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A SPECIALIST TO THE FORE

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Updated : May 31, 2015 0:0  ,
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6ELITE VAD is a fast emerging VAD focusing on info security solutions with HQ in Egypt and multiple office spanning MEA territories. George Ezzat, CEO of Elite VAD speaks with the Integrator Magazine about the company’s focus areas and solutions

Discuss the company’s focus for the region and in terms of domains? How has the growth been?EliteVAD is a Value Added IT Distributor presenting best breed edge Network Information Security and Network Infrastructure Management vendors within MEA. We are now part of GTS Group, a USA Holding Company.

EliteVAD focuses into the InfoSec space offering Security Solutions and Security Services including training to the channel arm of its resellers as well as the end-users, also we

The company is headquartered in Dubai, UAE with additional offices in Cairo, Amman, Nairobi and Kuwait. Led by experienced entrepreneurs who understand IT market needs, EliteVAD successfully noticed a 200% growth in terms of revenue between 2013 and 2014. We were able in 2015 to improve our Vendors’ market reach by doubling the number of vendors’ and covering different layers of security in addition to penetration expansion on Geo-market across MEA.

Your portfolio includes network security software as well as performance management solutions. Discuss your focus around this range?

We are partnering with several leading vendors. We are distributors for FireEye malicious threat protection solutions, VSS smart Tapping solutions, Algosec Network Security Policy Management, Next Generation DPI & Bandwidth Management Solutions from Procera Intelligent and more. We provide the new patented Fraud Prevention KFP solution protecting online banking activities and online payment services from Kaspersky. We partner with iboss, a leading provider of innovative APT Defense, Web Security and Mobile Security Solutions as well as IP-Guard for its powerful IT management software that enables organizations to mitigate internal threats by providing effective means to monitor and investigate user activities, and prevent data leaks. Among other vendors we are associated with include Expert Team (ET), a global leader in providing “LAWFUL INTERCEPTION (LI)” and “CONTENT FORENSICS”, Fluke Networks that offers solutions that span network deployment, network performance management and troubleshooting, as well as security and performance monitoring as well as  Arbor DDoS protection solutions.

Are there plans to extend into other new solution segments?

Our Vision is to become SuperVAD for innovative cybersecurity and infrastructure networking technology vendors. Thus we are looking at continuous expansion and sustainable growth both in terms of more solution segments as well as increased geographical footprint to achieve optimum returns to investors and employees.

Is there good awareness and interest among the CIOs of the region to invest in network performance monitoring & management solutions?

There is a growing interest among the CIOs of the region to invest in network performance monitoring and management solutions. We have therefore partnered with VSS Monitoring and Fluke for network performance monitoring as well as enhancement of current KPIs as well as decrease costs of upgrades and the best use of resources.

Do you see need for specific types of solutions against the changing landscape of changes and expectations?

In a tough sophisticated and competitive global landscape and against the background of the rise of targeted hacking campaigns, fully integrated security solutions are the need of the hour. These need to come with specific behavior based technology, combined with proactive forensics Services and Analysis tools for helping to build long-term strategic strengths in the ICT infrastructure for its sustenance against the changing landscape of threats.

How many active channel partners do you partner with? Any plans to recruit new partners in specific markets/verticals?

Here in EliteVAD we believe our scalability and success in any market can happen only with strong partners who can take ownership in positioning, selling, and supporting EliteVAD to their customers that’s why we aim to increase our channel arm by always recruiting qualified reseller partners. EliteVAD operates currently across MEA through a channel network of more than 50 resellers comprising of system integrators and corporate partners.

What is your pre-sales strength in terms of resources and what are the value propositions you offer partners along with pre-sales?

Combining specialist value-adding technical, pre-sales and sales team inside each local territory, our vendors and reseller partners rely upon EliteVAD to boost business opportunities in InfoSec and Net. Infrastructure Management and help achieve new revenues from the changing enterprise technology landscape. In addition to the facilities and support we offer to our reseller partners in the logistics and offered trainings to insure proper enablement of the partner.

The ‘Proof of Value’ program is a high key value we propose to our channel beside Professional Services and After-Sale support so we integrate and complement their delivery capacity

Which are your strong markets across MENA and where all do you have your offices?

EliteVAD is headquartered in Dubai, UAE; with additional offices in Cairo, Egypt; Amman, Jordan; and Nairobi, Kenya; Kuwait, Kuwait. We will be soon have offices in Saudi and Nigeria. We are proud having remarkable businesses in most countries across the GCC, Middle-East and Africa.

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THIRD EDITION OF BENTLEY’S EXTRAORDINARY WOMEN INITIATIVE WELCOMES STUDENTS FROM THE UK AND QATAR TO CREWE

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Extraordinary Women

The third edition of Bentley Motors’ Extraordinary Women initiative has concluded with students from universities in the UK and Qatar spending a week at the luxury car brand’s headquarters in Crewe, England. As part of a specially designed schedule, they met with Bentley experts and executives, went behind the scenes of its manufacturing operations, and tackled individual tasks.

Designed to encourage and develop the next generation of young female leaders, the 2024 edition of the Extraordinary Women programme has seen the students receive one-on-one mentorship over the past three months from a selection of inspirational Pioneers from the fields of technology, engineering, design, and business.

The students, who passed through a structured selection process focused around these four specific fields, came from a variety of participating universities: including The University of Doha for Science and Technology in Qatar, and the Universities of Bath, Loughborough, and Manchester Metropolitan in the UK.

Noora Al-Hajri, University of Doha for Science & Technology student, commented, “This experience has been nothing short of life-changing. Through the programme, I have gained invaluable knowledge and skills that will significantly impact my personal and professional growth. The opportunity to learn from inspiring mentors in both Qatar and the UK has been particularly enriching. Their guidance has broadened my horizons, challenged me to think critically, and empowered me to pursue my dreams with renewed confidence. The opportunity to visit the Bentley headquarters at the end of the programme has also been truly awe-inspiring. Thank you, Bentley, for believing in us and for creating such a transformative programme.”

The Pioneers were equally carefully selected. In the UK, entrepreneur Sara Davies MBE, founder and owner of Crafter’s Companion and TV personality from BBC One show Dragons’ Den, provided business mentorship, with Cecilia Harvey, founder of Tech Woman Today, offering the same in the field of technology.

Titi Oliyide CEng MIET, Senior Process Safety Engineer and winner of the 2023 Young Woman Engineer of the Year, mentored the engineering student, and renowned interior designer and Founder of Studioilse, Ilse Crawford provided design support.

The four Qatari Pioneers included Qatar’s UNESCO art ambassador, Muna Al-Bader, in the field of design. Dr Noora Fetais Al Marri, honoured by the Arab Women of the Year 2024 awards for her contributions to cyber security. Education and founding President of the Arab Association for Cyber Security, offered technology mentorship.

Covering the field of engineering was Dr. Hanan Farhat, founder of the Qatar Association for Women Engineers, and Dr. Buthaina Al Ansari in the field of business, who is a senior advisor at the organisation that established Tamkeen Training and Consulting Solutions.

Member of the Board for Human Resources at Bentley Motors, Dr. Karen Lange, commented, “With every year, the Extraordinary Women programme grows stronger, as exemplified by the quality of this year’s Pioneers, all who have generously given their time in the spirit of collaboration as we seek to build a legacy for young women. It has been a great honour to meet and engage with such talented young women during their visit – witnessing their energy and ability fills me with great optimism for the future.”

Launched in the UK and Middle East in 2022, the Extraordinary Women initiative has previously engaged students and Pioneers from the United Arab Emirates, Saudi Arabia, and the United Kingdom. It forms part of Bentley’s wider commitment to diversity, equity, and inclusion under its Beyond100 strategy, and was created to encourage women to explore a variety of career paths in the STEM and automotive sectors.

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Reem Finance signs with Network International to accelerate digital transformation

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Network International (Network) has announced the signing of a strategic partnership with Reem Finance, the leading financial services provider in the UAE. The strategic alliance aims to leverage Network’s expertise to provide a fully-fledged payment processing solution to support the digital transition.

The partnership with Network complements Reem Finance’s focus on offering customers with a unique banking experience in tune with the digital age. The scope of services includes a comprehensive range of products and services from transaction processing, card hosting and management, as well as value-added services. As the region’s largest payment solutions company, Network is committed to supporting the UAE financial services sector by providing innovative solutions to customers and enhancing the experience of consumers.

Navneet Dave, Managing Director & Co-Head of Processing – Middle East at Network International, commented, “We are thrilled to partner with Reem Finance as we jointly deliver innovative digital payment solutions that offer an effortless and secure experience for customers. Our collaboration builds on Network’s three decades of experience and expertise in creating world-class digital payments infrastructure and services for clients. It underscores Network’s commitment to empowering our partners with cutting-edge processing services and value-added solutions and driving growth in the UAE financial services industry.”

Mr. Seraj Faidi, CEO of Reem Finance,said: “As part of our ongoing commitment to enhancing the quality of our products and services for our esteemed clients, and in light of our recent collaborations with prominent service providers and partners, we are delighted to partner with Network International to explore innovative paths to accelerate digitizing our services to better serve our customers. This engagement is an important step for Reem Finance in expanding our capabilities to provide top tier, friendly and easy to use services to our customers. We are confident that with Network International, the processing of card transactions related to both consumer and commercial sectors will be state-of-the-art and seamless. We are committed to playing a vital role in elevating the financial system in the UAE, delivering value to our shareholders, and prioritizing the needs of our clients.”

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Financial

Wio Bank Redefines SME Banking with New Embedded Finance

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Wio Bank PJSC is introducing a new embedded finance service designed especially for the UAE’s small and medium-sized enterprises (SMEs). This initiative includes strategic partnerships with leading accounting software platforms Zoho Books, Fiskl and Wafeq, aiming to embed banking services into daily business operations and simplify financial management.

Wio Business, the bank’s first digital banking application, caters to micro, small, and medium enterprises (MSMEs), as well as freelancers and entrepreneurs. By directly integrating with accounting and financial management systems through APIs, Wio Business facilitates seamless financial workflows, enhancing management and eliminating the need for third-party intermediaries. This integration automates bookkeeping, significantly reducing manual labor and allowing businesses to concentrate on their core activities.

Jayesh Patel, Chief Executive Officer of Wio Bank PJSC, shares his vision for the new service: “By adopting Embedded Finance, we are transforming how businesses manage their finances. Our direct integration initiative simplifies how financial services are delivered and managed, making it easier and more transparent for SMEs.”

With over 94% of UAE businesses categorized as SMEs and significant contributors to employment, Wio Bank’s new service is tailored to meet a vital market need. This initiative, along with its strategic partners, is designed to simplify business operations, allowing them to thrive by focusing on growth rather than administrative financial tasks.

A New Era of Financial Management

Through Wio Business, companies can now link their accounts with selected software platforms such as Zoho Books, Fiskl, and Wafeq, offering a holistic view of their financial health. This integration eliminates the dependency on third-party intermediaries, simplifies financial workflows, ensures real-time financial insights with automatic updates, and streamlines accounting tasks with features like auto-reconciliation of bank statement. Additionally, integrating Wio Business APIs into Corporate ERPs and payment platforms facilitates automated account payables and instant transaction reconciliation, thus reducing manual labor and errors, and enhancing cost efficiency and operational gains.

Wio Bank was established to redefine banking in the UAE for both businesses and consumers. Its second digital offering, Wio Personal, is a day-to-day banking platform that changes how individuals see, manage, and grow their money. It provides users with unprecedented financial visibility and flexibility, serving as a foundation for achieving personal financial goals with an engaging experience that includes smart cards and exciting rewards.

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