Tech Interviews
Seagate Formula for Success
By Editor
Seagate recently unveiled a rebranding of the company as it seeks to better reflect how its expanding solutions portfolio is helping consumers, businesses and partners to create, preserve and share their content and data. From Seagate Technology Branded Solutions, Motaz Khalil, Marketing Manager-META, Ayman Al-Ajouz, Sales Manager – MEA, and Husam Alif, Territory Sales
What are the objectives behind the new branding?
MK: We are entering a world where everything is connecting to everything else and the resulting big data is anticipated to solve virtually all our problems. Data has evolved from static information stored and forgotten to a living entity that drives every day interactions. Storage innovation must therefore focus on new systems and solutions which are faster, more reliable and expansive.
In particular, Seagate has set a focus on driving innovations in flash, systems, and solutions which collectively address the needs of a broader set of customers and partners in the Middle East. Central to that strategy will be Seagate building on its heritage in disk drive technology to create end-to-end solutions that fit the increasing needs and demands of a data-driven society.
Discuss new solutions being introduced in the external drives market?
MK: As noted, we are refreshing the look and feel of our company and we are redefining the relationships we have with our consumers. Seagate’s latest line-up of external drives really speaks to the new company brand.
This includes cutting-edge consumer products like the Seagate Seven drive—the world’s thinnest portable hard drive at 7mm thick—the Seagate Wireless—a colourful 500GB portable wireless drive—and solutions like the Seagate Personal Cloud that enable people to easily access music, videos and documents at home no matter where in the world they are.
Consumers can also look forward to enjoying an incredible range of new flagship drives under our LaCie brand, the premium brand from Seagate. The LaCie Mirror for example is a signature piece created in collaboration with acclaimed French designer Pauline Deltour and performs as both a functional 1TB hard drive and striking piece of personal décor. The LaCie Rugged RAID also joins the company’s consumer line-up with twice the speed and capacity of a standard mobile hard drive but with an emphasis on portability and durability that is shock, dust and water resistant.
Discuss Seagate’s new partnerships program and how it can help partners?
AA: Within the Middle East Seagate runs a specific program for our branded external drives which is in part based on Volume Incentive Rebates (VIR). We have been running and augmenting this program for selected customers for a while now. This program is based on a volume target set for each partner. If that partner achieves their target then they are eligible for a lucrative monetary rebate per SKU, and that amount is reviewed regularly based on certain product families.
Do you see growth of external drives continuing to be healthy or has the demand slowed/flattened with cloud storage on rise as well as larger installed capacities in laptops etc.?
AA: No one can deny that the cloud business is growing, and we see that as an opportunity rather than a challenge. At the end of the day people will still need to backup and protect their digital assets no matter where they reside or how they are accessed. We have for example, moved aggressively into the cloud market with offerings like our Seagate Personal Cloud. This addresses consumer’s desire to have wireless and mobile access to their data on the cloud, but still it has not taken a big share of Portable or USB connected storage.
In our region, I would add that privacy is still a significant consideration for consumers. That is understandable and is being resolved through greater knowledge about what “cloud” is and how it work. Those concerns are in some cases slowing down the shift from Portable & USB storage to cloud storage, but it is short-term trend in my view. With the huge amount of data that we create on a daily basis, we see that consumers just want to have their data safe and reachable. Many of those who have cloud storage are happy with it, and many that do still use a normal Portable/USB drive as a second backup.
Elaborate on retail distribution strategies for your external drives.
HA: On Seagate’s external drive business we currently work with two regional distributors, FDC International and Asbis Middle East. We also have local partners in countries like Egypt where we have ECS as an in-country distributor.
What is the demand for NAS drives and personal cloud in consumer segment in the region?
AA: The demand for NAS in the SOHO sector is growing steadily. Most of the businesses in the region now understand the importance of backup and accessibility. SMBs who are not able to invest in complicated servers and who do not have a big IT team are preferring solutions like our Seagate NAS and Seagate NAS Pro, which come in 2BAY, 4BAY and 6BAY. These two families give you a storage capacity of up to 30TB which is absolutely incredible for a SOHO user.
As for Personal Cloud—or what some refer to as Consumer NAS—this category is also growing but is still quite young, at least in this region. We have seen growth year on year for sure and this category is expected to flourish much more in 2015.
I say this because we’ve seen customers who really understand the benefits of cloud. Today a hard-drive is becoming like a TV or a computer in that households want a centralized place to save and access their digital assets. It is a centralized place for all you and your family data needs – a media library for your Smart TV, Tablet, PC, and Smart Phone. Moreover, it can be accessed on the local network or remotely if connected to the internet. Personal Cloud is really a unique piece of storage that if the end user really understands what it does, they won’t think twice of buying it.
As you offer an such an extensive range – from desktop to portable external drives, wireless drives, and more—how are each of those categories faring in the region in terms of demand and growth?
HA: Connected portable storage is taking the lead. This is normal as most consumers still look for easy mobility. As for desktop storage, the demand is still there and is particularly marked for those needing the high capacity that a desktop drive can offer.
One of the segments that is most fascinating for consumers today is wireless storage. Our Wireless and Wireless Plus devices have from example, seen incredible update year on year as people are becoming more familiar with wireless functionalities. We were the first brand to pioneer this technology and give people the ability to stream movies, music and photos wirelessly from their hard drive onto tablets, mobile and laptops.
Across the region have you ensured that Seagate external drives have great retail visibility in most power retail and IR (independent retailers) segments?
MK: Our products are well displayed in all major retailers that we work with across the region. With some of these retailers we have an agreement for prime locations that gives us a chance to reflect the new categories of our portfolio and our new products. The overall visibility plan is something that we invest a lot in and work on closely with retailers to understand the desires of their customers in their market.
Discuss new investments/recruitments done in the external storage team in the region?
AA: Seagate continues to see the Middle East as a strategic high-growth region with a lot of business potential and demand from local consumers. In the last three months alone we have had several colleagues join our Middle East team. These include welcoming Husam Alif who is now taking care of the UAE business for Seagate Branded Solutions based in Dubai, and Julien Bader who is now taking care of the Levant area for Seagate Core Business and is based in Beirut.
Later this year we expect to develop additional partnerships to expand our reach and continue to acquire partners on the global level with whom we believe we can develop amazing products—enabling people and businesses to create, share and preserve their most critical memories and business data.
Tech Interviews
Building the AI Backbone: How the Middle East Is Rethinking Data Centres
Dave Philp, Chief Value Officer at Bentley Systems, discusses how AI, digital twins, clean energy and integrated infrastructure planning are shaping the next generation of data centres across the UAE and wider Middle East.

The UAE and Saudi Arabia are investing heavily in AI and digital infrastructure. From your perspective, what makes the Middle East such an exciting market for the next generation of data centers?
One of the most substantial transformations we are witnessing is the transition of the UAE to a programmatic mindset in terms of data centre development, which makes it a desirable market for the next generation of data centres. We usually consider countries such as UK in terms of building or developing a singular project, but it is impressive that the UAE has been prioritising data centre corridors and digital infrastructure instead of focusing on individual hyperscale data centres.
While speaking to colleagues across the UAE and the Middle East region, I found it interesting as the UAE is constantly investing in the infrastructure needed to achieve its ambitious AI goal. This further includes larger digital ecosystems, sovereign cloud capabilities, and energy infrastructure. I believe it is not just about creating more data centres; it is also about establishing an infrastructure that can help achieve the ambitious economic vision of the UAE. It is important to understand that establishing a robust digital infrastructure is key to power AI, smart city initiatives and industrial diversification. This strategy is part of a much larger national economic plan. By combining digital aspirations with investments in energy and physical infrastructure, the UAE is successfully laying the groundwork for an AI-powered economy. We can also witness that the UK is making efforts to move towards a future economic model, which can motivate other countries to follow suit.
- Power is a growing challenge for AI data centers. How can the Middle East balance rising AI demand with its clean energy goals?
I believe that the UAE has secured a unique position in this regard as any capital investment in AI infrastructure needs to be strategized according to clean energy goals. As the Minister of Energy and Infrastructure highlighted, AI-enabled optimisation can coordinate data-centre demand with grid capacity, renewable generation, storage and shared cooling infrastructure. It can also identify opportunities to recover and reuse waste heat where local conditions make that technically and commercially viable.
This, in my opinion, will define the UAE’s next generation data centres. Integrated planning, which takes into account how data centres interact with renewable energy, solar opportunities, district cooling, battery storage, and demand management, will be prioritised over isolated engineering decisions. These factors need to considered by the UAE, not just in terms of separate workflows.
As I mentioned, these will be common across the region, but we are also witnessing unique models in the UAE. We are seeing a shift from isolated projects towards phased campuses and data-centre corridors supported by shared power, water, cooling and connectivity infrastructure.
- As AI data centers require more cooling, how can operators build facilities that are both efficient and responsible with water use?
Yes, it is interesting. It is similar to not having a favourite child, like you do not want operators to choose between energy and water, but how to optimise both to create a resilient thermal management system. However, it is my belief that it should start the very beginning of the project, investment level, thinking about it as a water ecosystem. It is not just about water on site, but about the sourcing within it.
Additionally, I believe that there is a lot of innovation within data centres as well. Now, when it comes to water-stressed environments, usage of reclaimed water should be considered. On the other hand for high-density AI workloads, direct-to-chip and other liquid-cooling approaches can remove heat closer to the source. Closed-loop systems recirculate coolant rather than continually consuming it, although the overall water and energy performance still depends on how the facility rejects heat to the external environment. Also, we must understand how it will integrate within the local recycling infrastructure within there as well.
As a result, we can now model data centres, which will reduce pressure on potable supplies and improve operational resilience. Effective energy and water management are beneficial for businesses as well. They can monitor performance and optimise water usage, which benefits both the community and operators.
The most significant factor, in my opinion, is that we can move from reactive to predictive water and cooling management with digital twinning and AI. When connected to trustworthy operational data and engineering models, infrastructure digital twins can help operators move from static reporting towards predictive management, testing changes in workload, climate, water availability and equipment performance before those conditions affect operations.
And that can offer significant potential for resilience as well as sustainable data centres with robust governance. This requires a comprehensive and holistic approach to both energy and water, rather than individual components.
Ultimately, the objective is not simply to minimise water consumption in isolation. It is to optimise the complete thermal system, because some lower-water cooling configurations may use more electricity. The right solution depends on climate, workload density, water stress, grid carbon intensity and resilience requirements.
- As the Middle East invests in smart cities like NEOM, what role will data centers play in enabling these developments?
I believe that smart cities should communicate with each other as they are powered by AI. This, showcases proper planning works exceptionally when we consider master planning and data centre planning from urban systems that will be integrated into it.
Additionally, integrated value chains are necessary for communities within the UAE to move forward with smart cities. Now, when we discuss value chains, we mean the energy, water, cooling, mobility, and data services.
A significant portion of our work is conducted on city or municipality level, where we use digital twins to enable planners understand interdependencies and future scenarios that can optimise assets within the framework of smart cities. This is where Bentley Systems’ approach to infrastructure digital twins Infrastructure can provide planners with a shared environment in which to understand dependencies, test future scenarios and make more confident investment and operational decisions.
We frequently consider the data centre to be something we would prefer to keep hidden. But, in reality it is a strategic enabler of better, more resilient urban growth. If we do it correctly and consider, let us call it a digital built UAE, which is plausible, becoming an engine room for smart cities.
In fact, this achievement has to be celebrated. If we do it correctly, it becomes a positive contributor behind them. Therefore, I think that smart cities require smart infrastructure, and data centres are becoming a part of what we now refer to as civic backbone. It must be present, accountable, and advantageous to the communities it serves. Moreover, it all comes down systems, smart dependencies, and data exchange between various departments. Because city-scale infrastructure spans many owners and systems, the digital-twin environment must be capable of federating trusted information through open standards, interoperable interfaces and appropriate governance.
- Beyond speed to market, what do you think will define the next generation of successful data centers in the Middle East?
Speed to market is still a very significant factor, but it must transcend that. I believe that if I was an investor considering data centres, I would clearly want to increase revenue at an expedited rate, but I would also want to ensure that it is resilient for a substantial time, which obviously includes water and energy.
It can understand it is sustainable, but I also want certainty. There are certain longer-term concerns, such as whether there will be droughts in the future. My opinion is that it must evolve. Compute hardware and thermal requirements will continue to evolve over the life of the facility, often much faster than the supporting civil, power and utility infrastructure.
Additionally, I also believe it must be flexible and adaptable as cooling technology and workloads evolve. Therefore, we need to consider how we may apply digital twinning once again, not just for capital building, but also for operational excellence.
As AI campuses move into operation, investors will increasingly look beyond capital cost and installed megawatts towards the productivity of the infrastructure: how reliably and efficiently it converts energy and compute capacity into useful AI output. Measures such as cost per token and tokens per watt will sit alongside PUE, WUE, carbon intensity and availability, providing a fuller view of operational and commercial performance.
Tech Interviews
Temporalism Explores How Small, Consistent Actions Can Transform a Life
Ilia Sheludiakov’s story begins with a single decision — one that set off a complete transformation, physical, intellectual, and philosophical. He shed over 40 kilograms, trained for and completed marathons, and built businesses from the ground up. But it was in the process of rethinking his relationship with time that he arrived at something bigger: Temporalism, a philosophy built on the belief that time isn’t a pressure to outrun, but a long-term ally to work with.
At its core, Temporalism reframes time as our most valuable resource — one to be used consciously, not spent carelessly. It’s a philosophy rooted in a simple but powerful idea: small, consistent actions, repeated over time, compound into transformations far greater than any burst of intensity could achieve. Whether in health, wealth, or personal growth, Sheludiakov argues that lasting change comes not from perfect decisions made once, but from good decisions made repeatedly, with patience enough to let them compound.
Temporalism speaks to anyone who feels time slipping away too fast, or who senses untapped potential in their own ambitions but struggles to turn intention into consistent action. It’s a call to make peace with time — and to start using it as a partner in building a meaningful life.
Sheludiakov will next present Temporalism at the Sharjah International Book Fair, introducing the philosophy to a wider international audience and connecting with readers from around the world.
What is the core idea behind Temporalism?
Temporalism is about treating time as your most valuable resource and learning to use it consciously. It focuses on making better decisions today with your future self in mind, while building a meaningful life through consistent action.
How does Sheludiakov’s weight loss tie into this philosophy?
My weight loss was one of the experiences that shaped Temporalism. I lost over 40 kilograms, but the biggest lesson wasn’t about weight — it was realizing how much small actions, repeated over time, can completely change your life.
Why does he believe consistency beats intensity?
Intensity can create quick results, but it’s difficult to sustain. Consistency compounds. A small action repeated hundreds of times can ultimately have a much greater impact than a short period of extreme effort.
What role does patience play in building wealth?
Patience is fundamental. In investing and business, I try to think in years rather than weeks. Wealth is rarely created by one perfect decision; it is usually built through good decisions, discipline, and allowing enough time for them to compound.
Who is this book meant for?
It’s for people who feel that time is moving too quickly or that they could be doing more with their lives. Especially those who have ambitions but struggle to turn them into consistent action.
Where will he present the book next?
I will be presenting Temporalism at the Sharjah International Book Fair, where I look forward to introducing the philosophy to a wider international audience and connecting with readers from around the world.
Spotlight
From AI Pilots to AI-Native: Saudi Arabia’s Next Technology Leap
As Saudi Arabia moves AI from experimentation into large-scale deployment, Federico Pienovi, CEO APAC & MENA at Globant, explains why the Kingdom is emerging as a proving ground for agentic AI, AI-native business models and a new generation of connected experiences spanning sports, tourism, financial services and giga-projects.
Saudi Arabia is investing heavily in AI infrastructure and adoption. What is the Kingdom doing differently that could make it a global blueprint for moving AI from experimentation into large-scale business deployment?
What distinguishes Saudi Arabia’s approach is the alignment between national ambition and institutional execution. The Kingdom is embedding AI directly into the infrastructure of its giga-projects, financial institutions, and national sports ecosystems from day one. When you look at projects like Qiddiya, Red Sea Global, Diriyah, and New Murabba, these are greenfield developments where AI-native technology can be architected into the foundation rather than bolted on afterward.
Saudi Arabia is simultaneously transforming multiple sectors, tourism, sports, aviation, entertainment, real estate, and financial services, which creates a unique ecosystem effect. For instance, the world’s first Agent-to-Agent Tourism Corridor, connecting Red Sea Global and AlUla through sovereign AI destination agents, demonstrates how different entities can share AI infrastructure while maintaining data sovereignty. The Kingdom has also created conditions where global technology partners want to establish a deep local presence. Our own experience establishing a regional headquarters in Riyadh as a Center of Excellence for AI, creativity, and digital solutions reflects this pull, serious institutions want serious partners embedded alongside them, working on problems that matter at national scale.
Agentic AI is quickly becoming the next major enterprise conversation. Where are you already seeing organisations move beyond copilots towards AI agents that can independently execute tasks and make operational decisions?
The shift from copilots to autonomous agents is happening fastest where the business case is clearest and the tolerance for transformation is highest. In the Middle East, we’re seeing three sectors lead this transition: tourism and hospitality, financial services, and real estate development.
In tourism, the Agentic Tourism Corridor we’re launching at LEAP represents what we believe is the world’s first live Agent-to-Agent network, sovereign AI destination agents for Red Sea Global and AlUla that can communicate with each other to orchestrate guest journeys across multiple destinations. These are agents that can independently execute booking decisions, coordinate logistics, and personalize experiences based on real-time behavioral data.
Financial services institutions in the region, including banks like FAB, Emirates NBD, and Commercial Bank of Dubai, are deploying agentic AI that goes beyond customer service automation. We’re talking about agents that can independently manage risk assessment workflows, execute compliance checks, detect fraud patterns, and personalize customer journeys without human intervention at each step. Globant Financial Services AI Studio is specifically designed to refactor operations through agentic AI, not just add conversational interfaces.

In real estate, our PropTech ecosystem demonstrates the full agentic potential: AI agents handling lead qualification, property discovery through AR/VR, construction progress tracking via digital twins, and automated booking, payments, and service management. For giga-projects like Diriyah and New Murabba, is operational necessity given the scale and timeline ambitions.
The proof that this model works at global scale came in August 2026 when FIFA selected us to build their continuous, year-round fan experience ecosystem using AI Pods. Initial pilots showed a 20% efficiency increase in throughput generation while maintaining or improving quality. FIFA specifically described their move as embracing an AI-native, consumption-based model, a signal that major global institutions are ready to move past experimentation.
Many companies have spent years on digital transformation, yet AI is now forcing them to rethink entire operating models. What separates an organisation that simply adds AI to existing processes from one that genuinely reinvents the business around AI?
The difference lies in whether an organization treats AI as a feature or as an operating system. Adding AI to existing processes means layering chatbots onto customer service, adding predictive analytics to existing dashboards, or automating discrete tasks within unchanged workflows. Reinventing AI means changing the unit of delivery, the commercial model, and the fundamental process of how work gets done, all at once.
Technology services have moved through three eras. Traditional IT services sold labor, hours and full-time equivalents, delivered through projects, scaled by hiring more people. Digital-native services sold expertise and delivery, agile squads, human-built software with automation layered in. What we call AI-native technology services represents a third era, where the resource is people plus AI agents, delivery is agent-orchestrated, and the commercial model shifts from hours to outcomes, capacity, and tokens.
When FIFA engaged us to build their fan experience ecosystem, they didn’t ask for AI features added to their existing platforms. They embraced an AI-native, consumption-based model where they pay for outcomes rather than hours, where AI agents execute while human experts orchestrate, and where all institutional knowledge generated is secured in a proprietary token vault that FIFA owns. That’s reinvention, the entire relationship between client and technology partner has changed. Organizations that genuinely reinvent share several characteristics: they architect for AI from the beginning rather than retrofit, they measure success in business outcomes rather than technology deployment; they’re willing to change commercial relationships, not just internal processes, and critically, they maintain human expertise in an orchestration role rather than simply automating humans out of the equation. Expert supervision remains essential, anyone can prompt an AI tool, but shipping results to production requires governance, quality validation, and domain knowledge that only human experts can provide.
Saudi Arabia is simultaneously transforming sectors such as tourism, sports, aviation and entertainment through major projects. Which of these sectors do you believe could become the strongest showcase for AI-driven experiences, and what might those experiences look like over the next three to five years?
Sports has the strongest potential to become Saudi Arabia’s defining showcase for AI-driven experiences, and the evidence is already emerging. The Kingdom’s sports transformation, through the Saudi Pro League, preparations for the 2034 FIFA World Cup, and purpose-built sports infrastructure within giga-projects, creates a unique convergence of factors: massive capital investment, greenfield venues, a young and digitally native fan base, and explicit ambition to leapfrog existing global benchmarks.
What makes sports particularly powerful as a showcase is that fan experiences are inherently measurable and emotionally resonant. Through Sportian, we’ve built a single operating system that connects fan identity, behavioral data, content, venue operations, and performance intelligence. This platform already powers LALIGA clubs, the Belgian Pro League, and the U.S. Men’s National Soccer Team under Mauricio Pochettino. The Saudi Pro League represents an opportunity to deploy this at scale in venues designed from the ground up for AI integration.
Over the next three to five years, the experience could look like this: a fan’s journey begins before they leave home, with AI agents curating personalized content, managing ticket purchases, and coordinating travel logistics. In-venue, their identity travels seamlessly across every digital touchpoint, concessions, merchandise, interactive experiences, creating a continuous relationship rather than discrete transactions. Real-time performance data informs on-screen content that adapts to what individual fans care about. Post-match, that relationship continues through personalized content and engagement that keeps fans connected year-round, not just on match days.
Globant has established its regional headquarters in Riyadh and worked across several Vision 2030-linked sectors. After three years in the Middle East, what have you learned about the region that has changed Globant’s strategy, and where do you see the biggest opportunity for the company over the next phase of growth?
What we’ve learned has shaped how we operate here and influenced our global thinking. The first lesson was the speed of ambition. The timeline expectations in Saudi Arabia compress what would be multi-year transformation programs elsewhere into months. This has pushed us to evolve our delivery models, the subscription-based This has pushed us to deploy our most advanced delivery models here from the outset. The subscription-based AI Pods approach, where clients can unlock modular teams of AI agents supervised by human experts from day one, reflects where the entire technology services industry is heading globally. The region’s pace and ambition mean that clients here are among the earliest and most demanding adopters of that model, making the Middle East a natural proving ground for AI-native delivery at scale.
The second lesson was the seriousness of partnership expectations. Our client roster in the region, Qiddiya, Red Sea Global, the Saudi Pro League, represents institutions that aren’t looking for vendors. They’re looking for partners willing to stake their own reputation on joint outcomes. Every flagship client represents an institution betting its own transformation on us.
The third lesson was about talent. The Kingdom’s investment in developing local technology talent aligned with our decision to position Riyadh as a Center of Excellence for AI, creativity, and digital solutions. This isn’t a satellite office supporting work done elsewhere, it’s a hub where innovation happens.
Looking ahead, the biggest opportunity lies in the interconnection between sectors. Saudi Arabia isn’t transforming tourism, sports, entertainment, aviation, and finance as separate initiatives, these are interlocking systems that will increasingly need to share data, coordinate experiences, and operate as a unified ecosystem. The technology partner that can operate across all these sectors, understanding both the vertical depth and horizontal connections, will be positioned to support the Kingdom’s next phase of growth.
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Seagate recently unveiled a rebranding of the company as it seeks to better reflect how its expanding solutions portfolio is helping consumers, businesses and partners to create, preserve and share their content and data. From Seagate Technology Branded Solutions, Motaz Khalil, Marketing Manager-META, Ayman Al-Ajouz, Sales Manager – MEA, and Husam Alif, Territory Sales 
