colour palette, tactile fabric-fronted bar, rich textural carpets, and heavily veined marbles, which infuse the space with energy and personality. A setting designed for unforgettable nights high above the city. From the lively interior, guests can flow into the perimeter gallery, a wraparound terrace offering 360-degree views of Dubai. Here, the phoenix narrative extends into the landscape — with Jurassic-style planting and plush lounge seating, creating a surreal ‘roof-top’ orangery.”
With TATTU Dubai, Studio WYZE has created more than just a dining experience; it offers a multi-sensory journey through myth, artistry, and breathtaking views, with each floor telling its own story and shaping a unique atmosphere. From the elegant black and white dragons to the serene carp, and the vibrant energy of the phoenix, the experience elevates – both literally and figuratively – to the very heights of Dubai’s skyline. It is a striking showcase of design and storytelling that redefines what it means to dine, drink, and reside among the clouds.
Home Integrator
WESTERN FURNITURE REVEALS A NEW ERA OF ITALIAN DESIGN WITH ITS GRAND RELAUNCH DURING DUBAI DESIGN WEEK 2025
Western Furniture LLC, one of the UAE’s leading destinations for premium Italian and European furniture, marked a major milestone with the grand relaunch of its flagship showroom on Umm Hurair Road, Dubai, held on November 6, 2025, as part of Dubai Design Week, 2025, the region’s most influential platform for design, innovation, and creative business exchange.
The prestigious evening brought together celebrity designers, international brand CEOs, media representatives, and influencers, along with industry leaders from Italy’s most renowned furniture houses, in a celebration of Dubai’s growing prominence as a global capital for creativity, craftsmanship, and design investment.
“Dubai Design Week stands as the region’s most influential platform for design and innovation,” said Mikdad Babhrawala, CEO of Western Furniture. “Our showroom relaunch celebrated Dubai’s vision for creative and economic growth, bringing together the world’s most iconic design houses in a city that continues to inspire innovation and excellence.”

A Legacy Rooted in Vision and Craftsmanship
Founded in 1992, Western Furniture LLC was established under the visionary leadership of Mr. Abdullah Ahmed Al Moosa, Founder and Chairman of the Arenco Group of Companies, one of the UAE’s most respected family-owned business groups. From its inception, Western Furniture shared Dubai’s forward-thinking spirit, introducing the region to the elegance of Italian and European design and helping shape the nation’s modern interiors landscape.
Partners Mohammed Habib Al Yousuf and Abdulla Majed Bin Thaneya have been instrumental in driving Western Furniture’s sustained growth and success. Their strategic leadership has expanded the brand’s presence across the UAE, strengthened relationships with leading global design houses, and reinforced its standing as a trusted name in premium interiors. Their continued commitment reflects the brand’s enduring values of innovation, quality, and excellence that have defined Western Furniture for over three decades.

Over the years, Western Furniture has become synonymous with design excellence and craftsmanship, curating spaces that reflect the UAE’s evolving identity: a fusion of timeless artistry and contemporary innovation that mirrors Dubai’s transformation into a global design powerhouse.
Design Partnerships that Define a Legacy
For more than thirty years, Western Furniture has served as the bridge between Italian craftsmanship and the UAE’s modern lifestyle, forging partnerships with the world’s most prestigious furniture brands. Each collaboration embodies the company’s dedication to creativity, innovation, and cultural dialogue, aligning perfectly with Dubai Design Week’s mission to showcase global design leadership from the heart of the Middle East.
During Dubai Design Week 2025, Western Furniture presented an exceptional showcase of its international partners, including Natuzzi Italia, Natuzzi Editions, Calligaris, Tonin Casa, Tomasella, Reflex, Miniforms, Adriani & Rossi, Draenert, Schuller, and Unopiù. Guests experienced the unveiling of new collections and met celebrity Italian designers and brand CEOs who shared insights on the future of contemporary living.
“Our partnership with Western Furniture spans more than 27 years, and we’re truly proud to continue this journey through our new Calligaris showroom at Western Furniture and our standalone store in Dubai Hills,” said Simone Cervi, Sales Director EMEA, Oceania & India at Calligaris S.p.A. “This renewal beautifully reflects our shared values and vision. The brand identity and surrounding environment perfectly express who Calligaris is, showcasing our bestselling collections, from sofas to beds, and reinforcing our presence across the Emirates. We look forward to the next 27 years of innovation, design excellence, and collaboration.”
“I’m truly happy and proud to be in Dubai this week, together with our partner Western Furniture, in this amazing store where visitors can discover our new collection alongside our most iconic products,” said Beniamino Garofalo, CEO of Unopiù.

These partnerships highlight a shared philosophy that transcends furniture design, as each brand tells a story of heritage, innovation, and emotional connection. From Natuzzi Italia’s harmony of comfort and craftsmanship to Calligaris’ modern versatility, Tonin Casa’s refined elegance, Tomasella’s adaptable contemporary designs, and Reflex’s artistic innovation, every brand curated by Western Furniture celebrates the spirit of “Made in Italy” interpreted through Dubai’s global design culture.
Through these collaborations, Western Furniture continues to champion Dubai’s position as the creative and commercial heart of design in the Middle East, fostering meaningful connections between international craftsmanship and regional innovation.
A Showroom Reimagined for the Future
The newly redesigned Western Furniture showroom embodies a refined sense of minimalism, blending Italian artistry with contemporary innovation to create an immersive design experience. Characterized by open layouts, clean lines, and thoughtfully curated lighting, the space offers a versatile environment that adapts seamlessly to every brand’s identity while maintaining aesthetic harmony. Each area has been reimagined to showcase the individuality of Western Furniture’s partners within a cohesive, gallery-like setting that feels both modern and timeless.
Designed as a dynamic hub for architects, designers, and homeowners, the showroom reflects Western Furniture’s enduring vision to make world-class design accessible, inspirational, and enduring.
“We anticipate trends and continuously keep pace with development,” said Majed Abdullah Bin Thaneya, Board Member at Western Furniture. “As the first foreign furniture brand established in the Gulf, we take pride in leading innovation in this sector. The relaunch of Western Furniture began with a clear concept, followed by thoughtful design and precise execution, a process that embodies our forward-looking philosophy and commitment to excellence.”

The Grand Relaunch during Dubai Design Week 2025 featured live demonstrations, brand showcases, and designer meet-and-greets, giving guests, including leading media and influencers, an exclusive look at the artistry and innovation shaping the next generation of interiors.
“This relaunch was a celebration of our heritage, our partners, and the people who continue to inspire us,” added Mikdad Babhrawala. “Dubai remains a beacon of creativity and innovation, and we are proud to contribute to its global reputation as a design capital.”
Home Integrator
Zara Home Brings Nostalgic Charm to the Holidays with Its Festive Collection
Zara Home proudly unveils its festive collection, a celebration of timeless elegance and the comforting rituals of the holiday season. Inspired by classic Christmas motifs and handcrafted artistry, the collection transforms familiar traditions into modern expressions of warmth, beauty and togetherness.
The new range is defined by a refined palette of deep red, pine green and soft winter white. Each piece is designed to create an atmosphere of intimacy and joy, blending nostalgia with contemporary simplicity. Handcrafted ornaments such as striped candy canes, frosted baubles and miniature wreaths evoke the wonder of childhood, while decorative foliage and berry-accented wreaths add a natural, welcoming touch to the home. Twisted red candles and textured holders bring a sense of calm and light to winter evenings, reflecting the quiet luxury that defines Zara Home’s seasonal aesthetic.
Adding to the sensory experience, Zara Home introduces its limited-edition festive fragrances in Gingerbread – the scent of freshly baked biscuits infused with soft notes of cinnamon and spices. This sweet Christmas fragrance creates a warm and cosy atmosphere throughout the home and is available as reed diffusers, candles and essential oils.
For the festive table, embossed napkins, poinsettia-shaped plates, and crochet-inspired placemats offer a refined yet heartfelt setting for holiday gatherings. Snow globes and miniature carousels complete the collection, capturing the spirit of cherished memories and thoughtful gifting. A highlight of the décor is the Decorative Christmas Tree adorned with warm white copper LED lights delicately arranged along flower-like branches, adding an enchanting glow to any space.

Together, these elements create a home environment that feels both magical and meaningful -a place where every detail celebrates the essence of the season.
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