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NEW POSSIBILITIES
By Editor
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CEO Syed Nophil Rizvi explains how Asian Continental seeks to crack a crowded MEA IT market
Discuss some key recent launches by Asian Continental and their expected impact on the market
Asian Continental LLC has been focused on providing diligent and efficient technical services to the business community of Dubai and the region since it started operations in the UAE. Originally one of the top 40 pharmaceutical manufacturing and marketing concerns based in Pakistan, we know everything there is to know about product/service quality and the impact it makes in the long term.
After studying the local UAE market, we felt there was a huge gap in B2B services which we were confident we could bridge, and I am happy to confirm that within a very short period we have managed to create a very positive reputation for ourselves based on our straight forward services and complete commitment to the client’s benefit. We have now entered into distribution of high end, innovative technology products and once again aim to impress our customers with our great service and support.
You recently launched a revolutionary product-the Almond router. Discuss some key specs of this product and why you feel it’s a game changer
The Almond router brings a unique freshness to the existing “Consumer Networking Products” segment. It is the world’s first router that has been designed with one purpose in mind: convenience. Sporting a one-of-a-kind touchscreen, the router comes almost preconfigured to the point that users need not engage in any complicated configuration procedures before using it. The step-by-step friendly setup wizard on the touchscreen guides you through and you can be up and running within minutes. The Almond is also a very powerful product as it also provides the customer with the option of using it as a conventional router (wired or wireless connection to an existing network), range extender (repeating an existing Wi-Fi signal to increase its effective range) or as a wireless bridge (connecting a wired device to a Wi-Fi network).
Securifi, the company behind Almond, is great at keeping up with trending technologies and releasing frequent firmware updates to keep the Almond at par with consumer needs. With the availability of Almond rapidly improving in the region, the consumer now has a great option to choose when seeking to cover all their networking needs with just one, very cool looking product. I’d like to add that the Almond is currently Amazon customer’s #1 choice as Router, Repeater and Access Point.
Discuss some trends in the IT resale business in the region and Asian Continental’s position in this market
The Middle East has rapidly become a huge technology market. With the top companies operating here, followed by a huge number of expatriates and local customers following the buying trends of the West it has become very easy to predict which products would be readily accepted. Obviously, the basics remain the same everywhere: honest and straight dealing will guarantee you success every time. Asian Continental is relatively new to the market but we are gaining new relationships every day.
Discuss some key segments that you target
Asian Continental will always focus on bringing unique and innovative products to the discerning customer. We prefer to work on niche products and strive to convert them into mainstream choices. Since our current field of business is technology related, we will continue to monitor emerging products and solutions globally and selecting the ones we feel would click with the consumer in our region. That said, we are currently focused on unique networking products and are also seeking to enter the communications segment with even more innovative solutions very soon.
Discuss your growth as 2013 ends moving to 2014
Our growth has been satisfactorily on an incline since we started operations but we are expecting rapid growth in the next few months as we appoint distributors for the Almond in all GCC countries before the end of 2013 and work together with them to bring the Almond to mainstream retail shelves in time for the holiday season.
Are there any new brands you are looking to add to your portfolio?
Definitely. There are various extremely innovative products we have in the pipeline at various stages of development. It might be too early right now to provide details but we are sure that VAR readers will be hearing about them very
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THE BIG CHILL CAFÉ INTRODUCES A COMFORT-DRIVEN IFTAR MENU THIS RAMADAN

This Ramadan, The Big Chill Café at Dubai Hills Mall invites guests to slow down, gather, and break their fast with a specially curated Iftar menu that blends comforting classics with generous portions and familiar flavours.
Designed for families, friends, and casual Ramadan catch-ups, the Iftar offering reflects The Big Chill Café’s signature style – wholesome, indulgent, and feel good – served in a relaxed café setting.
Guests can begin their meal with a selection of starters such as Minestrone Soup, Mediterranean Mezze with Hummus and Muhammara, Crispy Calamari, Chicken Tenders, or Panko-crumbed Prawns. The menu then moves into hearty mains, featuring crowd favourites including Penne Primavera, Creamy Mushroom Chicken Pasta, Saffron Risotto with Prawns, Hand-tossed Pizzas, and flavourful grill options.
For those looking to elevate their Iftar, the grill selection includes Grilled Chicken Breast, Slow-cooked Lamb Shank, Flame-grilled Steak with Cowboy Butter, and Tuscan-style Salmon, available with a small supplement.
To finish, The Big Chill Café turns up the indulgence with a dessert selection made for lingering over conversations. Guests can dive into the signature Molten Dubai Lava Cake with its rich and flowing centre, enjoy the comforting sweetness of Banoffee Pie, or opt for the fragrant Saffron Tres Leches Cake. Lighter yet nostalgic options like Date Ice Cream and crowd-favourite Biscoff Ice Cream round off the experience, offering something for every kind of sweet craving after Iftar.
Whether it’s a relaxed weekday Iftar or a long catch-up after prayers, The Big Chill Café’s Ramadan menu offers a warm and satisfying way to come together this holy month.
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VERTIVANNOUNCES NEW AI-POWERED PREDICTIVE MAINTENANCE SERVICE FOR MODERN DATA CENTERS AND AI FACTORIES
Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced the launch of Vertiv™ Next Predict, an AI-powered managed service that fundamentally transforms data center maintenance. Moving beyond traditional time-based and reactive models, the service industrializes operations by analyzing asset behavior before risks materialize. Vertiv Next Predict is the latest advancement in Vertiv’s integrated AI infrastructure portfolio, designed to deliver predictive intelligence across power, cooling, and IT systems—creating a unified, resilient foundation for AI-driven data centers.
As AI workloads reshape the data center landscape, facilities require improved visibility and control across critical infrastructure to maintain operational continuity and performance at scale. Implementing advanced analytics and predictive maintenance strategies helps organizations address these challenges and maintain consistent performance across distributed environments.
“Data center operators need innovative technologies to stay ahead of potential risks, as compute intensity rises and infrastructures evolve,” said Ryan Jarvis, vice president of the global services business unit at Vertiv. “Vertiv Next Predict helps data centers unlock uptime, shifting maintenance from traditional calendar-based routines to a proactive, data-driven strategy. We move from assumptions to informed decisions, by continuously monitoring equipment condition and enabling risk mitigation before potential impacts to operations.”
Vertiv Next Predict leverages AI-based anomaly detection to continuously analyze operating conditions and identify deviations from expected behaviors at an early stage, and a predictive algorithm that assesses potential operational impact to determine risk and prioritize response. Root cause analysis then isolates the contributing factors to support efficient and targeted resolution. Based on system data and the specific operational context, prescriptive actions are defined and carried through to execution, with corrective measures performed by qualified Vertiv™ Services personnel.
Engineered for versatility and future growth, Vertiv™ Next Predict currently supports a broad and expanding range of Vertiv™ power and cooling platforms—including battery energy storage solutions (BESS) and liquid cooling components. More importantly, the service is designed with scalability in mind, to enable seamless integration with future data center technologies as part of a unified, grid-to-chip service architecture. This forward-looking approach means customers can adopt Vertiv Next Predict today, with the knowledge that it can evolve alongside their infrastructure needs.
The Vertiv Services organization has decades of service experience in critical digital infrastructure, a global network of Vertiv-trained technicians, and AI-powered analytics.
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BREAK YOUR FAST WITH MEDITERRANEAN FLAVOURS AT CUISINES, HOLIDAY INN DUBAI AL MAKTOUM AIRPORT
Celebrate the Holy Month with Mediterranean-inspired Iftar and Suhoor at Cuisines, Holiday Inn Dubai Al Maktoum Airport, from 16th February to 18th March
This Ramadan, Cuisines Restaurant at Holiday Inn Dubai Al Maktoum Airport invites guests to gather, unwind, and savour the spirit of the Holy Month with thoughtfully curated Iftar and Suhoor experiences inspired by Mediterranean flavours.
Iftar Experience
As the sun sets, guests are welcomed to break their fast with a generous Mediterranean spread, featuring authentic flavours, comforting classics, and seasonal favourites. Designed for relaxed evenings and meaningful moments, the Iftar offering is set in a warm and welcoming atmosphere, ideal for family gatherings, friends, or quiet reflection.
- Dates: 16 February – 18 March
- Timings: Sunset – 8:30 PM
Layali Mediterranean Suhoor
For late-night diners, Cuisines presents Layali Mediterranean Suhoor, a light yet nourishing Suhoor experience designed to keep you fueled through the fasting hours. Expect a selection of Mediterranean bites in a calm, laid-back setting, perfect for winding down before the day begins.
- Dates: 16 February – 18 March
- Timings: 12:00 AM – 3:30 AM
Whether joining for Iftar or Suhoor, Cuisines offers a simple, flavour-forward Ramadan experience centred on good food and togetherness.
Location: Cuisines Restaurant, Holiday Inn Dubai Al Maktoum Airport
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