News
ASUS LOOKS TO MAKE A SPLASH
By Editor
With an Intel-powered architecture and a dynamic user interface, ASUS’s newest reincarnation of its ZenFone series has the brand making a real buzz in the regional smartphone market
The recent launch of the new ZenFone Series Android smartphones powered by Intel was a chance to showcase ASUS ZenUI, the all-new mobile user interface that comes with an assortment of new and innovative features. Among them is PixelMaster, a camera technology that enables capture of clear photos and videos in any lighting condition.
Other attributes of the new interface include a new visual design made to be efficient and inviting, contains modern ‘flat’ icons, vivid colour themes, animations, new ringtones and notification sounds, and a clean layout to present information clearly. ASUS ZenUI also includes two ASUS exclusive apps — What’s Next and Do It Later — designed to free users from actively having to manage the multitude of information they are confronted with daily, and enable them to be more productive. What’s Next puts the information currently most important and useful to the user — such as upcoming appointments, new messages and missed calls from VIP contacts, weather at the next destination, and more — front and centre on the lock screen, the home screen and in the notification drawer.
Leon Yu, ASUS Regional Director for System product group in Middle East Region introduced the three products targeting the entry, mid and the higher end users. ASUS, Yu observed, has delivered the phones at a very affordable price point which could likely help the Taiwanese brand market strong headway in the region’s smartphones market.
“The strength of ASUS lies in the innovation of all our products. We are looking forward to unveil the phenomenally crafted and affordable luxurious phone in the Middle East and surpass all expectations of our consumers who are always in search of incredible. We look forward to the region joining us in celebrating our brand spirit, and weaving technology into the fabric of our everyday lives,” added Yu.
The ZenFone Series run on the latest high-performance and power-efficient Intel Atom processors in a bid to deliver outstanding mobile experiences. At the launch, Taha Khalifa, Intel Regional General Manager, Middle East & North Africa said: “Intel is focused on driving innovation and by partnering with ASUS in this region, we are looking forward to the launch of the ZenFone smartphone series.
“Powered by an Intel Atom processor, we put the needs of our customers first – web pages download fast and users can quickly and seamlessly switch between apps. Gamers can now have realistic 3-D gaming experiences with high definition graphics. Additionally, our processor allows for energy efficiency, so you can talk and play without worrying about battery life. This is a prime example of Intel driving innovation in the smartphone arena, while being a forerunner in merging today’s ‘go’ generation and technology”, Taha added.
The phones are available with screens ranging from 4 to 6 inches and in a variety of striking colours. ZenFone 5 & ZenFone 6 models feature Corning Gorilla Glass 3 screens with Corning’s renowned scratch resistance and durability.
ZenFone 4 has a 4-inch display and is easy to personalize with swappable back covers available in Charcoal Black, Pearl White, Cherry Red, Sky Blue and Solar Yellow colours. It supports Micro SD cards up to 64GB, giving plenty of room to store photos, videos, apps, and more.
ZenFone 5 comes with a 5-inch HD IPS+ display that can even be used while wearing gloves. Its stunning design tapers to just 5.5mm at its thinnest edge. ZenFone 5 is available in Charcoal Black, Pearl White, Cherry Red, Champagne Gold and Twilight Purple colours. It is equipped with an 8-megapixel camera and is complemented with a high performance and power-efficient Intel Atom processors to deliver phenomenal mobile experiences.
ZenFone 6 offers a 6-inch HD IPS+ display complemented by SonicMaster audio technology to deliver immersive entertainment experiences. It is equipped with a powerful 13-megapixel camera for clear, high-resolution photos. ZenFone 6 is available in Charcoal Black, Pearl White, Cherry Red and Champagne Gold colours.
ZenFone4 is priced at AED399 while ZenFone5 has a price tag of AED899 and the premium ZenFone6 is only AED1099.
Financial
Dhruva to Rebrand as Ryan Across the Middle East, Signaling Unified Global Brand
Dhruva will adopt the Ryan brand across the UAE and Saudi Arabia by the end of 2026, uniting the practice with Ryan’s global identity and international platform.
Dhruva, a leading tax consultancy firm in the Middle East, and Ryan, a leading global tax services and software provider, today announced that Dhruva will transition to the Ryan brand across the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia. The rebranding will be completed by the end of 2026, bringing the practice under Ryan’s global identity and reinforcing its position as part of the world’s leading global-scale specialist in business tax.
The transition marks the next phase of the strategic joint venture announced in 2025 and reflects the continued integration of Dhruva’s regional capabilities with Ryan’s global platform, technology, and international resources. Clients across the Middle East will continue to benefit from the same trusted advisory teams, enhanced by access to Ryan’s worldwide expertise and service capabilities.
“The Middle East has been a strategic growth market for us for many years, and we have built a strong advisory practice founded on deep client relationships, technical excellence, and local market understanding,” said Dinesh Kanabar, Founder, Chairman, and CEO, Dhruva Advisors and Vice Chairman, Ryan.
“The transition to the Ryan brand marks a significant milestone in our journey and reflects the strength of our partnership. By combining our regional expertise with Ryan’s global scale, technology, and international capabilities, we are creating an even stronger platform to support clients across the region as they navigate an increasingly dynamic and evolving tax landscape.”
“The Middle East is one of the most important growth markets for tax advisory services globally, and we are investing in the region with a long-term view,” said Tom Shave, President of Ryan’s European and Asia-Pacific Operations. “Uniting under the Ryan brand strengthens how we serve clients across the UAE, Saudi Arabia, and Europe—bringing seamless access to our global expertise, technology, and international resources through one trusted platform. This transition marks an important milestone in our integration and reinforces our commitment to the region’s future.”
Ryan will continue to invest in its Middle East operations, expanding its team, capabilities, and regional presence across key markets, including Dubai, Abu Dhabi, and Riyadh. The practice provides comprehensive tax advisory services spanning corporate tax, value-added tax (VAT) and indirect tax, transfer pricing, mergers and acquisitions (M&A) tax structuring, research and development (R&D), and cross-border compliance.
“The response from our clients over the past year has been the clearest validation of this partnership,” said Nimish Goel, Leader, Middle East, Dhruva, a Ryan Affiliate. “From the outset, our teams have been integrating Ryan’s global capabilities in technology, specialized expertise, and best practices into the work we already lead in the region. Adopting the Ryan brand is the natural next step. It is the same people and the same trusted relationships, now carrying the name of the largest Firm in the world dedicated exclusively to business taxes.”
The rebranding will be implemented in phases during the second half of 2026, with signage, visual identity, and digital properties transitioning to the Ryan brand across the region.
News
GFH Partners Manrre REIT (CEIC) PLC and Palmon Group unveil new temperature-controlled chemical warehouse in JAFZA
GFH Partners Manrre REIT (CEIC) PLC (“Manrre” or “the Fund”), managed by GFH Partners Ltd. (“GFH Partners”), together with its development manager Palmon Group FZCO (“Palmon Group”), today announced the opening of a specialised temperature-controlled chemical warehouse in Jebel Ali Free Zone (Jafza), further expanding the Fund’s Grade A logistics portfolio.
The inauguration ceremony was held in the presence of Mr Abdulla Bin Damithan, CEO and Managing Director, DP World GC, alongside senior officials and dignitaries from Jebel Ali Free Zone, GFH Partners, and Palmon Group.
Purpose-built and developed by Palmon Group to meet stringent international safety and compliance standards, the new facility reflects the rising regional demand for certified chemical storage infrastructure that supports manufacturing, energy, industrial services, and third-party logistics. The warehouse is situated on a 180,000sq ft plot with a built-up area of 112,000 sq ft, divided into three temperature-controlled chambers that reach a maximum height of 13 metres. The warehouse has been designed with advanced Early Suppression Fast Response (ESFR), and in-rack sprinkler systems to ensure safety and resilience across all operations.
The facility’s layout allows storage of a diverse range of hazard-classified chemicals. One chamber is configured for UN Class 3 and 4 chemicals, a second accommodates UN Class 5 chemicals, while the third has been developed for UN Class 6, 8, 9 and non-regulated materials. The warehouse offers capacity for 17,400 pallets and includes nine loading docks and three loading bays. The office space has been intentionally limited to three percent of the total built-up area, maximising operational efficiency and warehouse utility.
Speaking on the launch, Kunal Lahori, CEO of Palmon Group and Board Member of Manrre, said: “This new facility brings together precision engineering, regulatory compliance, and long-term value creation. Specialised chemical storage requires a high degree of control and risk management, and we have developed this warehouse to meet those expectations while offering flexibility and scalability for tenants. As one of the earliest developers in Jafza, Palmon Group remains committed to supporting the UAE’s logistics and industrial growth.”
Mohamed Ali, Head of GCC at GFH Partners, said: “The opening of this warehouse marks another important milestone in the expansion of the GFH Partners Manrre REIT portfolio, particularly in mission-critical industrial and logistics assets that serve high-growth sectors. The UAE continues to see strong demand for specialised storage solutions, and this facility reinforces our strategy to develop resilient, future-ready assets that deliver long-term value for our investors.”
The logistics hub is now fully operational and is leased to Safe Logistics. The new facility is expected to play a significant role in strengthening regulated supply chains and supporting Dubai’s position as one of the region’s foremost logistics and industrial hubs.
News
Big Ticket joins DP World ILT20 Season 4 as Official Partner
Big Ticket, the largest and longest-running guaranteed raffle draw in the Middle East (known for cash prizes, dream luxury cars, gold bars and coins) has joined the DP World International League T20 Season 4 as an Official Partner.
In recent years, Big Ticket has become more than just a raffle, it has gained the reputation of being a brand built around rewarding dreams and celebrating ambition, growing into one of the region’s largest and one of the most anticipated monthly draws in the UAE.
DP World ILT20 – the 34-match cricketing extravaganza – the biggest T20 tournament in the region featuring some of the most renowned global cricket stars is currently being played at the Dubai International Stadium, Zayed Cricket Stadium, Abu Dhabi and Sharjah Cricket Stadium.

DP World ILT20 Head of Partnerships Ishan Chopra: “We are delighted to welcome a UAE born raffle giant like Big Ticket as an Official Partner of the DP World ILT20. Their legacy of helping dreams come true aligns perfectly with our vision of delivering unforgettable, fan-first experiences across the league. This partnership strengthens our commitment to creating moments of excitement both on and off the field, and we look forward to elevating Season 4 together. With a household name like Big Ticket on board, we are confident of unlocking even more opportunities for fans to engage, celebrate and go All In for Cricket.”
Meanwhile, DP World ILT20 match tickets across all categories are available for the remaining tournament matches. Various spectator stand tickets start at AED 20 and hospitality packages start from AED 325. Fans can also book the new Sixes Lounge experience for AED 395, which includes unlimited food and beverages. Tickets can be purchased by visiting tickets.ilt20.ae or Virgin Megastores.
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